Otto
Otto provides an integrated veterinary workflow platform that consolidates client communications, AI-powered documentation, payment processing, membership plans, and phone services for 5,000–10,000+ veterinary clinics across the United States and Canada.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Otto does
Otto (formerly TeleVet), founded in 2015 and headquartered in Austin, Texas, provides an integrated veterinary workflow platform that serves as a unified communications and operations layer for veterinary clinics across the United States and Canada. The company serves 5,000–10,000+ veterinary clinics and professionals, replacing fragmented stacks of tools with a single platform anchored by Otto Flow — an all-in-one client communications system that consolidates reminders, digital forms, two-way messaging, online booking, payment processing, AI scribing, and workflow automation, with bi-directional integration to 10+ practice information management systems (PIMS) including AVImark, IDEXX Cornerstone, IDEXX Neo, ezyVet, Impromed, Shepherd, Instinct, Vetspire, and Covetrus Pulse. The platform's technical architecture combines cloud-based real-time data synchronization (claimed 5-minute sync), veterinary-trained AI (Otto AI Scribe and OttoPilot), and an extensible module framework including Otto Pay (payment processing), Otto Care (membership/wellness plans), Otto Phones (VoIP via Axion), and Otto-mations (logic-driven automations).
The company's product portfolio is organized as a core platform (Otto Flow) plus bundled modules, with AI capabilities (AI Scribe, AI Memo, AI Suggest) included free for Flow subscribers. Otto generates revenue primarily through recurring subscriptions ($350–$1,000+/month for Flow, $49/month for AI Scribe Solo, $169/month for AI Scribe Team), transaction fees from Otto Pay, and per-enrollment fees from Otto Care membership programs. Go-to-market combines a product-led growth motion (21-day free trial of AI Scribe, self-service signup) with sales-assisted enterprise deployment (Request Demo CTAs targeting multi-location clinic groups and enterprise customers like United Veterinary Care). The company has raised approximately $70 million cumulatively, with a $43 million Series B in August 2023 led by Boehringer Ingelheim and Hill's Pet Nutrition, plus a $25 million round in April 2025, signaling continued investor confidence in scaling the platform.
Otto firmographics
Firmographics- Name
- Otto
- Legal name
- Otto
- Website
- https://otto.vet
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Otto provides an integrated veterinary workflow platform that consolidates client communications, AI-powered documentation, payment processing, membership plans, and phone services for 5,000–10,000+ veterinary clinics across the United States and Canada.
- Ownership category
- akta.pro rank
Otto industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)
- akta.pro secondary industries
- Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Practice Management Systems (PIMS) (HLAMAMAA), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Otto is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Otto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Otto Flow Platform: Monthly subscription for the all-in-one Otto Flow platform including communications, automations, AI tools, and integrations. Pricing ranges from $350-$1000+/month depending on clinic size and needs. Billed annually with locked-in rates.
- Subscription - AI Scribe Solo: Individual veterinarian subscription at $49/month for up to 2 users. Includes AI-powered appointment note generation, customizable templates, mobile apps, and HIPAA-compliant security.
- Subscription - AI Scribe Team: Clinic-wide subscription at $169/month for unlimited users. Includes all AI Scribe features plus team collaboration tools.
- Payment Processing - Otto Pay: Transaction fees from integrated payment processing. Otto Pay charges highly competitive rates with potential for surcharge capability to save clinics an average of $2,660 per month.
- Care Membership Program Fees: Otto Care membership plans where clinics pay a small fee on each enrollment. Includes automated benefit tracking, reporting, and full microsite for pet parents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Otto Flow - All-in-One Platform ($350-$1000+/month) |
| Per seat | Monthly | AI Scribe Solo - Up to 2 users ($49/month) |
| Subscription | Monthly | AI Scribe Team - Unlimited users ($169/month) |
| Subscription | Annual | AI Scribe + Flow Bundle - Contact for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Otto product offering
Product offeringCore offering
Otto provides an all-in-one client communications and workflow platform purpose-built for veterinary clinics, anchored by Otto Flow which integrates reminders, booking, two-way texting, digital forms, payment processing, AI-powered medical scribing, and automated workflows. The platform synchronizes bi-directionally with major practice management systems (PIMS) such as AVImark, IDEXX Cornerstone, IDEXX Neo, and ezyVet in under five minutes, replacing multiple disjointed veterinary tools with a single subscription.
Product overview
Otto is a veterinary workflow platform that operates as a unified platform-plus-modules architecture. The core product is Otto Flow, an all-in-one client communications platform that serves as the foundation. On top of Flow, Otto offers integrated modules including: Otto AI Scribe (standalone AI scribing tool or integrated feature), Otto Pay (payment processing), Otto Care (membership/wellness plans), Otto Phones (VoIP integration), OttoPilot (AI engine for workflow automation and analytics), and Otto-mations (logic-driven automations). AI Suite tools (AI Scribe, AI Memo, AI Suggest) are included free with Flow. Otto positions itself as a replacement for multiple disconnected tools with one login, one price, and one support team, serving over 5,000-10,000 veterinary clinics.
Differentiator
Problem solved
Functional benefit
Products and services
- Otto Flow
Quantifiable outcome
- Reduce no-shows by 40-50%
- +8 more outcomes
Companies that use Otto
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Otto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
Otto partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AxioncoreTechnology partner providing VoIP phone infrastructure for Otto Phones. Axion delivers reliable phone service with Otto building redundancies and integrations on top.
- AVImark (Covetrus)coreDeep integration with AVImark practice management software enabling bidirectional sync of appointments, client data, patient records, forms, and payment information.
- IDEXX CornerstonecoreIntegration with IDEXX Cornerstone practice management system for real-time data sync, automated writebacks, and seamless workflow management.
- IDEXX NeocoreCloud-based integration with IDEXX Neo software for scheduling, reminders, forms, payments, and medical records synchronization.
- ezyVetcoreIntegration with ezyVet cloud-based practice management software enabling streamlined scheduling, appointment reminders, and payment processing.
- Impromed (Covetrus)coreIntegration with Impromed Infinity practice management software for appointments, client data sync, forms, and automated writebacks.
- ShepherdcoreIntegration with Shepherd cloud-based practice management solution for streamlined operations and data synchronization.
- InstinctcoreIntegration with Instinct practice management software for clinical workflow optimization and data sync.
- VetspirecoreIntegration with Vetspire cloud-based practice management platform for intelligent workflow automation.
- Covetrus PulsecoreIntegration with Covetrus Pulse (formerly eVetPractice) practice management software for comprehensive workflow management.
- IDEXX LaboratoriescoreOtto is identified as a key competitor/industry player in the veterinary software market alongside IDEXX. Multiple IDEXX product integrations (Cornerstone, Neo) exist.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Otto competitors and assessment
Company assessmentDirect peers
- ezyVet: Cloud-based veterinary practice management system (PIMS) that is one of Otto's named PIMS integration partners; overlaps in scheduling, client comms, and now AI/workflow features, competing for the same SMB and enterprise vet clinic wallet.
- Shepherd Veterinary Software: Cloud-based PIMS that Otto integrates with; targets small-to-mid vet clinics with modern UX, making it a direct competitor for both the PIMS layer and adjacent communication/automation workflows Otto also serves.
- Instinct (Instinct Veterinary Care Software): Cloud PIMS and clinical workflow platform listed among Otto's integration partners; competes in practice operations and increasingly in AI-driven clinical documentation, overlapping with Otto AI Scribe.
- PetDesk: Veterinary client communication and engagement platform (reminders, booking, texting, payments) — direct overlap with Otto Flow's core communications surface and similarly targets small/mid-market vet clinics.
- VitusVet: Veterinary client engagement and practice growth platform offering two-way texting, reminders, reviews and payments; competes for the same veterinary clinic comms budget as Otto Flow.
Broad incumbents
- IDEXX Cornerstone: Market-leading on-premise PIMS from IDEXX; integrates with Otto today but IDEXX is a broad incumbent with the resources to bundle native AI scribe, client comms, and payments — competing head-to-head with Otto for the same clinics.
- AVImark (Covetrus): Legacy on-premise PIMS owned by Covetrus; another core Otto integration partner with deep clinic penetration and the strategic option to bundle competing communication and AI features.
- Covetrus (VetSuite / Pulse): Large veterinary distribution and software incumbent owning multiple PIMS brands (AVImark, Impromed, Pulse/eVetPractice); both an Otto integration partner and a broad competitor with the ability to bundle competing practice workflow tools.
Emerging players
- Digitail: Cloud veterinary practice software with built-in client engagement, telemedicine, and AI features (AI scribe); competes directly with Otto's all-in-one positioning and PIMS+comms bundle model.
- BabelBark: Pet care engagement platform serving both vet clinics and pet care businesses with communication, booking, and digital tools — adjacent competitor to Otto in the vet client engagement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Otto social profiles
Digital presenceOtto compliance and trust
Trust signalCompliance4 records
Otto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otto leadership team
Management profileNumber of profiles
Profiles4 records
Otto funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otto
What does Otto do?
Otto provides an all-in-one client communications and workflow platform purpose-built for veterinary clinics, anchored by Otto Flow which integrates reminders, booking, two-way texting, digital forms, payment processing, AI-powered medical scribing, and automated workflows. The platform synchronizes bi-directionally with major practice management systems (PIMS) such as AVImark, IDEXX Cornerstone, IDEXX Neo, and ezyVet in under five minutes, replacing multiple disjointed veterinary tools with a single subscription.
Is Otto a public or private company?
Otto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Otto founded?
Otto was founded in 2015. It employs 11 to 50 people.
Where is Otto based?
Otto is headquartered in Austin, United States, in the North America region.
How does Otto make money?
Five revenue lines are on record. Subscription - Otto Flow Platform is the primary driver. The others are subscription - AI Scribe Solo, subscription - AI Scribe Team, payment Processing - Otto Pay and care Membership Program Fees.
Who are Otto's main competitors?
Direct peers on record are ezyVet, Shepherd Veterinary Software, Instinct (Instinct Veterinary Care Software), PetDesk and VitusVet. Broad incumbents are IDEXX Cornerstone, AVImark (Covetrus) and Covetrus (VetSuite / Pulse). Emerging players are Digitail and BabelBark.
Does Otto have an API?
No public API is recorded for Otto.
What industry is Otto in?
Otto's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAH, Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing), with a secondary code of HLAMAMAB, Veterinary EMR/EHR & Clinical Workflow. Its NAICS code is 54151 and its SIC code is 7372.