Botify
Botify is an AI-powered search optimization platform serving 500+ enterprise brands across 30 countries. It combines website crawling, log file analysis, and AI agents to deliver visibility measurement, recommendations, and automated deployment across traditional SEO and AI search.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Botify does
Botify is an AI-powered search optimization platform founded in 2012 and headquartered in Paris with US operations centered in New York. The company serves 500+ enterprise customers across 30 countries, including Levi's, Macy's, Puma, EssilorLuxottica, Farfetch, The New York Times, Accor, and Marks & Spencer. Its primary customers are large organizations with complex, multi-brand, global websites requiring technical SEO, GEO (generative engine optimization), and preparation for AI-driven discovery and agentic commerce.
The platform is structured as four integrated products: Botify Analytics (crawl analysis via SiteCrawler, keyword analytics via RealKeywords, AI agent and bot analytics via LogAnalyzer, and the AI Visibility beta solution for measuring brand presence across Google AI Overviews, ChatGPT, and Perplexity), Botify Intelligence (AI-powered recommendations via ActionBoard and proactive alerts via AlertPanel), Botify Assist (a conversational AI copilot for research, keyword analysis, and content optimization), and Botify Activation (deployment automations including SmartContent, PageWorkers, SmartIndex, SpeedWorkers, SmartLink, and AgenticCatalog). Underlying capabilities include an MCP server integration enabling external AI agents to interact with the platform, deep integrations with Google Search Console, Google Analytics, and CDNs, and proprietary methodologies for measuring AI search citations and brand sentiment.
Botify operates an enterprise field-sales GTM with annual subscription pricing, supported by dedicated Search Success Managers and a worldwide professional services team spanning 9 time zones. Distribution channels include direct enterprise sales, the Google Cloud Marketplace, and the WordPress VIP resell partnership. The company has raised $82 million in total funding, including a $55 million Series C in September 2021 led by InfraVia Growth, with the company's valuation reported to have tripled since 2019. Recognized as a Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, Botify is positioning its product roadmap around the transition from traditional SEO to GEO and agentic commerce.
Botify firmographics
Firmographics- Name
- Botify
- Legal name
- BOTIFY SAS
- Website
- https://botify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Botify is an AI-powered search optimization platform serving 500+ enterprise brands across 30 countries. It combines website crawling, log file analysis, and AI agents to deliver visibility measurement, recommendations, and automated deployment across traditional SEO and AI search.
- Ownership category
- akta.pro rank
Botify industry classification
Industry- Product category
- Enterprise SEO Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Bot Management & Mitigation (HDADALAB)
Keywords
Where Botify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Botify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Botify operates primarily as a SaaS platform providing subscription-based access to its AI search optimization suite. The platform offers tiered solutions for Enterprise and Growth companies with custom pricing based on website scale, data sources, and feature requirements. Subscriptions include access to core analytics, intelligence, and activation modules.
- Professional Services & Consulting: Botify offers professional services including Platform Assistance with personalized support and expert guidance, as well as Botify Consulting for tailored consulting or managed services including GenAI Readiness expertise. These services extend customer teams and accelerate platform value realization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - Optimize at scale for maximum AI search visibility |
| Subscription | Annual | Growth Companies - AI-powered platform for accelerated search success |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Botify product offering
Product offeringCore offering
Botify provides an enterprise AI-powered search optimization platform that combines website crawling, log file analysis, AI-generated recommendations, and automated deployment capabilities. The platform helps brands measure and improve visibility across traditional search engines (Google, Bing) and AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity), enabling SEO and GEO (generative engine optimization) workflows for large organizations with complex, multi-brand websites.
Product overview
Botify is an AI search optimization platform with a modular, platform-plus-modules architecture. The core offering consists of four integrated products: Botify Analytics (crawl analysis, log analytics, and AI Visibility measurement), Botify Intelligence (AI-powered recommendations and alerts), Botify Assist (conversational AI copilot for workflow automation), and Botify Activation (deployment and automation suite). Botify Analytics includes sub-features for SiteCrawler, RealKeywords, LogAnalyzer, and AI Visibility. Botify Intelligence includes ActionBoard and AlertPanel. Botify Activation encompasses SmartContent (AI-generated content), PageWorkers (automation deployment), SmartIndex (cross-platform indexation), SpeedWorkers (bot management), SmartLink (internal linking), and AgenticCatalog (AI-optimized catalog feeds). Professional Services and Botify Consulting provide managed services and GenAI Readiness expertise. The platform is positioned as a GEO-first solution for the AI search era, helping brands optimize for traditional SEO, generative engine optimization (GEO), and agentic commerce across Google, ChatGPT, Perplexity, and other AI platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Botify Analytics: Full insight into AI and traditional search performance
- Botify Intelligence
- Botify Assist
- Botify Activation
- AI Visibility
- AgenticCatalog
- SmartContent
- PageWorkers
- SmartIndex
- SpeedWorkers
- SmartLink
Products and services
- Botify Analytics Comprehensive AI search platform module providing full insight into AI and traditional search performance, including crawl analysis, log file analysis, keyword tracking, and AI Visibility measurement across platforms like Google AI Overviews, ChatGPT, and Perplexity. For enterprise and growth-stage digital marketing teams.
- Botify Intelligence AI-powered recommendation engine that provides prioritized actions and proactive alerts to boost traditional and AI search (AEO/GEO) visibility for enterprise SEO and digital marketing teams.
- Botify Assist AI copilot with conversational agents that helps digital marketing teams automate research, keyword analysis, competitor intelligence, and content optimization through natural language workflows.
- Botify Activation Automation suite that earns mentions, citations, and higher rankings through automated indexation, bot management, content deployment, and AI-ready catalog management for enterprise SEO teams.
- AI Visibility Beta solution that enables brands to measure and track digital presence across AI-powered search platforms including Google AI Overviews, ChatGPT, and Perplexity using first-party crawl, Search Console, and log file data.
- AgenticCatalog AI-optimized catalog product that crawls sites to enrich SKU feeds with AI-ready attributes, then auto-deploys to ChatGPT and Google via ACP/UCP protocols so products can be recommended and purchased by AI agents. Currently in beta.
- Professional Services Personalized services, tailored solutions, and expert support including dedicated SEO Success Managers, onboarding, training, and monthly consultations to maximize Botify platform value for enterprise customers.
- Botify Consulting Managed services and consulting from seasoned search experts, including GenAI Readiness expertise, to extend team capabilities for GEO strategy and execution.
Quantifiable outcome
- Time-to-value within 30 days after implementation
- +7 more outcomes
Companies that use Botify
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Botify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature7 records
Botify partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DataDomecoreStrategic partnership to help businesses manage the full agentic commerce journey, from AI-driven product discovery to trusted transactions. Combines Botify's AI search optimization capabilities with DataDome's bot and agent trust management to give businesses visibility into and control over AI traffic in their sales funnels. Addresses research showing that 73% of consumers use AI assistants for shopping and that AI bot traffic increased 5.4x in 2025.
- Amazon Web Services (AWS)coreAWS Partner offering agentic AI search technology for online visibility on AWS infrastructure. AWS has published partnership article highlighting Botify as a solution for retailers navigating the rise of AI-powered search platforms. Botify is available on Google Cloud Marketplace and operates its website hosting on AWS.
- WordPress VIPcorePartnership to bring enterprise SEO software to WordPress VIP's largest sites, enabling seamless integration of Botify's AI search optimization platform within the WordPress enterprise environment.
- Microsoft BingcoreOfficial Bing partner enabling promotion of indexing for critical website pages in real time. Partnership enables Botify customers to directly push pages to Bing's index for faster discovery and ranking.
- GooglecoreTrusted Google partner with recognition by Forrester of unique partnerships with Google Cloud and Bing. Botify integrates with Google Search Console, Google Analytics, and supports Google AI Overviews and AI Mode optimization.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Botify competitors and assessment
Company assessmentDirect peers
- Semrush: Semrush is the leading horizontal SEO and digital marketing platform with deep keyword research, backlink, and content tooling. It directly competes with Botify in enterprise SEO and is also a partner; the overlap is highest on technical SEO and content optimization, where Semrush's broader feature set and much larger R&D budget challenge Botify's enterprise specialization.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform serving large global brands. It is a near-direct competitor to Botify in the large-enterprise SEO segment, with comparable deployment scale, enterprise sales motion, and AI-driven recommendations features.
- Conductor: Conductor (formerly Conductor Searchlight) is an enterprise SEO platform focused on organic marketing insights and workflow. It targets the same Fortune 1000 buyer as Botify with similar crawls, content recommendations, and integrations, making it one of Botify's closest like-for-like competitors.
- seoClarity: seoClarity is an enterprise SEO platform with its own crawler (DeepCrawl lineage) and AI content features, targeting the same large, complex-website enterprise segment as Botify. Its custom dashboards, content optimization, and managed services overlap directly with Botify's Analytics, Intelligence, and Activation suites.
- Lumar (formerly DeepCrawl): Lumar is an enterprise technical SEO crawler and website intelligence platform serving large organizations. It directly competes with Botify's SiteCrawler and LogAnalyzer features and often appears on enterprise SEO shortlists alongside Botify.
Broad incumbents
- Ahrefs: Ahrefs is one of the largest SEO platforms globally, known for its backlink index, keyword research, and Site Audit product. While primarily self-serve and SMB-leaning, it increasingly competes with Botify on enterprise technical SEO and AI content workflows.
- Yext: Yext is a digital presence platform covering listings, reviews, pages, and search analytics for multi-location enterprises. It overlaps with Botify's broader search-visibility mission and serves the same large enterprise buyer, though it specializes more in local listings than technical SEO.
Emerging players
- Oncrawl: Oncrawl is a technical SEO crawler and log analyzer with growing enterprise adoption, particularly in Europe. It competes most directly with Botify's analytics modules and targets a similar SEO practitioner persona.
- ContentKing: ContentKing provides real-time SEO monitoring and auditing for websites, often used alongside Botify. It overlaps with Botify's analytics and alerting use cases and represents a focused, lighter-weight alternative for monitoring-focused buyers.
Others
- DataDome: DataDome is a leading bot and online fraud management vendor and is both a strategic partner of Botify (covering agentic commerce) and a competitor in the SpeedWorkers/bot management adjacency. Comparable because of overlapping bot-traffic and AI-crawler capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Botify social profiles
Digital presenceBotify compliance and trust
Trust signalCompliance2 records
Botify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Botify leadership team
Management profileNumber of profiles
Profiles10 records
Botify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Botify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Botify
What does Botify do?
Botify provides an enterprise AI-powered search optimization platform that combines website crawling, log file analysis, AI-generated recommendations, and automated deployment capabilities. The platform helps brands measure and improve visibility across traditional search engines (Google, Bing) and AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity), enabling SEO and GEO (generative engine optimization) workflows for large organizations with complex, multi-brand websites.
Is Botify a public or private company?
Botify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Botify founded?
Botify was founded in 2012. It employs 251 to 500 people.
Where is Botify based?
Botify is headquartered in New York, United States, in the North America region.
How does Botify make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services & Consulting.
Who are Botify's main competitors?
Direct peers on record are Semrush, BrightEdge, Conductor, seoClarity and Lumar (formerly DeepCrawl). Broad incumbents are Ahrefs and Yext. Emerging players are Oncrawl and ContentKing. DataDome is listed as an others.
Does Botify have an API?
Yes. Botify offers an MCP (Model Context Protocol) server integration that enables AI agents to interact with the platform. The company has expanded its AI agents and MCP server integration to equip brands to lead in AI search. Additionally, Botify provides API-level integrations with Google Analytics, Google Search Console, and CDNs as part of its platform capabilities.
What industry is Botify in?
Botify's product category is Enterprise SEO Software. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5132 and its SIC code is 7372.