BinSentry
BinSentry is an AgTech company that builds AI-powered 3D sensors and software for automated animal feed bin monitoring, serving feed mills, livestock integrators, and animal nutrition companies across North America and Brazil.
- Company typePrivate
- Founded2017
- HeadquartersKitchener, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BinSentry does
BinSentry is an agricultural technology company founded in 2017 in Kitchener, Ontario, that develops AI-powered sensor systems for automated monitoring of animal feed inventories. The company's core technology combines LiDAR, 3D sensors, and proprietary computer vision models to produce detailed three-dimensional images of feed surfaces inside bins on farms and ingredient bins at commercial mills. Sensors take over 9,000 measurements multiple times per day and deliver 99% measurement accuracy, replacing manual gauge checks with continuous automated inventory data. The platform serves feed mills, livestock and poultry integrators, swine producers, and animal nutrition companies across North America and Brazil.
The product suite includes ProSense Feed for on-farm monitoring, ProSense HD for commercial silos and grain elevators, the Control Tower facility-wide software platform, the Horizon feed ordering automation platform with its Feed Ordering Hub, and software add-ons for out-of-feed event detection and critical event management. BinSentry operates a hardware-plus-subscription business model, selling sensors upfront alongside recurring SaaS fees for monitoring, dashboards, predictive analytics, and automated feed ordering. Pricing is quote-based, tailored to customer bin count and service tier. Go-to-market combines direct enterprise field sales in North America targeting feed mills and integrators with an exclusive distribution partnership with Cargill in Brazil, providing channel access to South American feed markets.
The company has raised approximately $77M+ in equity across seed, Series A, Series B, and a $50M Series C (August 2025) led by Lead Edge Capital, supplemented by a $25M debt facility from CIBC Innovation Banking (December 2025). Key investors include Lewis & Clark AgriFood (Series A lead), BDC Capital, Garage Capital, and SVG Ventures. Leadership includes CEO Ben Allen (previously Head of Global Market Development at Indigo Ag), Chair Dennis Organ (former CEO of Smithfield Foods), and co-founders Randall Schwartzentruber (CPO) and Nathan Hoel (CTO). The company reports 60,000+ assets monitored daily, 100% year-over-year revenue growth, and zero customer churn.
BinSentry firmographics
Firmographics- Name
- BinSentry
- Legal name
- BinSentry Inc.
- Website
- https://binsentry.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BinSentry is an AgTech company that builds AI-powered 3D sensors and software for automated animal feed bin monitoring, serving feed mills, livestock integrators, and animal nutrition companies across North America and Brazil.
- Ownership category
- akta.pro rank
BinSentry industry classification
Industry- Product category
- Agricultural IoT and Feed Management Software
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Farm Machinery & Equipment (3523), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)
- akta.pro secondary industries
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where BinSentry is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
BinSentry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SaaS Monitoring Subscription: Recurring subscription revenue from AI-powered feed monitoring software. Customers pay ongoing subscription fees for access to the monitoring platform, dashboards, and analytics. Hardware (sensors) sold alongside software subscription.
- Hardware Sales: One-time sale of monitoring hardware (sensors, connectivity devices) installed at customer feed bins. Hardware enables the SaaS monitoring service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise subscription with hardware - custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
BinSentry product offering
Product offeringCore offering
BinSentry sells AI-powered 3D LiDAR sensors (ProSense Feed and ProSense HD) paired with cloud-based software that continuously monitors feed inventory levels inside farm and mill bins. The platform delivers 99% accurate real-time measurements, predictive analytics, automated ordering, and facility-wide dashboards to prevent feed outages and optimize feed supply chains for livestock producers, poultry integrators, and commercial feed mills.
Product overview
BinSentry offers a unified feed management platform combining hardware sensors and software solutions. The core products include ProSense Feed for on-farm feed bin monitoring and ProSense HD for commercial mill/grain elevator applications. These sensors integrate with software platforms—most notably the Horizon platform with its Feed Ordering Hub—plus add-on modules including Control Tower (facility-wide dashboard), Out-of-Feed Insights, and Critical Event Management. The architecture pairs proprietary 3D LiDAR sensors with AI-powered cloud software to deliver real-time visibility, predictive analytics, and automated ordering across the animal feed supply chain.
Differentiator
Problem solved
Functional benefit
Brands
- ProSense Feed: AI-powered sensor platform for real-time feed inventory monitoring on farms, delivering 99% accuracy with 3D imaging technology.
- ProSense HD
- Control Tower
- BinSentry Horizon
- Out-of-Feed Insights
- Critical Event Management
Products and services
- ProSense Feed AI-powered 3D sensing solution for real-time visibility into feed inventories on farms, providing producers, integrators, and feed mills with accurate bin-level data to improve efficiency and prevent feed outages.
- ProSense HD Heavy-duty, AI-powered 3D sensing platform engineered for commercial silos and large-scale grain environments, designed for feed mills and grain elevators requiring robust inventory monitoring at scale.
- Control Tower Real-time software platform for feed mills and grain elevators that integrates with ProSense HD sensors to provide a unified, facility-wide view of bin inventories, eliminating manual checks and enabling proactive decision-making.
- BinSentry Horizon Feed ordering automation platform enabling feed mills and customers to view, track, place, and manage all feed orders in a single platform, improving proactive ordering and operational efficiency.
- BinSentry Sensus 3D sensor bin monitoring hardware that delivers accurate, reliable, and real-time bin inventory data and insights, eliminating guesswork in feed level assessment.
- Feed Ordering Hub Cloud-based hub within the Horizon platform for feed ordering and scheduling automation, enabling feed mills to make data-driven decisions, create feed budgets, and coordinate with customers and nutritionists.
Quantifiable outcome
- 99% measurement accuracy for feed inventory levels
- +2 more outcomes
Companies that use BinSentry
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BinSentry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
BinSentry partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- CargillflagshipCargill is the exclusive distributor of BinSentry monitoring solutions in Brazil. This partnership leverages Cargill's extensive customer network in the Brazilian agricultural market to accelerate market penetration.
- Trouw Nutrition CanadacoreStrategic partnership with Trouw Nutrition Canada to integrate feed monitoring technology with animal nutrition services. Joint go-to-market approach combining BinSentry monitoring with Trouw's nutrition expertise.
Scale indicators6 records
Recent moves11 records
Expansion highlights7 records
BinSentry competitors and assessment
Company assessmentBroad incumbents
- Ag Growth International (AGI): AGI is a large incumbent manufacturer of grain handling, storage, and conditioning equipment with a growing portfolio of sensing and digital solutions for feed mills and grain elevators - a broader portfolio incumbent in the same end markets BinSentry targets with ProSense HD and Control Tower.
- John Deere (Deere & Company): Deere is the dominant precision agriculture incumbent with smart equipment, connected farm platforms, and operations center software serving large agribusinesses - a broad incumbent with the scale and distribution to bundle feed monitoring capability alongside its existing product portfolio.
- CNH Industrial: CNH Industrial is a global precision agriculture and construction equipment OEM with connected machine and farm management platforms - comparable as a broad incumbent that could expand into feed supply chain visibility for livestock and grain customers.
- Trimble Agriculture: Trimble Agriculture offers precision agriculture hardware, software, and data platforms for farms and agribusiness - a broad incumbent whose farm management and IoT capabilities overlap with BinSentry's enterprise feed supply chain platform and whose AgriData acquisition mirrors BinSentry CEO Ben Allen's prior career path.
Direct peers
- Digi-Star (Topcon Agriculture): Digi-Star, part of Topcon Agriculture, provides feed management sensors, weighing systems, and data platforms used by livestock producers and feed mixers - directly comparable to BinSentry's feed bin monitoring and feed ordering automation stack.
- BinMaster: BinMaster is a U.S.-based manufacturer of bin level sensors and inventory management systems for grain, feed, and bulk solids - directly competing with BinSentry's ProSense Feed and ProSense HD sensor offerings in the same end-customer base of feed mills and grain operations.
Emerging players
- Sentera: Sentera builds sensor-based analytics and aerial imaging tools for agriculture - a comparable emerging agtech player using computer vision and sensor data to deliver decision support to growers and agribusinesses.
- Semios: Semios is an agtech company deploying IoT sensors, computer vision, and AI-driven decision support for permanent crops - a comparable AI-and-IoT-in-agriculture peer whose sensor-fusion and analytics architecture parallels BinSentry's on-farm monitoring approach.
Others
- Indigo Ag: Indigo Ag is a digital agriculture and biological inputs platform and the prior employer of BinSentry CEO Ben Allen, who helped scale Indigo from $300M to $3B. It is a thematic peer in the AgTech software-and-services category rather than a direct feed-monitoring competitor.
- Tigo Energy: Tigo Energy is an IoT/ML hardware-and-software platform for distributed asset monitoring - included as an adjacent IoT-platform peer illustrating the broader hardware-plus-cloud analytics business model that BinSentry's ProSense + Horizon/ Control Tower stack mirrors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BinSentry social profiles
Digital presenceBinSentry financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinSentry leadership team
Management profileNumber of profiles
Profiles9 records
BinSentry funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinSentry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinSentry
What does BinSentry do?
BinSentry sells AI-powered 3D LiDAR sensors (ProSense Feed and ProSense HD) paired with cloud-based software that continuously monitors feed inventory levels inside farm and mill bins. The platform delivers 99% accurate real-time measurements, predictive analytics, automated ordering, and facility-wide dashboards to prevent feed outages and optimize feed supply chains for livestock producers, poultry integrators, and commercial feed mills.
Is BinSentry a public or private company?
BinSentry is a private company. It is classified as venture growth investor backed and is currently operating.
When was BinSentry founded?
BinSentry was founded in 2017. It employs 101 to 250 people.
Where is BinSentry based?
BinSentry is headquartered in Kitchener, Canada, in the North America region.
How does BinSentry make money?
Two revenue lines are on record. SaaS Monitoring Subscription is the primary driver. The others are hardware Sales.
Who are BinSentry's main competitors?
Broad incumbents on record are Ag Growth International (AGI), John Deere (Deere & Company), CNH Industrial and Trimble Agriculture. Direct peers are Digi-Star (Topcon Agriculture) and BinMaster. Emerging players are Sentera and Semios. Others are Indigo Ag and Tigo Energy.
Does BinSentry have an API?
No public API is recorded for BinSentry.
What industry is BinSentry in?
BinSentry's product category is Agricultural IoT and Feed Management Software. Its primary akta.pro industry code is AFAAAGAG, Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion), with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 3331 and its SIC code is 3523.