PHP Agency
- Company typePrivate
- Founded2009
- HeadquartersAddison, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
PHP Agency firmographics
Firmographics- Name
- PHP Agency
- Legal name
- PHP Agency Inc.
- Website
- https://phpagency.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PHP Agency industry classification
Industry- Product category
- Life Insurance and Annuity Distribution (Field Marketing Organization)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where PHP Agency is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PHP Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Insurance Commission Revenue: PHP Agency generates revenue through commissions paid by insurance and annuity carriers for life insurance, annuity, final expense, and MedSup products sold through its network of licensed agents. Agents receive commissions and PHP retains a portion as a field marketing organization.
- Agent Licensing and Contracting: Revenue from licensing and contracting agents to represent PHP nationally, providing part-time or full-time opportunities for life insurance careers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Agent Compensation Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
PHP Agency product offering
Product offeringCore offering
PHP Agency is a tech-enabled national field marketing organization (FMO) that recruits, trains, licenses, and supports a network of independent insurance agents who distribute life insurance and annuity products (term life, return-of-premium term, indexed universal life, no medical exam life, and fixed indexed annuities) to multicultural middle-class American families. Revenue is generated primarily through commissions paid by insurance and annuity carriers for policies placed through PHP's agent network, supported by the proprietary Bamboo back-office platform and PHP Quest training system.
Product overview
PHP Agency is a tech-enabled national field marketing organization (FMO) for life insurance and annuities. The company operates primarily through its proprietary Bamboo platform, a cloud-based back-office system that provides agency management, CRM, commission management, and sales analytics. Agent training and education are delivered through PHP Quest, the company's learning management system, accessible via desktop and mobile applications. PHP Agency offers a portfolio of life insurance products including Term Life Insurance, Return-Of-Premium Term Life Insurance, Indexed Universal Life Insurance (IUL), No Medical Exam Life Insurance, and Fixed Indexed Annuities. The company also provides the PHP Mobile App for agents to manage their business on the go.
Differentiator
Problem solved
Functional benefit
Products and services
- Term Life Insurance
- Return-Of-Premium Term Life Insurance A term life insurance policy that returns all contributed premiums if the insured outlives the term period, with refunded premiums being tax-free; distributed to consumers via PHP's licensed agents.
- Indexed Universal Life Insurance (IUL) A permanent life insurance policy with flexibility of premium and death benefit, featuring higher growth potential through index interest crediting tied to indexes such as the S&P 500 or Nasdaq 100; distributed to consumers by PHP's licensed agents.
- No Medical Exam Life Insurance Life insurance coverage that does not require a physical exam to qualify, designed to cover expenses like medical bills and funeral costs with up to $250,000 death benefit; distributed to consumers by PHP's licensed agents.
- Fixed Indexed Annuity A tax-deferred insurance product providing income for life during retirement, with principal protection and a death benefit, and gains contingent upon market performance; distributed to consumers by PHP's licensed agents.
Quantifiable outcome
- 600,000+ families served and protected
- +2 more outcomes
Companies that use PHP Agency
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
PHP Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PHP Agency partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Military Warriors Support Foundation (MWSF)minorPartnership to honor wounded veterans through the Homes4WoundedHeroes program. PHP Agency gifted a fully paid home to Joseph Logue, a Purple Heart U.S. Marine Corps veteran, during their 11th Annual Spectacular event. MWSF provides mentorship and transitional support for three years.
- Leading Insurance and Annuity CarrierscorePHP Agency partners with leading insurance and annuity carriers to distribute life insurance, annuity, final expense, and MedSup products through its network of licensed agents.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
PHP Agency competitors and assessment
Company assessmentDirect peers
- Primerica: Primerica is the largest publicly traded FMO in the U.S., distributing term life insurance and investment products through a network of ~145,000 licensed representatives. Closest comparable to PHP in business model, distribution channel, and target market (middle-income America).
- Family First Life (FFL): Family First Life is a fast-growing life insurance FMO focused on middle-income families with a strong agent recruiting model. Direct competitor to PHP in the independent agent life distribution channel.
- AmeriLife: AmeriLife is a large insurance distribution platform marketing life, health, annuities, and other products through independent agents. Comparable in FMO/distributor role and in selling through multicultural and senior market segments.
- Symmetry Financial Group: Symmetry is a large independent life insurance FMO specializing in mortgage protection, term, and final expense insurance through a nationwide agent network. Direct competitor in the agent-driven life insurance distribution space.
- Equis Financial: Equis Financial is a life insurance FMO focused on the mortgage protection and term life market through a network of independent agents. Comparable FMO structure serving similar middle-market customers.
- World Financial Group (WFG): WFG is a Transamerica-owned FMO that recruits independent agents to sell life insurance and investment products primarily to multicultural middle-class families. Highly comparable to PHP in multicultural targeting, FMO model, and middle-income customer base.
Broad incumbents
- Integrity Marketing Group: Integrity is PHP's parent company and the largest U.S. distributor of life and health insurance, formed by rolling up multiple FMOs and IMOs. Comparable as the broader platform PHP now sits inside and as the dominant incumbent in the FMO roll-up wave.
- Transamerica: Transamerica is a top-10 U.S. life insurer that also owns WFG and distributes through FMOs and IMOs. Comparable as a carrier partner of PHP and as a large incumbent operating both underwriting and distribution channels.
- Mutual of Omaha: Mutual of Omaha is a broad-based insurer and annuity provider selling through independent agents and FMOs (and directly). Comparable as a carrier partner PHP agents place business with and as an incumbent player in life, Medicare supplement, and annuity markets.
- New York Life: New York Life is a large mutual life insurer with both captive agents and a general agency / independent distribution channel. Comparable as a major life insurance competitor and as a carrier partner for FMO distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PHP Agency social profiles
Digital presencePHP Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHP Agency leadership team
Management profileNumber of profiles
Profiles13 records
PHP Agency funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHP Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHP Agency
What does PHP Agency do?
PHP Agency is a tech-enabled national field marketing organization (FMO) that recruits, trains, licenses, and supports a network of independent insurance agents who distribute life insurance and annuity products (term life, return-of-premium term, indexed universal life, no medical exam life, and fixed indexed annuities) to multicultural middle-class American families. Revenue is generated primarily through commissions paid by insurance and annuity carriers for policies placed through PHP's agent network, supported by the proprietary Bamboo back-office platform and PHP Quest training system.
Is PHP Agency a public or private company?
PHP Agency is a private company. It is classified as corporate owned and is currently operating.
When was PHP Agency founded?
PHP Agency was founded in 2009. It employs 101 to 250 people.
Where is PHP Agency based?
PHP Agency is headquartered in Addison, United States, in the North America region.
How does PHP Agency make money?
Two revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are agent Licensing and Contracting.
Who are PHP Agency's main competitors?
Direct peers on record are Primerica, Family First Life (FFL), AmeriLife, Symmetry Financial Group, Equis Financial and World Financial Group (WFG). Broad incumbents are Integrity Marketing Group, Transamerica, Mutual of Omaha and New York Life.
Does PHP Agency have an API?
No public API is recorded for PHP Agency.
What industry is PHP Agency in?
PHP Agency's product category is Life Insurance and Annuity Distribution (Field Marketing Organization). Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its SIC code is 6411.