Insight Timer

Name

Insight Timer

Legal name

Insight Network Inc.

Website

https://insighttimer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Insight Timer operates the world's largest free meditation and sleep app, serving 30 million members with 340,000+ guided meditations, while also providing free clinical tools for 125,000+ therapists and a global retreat marketplace.

Ownership category

akta.pro rank

Product category

Mental Wellness and Meditation Software

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Meditation app
• Mental wellness platform
• Guided meditation library
• Sleep and breathwork
• Wellness retreat marketplace

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscription (Member Plus): Freemium model where core meditation content is free, with Member Plus subscription providing enhanced features and an ad-free experience
2. Retreat Marketplace Commission: Platform facilitates retreat bookings between teachers and users, earning commissions on 509+ retreats with price points ranging from $300 to $33,100
3. Therapist Directory: Directory of 25,000+ mental health professionals with profiles, allowing therapists to boost visibility and connect with clients
4. Corporate Wellness (B2B): Targeting B2B market for employee mental health programs as part of corporate wellness initiatives

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Insight Timer operates a free mobile meditation and sleep app offering the world's largest library of 340,000+ guided meditations, music tracks, and talks from 20,000+ teachers across 50+ languages. The platform also runs a curated retreat marketplace connecting users with 509+ in-person wellness retreats globally and provides a free Therapist Hub with 350,000+ resources (worksheets, audio, workshops) used by 125,000+ mental health professionals.

Product overview

Insight Timer is a comprehensive meditation and wellness platform centered on its free mobile app (the #1 free meditation and sleep app), supplemented by professional therapist tools and a curated marketplace of in-person retreats. The core Insight Timer app features the world's largest library of 340,000+ ad-free guided meditations, music tracks, and talks from 20,000+ teachers across 50+ languages. The platform integrates a Therapist Hub offering 350,000+ free resources (worksheets, audio, workshops) for mental health professionals, a dedicated Sleep section with 50,000+ free sleep tracks and a Sleep Mixer tool, and 509+ curated in-person retreats worldwide spanning meditation, yoga, health & wellness, and connect with nature categories. Additional features include breathwork techniques, live yoga streaming, contemplation spaces for journaling and mood tracking, and gamification mechanics driving strong user retention (16% Day 30 retention rate, 63% of all time spent on meditation apps in the US).

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Timer App The flagship free meditation and sleep mobile app for individual consumers featuring 340,000+ guided meditations, music tracks, talks, sleep tracks, breathwork, live yoga, and customizable timers, used by 30 million+ members.
• Therapist Hub A free professional toolkit offering 350,000+ clinical resources including evidence-based CBT worksheets, audio practices, guided meditations, and workshops used by 125,000+ mental health professionals to share with their clients. Affiliated with APA and ACA.
• Insight Timer Retreats Marketplace Online marketplace listing 509+ in-person retreats worldwide led by vetted teachers spanning meditation, yoga, health and wellness, self-discovery, and connect-with-nature categories.
• Vision Into Action (VIA) Weekend A two-day immersive retreat in Upper Marlboro, MD hosted by Nicole Batiste blending reflection, visioning, and gentle activation, priced from $315.
• Awaken and Connect: A Yoga and Meditation Journey A four-day yoga and meditation retreat at the Himalayan Institute in Honesdale, PA hosted by Sean Corey, priced from $395.
• Deep Meditation: Grounding Into Presence and Self Compassion A two-day meditation retreat at StarHouse near Boulder, CO hosted by David Gandelman and Michael Galyon, priced from $1,195 including lunch.
• Living in the Mystery: Glastonbury A two-day spiritual retreat in Glastonbury, England hosted by Vaz Sriharan during eclipse corridor timing, priced from $300.
• Practice of Peace: Gentle Silence and Digital Detox A four-day silent retreat in England hosted by Sadhama Rewild Retreats featuring meditation, forest bathing, yin yoga, and digital detox, priced from $377.
• AI-Powered Intention-Setting and Recommendation Engine An AI-driven personalization feature within the Insight Timer app that recommends relevant meditations from the 340,000+ track library based on user-set intentions and resolutions.

Quantifiable outcome

• 16% Day 30 user retention rate, nearly double the 8.5% rate of competitors Calm and Headspace
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and key.

• American Psychological Association (APA)coreStrategic or Co-development PartnerOfficial affiliation with APA on therapist resources page, lending credibility to the platform's clinical applications and positioning Insight Timer as a trusted tool for mental health professionals
• American Counseling Association (ACA)coreStrategic or Co-development PartnerOfficial affiliation with ACA on therapist resources page, supporting counselor professional development and client resource sharing through the platform
• Himalayan InstitutekeyStrategic or Co-development PartnerPartnership with the Himalayan Institute as a venue host for retreats at their 400-acre campus in the Pocono Mountains, offering authentic yoga and meditation traditions
• 20,000+ Meditation TeacherscoreChannel Partner/ Reseller/ DistributorNetwork of global teachers who create and publish content on the platform, bringing their audiences and expertise to the Insight Timer ecosystem

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calm: Calm is the closest direct competitor to Insight Timer in the meditation and sleep app category, offering guided meditations, sleep stories, and masterclasses. Both compete on retention, content depth, and brand; Calm is more premium-positioned while Insight Timer leads on free content and community-driven scale.
• Headspace Health: Headspace (now part of Headspace Health after merging with Ginger) is a direct competitor in guided meditation, sleep, and mental wellness apps, with added B2B and therapy services. Competes directly with Insight Timer on individual subscription, employer wellness, and therapist-grade content.
• Aura: Aura is a direct competitor offering personalized meditation, sleep, and mental wellness content via a mobile app with AI-driven personalization. Comparable freemium model and target audience, though with a smaller content library and teacher network than Insight Timer.
• 10% Happier: 10% Happier is a direct competitor in the meditation app space, targeting skeptics and stress-reducers with celebrity-host-led content and live coaching. Overlaps with Insight Timer's guided meditation and corporate wellness offerings, with a more premium, coach-led positioning.

Emerging players

• Breethe: Breethe is a meditation and mental wellness app offering sleep, stress, and breathwork content with therapist-led programming. Comparable freemium consumer model and sleep/meditation overlap, but smaller scale and content library than Insight Timer.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, operating at the intersection of mental wellness and clinical care. Comparable via its therapist distribution and consumer mental health funnel, but monetizes 1:1 therapy rather than app-based meditation content.
• Talkspace: Talkspace is an online therapy and mental health platform serving consumers, employers, and insurers. Comparable to Insight Timer's therapist-facing and B2B mental wellness ambitions, but delivers care through live sessions rather than digital content.
• Sanvello (Optum): Sanvello, owned by Optum, is a mental wellness app offering coaching, therapy, and self-guided content, with deep employer and health plan distribution. Comparable to Insight Timer's B2B corporate wellness and clinical-content positioning.
• Spotify (Health & Wellness Content): Spotify hosts a large library of wellness, meditation, and sleep content (including Calm's content partnership historically) within its music and podcast app. Represents a broad incumbent that can distribute free wellness content at massive scale, adjacent to Insight Timer's core use cases.

Others

• Mindbody (ClassPass parent): Mindbody powers wellness and retreat/fitness bookings for studios and operators globally. Comparable to Insight Timer's retreat marketplace in facilitating discovery and booking of wellness experiences, but lacks the digital meditation and therapist content side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsightTimer
• YouTubeyoutube.com/channel/UCA1raD2uELPTbm-J3h1Z34g
• Facebookfacebook.com/insighttimer
• LinkedInlinkedin.com/company/insight-network-inc
• Instagraminstagram.com/insighttimer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Timer