Dental Corp

What Dental Corp does

Dentalcorp is Canada's largest dental support organization (DSO), founded in 2011 by CEO Graham Rosenberg and headquartered in Toronto. The company operates a B2B2C model that partners with independent dental practice owners — providing centralized business support services including procurement, technology integration, marketing, HR, and administrative back-office functions in exchange for partnership equity — while partner dentists retain clinical autonomy. As of FY2024, the network comprised more than 600 dental practices, 10,700+ team members, and 5.7M+ annual patient visits across all 10 Canadian provinces, with material concentration in Ontario (250+ practices), British Columbia (120+), and Alberta (90+), which together represent approximately 75% of network revenue.

The technology stack is proprietary and practice-facing: Hellodent, a consumer-facing online directory that matches patients with network practices; Pulse, a patient feedback and loyalty tool; Practice Intelligence, an analytics platform for practice growth; and Automated Patient Engagement tools that reduce friction across the patient journey. Supporting infrastructure includes the dc Institute (AGD PACE accredited training for dental professionals), the Hub Login partner portal, and integrations with third-party technology partners including Henry Schein One, VideaHealth, Align Technology, and Envista. The company also operates community and academic programs such as Give Back, Smile Back, Leaders in Practice, and the Dentalcorp Academic Excellence Award, alongside multi-million-dollar gifts to Canadian dental schools.

Revenue is generated through Dentalcorp's managed-services model applied across partner practice operations, with operational cost reductions of 18–22% per partner and an average acquisition multiple of 7.0x for new practices. The company went public in 2021 in the largest healthcare IPO in Canadian history (TSX:DNTL), achieved FY2024 revenue of C$1,545.1M (+8.4% YoY) and Q1 2025 revenue of US$409.4M (+9.9% YoY), and was taken private in January 2026 by GTCR at C$11.00 per share, valuing the company at C$2.2B equity / C$3.3B enterprise. Post-transaction, founder Graham Rosenberg and the senior leadership team continue in their roles under PE ownership.

Name

Dental Corp

Legal name

dentalcorp

Website

https://dentalcorp.ca

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Dentalcorp is Canada's largest dental support organization, partnering with 600+ independent dental practices across the country to provide centralized procurement, technology, marketing, and HR services in exchange for partnership equity while preserving clinical autonomy.

Ownership category

akta.pro rank

Product category

Dental Support Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental support services
• Dental practice management
• Practice acquisition services
• Dental group purchasing
• Patient engagement platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Practice Services: Dentalcorp provides business support services to dental practices including procurement, technology, marketing, and administrative support. The company acquires independent dental practices and generates revenue through their operations, benefiting from operational efficiencies and network scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dental Corp partners with independent dental practice owners across Canada, acquiring equity in their practices and providing comprehensive non-clinical business support services including procurement, technology integration, HR, marketing, and business analytics. Partner practices retain clinical autonomy while Dental Corp operates centralized services that drive operational efficiencies, with 18-22% cost reductions for partner practices. The company also operates Hellodent, a proprietary patient directory that connects patients with dental practices in its network of 600+ locations.

Product overview

Dentalcorp operates as a dental support organization (DSO) offering a unified platform of practice management services and proprietary tools. The portfolio includes Hellodent (patient-facing directory for matching patients with practices), DNTL Talk (internal marketing/communications tool), dc Institute (AGD PACE certified training platform), and the Hub Login partner portal. Supporting programs include the Give Back, Smile Back community initiative and the Leaders in Practice recognition program. The company also supports academic excellence through the Dentalcorp Academic Excellence Award. Core services encompass practice operations support, real-time analytics/insights, group purchasing power for supplies, best-in-class technology integration, and patient engagement/practice growth tools.

Differentiator

Problem solved

Functional benefit

Brands

• hellodent: Proprietary online directory for finding dental practices in the patient's neighbourhood.
• dc Institute

Products and services

• Hellodent Proprietary online dental directory and patient matching platform that helps patients find dentists in their neighbourhood and book appointments with practices in the Dental Corp network.
• Pulse

Quantifiable outcome

• Operational cost reductions of 18-22% for partner practices
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Henry Schein OnecoreTechnology or Integration · 24 June 2026Henry Schein One served as a judging panel member at Dentalcorp's inaugural Demo Day competition, evaluating dental technology startups alongside Dentalcorp, VideaHealth, and Dental Innovation Alliance.
• VideaHealthcoreTechnology or Integration · 24 June 2026VideaHealth served as a judging panel member at Dentalcorp's Demo Day and has an existing partnership with Dentalcorp. The company processes millions of patient records annually and serves over 40,000 daily users across North America.
• Dental Innovation AlliancecoreStrategic or Co-development Partner · 24 June 2026Dental Innovation Alliance served as a judging panel member at Dentalcorp's inaugural Demo Day competition alongside Dentalcorp, Henry Schein One, and VideaHealth.
• Université de MontréalminorOthers · 3 June 2026Dentalcorp made a $1 million donation to the Université de Montréal Faculty of Dental Medicine to fund scholarships, entrepreneurship training, and research for dental students and graduates.
• VideaHealthcoreTechnology or Integration · 28 January 2025VideaHealth is a dental AI company that partners with Dentalcorp in Canada. The company announced plans to aggressively expand into the Canadian market targeting single dentists, having already established partnership with Dentalcorp.
• University of AlbertaminorOthers · 1 January 2022Dentalcorp gifted $1 million to the University of Alberta's School of Dentistry to support dental education and research.
• McGill UniversityminorOthers · 1 January 2022Dentalcorp gifted $1 million to McGill University's Faculty of Dental Medicine and Oral Health Sciences.
• Loblaws Companies LimitedminorStrategic or Co-development Partner · 1 January 2021Dentalcorp partnered with Loblaws Companies Limited (TSX: L) in 2021 as part of strategic partnership to expand dental care access.
• Okanagan CollegeminorOthers · 1 January 2021Dentalcorp made a gift to Okanagan College's Health Sciences Centre to support healthcare education.
• Western UniversityminorOthers · 1 January 2019Dentalcorp provided a $1 million gift to Western University's Schulich School of Medicine & Dentistry and Faculty of Dentistry to support the next generation of dentists.
• Dalhousie UniversityminorOthers · 1 January 2019Dentalcorp provided a $1 million gift to Dalhousie University's Faculty of Dentistry to support dental education.
• University of SaskatchewanminorOthers · 1 January 2019Dentalcorp provided a $1 million gift to the University of Saskatchewan College of Dentistry to support dental education.
• Sinai Health SystemminorStrategic or Co-development Partner · 1 January 2016Dentalcorp and Sinai Health System partnered in 2016 to form the Centre for Advanced Dental Research & Care, advancing dental research and clinical care.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• 123Dentist: One of Canada's largest dental support organizations with a partnership model closely mirroring Dentalcorp's, supporting independent dental practices with non-clinical business services across multiple provinces. Direct Canadian DSO competitor with overlapping geographic footprint in Ontario and BC.
• Heartland Dental: The largest DSO in the United States supporting 1,700+ dental offices, providing non-clinical administrative support, technology, and procurement to partner practices. Operates an essentially identical DSO model to Dentalcorp but at larger US scale.
• Aspen Dental: Major US DSO with 1,000+ locations operating branded de novo and acquired dental practices under a full-support model. Comparable to Dentalcorp in offering comprehensive practice management support and a patient-acquisition-driven growth strategy.
• Pacific Dental Services: Large US DSO supporting 4,000+ dentist owners across 900+ practices with business support, technology, and clinical innovation services. Closely parallels Dentalcorp's model of partnering with practice owners while providing centralized operational infrastructure.
• Smile Brands: US-based DSO with 600+ affiliated practices offering comprehensive business support services, including payroll, benefits, marketing, and procurement, to dentists. Strong functional analog to Dentalcorp with comparable practice count and growth-via-acquisition history.
• Dental Care Alliance: US DSO supporting 400+ dental practices with non-clinical services including HR, marketing, IT, and procurement. The model of acquiring and supporting independent dental practices while preserving clinical autonomy directly parallels Dentalcorp's Canadian operations.
• Sonrava Health: US-based dental and orthodontic support organization with 600+ affiliated locations, providing practice management, marketing, and operational support to partner dental practices. Similar platform approach and acquisition-led expansion model to Dentalcorp.
• Benevis: US DSO focused on dental practices serving patients with government-sponsored insurance, providing practice management, technology, and administrative support. Comparable to Dentalcorp's centralized support model, though with different payer-mix focus.

Broad incumbents

• Henry Schein One: A dental technology and practice management software provider serving a broad range of dental practices globally, including through dental supply and EHR platforms. Dentalcorp's technology partner and a broader incumbent serving both DSO and independent practice markets.

Others

• Align Technology (Invisalign): Global medical device company behind Invisalign clear aligners and iTero scanners. Strategic technology partner to Dentalcorp since 2022, with comparable focus on orthodontic and digital dentistry workflows, though not a DSO competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dentalcorpcareers
• LinkedInlinkedin.com/company/dental-corp
• Instagraminstagram.com/dentalcorp.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Corp