What PLNT Burger does

PLNT Burger is a private, 100% plant-based fast-casual restaurant chain founded in 2019 and headquartered in Silver Spring, Maryland. The company operates 13 owned locations across the Mid-Atlantic and Northeast United States — covering Massachusetts, New York, Pennsylvania, Maryland, Virginia, and Washington D.C. — with additional distribution through Whole Foods Market kiosks and online ordering via its website and branded app. PLNT Burger is a subsidiary of Eat The Change, a holding company founded by Seth Goldman (co-founder of Honest Tea and former board chair of Beyond Meat); celebrity chef Spike Mendelsohn serves as Co-Founder and Culinary Director, while Chris Treloar is CEO. The chain's positioning is anchored on full-menu Kosher (IKC) and Halal certifications and allergen-friendly claims (free from tree nuts and peanuts), giving it a differentiated dietary-inclusivity profile relative to both legacy burger chains and pure-play plant-based competitors.

The product portfolio centers on a signature line of plant-based burgers (PLNT Burger, PLNT Cheeseburger, DBL PLNT Cheeseburger, B.I.G. Burger, Mushroom BBQ Bacon Burger, Patty Melt, plus limited-time Smokestack Chili Burger), TiNDLE-based Chik'n Sandwiches in crispy and grilled variants, specialty handhelds (Egg Sammy with JUST Egg, Save the Bay Fillet), sides (Crispy Herb Fries, Lil' Dippers, Mac & Cheese), and a dessert and shake program. Ingredients are sourced from external partners including Beyond Meat (patties), TiNDLE (chicken), Fy Protein (mycelium-based fungi protein used in Zesty Greek Bites), JUST Egg (egg alternative), and Stockeld (cultured cheddar) — meaning PLNT Burger's competitive differentiation is in menu curation, culinary execution, and dietary certification rather than proprietary ingredient IP.

Revenue is generated primarily through point-of-sale restaurant transactions (dine-in, takeout, and delivery) at company-owned locations, with supplementary streams from catering services for corporate and private events, online ordering through the company's direct-to-consumer app and website, branded merchandise sold via Shopify, and a social-impact Support + Feed Meal program priced at $5 per donated meal. Distribution is wholly owned; there is no franchising or licensing disclosed. Total disclosed equity funding since late 2024 is approximately $4.2M across two rounds, and the company has not disclosed revenue, profitability, or external institutional investors.

Name

PLNT Burger

Legal name

PLNT Burger

Website

https://plntburger.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

PLNT Burger is a private, 100% plant-based fast-casual burger chain operating 13 locations across the Mid-Atlantic and Northeast US, founded in 2019 under Eat The Change. It serves plant-based burgers, sandwiches, sides, and shakes, with full-menu IKC Kosher and Halal certification to health-conscious, plant-based, and religious-dietary consumers.

Ownership category

akta.pro rank

Product category

Plant-based fast-casual restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Plant-based burgers
• Fast-casual dining
• Vegan fast food
• Kosher certified restaurant
• Plant-based catering

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: PLNT Burger generates revenue through its fast-casual restaurant locations offering dine-in, takeout, and delivery services. Customers purchase individual menu items including burgers, sandwiches, sides, beverages, and desserts at point-of-sale.
2. Catering Services: Catering orders for corporate events, celebrations, and gatherings. Provides customizable packages with signature burgers, sides, and beverages for groups.
3. Online Ordering: Direct online ordering through the company website and app, including delivery and pickup options.
4. Merchandise Sales: PLNT Burger sells branded merchandise including hoodies, hats, and t-shirts through their Shopify storefront.
5. Support + Feed Meal Program: For $5 per S&F Meal sold, an entire meal is donated to partnership organizations. Impact is doubled to provide plant-based nutrition for communities in need. Supported by PLNT Burger, Beyond, Simplot and community partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PLNT Burger operates a plant-based fast-casual restaurant chain serving 100% plant-based burgers, chik'n sandwiches, sides, shakes, and beverages across 13 locations in the U.S. Northeast and Mid-Atlantic. The chain extends its offering through catering services, an online ordering website and app, a loyalty rewards program, branded merchandise, and the Support + Feed meal-donation program.

Product overview

PLNT Burger is a plant-based fast-casual restaurant chain operating on a single unified concept model rather than a platform-plus-modules architecture. The core offering centers on plant-based burgers and sandwiches made with ingredients like Beyond Meat patties and TiNDLE chik'n, supplemented by sides, fries, shakes, and desserts. The product portfolio includes the signature burger line (PLNT Burger, PLNT Cheeseburger, DBL PLNT Cheeseburger, B.I.G. Burger, Mushroom BBQ Bacon Burger, Patty Melt), chik'n sandwiches (Crispy and Grilled variants using TiNDLE), specialty handhelds (Egg Sammy, Save the Bay Fillet), sides and snacks (Crispy Herb Fries, Lil' Dippers, Mac & Cheese), limited-time offerings (Zesty Greek Bites with Fy Protein, Smokestack Chili Burger), shakes and sweets, and beverages. Additional offerings include catering services for events, a loyalty rewards program (PLNT Burger Rewards), a social impact program (Support + Feed Meal), and branded merchandise. All menu items are 100% plant-based, free from tree nuts and peanuts, and certified Kosher (IKC) and Halal.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers (Signature Line) Plant-based burger offerings including the PLNT Burger, PLNT Cheeseburger, DBL PLNT Cheeseburger, B.I.G. Burger, PLNT Mushroom BBQ Bacon Burger, Patty Melt, and limited-time Smokestack Chili Burger, served with various toppings on potato or sesame buns.
• Chik'n Sandwiches Handheld sandwiches featuring TiNDLE plant-based crispy or grilled chik'n filet, including Crispy Chik'n Sandwich, Spicy Chik'n Sandwich, Classic Grilled Chik'n, and Spicy Grilled Chik'n with assorted sauces and cheese options.
• Specialty Handhelds Additional sandwich offerings including the Egg Sammy (plant-based breakfast sandwich with JUST Egg), the Save the Bay Fillet (plant-based no-fish crispy fillet), and kids' meal options.
• Sides and Snacks Crispy Herb Fries, Sweet Potato Crinkles, PLNT Chili Bowl, Mac & Cheese, Chili Cheese Fries, Lil' Dippers (plant-based chik'n nuggets), and other dipping-friendly items.
• Zesty Greek Bites Protein-forward snack made with kale, carrot, chickpea, and Fy Protein (mycelium-based fungi protein); eight-count served with housemade tzatziki-style dip, containing 23g protein and 8g fiber, gluten-free and Big-9 allergen-free.
• Sweets and Shakes Plant-based soft-serve shakes (Vanilla, Chocolate, Swirl, Strawberry Love, Mint Cookies & Cream, Banana Creme Brulee, and rotating LTOs), PLNT Cookies, Cinnamon Roll Blondie, and Fudge Brownie.
• Beverages Organic and certified beverages including Mandarin Cardamom, Berry Patch, Lemonade, Strawberry Dragonfruit, Diet Cola, Kola Cola, Kola Lite, Lemongrass, Blood Orange, Cane Cola, Cherry Cream, Orange, Root Beer, Black Cherry, Boylan Root Beer, Just Ice Tea, plus Still Water and Sparkling Water in aluminum bottles.
• Meal Combos Regular Meal (choice of main, 12oz drink, small fries), PLNTY Meal (choice of main, 16oz beverage, large fries), Cool Kids Meal (kids burger/cheeseburger/dippers/grilled cheese with drink and fries), and PLNT Burger Box (group value pack with 4 burgers, 2 small fries, 2 sweet potato fries, 4 drinks, 4 cookies).
• Catering Services Plant-based catering for corporate events, celebrations, and gatherings with customizable packages of signature burgers, fresh salads, and sides; offers pickup, drop-off, and on-site event options.
• PLNT Burger Rewards Loyalty program where members earn points on every order redeemable for discounts and free menu items; new members receive a free burger or sandwich upon sign-up.
• Support + Feed Meal Program Social impact program where for $5 an entire meal is donated to partnership communities, with impact doubled by PLNT Burger, Beyond, and Simplot to provide plant-based nutrition.
• PLNT Burger Merchandise Branded merchandise including limited-edition hoodies, dad hats, and t-shirts sold through the plntburger.myshopify.com storefront.

Quantifiable outcome

• 14.4 KG CO2 saved per order
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Beyond MeatcoreTechnology or IntegrationBeyond Meat is a key supplier and partner for PLNT Burger's plant-based patties. The partnership enables PLNT Burger to offer high-quality plant-based protein options. PLNT Burger sources Beyond Meat products for use in their signature burgers. The partnership extends to the Support + Feed Meal program where Beyond Meat co-sponsors meal donations to communities in need.
• TiNDLEcoreTechnology or IntegrationTiNDLE provides plant-based chicken (crispy and grilled filet products) used in PLNT Burger's Chik'n Sandwich menu items. TiNDLE crispy and grilled filet are featured in Crispy Chik'n Sandwich, Spicy Chik'n Sandwich, Classic Grilled Chik'n, and Spicy Grilled Chik'n products.
• SimplotcoreTechnology or IntegrationSimplot is a co-sponsor of the Support + Feed Meal program alongside PLNT Burger and Beyond Meat. The partnership works to provide plant-based nutrition for communities in need through meal donations.
• Eat The ChangecoreOthersEat The Change is PLNT Burger's holding company. Founded by Seth Goldman, who previously co-founded Honest Tea and served as Chair of the board at Beyond Meat. The company serves as the parent organization for PLNT Burger.
• IKC KoshercoreOthersPLNT Burger's entire menu is certified IKC Kosher, ensuring compliance with kosher dietary standards. This certification is a key differentiator for the brand, allowing it to serve religious dietary consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Charlie's: Viral vegan fast-food chain ("Not a Burger") with multiple US locations; closest direct peer as a 100% plant-based fast-food burger concept targeting similar flexitarian/vegan consumers with crossover fast-food branding.
• Next Level Burger: 100% plant-based burger fast-casual chain operating ~15+ locations across the US West Coast and beyond; direct competitor with comparable menu (burgers, sides, shakes), unit count, and vegetarian/vegan positioning.
• Veggie Grill: Pioneer plant-based fast-casual chain (now operating as part of Next Level Burger under Veggie Grill's brand) offering burgers, sandwiches, and bowls to vegan/vegetarian consumers; comparable menu architecture and target segments.
• Monty's Good Burger: 100% plant-based burger concept with multiple California locations; shares the all-plant menu positioning, scale, and celebrity chef/founder ethos with PLNT Burger.
• By Chloe: Plant-forward fast-casual chain known for vegan burgers and comfort food; overlapping menu, target demographic (plant-based and flexitarian consumers in dense urban markets), and limited-service restaurant model.

Broad incumbents

• BurgerFi: Public better-burger fast-casual chain with ~100+ US locations; broader burger QSR competitor that has also added plant-based options, competing for premium burger-occasion spend though not exclusively plant-based.
• Shake Shack: Large public premium-burger fast-casual chain with hundreds of US locations and a vegetarian (but not fully plant-based) menu; broad incumbent comparable for fast-casual burger unit economics and growth benchmarking.
• Sweetgreen: Public fast-casual salad/bowl chain with similar health-conscious, urban-suburban target customer, tech-forward ordering, and comparable scale trajectory (private→IPO via multi-unit expansion).
• CAVA Group: Public Mediterranean fast-casual chain at similar life-cycle stage; useful comparable for unit economics, average-unit-volume, and IPO-readiness benchmarks for a privately held plant-forward fast-casual operator.

Others

• Beyond Meat: Core plant-based protein supplier and explicit marketing/distribution partner to PLNT Burger (Beyond-branded S&F meal program); comparable as a category-defining plant-based brand, though not a restaurant competitor—ecosystem-adjacent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fplntburger
• Facebookfacebook.com/PLNTBurger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLNT Burger