Poplar Homes

What Poplar Homes does

Poplar Homes is a property management company that provided full-service management of single-family and small multifamily rental properties on behalf of individual landlords and small multifamily investors. The company's core offering included tenant placement, rent collection, property maintenance coordination, lease management, and regulatory compliance support, delivered through a digital leasing platform and a network of regional property management professionals.

Founded in 2014 and headquartered in Cupertino, California, Poplar Homes scaled through a roll-up strategy rather than purely organic growth. In March 2022, the company raised a $53 million Series B led by LL Funds to fund acquisitions and geographic expansion. In September 2023, Poplar Homes acquired BBW Homes LLC and Best Management Team LLC, adding over 900 homes and entering the St. Louis and Las Vegas markets.

In January 2025, Poplar Homes was acquired by Evernest, a Birmingham, Alabama-based property management company. The combination created an entity managing nearly 23,000 units across over 50 markets, with localized regional websites, content marketing, and community engagement channels supporting direct-to-landlord acquisition. Poplar Homes now operates as a wholly-owned subsidiary of Evernest.

Name

Poplar Homes

Legal name

Poplar Homes

Website

https://poplarhomes.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

251–500 employees

Short description

Poplar Homes is a property management company that delivered full-service rental management, including tenant placement, rent collection, and maintenance coordination, for individual landlords and small multifamily investors across multiple U.S. markets.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Single-family rental management
• Landlord services platform
• Tenant placement services
• Rental property maintenance

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Full-service property management fees charged to landlords for managing their rental properties including tenant placement, rent collection, maintenance coordination, and regulatory compliance.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Poplar Homes provides full-service residential property management for individual landlords and small multifamily investors. Its offering covers the complete rental operations lifecycle—tenant placement, rent collection, maintenance coordination, inspections, and accounting—delivered through a proprietary technology platform combined with on-the-ground local service teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Property Management End-to-end management of single-family and small multifamily rental properties for individual landlords and small multifamily investors, bundling tenant placement, rent collection, maintenance coordination, inspections, and accounting into one managed service.
• Tenant Placement and Leasing Services Listing, marketing, screening, and placement of tenants into managed rental properties on behalf of property owners.
• Rent Collection and Owner Disbursement Collection of rent from tenants on behalf of property owners and disbursement of owner proceeds, supported by Poplar Homes' proprietary platform.
• Maintenance Coordination Services Coordination of repairs, routine maintenance, and vendor work at managed properties, delivered with Poplar Homes' local operations teams.

Quantifiable outcome

• Over 900 homes added to management portfolio through acquisition
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EvernestcoreStrategic or Co-development Partner · 22 January 2025Evernest acquired Poplar Homes in January 2025, combining portfolios to manage nearly 23,000 units across over 50 markets nationwide. The acquisition expanded Evernest's presence in California and other key markets.
• BBW Homes LLCminorStrategic or Co-development Partner · 12 September 2023BBW Homes LLC was acquired by Poplar Homes in September 2023, adding hundreds of homes to the management portfolio and expanding presence in St. Louis and Las Vegas markets.
• Best Management Team LLCminorStrategic or Co-development Partner · 12 September 2023Best Management Team LLC was acquired by Poplar Homes in September 2023 as part of a strategic expansion, adding over 900 homes combined to the management portfolio.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Evernest: Evernest is a full-service residential property management company serving individual landlords and small multifamily investors across 50+ U.S. markets. Following its January 2025 acquisition of Poplar Homes, it is the closest comparable and now the parent entity of the subject company.
• TurboTenant: TurboTenant provides software and services for independent landlords to manage single-family and small multifamily rentals, including listings, screening, and rent collection. It targets the same SMB landlord base that Poplar Homes serves.
• Hemlane: Hemlane is a property management platform for small-scale landlords with tools for leasing, tenant screening, rent collection, and maintenance coordination. Its feature set closely overlaps with Poplar Homes' digital leasing and management offering.
• Property Management Inc. Property Management Inc. is a franchise-style full-service property management provider serving single-family and multifamily owners across multiple U.S. markets. It competes directly with Poplar Homes/Evernest for SMB landlord accounts.

Emerging players

• Doorstead: Doorstead offers full-service property management for single-family rental owners with a guaranteed-rent model and tech-enabled operations. It targets the same individual landlord customer as Poplar Homes in select U.S. markets.
• Belong: Belong provides tech-driven, full-service property management for single-family rental owners, emphasizing a modern homeowner experience. It is comparable to Poplar Homes in serving the same SMB landlord segment with a digitally enabled service stack.
• Vacasa: Vacasa is a tech-enabled vacation and full-service residential rental management company with national reach. While primarily vacation-rental focused, its tech-driven full-service model and scale make it an adjacent comparable to Poplar Homes' service stack.

Broad incumbents

• Buildium: Buildium is an established property management software platform serving residential managers of all sizes, including individual landlords. As a broader incumbent in the same space, it competes with Poplar Homes' digital tools for the SMB landlord market.
• AppFolio: AppFolio is a major property management software provider used by residential managers across the U.S., including smaller portfolios. It overlaps with Poplar Homes' digital leasing and management capabilities at a broader scale.

Regional players

• Green Residential: Green Residential is a full-service property management firm focused on single-family rentals, primarily in Texas. It serves the same SMB landlord customer as Poplar Homes but with a regional geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Poplar_Homes
• Facebookfacebook.com/wearepoplarhomes
• LinkedInlinkedin.com/company/poplarhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poplar Homes