Muck Rack

What Muck Rack does

Muck Rack is a Miami-based, AI-powered public relations software company founded in 2009 by Gregory Galant and Lee Semel. The platform consolidates the end-to-end PR workflow — journalist research, personalized pitching, real-time media monitoring across digital, social, podcast, print, and broadcast channels, automated coverage reporting, and competitive intelligence — into a single subscription product with modular add-ons. Its core differentiator is a journalist-verified media database in which reporters self-maintain profiles, augmented by an AI layer that includes the Curation Engine (automated relevance/sentiment/prominence tagging), Generative Pulse (brand visibility tracking across ChatGPT, Claude, and Gemini), and AI agents for list-building, search, and briefing preparation. Distribution partnerships with GlobeNewswire (press release wire), TVEyes (broadcast), LexisNexis (print), and STAT (healthcare content) extend platform reach into adjacent data layers.

The company operates a three-tier SaaS model — Starter, Standard, and Premier — with annual subscription pricing ranging from roughly $5K for individual users to over $50K for enterprise packages, plus add-on modules for Social Listening (via the 2024 Keyhole acquisition), Print and Broadcast Monitoring, Press Release Distribution, Media Intelligence Services, and API access (Premier-only). Muck Rack serves more than 6,000 customers spanning enterprise brands (Pfizer, Google, Spotify, Visa, Verizon, PepsiCo, FedEx), leading PR agencies (Golin, MSL, Real Chemistry, Walker Sands), financial services, healthcare, retail, travel, government, and nonprofit sectors, with a free journalist-side product creating network effects on the supply side of the database. The company bootstrapped until September 2022, when it raised a $180 million Series A from Susquehanna Growth Equity (founders retained majority ownership), surpassed $50 million in ARR, and grew headcount from roughly 200 to nearly 400. Subsequent acquisitions of Keyhole (August 2024) and Ruepoint (January 2025) extended capabilities into social listening and analyst-led media intelligence services; Ruepoint's brand was fully retired by May 2026 to consolidate under the Muck Rack name.

Name

Muck Rack

Legal name

Muck Rack

Website

https://muckrack.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Muck Rack is an AI-powered, SaaS PR communications platform that unifies a journalist-verified media database, pitching, monitoring, and reporting for 6,000+ PR teams, agencies, and brands across enterprise and mid-market segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Annual subscription model with three tiers (Starter, Standard, Premier) based on team size and feature requirements. Add-ons for specialized capabilities like broadcast monitoring, social listening, and API access
2. Press Release Distribution: Add-on service for distributing press releases through GlobeNewswire's network of 70,000+ media outlets and 1M+ financial desktops across 158 countries
3. Media Intelligence Services: Premier-tier add-on offering analyst-led coverage curation, executive digests, and measurement reports powered by 100+ certified analysts

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Muck Rack is an AI-powered public relations software platform that consolidates media research, journalist outreach, monitoring, and measurement into a unified workflow for PR professionals. Core offerings include a journalist-verified media database, AI-assisted pitching, real-time media monitoring across digital, social, print and broadcast channels, press release distribution, and analytics-driven reporting that links earned media to business outcomes.

Product overview

Muck Rack is an AI-powered communications platform that consolidates media research, journalist outreach, monitoring, and measurement into a unified PR workflow. The platform operates on a three-tier pricing model (Starter, Standard, Premier) with modular add-ons. Core capabilities include Media Database (verified journalist contacts), Pitching (AI-powered outreach), Media Monitoring & Alerts, and Reporting (automated analytics). Add-on modules expand functionality: Social Listening (via Keyhole acquisition), Print Monitoring, Broadcast Monitoring (via TVEyes partnership), and Press Release Distribution (via GlobeNewswire). The platform's AI layer includes Curation Engine for automated coverage analysis, Generative Pulse for AI visibility tracking, and AI agents (Media List Agent, Search Agent, Media Brief Assistant) for workflow automation. Media Intelligence Services adds analyst-led insights to the AI-powered monitoring. Muck Rack API enables Premier customers to pull data into Snowflake, Tableau, and Power BI.

Differentiator

Problem solved

Functional benefit

Brands

• Generative Pulse: GEO monitoring tool for PR and comms teams that tracks how brands appear across ChatGPT, Claude, and Gemini; identifies journalists and outlets driving AI citations; and surfaces exact URLs behind AI answers.
• Generative Pulse Summit

Products and services

• Media Database AI-powered global directory of verified journalist contacts spanning digital, broadcast, print, podcasts, newsletters and social media, backed by journalist self-maintenance and editorial verification.
• Pitching Media outreach platform enabling personalized pitch delivery, engagement tracking, and follow-up management, with AI features including Media List Agent and PressPal AI, plus automatic coverage detection as Pitch Placements.
• Press Release Distribution In-platform press release drafting, formatting, and distribution via GlobeNewswire's global network of 70,000+ outlets across 158 countries, with AI optimization and post-distribution reporting.
• Media Monitoring & Alerts Real-time monitoring across digital, social, podcasts, print and broadcast media, with AI-driven relevance and sentiment tagging, and flexible alert delivery via email, scheduled digest, or Slack.
• Social Listening Social media monitoring and analytics tracking brand mentions, competitor conversations, and industry topics across X (Twitter), Facebook, Instagram, YouTube and TikTok, with sentiment analysis and influencer identification.
• Print Monitoring Global print monitoring covering newspapers, trade journals, magazines and business publications worldwide via LexisNexis partnerships, with access to full article text including paywalled content.
• Broadcast Monitoring TV and radio monitoring via TVEyes partnership covering over 1,600 stations in the U.S., U.K., Canada, and Australia, with real-time alerts, archived content, clip editing, and transcript access.
• Reporting AI-powered analytics and reporting tools including automated Coverage Reports, customizable Dashboards, interactive Presentations, and Newsletters, with Google Analytics integration linking earned media to website traffic.
• Generative Pulse GEO monitoring tool tracking brand visibility across ChatGPT, Claude, and Gemini, showing AI Visibility Score, competitor benchmarking, top-cited journalists and outlets, and sentiment analysis of brand mentions in AI-generated responses.
• Media Intelligence Services Analyst-led service pairing human expertise with AI-powered monitoring, including Curation Engine analysis, Executive Digests for leadership briefings, and Measurement & Insight Reports backed by 100+ AMEC-certified analysts.
• Muck Rack API Programmatic access to article, broadcast, and media intelligence data for Premier customers, enabling saved-search data to be pulled into internal data warehouses (e.g., Snowflake) or BI tools (Tableau, Power BI).
• Inbound Media Manager Platform for managing incoming press requests from journalists, allowing teams to track requests, view full conversations alongside journalist profiles, assign ownership, and collaborate.

Quantifiable outcome

• 10% average lift in open and click rates for beta users of Media List Agent
• +5 more outcomes

Named customers22 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• STATcoreGTM or Marketing Partner · 18 May 2026Content licensing partnership making STAT's healthcare, science, and public health content available within Muck Rack's AI-powered communications platform
• Sounds ProfitableminorGTM or Marketing Partner · 14 May 2026Joined Sounds Profitable Partner Network, a trade association for the podcasting industry with nearly 210 member organizations globally, to expand podcast monitoring capabilities
• RuepointcoreStrategic or Co-development Partner · 6 January 2025Acquired global media intelligence company to expand European presence and combine Ruepoint's editorial expertise with Muck Rack's AI-powered platform
• KeyholecoreStrategic or Co-development Partner · 31 August 2024Acquired social listening and analytics platform to enhance Muck Rack's PR software with social media monitoring capabilities across multiple platforms
• GlobeNewswirecoreStrategic or Co-development PartnerPress release distribution partnership through which Muck Rack distributes press releases to GlobeNewswire's network of 70,000+ media outlets, 1M+ financial desktops, and 158 countries
• TVEyescoreTechnology or IntegrationBroadcast monitoring partnership enabling Muck Rack customers to access TV and radio clips alongside digital and print coverage through speech-to-text technology
• LexisNexiscoreTechnology or IntegrationPrint newspaper monitoring partnership enabling Muck Rack to track coverage in print publications alongside digital monitoring
• NavanminorOthersCustomer case study showcasing how Navan uses Muck Rack for IPO coverage tracking and executive reporting

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cision: Cision is the largest incumbent in PR software and media intelligence, with a 1.4M+ contact database, distribution wires, and monitoring tools. It competes head-to-head with Muck Rack across media database, monitoring, and distribution, but at a much larger, more enterprise-siloed scale.
• Meltwater: Meltwater is a global media and social intelligence platform offering media monitoring, social listening, and analytics. It directly competes with Muck Rack on monitoring and reporting, with broader consumer/social reach and a strong enterprise installed base.
• PR Newswire: PR Newswire (a Cision company) is a dominant press release distribution wire and media intelligence provider. It overlaps Muck Rack on press release distribution and basic media monitoring for enterprise customers.
• Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution and disclosure service. It competes with Muck Rack's press release distribution add-on and adjacent media intelligence features, primarily serving publicly traded and regulated companies.
• Brandwatch: Brandwatch is a consumer intelligence and social listening platform. It overlaps with Muck Rack's Social Listening (Keyhole) module and competes for brand and PR team social monitoring budgets, with deeper consumer-research functionality.

Direct peers

• GlobeNewswire: GlobeNewswire is a press release distribution wire that is also Muck Rack's distribution partner. It offers its own media monitoring and disclosure products, putting it in direct competition for press release workflows even as Muck Rack relies on its network.
• TVEyes: TVEyes is a broadcast and podcast monitoring provider and Muck Rack's broadcast monitoring partner. It sells directly to PR teams and competes for the same broadcast monitoring budget Muck Rack addresses as an add-on.

Emerging players

• Talkwalker: Talkwalker is an AI-enabled consumer intelligence and social listening platform. It overlaps with Muck Rack's monitoring and social listening capabilities, particularly for brand and competitive intelligence use cases, but is more focused on social than earned media.
• PRophet: PRophet is an AI-driven PR and communications platform for media monitoring, pitching, and predictive analytics. It targets the same AI-augmented PR workflow as Muck Rack's Media List Agent and Pitching products, often at a lower price point for smaller teams.
• Press Hook: Press Hook is an AI-powered PR platform connecting brands and journalists for media outreach and coverage tracking. It targets the same end users (PR teams at brands and agencies) as Muck Rack's Pitching and Media Database, with a more modern, AI-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muckrack
• LinkedInlinkedin.com/company/muckrack
• Facebookfacebook.com/muckrack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muck Rack