Vouched
Vouched is a Seattle-based AI company providing real-time identity verification for regulated industries, combining computer vision, biometrics, and fraud detection to serve 300+ healthcare, financial services, automotive, and gaming clients across 37 countries, with a newer KYA suite for verifying AI agents.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vouched does
Vouched Identity, Inc. (formerly Woolly Labs, Inc., renamed April 2025) is a Seattle-based, fully-remote AI company that provides real-time identity verification for regulated industries. Its core IDV platform combines computer vision, edge machine learning, document authentication, biometric selfie matching, liveness detection, and 20+ proprietary fraud models to verify physical IDs (claimed 98% global coverage) and digital IDs across 37 countries including all 27 EU member states, the US, Canada, and Mexico. The platform claims 99% verification accuracy, a 97% first-attempt success rate, and under-10-second verification, with reported customer outcomes including a 70% reduction in synthetic fraud in financial services, 65% in automotive, and a 40% reduction in healthcare onboarding time.
The company distributes vertical-specific suites — VouchedRx (healthcare/telemedicine, HIPAA-compliant), VouchedFi (KYC/AML for banks, credit unions, lenders, and crypto), and VouchedAuto (auto lending, dealerships, rideshare) — alongside horizontal modules for visual IDV, fraud detection, AML screening, data verification, and white-labeling. Its go-to-market blends enterprise field sales with a self-serve, API-first model (live in 30 minutes) and SDKs for iOS, Android, React Native, plus deep integrations including Epic's MyChart. Named customers span hims, BlueChew, LifeMD, 23andMe, BHG Financial, Summit Credit Union, Lithia and Driveway, draiver, BettorEdge, and Alloy. In 2025-2026 Vouched extended the platform into AI-agent identity verification with the KYA (Know Your Agent) suite — Agent Checkpoint, Agent Shield, Agent Bouncer, KnowThat.ai, and the MCP-I specification (built on Anthropic's Model Context Protocol and donated to the Decentralized Identity Foundation).
Revenue mechanics are SaaS/usage-based: self-serve and no-code tiers are pay-as-you-go, while enterprise contracts are annual subscriptions with custom pricing tied to verification volume. Vouched has raised approximately $22M across five rounds since 2019, the most recent being a $17M Series A led by Spring Rock Ventures in September 2025. The company is currently VC-backed, private, and led by CEO Peter Horadan with founder John Baird as Board Chairman; it holds Kantara NIST 800-63A IAL2 approval, SOC 2 Type II, and HIPAA/GDPR compliance.
Vouched firmographics
Firmographics- Name
- Vouched
- Legal name
- Vouched Identity, Inc.
- Website
- https://vouched.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vouched is a Seattle-based AI company providing real-time identity verification for regulated industries, combining computer vision, biometrics, and fraud detection to serve 300+ healthcare, financial services, automotive, and gaming clients across 37 countries, with a newer KYA suite for verifying AI agents.
- Ownership category
- akta.pro rank
Vouched industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Identity Verification, Proofing & KYC (IDV) (HDAEAJAI)
- akta.pro secondary industries
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)
Keywords
Where Vouched is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vouched business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Identity Verification API/SaaS: Vouched provides AI-powered identity verification as a cloud-based SaaS platform. Customers integrate via API, SDK, or third-party platforms. The platform charges for verification transactions with pricing based on usage volume. Self-serve options available for mid-market customers while enterprise clients receive customized pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-Serve - Be Live in 30 mins |
| Usage-based | Pay-as-you-go | No Code - Vouched Now |
| Subscription | Annual | Enterprise/Custom |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Vouched product offering
Product offeringCore offering
Vouched sells an AI-powered, cloud-based identity verification platform that authenticates physical and digital government-issued IDs, performs biometric selfie matching with liveness detection, and screens users against AML/KYC watchlists in real time. The offering is delivered as REST APIs, native SDKs, and no-code or self-serve options for enterprises and mid-market customers across healthcare, financial services, automotive, real estate, hospitality, gambling, and gig economy verticals. The company has expanded the platform with a Know Your Agent (KYA) suite that detects, authenticates, and governs AI agent interactions on customer websites.
Product overview
Vouched is an AI-powered identity verification company offering a dual-product portfolio: (1) the core IDV (Identity Verification) platform for human identity verification — encompassing Visual IDV, Fraud Detection, Data Verification, AML, and White Labeling modules — distributed across industry-specific sub-brands including VouchedRx (healthcare), VouchedFi (financial services), VouchedAuto (automotive), and vertical solutions for real estate, hospitality, gambling/gaming, and the gig economy; and (2) the KYA (Know Your Agent) product suite — anchored by Agent Checkpoint and including Agent Shield, Agent Bouncer, KnowThat.ai, and the MCP-I Specification — for detecting, authenticating, and governing AI agent interactions on websites, built on Anthropic's Model Context Protocol. The platform offers multiple integration methods including SDKs (iOS, Android, React Native), JavaScript plug-in, API, and no-code options.
Differentiator
Problem solved
Functional benefit
Brands
- Know Your Agent (KYA): Product suite for verifying AI and human identities and monitoring agent behavior
- Agent Checkpoint
- MCP-I
- KnowThat.ai
- VouchedFI
- VouchedRx
- VouchedAuto
- Agent Shield
- Agent Bouncer
- Identiclaw
- Verified Care
- VIDV
- Vouched AI
Products and services
- Vouched IDV (Identity Verification Platform) Core AI-powered identity verification platform offering real-time document authentication, biometric matching, liveness detection, AML screening, and fraud detection. Used by enterprises in regulated industries to verify human identities at onboarding and throughout the customer lifecycle. Distributed as APIs, SDKs, and no-code options.
- KYA - Know Your Agent Suite of products for detecting, authenticating, governing, and auditing AI agent interactions on websites. Anchored by Agent Checkpoint and built on Anthropic's Model Context Protocol via the MCP-I extension. Targets e-commerce platforms, financial services, and any business where AI agents act on behalf of users.
- Agent Shield Free assessment tool that identifies agentic actor sessions on a website, providing transparency into AI agent traffic and enabling customized paths for AI agents. Designed as a free entry point into the KYA suite.
- Agent Bouncer MCP-I server-based software solution that integrates verifiable identity and permissioning into AI agent workflows, ensuring agents act properly on behalf of users. Built on the open MCP-I specification.
- KnowThat.ai Discovery platform that helps people find and evaluate AI agents through user-generated reviews and ratings, enabling informed decisions about agentic interactions.
- MCP-I Specification (Model Context Protocol - Identity) Open standard specification extending Anthropic's Model Context Protocol to provide a practical, interoperable approach to agentic identity using Decentralized Identifiers and Verifiable Credentials. Donated to the Decentralized Identity Foundation.
- VouchedRx (Healthcare) Healthcare-specific identity verification brand offering HIPAA-compliant patient verification, automated patient onboarding, prescription verification, healthcare professional (HCP) verification including NPI reviews, and account reauthentication.
- VouchedFi (Financial Services) Financial services identity verification suite covering KYC/AML compliance, account opening, loan processing, credit card issuance, and fraud screening for banks, credit unions, lenders, fintechs, and crypto platforms.
- VouchedAuto (Automotive) Automotive identity verification brand covering automotive loan processing, auto sales verification, car rental authentication, and rideshare driver verification for dealerships, auto lenders, and mobility platforms.
Quantifiable outcome
- 99% verification accuracy rate
- +6 more outcomes
Companies that use Vouched
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles8 records
Vouched technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature10 records
Vouched partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WinkcoreStrategic integration embedding Wink's biometric proof-of-personhood technology into Vouched's agent creation and authorization process. Establishes a verifiable chain of human consent for AI-driven transactions, addressing identity verification challenges for autonomous agents.
- EpiccoreVouched integration connects its healthcare-focused identity verification system with Epic's MyChart software, enabling automated patient identity verification through government-issued ID and selfie matching. Listed in the Epic Showroom and meeting IAL2 standards, it replaces manual patient support staff processes with real-time automated verification.
- Decentralized Identity Foundation (DIF)coreVouched donated its MCP-I framework to DIF to establish open standards for AI agent identity verification. DIF stewarding framework's growth through open, community-driven governance model via dedicated MCP-I Task Force.
- LendflowminorStrategic partnership under VP Business Development Tom Donlea leadership for lending market distribution.
- Trident3minorStrategic partnership for distribution of Vouched identity verification in specific market segments.
- LendAPIminorStrategic partnership for API-based distribution of identity verification services.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Vouched competitors and assessment
Company assessmentDirect peers
- Jumio: Jumio is one of the largest AI-powered identity verification platforms globally, offering document verification, biometric authentication, and AML screening for enterprises. Directly competes with Vouched in financial services, healthcare, and other regulated verticals with overlapping product functionality.
- Persona: Persona is a configurable identity verification platform serving fintech, healthcare, and community platforms with document, biometric, and database verification. Closely aligned with Vouched on product scope, vertical specialization, and API-first GTM motion.
- Onfido (Entrust): Onfido, now part of Entrust, provides AI-based document and biometric identity verification for regulated industries globally. Direct competitor in KYC/AML onboarding with similar coverage breadth and enterprise sales motion.
- Veriff: Veriff is an identity verification platform offering document authentication, biometric matching, and fraud detection for financial services, mobility, and online communities. Competes head-to-head with Vouched on AI-driven fraud model accuracy and global ID coverage.
- Socure: Socure delivers AI-driven identity verification and fraud detection focused on financial services and government programs. Closely comparable on predictive analytics, AML/KYC use cases, and enterprise customer base.
- Trulioo: Trulioo provides global identity verification and business verification coverage across 195+ countries. Comparable on international ID coverage and KYC/AML positioning, though more horizontal than Vouched's vertical specialization.
- ID.me: ID.me is an identity verification network focused on government, healthcare, and financial services, with NIST IAL2 approval similar to Vouched. Direct competitor for federal-grade identity proofing and government-affiliated use cases.
- Alloy: Alloy is an identity decisioning platform that orchestrates multiple IDV, KYC, and AML data sources for banks and fintechs. Notably, Alloy is both a Vouched customer and a competitor in financial-services identity workflows, reflecting the platform-of-platforms model in this market.
Broad incumbents
- Mitek Systems: Mitek Systems is an established identity verification and digital identity platform serving financial services, enterprise, and government with document verification and biometric authentication. Comparable core technology but as a broader, publicly traded incumbent.
- Plaid Identity Verification: Plaid's Identity Verification product extends its fintech data network into KYC and fraud prevention. Competes in the same financial-services onboarding workflows as VouchedFi, with significant distribution advantages from Plaid's existing bank connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vouched social profiles
Digital presenceVouched compliance and trust
Trust signalCompliance6 records
Vouched financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vouched leadership team
Management profileNumber of profiles
Profiles10 records
Vouched funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vouched M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vouched
What does Vouched do?
Vouched sells an AI-powered, cloud-based identity verification platform that authenticates physical and digital government-issued IDs, performs biometric selfie matching with liveness detection, and screens users against AML/KYC watchlists in real time. The offering is delivered as REST APIs, native SDKs, and no-code or self-serve options for enterprises and mid-market customers across healthcare, financial services, automotive, real estate, hospitality, gambling, and gig economy verticals. The company has expanded the platform with a Know Your Agent (KYA) suite that detects, authenticates, and governs AI agent interactions on customer websites.
Is Vouched a public or private company?
Vouched is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vouched founded?
Vouched was founded in 2019. It employs 11 to 50 people.
Where is Vouched based?
Vouched is headquartered in Seattle, United States, in the North America region.
How does Vouched make money?
One revenue line is on record: identity Verification API/SaaS.
Who are Vouched's main competitors?
Direct peers on record are Jumio, Persona, Onfido (Entrust), Veriff, Socure, Trulioo, ID.me and Alloy. Broad incumbents are Mitek Systems and Plaid Identity Verification.
Does Vouched have an API?
Yes. Vouched offers a public REST API for identity verification, available via SDKs for JavaScript, iOS, Android, and React Native. Self-serve onboarding allows users to be live in 30 minutes. The platform provides a JavaScript Plug-in for web-based onboarding and supports Agent Detection via JavaScript Beacon (lightweight tracking beacon for any website with WebWorker support), Marketing Pixel (no-code AI agent detection for Google Tag Manager), and middleware for Next.js and Express to detect and block AI agents. Documentation is available at docs.vouched.id. MCP-I (Model Context Protocol – Identity), built on Anthropic's open-source Model Context Protocol, is available as an open specification and SaaS implementation for AI agent identity verification. Developer documentation is at docs.vouched.id.
What industry is Vouched in?
Vouched's product category is Identity Verification Software. Its primary akta.pro industry code is HDAEAJAI, Identity Verification, Proofing & KYC (IDV), with a secondary code of BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC). Its NAICS code is 5132 and its SIC code is 7373.