Klevu OY
Klevu Oy is a Helsinki-based SaaS provider of AI-powered ecommerce search, merchandising, and product discovery solutions serving online retailers. It now operates as a division of Athos Commerce following its 2025 merger with Searchspring and Intelligent Reach.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Klevu OY does
Klevu Oy is a Finnish limited liability company headquartered in Helsinki that provides an AI-powered product discovery platform for online retailers, encompassing site search, category navigation, product recommendations, merchandising controls, and personalization. The platform is delivered through a suite of APIs (Smart Search, Smart Category, Smart Recommendations, Analytics, and Indexing) supported by a JavaScript SDK with IDE autocompletion, and is offered as native apps on the Shopify and BigCommerce marketplaces in addition to direct enterprise deployments. Underlying AI capabilities include natural language processing for query understanding, collaborative-filtering recommendations, predictive analytics for conversion attribution, and integration with third-party large language models referenced in the company's Terms of Service.
Klevu monetizes through a four-tier subscription model (growth, premium, premium plus, enterprise) billed monthly or on multi-year enterprise terms, supplemented by usage-based overage charges when rolling three-month usage exceeds contracted limits and by professional services for implementation, customer success, and go-live audits. Go-to-market combines direct enterprise field sales with self-serve onboarding via the Klevu Merchant Center, platform app marketplace listings, and a certified implementation partner network that includes Space48, GENE, Overdose, Tom & CO, The Pixel, Eastside Co, Jamerson, New Amsterdam, and Nordic Web Team. Customer logos span multiple verticals and include PUMA, Avon, Sarah Raven, Biscuiteers, and Seasalt.
In 2025 Klevu merged with Searchspring and Intelligent Reach to form Athos Commerce, and Klevu now operates as a division of that parent company while retaining its Finnish legal entity registration (2541030-5) and a UK representative office in London. The platform maintains enterprise-grade compliance posture including SOC2/ISO 27001-aligned data center hosting, GDPR and UK GDPR compliance with EU/Canada data residency, CCPA compliance, and PCI-DSS-aligned payment processing through Stripe and PayPal.
Klevu OY firmographics
Firmographics- Name
- Klevu OY
- Legal name
- Klevu Oy
- Website
- https://klevu.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Klevu Oy is a Helsinki-based SaaS provider of AI-powered ecommerce search, merchandising, and product discovery solutions serving online retailers. It now operates as a division of Athos Commerce following its 2025 merger with Searchspring and Intelligent Reach.
- Ownership category
- akta.pro rank
Klevu OY industry classification
Industry- Product category
- Ecommerce Search and Product Discovery Software
- NAICS
- Custom Computer Programming Services (541511), Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- E-commerce & Retail Recommendation Engines (HDAAAGAA), Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Search Engines (BPAMAAAB)
Keywords
Where Klevu OY is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Klevu OY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly subscription fees based on plan tiers (growth, premium, premium plus, enterprise). Fees are calculated monthly and invoiced according to the Order. Subscription Period is typically one year with auto-renewal.
- Overage Charges: Additional charges applied when average usage measured over 3 months exceeds contracted limits. Overages are charged for a minimum of 3 months. Growth, premium, premium plus, and enterprise plans are subject to overage terms.
- Professional Services: Implementation support, custom development, and go-live services available as additional paid services beyond the standard subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - Entry-level tier for growing ecommerce businesses |
| Subscription | Monthly | Premium Plan - Mid-tier with expanded features and limits |
| Subscription | Monthly | Premium Plus Plan - Advanced tier with higher limits |
| Subscription | Multi-year contract | Enterprise Plan - Custom enterprise solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Klevu OY product offering
Product offeringCore offering
Klevu OY provides an AI-powered ecommerce product discovery platform that delivers site search, category navigation, personalized recommendations, visual merchandising, and analytics through Smart Search, Smart Category, and Smart Recommendations APIs. The platform is sold to online retailers via tiered subscriptions and is supported by implementation, customer success, and partner-delivered deployment services.
Product overview
Klevu is an AI-powered ecommerce search and product discovery platform. The core offering is the Klevu AI Product Discovery Solution, which provides intelligent search, category navigation, merchandising, and personalization capabilities. This is delivered alongside the Klevu Merchant Center (Client Dashboard) for managing the platform, and is supported by professional services including Implementation Support, Customer Success Management, Development Support, and Go-Live Audits. A JavaScript SDK is available for frontend integration with any JavaScript UI. Klevu is now a division of Athos Commerce, which also includes Searchspring and Intelligent Reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Klevu AI Product Discovery Solution AI-powered ecommerce search, merchandising, and product discovery platform combining Smart Search, Smart Category, and Smart Recommendations APIs to help online retailers improve relevance, navigation, and personalization.
- Klevu Merchant Center Client dashboard where authorized users review client and analytics data and manage search merchandising, category merchandising, and recommendation merchandising for their storefronts.
- Implementation Support Paid expert support service for implementing Klevu AI across all-in-one applications and modular API-driven architectures, covering deployment and configuration for ecommerce teams.
- Customer Success Management Paid Customer Success Managers providing operational and strategic support from implementation through configuration and quarterly business reviews for Klevu clients.
- Development Support Paid 24-hour technical support including ticket submission, community forum resources, and a comprehensive knowledge base for developers and merchants integrating Klevu.
- Go-Live Audits Paid review of website search, navigation, mobile experience, product recommendations, and personalization with improvement recommendations compared to peer retailers.
- Klevu JavaScript SDK Standalone developer SDK providing IDE autocompletion support, full documentation from code comments, and extensive code examples for connecting Klevu product discovery with any JavaScript UI.
Quantifiable outcome
- 52% increase in search-led conversions for enterprise retailers (PUMA case study)
Companies that use Klevu OY
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Klevu OY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability7 records
Feature7 records
Klevu OY partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Space48coreImplementation partner providing Klevu deployment and customization services for ecommerce merchants. Listed among trusted partners on Klevu's partner ecosystem page.
- GENEcoreImplementation partner offering Klevu integration and consultancy services. Featured partner on Klevu's support services page.
- JamersoncoreImplementation partner providing Klevu deployment services. Partner logo displayed on Klevu's partner ecosystem section.
- OverdosecoreStrategic implementation partner offering Klevu customization and optimization services for enterprise retailers.
- Tom & COcoreCertified implementation partner providing Klevu deployment and merchandising services. Listed partner on Klevu's partner page.
- The PixelcoreImplementation partner offering Klevu integration and ecommerce optimization services. Featured in Klevu's partner ecosystem.
- New AmsterdamcoreEcommerce implementation partner providing Klevu deployment services. Listed among Klevu's trusted partner network.
- Eastside CocoreBy Association certified implementation partner providing Klevu services. Also associated with Nordic Web Team brand. Partner showcased on Klevu's partner page.
- Nordic Web TeamminorRegional implementation partner operating in Nordic markets. Associated with Eastside Co on Klevu's partner network.
- ShopifycorePlatform integration partnership enabling Klevu app deployment on Shopify App Store. Status page shows operational Shopify platform app integration.
- BigCommercecorePlatform integration partnership enabling Klevu availability on BigCommerce App Marketplace. Status page confirms operational BigCommerce platform integration.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Klevu OY competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is a leading AI-powered search and discovery API platform serving ecommerce retailers of all sizes. It is the most direct competitor to Klevu, offering comparable Smart Search, recommendations, and merchandising capabilities, and competes head-to-head in the same RFP processes (e.g., Sarah Raven's evaluation).
- Searchspring: Searchspring is an ecommerce search, merchandising, and personalization platform that has now merged with Klevu under Athos Commerce. Pre-merger, it was a direct peer with overlapping product capabilities, target customers, and partner network.
- Constructor.io: Constructor.io is an AI-first ecommerce search and product discovery platform that uses clickstream-based personalization. It directly competes with Klevu on AI-driven onsite search, recommendations, and merchandising for online retailers.
- Nosto: Nosto is an ecommerce personalization platform offering AI-driven product recommendations, search, and content personalization. It is a direct competitor in the personalization and product discovery space, particularly for mid-market retailers using Shopify, BigCommerce, and Magento.
- Bloomreach: Bloomreach offers an ecommerce personalization and product discovery platform combining AI search, merchandising, and content. It is a direct competitor in the mid-market and enterprise retail segment, with overlapping use cases in search relevance, recommendations, and category merchandising.
- Coveo: Coveo provides AI-powered search, recommendations, and personalization with a strong ecommerce vertical. It is a direct peer competing for enterprise retail deals, with comparable relevance, merchandising, and analytics capabilities.
- Hawksearch: Hawksearch (by Bridgeline Digital) provides AI-powered site search, recommendations, and merchandising for ecommerce. It is a direct peer competing for mid-market and enterprise retail search deals with comparable relevance and merchandising features.
Emerging players
- Findify: Findify is an AI-powered ecommerce search and personalization solution primarily targeting Shopify merchants. It overlaps with Klevu's Shopify marketplace offering and competes for SMB and mid-market customers in product discovery.
Broad incumbents
- Elasticsearch: Elasticsearch is a broad horizontal search and analytics infrastructure platform used by many ecommerce retailers for site search. While not ecommerce-specialized, it competes for technical buyer mindshare and serves as an alternative build-vs-buy choice against Klevu.
- Shopify (Shopify Search & Discovery): Shopify provides native Search & Discovery features within its commerce platform, including AI-driven recommendations and search filters. As a platform incumbent and distribution partner, it represents both a go-to-market channel for Klevu and a competitive threat via native capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Klevu OY social profiles
Digital presenceKlevu OY compliance and trust
Trust signalCompliance6 records
Klevu OY financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klevu OY leadership team
Management profileNumber of profiles
Klevu OY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klevu OY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klevu OY
What does Klevu OY do?
Klevu OY provides an AI-powered ecommerce product discovery platform that delivers site search, category navigation, personalized recommendations, visual merchandising, and analytics through Smart Search, Smart Category, and Smart Recommendations APIs. The platform is sold to online retailers via tiered subscriptions and is supported by implementation, customer success, and partner-delivered deployment services.
Is Klevu OY a public or private company?
Klevu OY is a private company. It is classified as corporate owned and is currently operating.
When was Klevu OY founded?
Klevu OY was founded in 2013.
Where is Klevu OY based?
Klevu OY is headquartered in Helsinki, Finland, in the Europe region.
How does Klevu OY make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are overage Charges and professional Services.
Who are Klevu OY's main competitors?
Direct peers on record are Algolia, Searchspring, Constructor.io, Nosto, Bloomreach, Coveo and Hawksearch. Findify is listed as an emerging player. Broad incumbents are Elasticsearch and Shopify (Shopify Search & Discovery).
Does Klevu OY have an API?
Yes. Klevu offers multiple APIs including Smart Search API, Smart Category API, Smart Recommendations API, Analytics API, and Indexing APIs (including API V3). The JavaScript SDK enables frontend integration with full autocompletion support for integrated development environments, extensive code examples, and full documentation from code comments. Developer documentation is at partners.klevu.com.
What industry is Klevu OY in?
Klevu OY's product category is Ecommerce Search and Product Discovery Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 541511 and its SIC code is 7370.