PRophet
PRophet is an AI-driven communications technology platform, part of Stagwell's Marketing Cloud, offering AI-powered media intelligence, journalist discovery, influencer marketing, and brand reputation tools to PR agencies, communications teams, and brand marketers globally.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What PRophet does
PRophet is an AI-driven communications technology platform and a wholly-owned subsidiary of Stagwell (NASDAQ: STGW), positioned as the world's third-largest communications technology suite. Founded in 2020 and headquartered in New York, the company operates with a team of nearly 600 employees across nine cities globally, with ownership and operational backing from Stagwell's network of 70+ marketing and communications agencies.
The platform offers a unified suite of AI-powered products for media intelligence, journalist discovery, influencer marketing, and brand reputation management. Core products include Taylor (the industry's first AI-powered tool unifying journalist and influencer discovery), MIND (media intelligence platform integrating earned and social media), UNICEPTA (global media monitoring across 460+ million sources daily), IMAI/InfluencerMarketing.AI (influencer marketing), Monitor (media monitoring), Pulse (emotional analytics), GEOPulse (AI visibility for LLM ecosystems), and Agent Cloud (enterprise LLM access and AI agent creation). Underlying AI capabilities span recommendation engines, knowledge retrieval, predictive analytics, generative AI, and process automation.
The company serves PR agencies, in-house communications teams, social media teams, and brand marketing organizations. PRophet operates a SaaS subscription model with quote-based enterprise pricing on annual or multi-year contracts. Distribution occurs both internally through Stagwell's 70+ agency network and externally via direct enterprise sales, supported by an exclusive strategic partnership with Hootsuite announced at Cannes Lions in June 2025. The company's 2024 acquisitions of UNICEPTA and LEADERS/InfluencerMarketing.AI, alongside 2025 product launches in Agent Cloud and GEOPulse, indicate a continuing trajectory of inorganic and organic platform expansion under Stagwell ownership.
PRophet firmographics
Firmographics- Name
- PRophet
- Legal name
- PRophet
- Website
- https://prprophet.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PRophet is an AI-driven communications technology platform, part of Stagwell's Marketing Cloud, offering AI-powered media intelligence, journalist discovery, influencer marketing, and brand reputation tools to PR agencies, communications teams, and brand marketers globally.
- Ownership category
- akta.pro rank
PRophet industry classification
Industry- Product category
- PR and Communications Software
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where PRophet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PRophet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licenses: PRophet operates as a communications technology platform providing AI-powered PR and media intelligence tools on a subscription basis. As part of The Marketing Cloud suite, clients access multiple integrated products including MIND, Taylor, UNICEPTA, and IMAI through annual or multi-year contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PRophet product offering
Product offeringCore offering
PRophet is an AI-driven communications technology platform that helps corporate PR, communications, and marketing teams identify the right journalists and influencers, generate personalized pitches, monitor global media coverage, and analyze earned, owned, shared, and paid media performance. Its flagship Taylor application uses generative AI trained on PR data to predict journalist interest and draft pitches, while companion tools such as MIND, UNICEPTA, IMAI, Monitor, Pulse, GEOPulse, Agent Cloud, CUE, SmartAssets, and SET deliver media intelligence, influencer analytics, monitoring, competitive intelligence, and AI-agent orchestration.
Product overview
PRophet is a communications technology company and part of The Marketing Cloud (formerly Stagwell Marketing Cloud), operating as the world's third-largest communications technology suite. The platform offers a unified suite of AI-powered products spanning media intelligence, influencer marketing, and content creation. Core products include Taylor (AI-powered journalist discovery and content creation), MIND (media intelligence integrating earned and social media), UNICEPTA (global media intelligence from 460+ million sources), IMAI (influencer discovery and campaign management), Monitor (brand/competitor monitoring), Pulse (emotional signal analysis), and GEOPulse (AI reputation management). The suite is augmented by Agent Cloud (enterprise LLM access and custom AI agents), CUE (audience insights), SmartAssets (creative optimization), and SET (campaign optimization). PRophet completed integration of UNICEPTA and influencer marketing platform LEADERS/InfluencerMarketing.AI, expanding to a nearly 600-person global team across nine cities.
Differentiator
Problem solved
Functional benefit
Brands
- MIND: Media intelligence platform that integrates earned and social media channels
- Taylor
- PRophet Earn
Products and services
- PRophet Taylor
Quantifiable outcome
- 20% increase in media coverage for PR firms using PRophet Earn
- +1 more outcomes
Companies that use PRophet
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
PRophet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature7 records
PRophet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HootsuitecoreExpanded global partnership announced at Cannes Lions International Festival of Creativity. PRophet integrates Hootsuite's social listening capabilities into its MIND media intelligence platform via API, creating a unified solution spanning earned and social media channels. The exclusive partnership extends to all Stagwell agencies, which now access Hootsuite's services solely through PRophet, standardizing technology and simplifying procurement across the network.
- UNICEPTAcoreAcquired in December 2024 and fully integrated into PRophet's media intelligence suite. UNICEPTA is a global leader in media and data intelligence that empowers organizations with monitoring across over 460 million sources daily. Integration unifies branding and positions PRophet as the third largest comms tech suite globally.
- LEADERS/InfluencerMarketing.AIcoreInfluencer marketing platform integrated into PRophet's suite. Combined with Taylor product's journalist discovery capabilities, enables simultaneous discovery and pitching to social media influencers and journalists within a single workflow - an industry first.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PRophet competitors and assessment
Company assessmentDirect peers
- Cision: Long-standing PR software suite (CisionOne/PR Newswire) serving PR professionals with media database, monitoring, and communications workflow tools—highly comparable to PRophet's core earned-media focus.
- Meltwater: Established PR and media intelligence SaaS platform offering media monitoring, social listening, and analytics to enterprise PR and communications teams—directly comparable offering set to PRophet's UNICEPTA, Monitor, and Pulse products.
- Brandwatch: Consumer intelligence and social listening platform that overlaps PRophet's MIND, Monitor, and Pulse capabilities across earned and social media channels for brand and communications teams.
- Sprinklr: Enterprise social media management and customer experience platform with AI-driven listening and analytics, comparable to PRophet's MIND and IMAI influencer capabilities for large brand marketing organizations.
- Sprout Social: Mid-market and enterprise social media management platform with analytics and influencer tools; competes with PRophet's social listening and influencer discovery offerings.
- Talkwalker: AI-powered consumer intelligence and social listening platform serving PR, marketing, and consumer insights teams—directly comparable to PRophet's UNICEPTA/MIND media intelligence and sentiment analytics.
- Notified: PR and communications platform providing media monitoring, press release distribution, and PR workflow tools; competes with PRophet's earned-media and monitoring capabilities for PR professionals.
Broad incumbents
- Hootsuite: Largest social media management platform and PRophet's strategic partner; the exclusive partnership makes Hootsuite a partial ally and partial competitor in social listening and analytics.
Emerging players
- CreatorIQ: Enterprise influencer marketing platform providing discovery, analytics, and campaign management—directly comparable to PRophet's IMAI product and overlapping Taylor's influencer functionality.
- Klear: Influencer marketing analytics and discovery platform offering audience quality scoring and engagement metrics—comparable to PRophet's IMAI influencer discovery features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRophet social profiles
Digital presencePRophet financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRophet leadership team
Management profileNumber of profiles
Profiles2 records
PRophet subsidiaries and ownership
Company hierarchySubsidiaries3 records
PRophet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRophet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRophet
What does PRophet do?
PRophet is an AI-driven communications technology platform that helps corporate PR, communications, and marketing teams identify the right journalists and influencers, generate personalized pitches, monitor global media coverage, and analyze earned, owned, shared, and paid media performance. Its flagship Taylor application uses generative AI trained on PR data to predict journalist interest and draft pitches, while companion tools such as MIND, UNICEPTA, IMAI, Monitor, Pulse, GEOPulse, Agent Cloud, CUE, SmartAssets, and SET deliver media intelligence, influencer analytics, monitoring, competitive intelligence, and AI-agent orchestration.
Is PRophet a public or private company?
PRophet is a private company. It is classified as corporate owned and is currently operating.
When was PRophet founded?
PRophet was founded in 2020. It employs 501 to 1,000 people.
Where is PRophet based?
PRophet is headquartered in New York, United States, in the North America region.
How does PRophet make money?
One revenue line is on record: saaS Subscription Licenses.
Who are PRophet's main competitors?
Direct peers on record are Cision, Meltwater, Brandwatch, Sprinklr, Sprout Social, Talkwalker and Notified. Hootsuite is listed as a broad incumbent. Emerging players are CreatorIQ and Klear.
Does PRophet have an API?
Yes. PRophet integrates Hootsuite's social listening capabilities into its MIND media intelligence platform via API, creating a unified solution spanning earned and social media channels. The exclusive partnership extends to all Stagwell agencies, which access Hootsuite's services solely through PRophet.
What industry is PRophet in?
PRophet's product category is PR and Communications Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541840 and its SIC code is 7310.