Garage
Garage is an online marketplace enabling fire departments, EMS agencies, and municipalities across all 50 US states to buy and sell used emergency vehicles and heavy-duty equipment directly, using AI-driven appraisals, integrated logistics, and a transaction-based fee model.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Garage does
Garage Technologies, Inc. operates an online marketplace for previously owned specialized vehicles and equipment, beginning with firefighting apparatus and now extending into EMS and heavy-duty municipal vehicles. The platform, accessible at shopgarage.com, connects fire departments, EMS agencies, and local governments across all 50 US states to buy and sell assets such as engines, pumpers, ladder trucks, tankers, ambulances, command units, and garbage or dump trucks directly with one another, bypassing traditional brokers and auctions. Listings can be created in roughly 90 seconds, and the company reports an average sale time of 33 days compared with 6+ months through conventional channels, with an average 1,400-mile inter-department transfer distance indicating genuine national liquidity.
The core platform combines an AI-driven appraisal engine, instant freight quoting, automated paperwork and payment processing, and dedicated account management. Products are organized into Fire Apparatus, EMS Equipment, and Heavy Duty Vehicles categories, with supporting Buyer and Seller Protection programs. Garage generates revenue primarily through marketplace commissions on completed transactions, supplemented by optional paid professional services such as professional photography, listing setup, and dedicated account management. Listing is free; the take rate on closed sales is not publicly disclosed.
The company was founded in 2023 by Martin Hunt (CEO, a former volunteer firefighter) and Alaz Sengul (Co-founder, CTO), is headquartered in New York, and is incorporated in Delaware. Garage has raised approximately $18 million across earlier rounds and a $13.5 million Series A in August 2025 led by Infinity Ventures, with participation from Y Combinator, Initialized Capital, Benchstrength, Wayfinder Ventures, and FJ Labs, and filed an SEC Form D in March 2026 for an additional $17.84 million exempt offering.
Garage firmographics
Firmographics- Name
- Garage
- Legal name
- Garage Technologies, Inc.
- Website
- https://shopgarage.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Garage is an online marketplace enabling fire departments, EMS agencies, and municipalities across all 50 US states to buy and sell used emergency vehicles and heavy-duty equipment directly, using AI-driven appraisals, integrated logistics, and a transaction-based fee model.
- Ownership category
- akta.pro rank
Garage industry classification
Industry- Product category
- Online Marketplace for Used Emergency Vehicles and Municipal Equipment
- NAICS
- Automotive Parts and Accessories Retailers (44133), Warehouse Clubs and Supercenters (455211)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Garage, Basement & Attic Organization (HSAFAAAD)
Keywords
Where Garage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Garage business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace commissions: Platform charges transaction fees for facilitating sales between fire departments and municipalities. Listing is free; revenue generated from completed transactions.
- Professional services: Optional paid services including professional photography, listing setup assistance, and dedicated account management for sellers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free listing with platform fee on sale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Garage product offering
Product offeringCore offering
Garage is a nationwide online marketplace that enables fire departments, EMS agencies, and municipalities to buy and sell previously owned specialized vehicles and equipment, beginning with firefighting apparatus. The platform allows free vehicle listing in approximately 90 seconds, provides instant AI-driven appraisals, and handles end-to-end transaction logistics including freight coordination, payment processing, bill of sale management, and secure payment escrow through buyer and seller protection programs.
Product overview
Garage is a unified online marketplace platform for buying and selling specialized emergency vehicles and municipal equipment. The platform operates as a single integrated system connecting fire departments, EMS agencies, and municipalities nationwide. The core Marketplace enables direct peer-to-peer sales between agencies, supplemented by value-added services including Free Appraisal Service (providing AI-driven instant valuations), Listing Services (with professional photography options), Freight and Logistics handling (coordinating transportation and paperwork), and Buyer/Seller Protection programs. Products are organized into three main categories: Fire Apparatus (engines, pumpers, tankers, ladders, brush trucks, command units, rescue trucks, wildland vehicles), EMS Equipment (ambulances, stretchers, wheelchair vans), and Heavy Duty Vehicles (garbage trucks, dump trucks, vacuum trucks, road maintenance equipment).
Differentiator
Problem solved
Functional benefit
Products and services
- Garage Marketplace America's online marketplace for specialized emergency vehicles and equipment, enabling fire departments, EMS agencies, and municipalities to buy and sell fire apparatus (engines, pumpers, tankers, ladders/aerials/quints, brush trucks, command units, rescue trucks), EMS equipment (ambulances, stretchers, wheelchair vans), and heavy-duty municipal vehicles (garbage trucks, dump trucks, vacuum trucks, road maintenance vehicles) directly.
- Free Appraisal Service Provides instant AI-driven market valuations for fire trucks, ambulances, and specialized emergency vehicles, enabling sellers to obtain a market-based price estimate before listing and supporting buyer due diligence.
- Professional Listing Services Optional paid add-on services for sellers, including professional photography, listing setup assistance, and dedicated account management that supplements the standard free self-serve listing on the Garage marketplace.
Quantifiable outcome
- Fire trucks sell in 33 days average vs 6+ months traditionally
- +4 more outcomes
Companies that use Garage
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Garage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Garage partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights4 records
Garage competitors and assessment
Company assessmentDirect peers
- GovDeals: GovDeals is an online auction marketplace for government surplus assets, including vehicles and equipment sold by public agencies. It is comparable to Garage because both serve as digital channels where fire departments, EMS agencies, and municipalities transact surplus equipment peer-to-peer across geographies.
- IronPlanet (RB Global): IronPlanet is an online marketplace for buying and selling heavy equipment, trucks, and specialty vehicles with inspection, appraisal, and freight logistics services. It is comparable to Garage as an early online marketplace that brought AI-driven inspections/pricing and logistics coordination to a niche heavy-asset category previously dominated by auctioneers and brokers.
- Brindlee Mountain Fire Apparatus: Brindlee Mountain Fire Apparatus is one of the largest U.S. dealers of used fire trucks and emergency apparatus, operating a national inventory and broker-style sales model. It is comparable to Garage because both focus specifically on re-selling pre-owned firefighting vehicles to departments needing faster/cheaper alternatives to new OEM purchases.
- AuctionTime (Sandhills Global): AuctionTime is an online heavy-truck and equipment auction platform from Sandhills Global that reaches a national buyer audience for trucks, trailers, and specialty vehicles. It is comparable to Garage as a digital channel for high-value used specialty vehicles, competing for the same sellers and buyers shifting from traditional broker relationships.
- Mid-State Truck & Equipment: Mid-State Truck & Equipment is a regional used fire apparatus and emergency vehicle dealer serving departments across the Midwest. It is comparable to Garage as a traditional competitor in the used emergency-vehicle resale channel, operating with a dealer/broker model that Garage's marketplace model is seeking to disintermediate.
Broad incumbents
- Ritchie Bros. Auctioneers: Ritchie Bros. is a large, established online and live auctioneer for heavy trucks, construction equipment, and specialty vehicles globally. It is comparable to Garage as a broader incumbent in the digital auction/marketplace space for high-value used commercial vehicles and equipment, with more categories and geographic reach but less specialization in emergency apparatus.
- Copart: Copart operates a leading online vehicle auction marketplace with national logistics and buyer networks for used cars, trucks, and specialty vehicles. It is comparable to Garage as a broader marketplace incumbent that has demonstrated the model of online vehicle remarketing with logistics, storage, and title-processing at scale, though Copart's volume is mostly consumer vehicles.
- Manheim (Cox Automotive): Manheim is the largest U.S. wholesale vehicle remarketing platform, operating physical and online auctions for dealer-to-dealer vehicle transactions. It is comparable to Garage as a broad incumbent in used-vehicle marketplace infrastructure, with established logistics and buyer networks but no specialization in emergency/municipal apparatus.
- eBay Motors: eBay Motors is a long-running online marketplace for buying and selling new and used cars, trucks, and specialty vehicles directly between consumers and dealers. It is comparable to Garage as a broader incumbent peer-to-peer vehicle marketplace, though it is generalist rather than specialized in emergency/municipal equipment.
Emerging players
- Proxibid: Proxibid is an online marketplace for auctions of heavy equipment, trucks, and government surplus assets, including municipal vehicles. It is comparable to Garage as a smaller, online-first competitor addressing the same digitization gap between niche buyers/sellers of high-value used equipment that previously relied on in-person auctions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Garage social profiles
Digital presenceGarage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garage leadership team
Management profileNumber of profiles
Profiles2 records
Garage funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garage
What does Garage do?
Garage is a nationwide online marketplace that enables fire departments, EMS agencies, and municipalities to buy and sell previously owned specialized vehicles and equipment, beginning with firefighting apparatus. The platform allows free vehicle listing in approximately 90 seconds, provides instant AI-driven appraisals, and handles end-to-end transaction logistics including freight coordination, payment processing, bill of sale management, and secure payment escrow through buyer and seller protection programs.
Is Garage a public or private company?
Garage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Garage founded?
Garage was founded in 2023. It employs 1 to 10 people.
Where is Garage based?
Garage is headquartered in New York, United States, in the North America region.
How does Garage make money?
Two revenue lines are on record. Marketplace commissions are the primary driver. The others are professional services.
Who are Garage's main competitors?
Direct peers on record are GovDeals, IronPlanet (RB Global), Brindlee Mountain Fire Apparatus, AuctionTime (Sandhills Global) and Mid-State Truck & Equipment. Broad incumbents are Ritchie Bros. Auctioneers, Copart, Manheim (Cox Automotive) and eBay Motors. Proxibid is listed as an emerging player.
Does Garage have an API?
No public API is recorded for Garage.
What industry is Garage in?
Garage's product category is Online Marketplace for Used Emergency Vehicles and Municipal Equipment. Its primary akta.pro industry code is HSAFAAAD, Garage, Basement & Attic Organization. Its NAICS code is 44133 and its SIC code is 7500.