Poplar Homes
Poplar Homes is a property management company that delivered full-service rental management, including tenant placement, rent collection, and maintenance coordination, for individual landlords and small multifamily investors across multiple U.S. markets.
- Company typePrivate
- Founded2014
- HeadquartersCupertino, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Poplar Homes does
Poplar Homes is a property management company that provided full-service management of single-family and small multifamily rental properties on behalf of individual landlords and small multifamily investors. The company's core offering included tenant placement, rent collection, property maintenance coordination, lease management, and regulatory compliance support, delivered through a digital leasing platform and a network of regional property management professionals.
Founded in 2014 and headquartered in Cupertino, California, Poplar Homes scaled through a roll-up strategy rather than purely organic growth. In March 2022, the company raised a $53 million Series B led by LL Funds to fund acquisitions and geographic expansion. In September 2023, Poplar Homes acquired BBW Homes LLC and Best Management Team LLC, adding over 900 homes and entering the St. Louis and Las Vegas markets.
In January 2025, Poplar Homes was acquired by Evernest, a Birmingham, Alabama-based property management company. The combination created an entity managing nearly 23,000 units across over 50 markets, with localized regional websites, content marketing, and community engagement channels supporting direct-to-landlord acquisition. Poplar Homes now operates as a wholly-owned subsidiary of Evernest.
Poplar Homes firmographics
Firmographics- Name
- Poplar Homes
- Legal name
- Poplar Homes
- Website
- https://poplarhomes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Poplar Homes is a property management company that delivered full-service rental management, including tenant placement, rent collection, and maintenance coordination, for individual landlords and small multifamily investors across multiple U.S. markets.
- Ownership category
- akta.pro rank
Poplar Homes industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Poplar Homes is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Poplar Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Full-service property management fees charged to landlords for managing their rental properties including tenant placement, rent collection, maintenance coordination, and regulatory compliance.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Poplar Homes product offering
Product offeringCore offering
Poplar Homes provides full-service residential property management for individual landlords and small multifamily investors. Its offering covers the complete rental operations lifecycle—tenant placement, rent collection, maintenance coordination, inspections, and accounting—delivered through a proprietary technology platform combined with on-the-ground local service teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Property Management End-to-end management of single-family and small multifamily rental properties for individual landlords and small multifamily investors, bundling tenant placement, rent collection, maintenance coordination, inspections, and accounting into one managed service.
- Tenant Placement and Leasing Services Listing, marketing, screening, and placement of tenants into managed rental properties on behalf of property owners.
- Rent Collection and Owner Disbursement Collection of rent from tenants on behalf of property owners and disbursement of owner proceeds, supported by Poplar Homes' proprietary platform.
- Maintenance Coordination Services Coordination of repairs, routine maintenance, and vendor work at managed properties, delivered with Poplar Homes' local operations teams.
Quantifiable outcome
- Over 900 homes added to management portfolio through acquisition
- +1 more outcomes
Companies that use Poplar Homes
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Poplar Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poplar Homes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EvernestcoreEvernest acquired Poplar Homes in January 2025, combining portfolios to manage nearly 23,000 units across over 50 markets nationwide. The acquisition expanded Evernest's presence in California and other key markets.
- BBW Homes LLCminorBBW Homes LLC was acquired by Poplar Homes in September 2023, adding hundreds of homes to the management portfolio and expanding presence in St. Louis and Las Vegas markets.
- Best Management Team LLCminorBest Management Team LLC was acquired by Poplar Homes in September 2023 as part of a strategic expansion, adding over 900 homes combined to the management portfolio.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Poplar Homes competitors and assessment
Company assessmentDirect peers
- Evernest: Evernest is a full-service residential property management company serving individual landlords and small multifamily investors across 50+ U.S. markets. Following its January 2025 acquisition of Poplar Homes, it is the closest comparable and now the parent entity of the subject company.
- TurboTenant: TurboTenant provides software and services for independent landlords to manage single-family and small multifamily rentals, including listings, screening, and rent collection. It targets the same SMB landlord base that Poplar Homes serves.
- Hemlane: Hemlane is a property management platform for small-scale landlords with tools for leasing, tenant screening, rent collection, and maintenance coordination. Its feature set closely overlaps with Poplar Homes' digital leasing and management offering.
- Property Management Inc. Property Management Inc. is a franchise-style full-service property management provider serving single-family and multifamily owners across multiple U.S. markets. It competes directly with Poplar Homes/Evernest for SMB landlord accounts.
Emerging players
- Doorstead: Doorstead offers full-service property management for single-family rental owners with a guaranteed-rent model and tech-enabled operations. It targets the same individual landlord customer as Poplar Homes in select U.S. markets.
- Belong: Belong provides tech-driven, full-service property management for single-family rental owners, emphasizing a modern homeowner experience. It is comparable to Poplar Homes in serving the same SMB landlord segment with a digitally enabled service stack.
- Vacasa: Vacasa is a tech-enabled vacation and full-service residential rental management company with national reach. While primarily vacation-rental focused, its tech-driven full-service model and scale make it an adjacent comparable to Poplar Homes' service stack.
Broad incumbents
- Buildium: Buildium is an established property management software platform serving residential managers of all sizes, including individual landlords. As a broader incumbent in the same space, it competes with Poplar Homes' digital tools for the SMB landlord market.
- AppFolio: AppFolio is a major property management software provider used by residential managers across the U.S., including smaller portfolios. It overlaps with Poplar Homes' digital leasing and management capabilities at a broader scale.
Regional players
- Green Residential: Green Residential is a full-service property management firm focused on single-family rentals, primarily in Texas. It serves the same SMB landlord customer as Poplar Homes but with a regional geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Poplar Homes social profiles
Digital presencePoplar Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poplar Homes leadership team
Management profileNumber of profiles
Profiles3 records
Poplar Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Poplar Homes funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poplar Homes M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poplar Homes
What does Poplar Homes do?
Poplar Homes provides full-service residential property management for individual landlords and small multifamily investors. Its offering covers the complete rental operations lifecycle—tenant placement, rent collection, maintenance coordination, inspections, and accounting—delivered through a proprietary technology platform combined with on-the-ground local service teams.
Is Poplar Homes a public or private company?
Poplar Homes is a private company. It is classified as corporate owned and is currently acquired.
When was Poplar Homes founded?
Poplar Homes was founded in 2014. It employs 251 to 500 people.
Where is Poplar Homes based?
Poplar Homes is headquartered in Cupertino, United States, in the North America region.
How does Poplar Homes make money?
One revenue line is on record: property Management Services.
Who are Poplar Homes's main competitors?
Direct peers on record are Evernest, TurboTenant, Hemlane and Property Management Inc.. Emerging players are Doorstead, Belong and Vacasa. Broad incumbents are Buildium and AppFolio. Green Residential is listed as a regional player.
Does Poplar Homes have an API?
No public API is recorded for Poplar Homes.
What industry is Poplar Homes in?
Poplar Homes's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.