What Slutty Vegan does

Slutty Vegan is a plant-based fast-casual restaurant company founded in Atlanta in 2018 by Aisha 'Pinky' Cole, operating dine-in and carryout locations that serve vegan burgers (One Night Stand, Sloppy Toppy, Fussy Hussy, Dancehall Queen, Hollywood Hooker), signature Slutty Fries dusted with proprietary Slut Dust seasoning, and beverages. The company began as an Instagram-based apartment kitchen in mid-2018, opened its first restaurant in October 2018, and reached $4 million in revenue within the first six months. The technology stack is a standard restaurant commerce setup: AppFront-powered mobile ordering app (iOS and Android), Kuusoft digital signage in-store, ToastTab catering POS, and a LoyalSlut points-based loyalty program (1 point per $1 spent, redemption at 50+ points).

Revenue is generated through multiple streams: company-owned restaurant sales (Jonesboro, Edgewood, Brooklyn, with Birmingham temporarily closed), food truck bookings, third-party delivery commissions, catering via ToastTab/ezCater/Fooda, franchise fees and 6% royalties (single-unit startup $555,900-$1,166,500; multi-unit $587,900-$1,201,500), and retail merchandise including the NAACP-nominated 'Eat Plants, B*TCH' cookbook. The company raised $25M in Series A funding in 2022 at a $100M peak valuation led by Union Square Ventures, but founder Pinky Cole filed for personal Chapter 11 bankruptcy in February 2025 owing $1.2M to the SBA and $192K in state taxes, subsequently buying the brand back. The 2026 strategy pivots to capital-light franchise expansion (Detroit, D.C., Atlanta), a Baltimore relocation to the Johns Hopkins campus, and brand extensions into financial literacy media (Mrs. Pinky's Piggy Bank) and a vegan bar concept (Bar Vegan).

Name

Slutty Vegan

Legal name

The Slutty Vegan ATL

Website

https://sluttyveganatl.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Slutty Vegan is a plant-based fast-casual restaurant chain founded in Atlanta in 2018, serving vegan burgers, signature fries, and beverages at dine-in and carryout locations. It generates revenue from company-owned restaurants, a food truck, catering, third-party delivery, retail merchandise, and franchise fees, with a recent strategic pivot to franchise-led expansion.

Ownership category

akta.pro rank

Product category

Plant-based fast food restaurant

NAICS

Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Plant-based burgers
• Vegan fast food
• Restaurant franchising
• Food truck catering
• Plant-based restaurant

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brick-and-Mortar Restaurant Sales: Revenue from company-owned and operated restaurant locations selling plant-based burgers, sandwiches, sides, and beverages directly to consumers. Multiple revenue streams through dine-in (limited), takeout, and delivery.
2. Franchise Fees and Royalties: Franchise partners pay startup fees ($555,900 to $1,166,500 per single unit) plus ongoing royalties of 6% of net sales and marketing fund contributions of 1-2% of net sales.
3. Food Truck Events and Catering: Revenue from food truck bookings for private events, corporate functions, and community appearances. Catering services available through ToastTab platform and direct restaurant orders.
4. Retail Merchandise: Sale of branded merchandise including cook books ('Eat Plants, B*tch', 'I Hope You Fail', 'Wife in the Basement') and potentially other branded items in person at restaurant locations.
5. Third-Party Delivery Commission: Orders placed through UberEats, DoorDash, and Grubhub at participating locations generate commission-based revenue through the delivery platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Slutty Vegan is a plant-based fast-food burger restaurant chain founded in 2018 in Atlanta, selling indulgent vegan burgers, sandwiches, sides, and beverages directly to consumers through company-owned and franchised brick-and-mortar locations, a mobile food truck, and online ordering. The company also operates a franchise program, catering services, a loyalty rewards program, and sells branded merchandise including cookbooks.

Product overview

Slutty Vegan is a plant-based fast-food burger brand founded in Atlanta in 2018, operating as a single-brand restaurant chain with multiple revenue streams. The core product portfolio centers on signature plant-based burgers (One Night Stand™, Sloppy Toppy™, Fussy Hussy™, Dancehall Queen™, Hollywood Hooker™) and Hooker Fries, all featuring proprietary sauces like Slut Sauce and Slut Dust™. The company operates brick-and-mortar locations across multiple states, a food truck for events and pop-ups, and an online ordering platform via mobile app. Additional revenue streams include catering services, a loyalty rewards program (LoyalSlut), franchise opportunities, and retail products including cookbooks by founder Pinky Cole (Eat Plants, B*TCH, I Hope You Fail, Wife in the Basement). The brand also includes Bar Vegan (companion brand), The Pinky Cole Foundation (philanthropy), and American Sesh (TV/production series). Recent expansion includes franchise deals in Detroit, Washington D.C., Atlanta, and a planned Baltimore relocation.

Differentiator

Problem solved

Functional benefit

Brands

• American Sesh: An entertainment series/show where creatives meet and exchange ideas with successful entrepreneurs across multiple cities
• Bar Vegan
• Slutty Productions
• The Pinky Cole Foundation
• LoyalSlut
• Mrs. Pinky's Piggy Bank

Products and services

• One Night Stand Burger
• Sloppy Toppy Burger
• Fussy Hussy Burger
• Dancehall Queen Burger
• Hollywood Hooker (Vegan Philly Cheesesteak)
• Hooker Fries
• Big Meat (Vegan Pulled Brisket Sandwich) Limited time vegan pulled brisket sandwich with tender, smoky vegan brisket, tangy coleslaw, rich barbecue sauce, and crisp pickles on a sweet Hawaiian bun.
• Slutty Fries
• Big 'Ol Slut Food Truck
• Slutty Vegan Catering Service
• LoyalSlut Rewards Program
• Slutty Vegan Mobile App
• Eat Plants, B*TCH Cookbook
• I Hope You Fail by Pinky Cole
• Wife in the Basement by Pinky Cole
• Slutty Vegan Franchise Program

Quantifiable outcome

• $4 million revenue in first six months of operations
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Earn Your LeisureminorStrategic or Co-development Partner · 6 April 2026Pinky Cole partnered with Earn Your Leisure, a financial literacy media platform, to launch a music-based educational series titled 'Mrs. Pinky's Piggy Bank.' The series debuted April 20, 2026 on the Earn Your Leisure YouTube channel, combining financial education with entertainment.
• Derrick Hayes (Big Dave's Cheesesteaks)coreStrategic or Co-development PartnerPinky Cole teamed up with Derrick Hayes of Big Dave's Cheesesteaks to spearhead Square 1: The Liife Experience, a program with initiative to provide life insurance policies to 25,000 Black men by December 2023 to support their health and generate generational wealth. They are also business partners in Bar Vegan.
• Stubborn SodaminorGTM or Marketing PartnerStubborn Soda was served during the Pinky Cole Experience Tour as a partner beverage, appearing alongside Slutty Vegan food truck offerings.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Veggie Grill: Plant-based fast-casual restaurant chain with multiple locations, primarily on the West Coast. The closest direct competitor to Slutty Vegan in category — offering vegan burgers, sandwiches, and bowls to health-conscious and plant-based consumers in a similar fast-casual format.
• PLNT Burger: Plant-based burger concept founded by chef Spike Mendelsohn, operating primarily in the Mid-Atlantic. Directly comparable to Slutty Vegan in menu (plant-based burgers) and format (fast-casual) and overlapping on the East Coast where Slutty Vegan is also expanding.
• Next Level Burger: 100% plant-based burger chain with locations across the Pacific Northwest and other markets. Direct competitor in the plant-based fast-casual burger niche with comparable menu architecture and target consumer.
• Native Foods Cafe: Plant-based fast-casual chain serving vegan comfort food including burgers, bowls, and sandwiches. Direct category competitor to Slutty Vegan with similar target demographic and menu positioning, though broader menu mix.
• By Chloe: Originally a vegan fast-casual concept (plant-based burgers, pastas, salads) that competed head-to-head with Slutty Vegan in category. Now operating under the Veggie Grill umbrella, but the original concept remains a useful comparable for the plant-based fast-casual archetype.

Broad incumbents

• CAVA: Public fast-casual Mediterranean chain with strong brand presence. Comparable to Slutty Vegan as a fast-casual growth concept targeting health-forward urban consumers, though with Mediterranean rather than vegan-burger menu positioning.
• BurgerFi: Fast-casual burger chain with plant-based menu options. Not exclusively vegan like Slutty Vegan, but competes for the same premium-burger-occasion customers and has explored plant-only concepts.
• Shake Shack: Public fast-casual burger chain with a growing plant-based offering (Shack Stack). Operates at significantly larger scale than Slutty Vegan across the U.S. and competes for the premium-casual-burger occasion.

Others

• Beyond Meat: Public plant-based meat company whose products are used in plant-based restaurants including Slutty Vegan-style concepts. An enabling supplier whose retail and foodservice penetration directly shapes the plant-based dining landscape Slutty Vegan competes in.
• Impossible Foods: Plant-based meat producer of the Impossible Burger, used widely across restaurant menus. Enabling supplier to the plant-based restaurant category — its foodservice partnerships and retail expansion directly affect Slutty Vegan's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sluttyveganatl
• YouTubeyoutube.com/c/SluttyVeganATL
• Facebookfacebook.com/sveganfoodtruck
• LinkedInlinkedin.com/company/sluttyveganatl
• Instagraminstagram.com/sluttyveganatl
• TikToktiktok.com/@sluttyveganatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slutty Vegan