What Oncrawl does

Oncrawl, operated by French simplified joint-stock company Cogniteev SAS, is a cloud-based technical SEO SaaS platform founded in 2013 by François Goube and Tanguy Moal in Mérignac (Bordeaux), France, and part of the BrightEdge group since 2022. Its platform collects and cross-references three classes of first-party data — site crawl data, server log data, and search/analytics performance data — with a 100% unsampled architecture, processing 300M+ crawled URLs and 500M+ log lines daily. The product surface is modular: the Oncrawl Crawler (with JavaScript rendering) is available on every plan; the Log Analyzer and additional connectors (Majestic, Piano Analytics) are gated to Core and Scale tiers; and analytical "Lenses" translate raw data into business-oriented insights, including the AI Search Lens (LLM-citation visibility) and Content Lens (AI-driven content quality assessment) sold as premium add-ons. A full REST API on all plans and a public Model Context Protocol (MCP) server exposing crawl data to Anthropic's Claude Code extend the platform into external reporting stacks and AI-assisted SEO audits.

The business model is enterprise SaaS with a quote-based pricing structure delivered via Order Form, tiered into Basic, Core, and Scale annual subscriptions sized by monthly crawl token volume, plus usage-based annual add-ons (Content Lens, Yearly Crawl Tokens), paid professional services (SEO Workshops), and a white-label/OEM option exposing the API for re-branding. Go-to-market is sales-led and demo-driven, targeting SEO agencies, enterprise e-commerce, media/publishing, listing sites, and large in-house SEO teams, with case-study customers including Zurich Insurance UK, IKEA Turkey (via GroupM), L'Oréal, Unilever, GroupM, Future, Omio, HelloWork, 1001pneus, EasyCash, Booksy, and Prisjakt. Distribution is concentrated in Europe (EU-only data hosting under GDPR, English and French localizations), supplemented by event-driven demand generation (BrightonSEO, SMX Paris), an 11-50 employee organization, and indirect reach through the BrightEdge parent since the 2022 acquisition.

Name

Oncrawl

Legal name

Cogniteev SAS

Website

https://oncrawl.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Oncrawl is a cloud-based technical SEO SaaS platform that unifies first-party crawl, server log, and search-performance data with 100% unsampled analysis, serving SEO agencies, enterprise e-commerce, media, and large in-house SEO teams across Europe and globally as part of BrightEdge.

Ownership category

akta.pro rank

Product category

Technical SEO SaaS platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Technical SEO platform
• SEO crawler software
• Server log analyzer
• AI search visibility
• Enterprise SEO analytics

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Oncrawl subscription plans (Basic, Core, Scale): Recurring SaaS subscription revenue, tiered by monthly crawl token volume and feature access. Basic plan: Crawler + core features. Core plan: Crawler + Log Analyzer + connectors (Majestic, Piano Analytics). Scale plan: Crawler + Log Analyzer + core features for large-scale usage. Renewal is automatic for periods matching the Initial Service Term unless terminated 30 days before period end.
2. Add-ons: Content Lens and Yearly crawl tokens: Optional paid add-ons subscribed in addition to a Plan, extending access to specific features. Content Lens is a per-year AI-powered content-quality analysis quota (not part of monthly crawl tokens, no rollover). Yearly crawl tokens provide additional annual crawl capacity for extra-large one-off crawls; no rollover. Both renew on the Agreement anniversary date; mid-term upsell requires a one-shot payment for access through end of current term.
3. SEO Workshops (Professional Services): Paid add-on Professional Service consisting of a live session performed by a Cogniteev SAS Customer Success Manager to address specific SEO challenges using Oncrawl data. Sold only in connection with an active Agreement. Customer success management, onboarding, business reviews, and follow-up sessions are included in the Agreement according to the subscribed plan.
4. White-label / API-based OEM access: White-label option: an unbranded Service provided by the Processor (Cogniteev) that allows the Client to customise and market the Service under its own brand, exposing the platform's SaaS API to End Users.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Oncrawl is a cloud-based technical SEO platform that collects, cross-references, and analyzes crawl data, server log data, and search performance data with zero sampling. It provides a Crawler with JavaScript rendering, a Log Analyzer with AI bot monitoring, analytical Lenses (including the AI Search Lens and Content Lens), native connectors to Google Search Console, Google Analytics 4, Majestic and Piano Analytics, a full REST API and a public MCP server for Claude Code, sold via Basic, Core and Scale annual subscriptions with quote-based pricing for enterprise SEO teams, agencies, e-commerce, media and listing sites.

Product overview

Oncrawl is a cloud-based technical SEO platform composed of a core platform and modular capabilities. The core platform is built around the Oncrawl Crawler (a technical SEO crawler with JavaScript rendering) and is paired with the Log Analyzer for server log analysis (available on Core and Scale plans). On top of this, Oncrawl Lenses transform data into business-oriented insights, with the AI Search Lens and Content Lens (an AI-powered content quality Lens sold as a premium annual add-on) extending the platform. Data ingestion is handled by Oncrawl Connectors — native integrations with Google Search Console, Google Analytics 4, Majestic, and Piano Analytics — while the Oncrawl REST API (available on all plans) and the Oncrawl MCP server expose data to external reporting tools and to AI tools such as Claude Code. The SEO Workshop add-on provides live professional services. Subscription is offered in Basic, Core, and Scale plans, with add-ons such as Yearly Crawl Tokens, Content Lens, and SEO Workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Oncrawl Platform Cloud-based technical SEO platform (created and published by Cogniteev SAS) that collects, cross-references and analyzes crawl, log and performance data with zero sampling to support technical SEO decisions across traditional and AI search.
• Oncrawl Crawler Technical SEO crawler that collects and analyzes data across website pages, including page responses, content structure, internal linking, JavaScript rendering, and performance signals. Included from the Basic plan upward.
• Oncrawl Log Analyzer Server log analyzer that tracks how search engines, AI bots and organic visitors interact with a website, including dedicated monitoring and reporting for AI bot activity. Available on Core and Scale plans only.
• Oncrawl Lenses Analytical modules that transform SEO data into focused, business-oriented insights covering specific use cases including content performance, AI search visibility, and technical health assessment. Some Lenses are included in subscribed plans; others are premium add-ons.
• Content Lens Premium Lens sold as an add-on that uses AI to assess content quality and SEO readiness at scale and deliver prioritized recommendations. Operates on a dedicated crawl quota separate from monthly crawl tokens.
• AI Search Lens Premium Lens capability that uses real crawl and log data to monitor AI bot activity, measure AI search visibility, and show which site parts LLMs cite, which they ignore, and where to act first.
• Oncrawl REST API REST API allowing clients to export data, trigger crawls, and connect Oncrawl to their own reporting tools, data platforms, and workflows. Available on all subscription plans.
• Oncrawl Connectors Set of integrations that enrich Oncrawl analyses with third-party data sources. Includes Google Search Console and Google Analytics 4 on all plans; Majestic and Piano Analytics on Core and Scale plans.
• Oncrawl MCP server Model Context Protocol server that exposes Oncrawl crawl data to AI tools such as Claude Code to automate technical SEO audits, including advanced joins, alerts, and multi-MCP workflows.
• SEO Workshop Paid add-on professional service consisting of a live session with a Cogniteev SAS Customer Success Manager to address specific SEO challenges using Oncrawl data. Available remotely unless otherwise specified in the Order Form.

Quantifiable outcome

• +115% non-branded organic clicks and +252% impressions for IKEA Turkey across 70,000+ migrated pages and 1,000+ new category pages.
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• BrightonSEOflagshipGTM or Marketing Partner · 30 April 2026Oncrawl is an active sponsor/speaker partner at BrightonSEO, including the April 30, 2026 edition ("Oncrawl x BrightonSEO 2026") and earlier BrightonSEO Spring 2021. Joint webinars and event participation are a core demand-generation channel.
• SEO SquareminorGTM or Marketing Partner · 18 May 2021Oncrawl participated in SEO Square on 18 May 2021 (15:30 CET) as a speaker/event partner; the on-demand replay is hosted on the Oncrawl events page.
• We Are SearchminorGTM or Marketing Partner · 23 February 2021Co-hosted webinar "Oncrawl x We Are Search" on 23 February 2021 (15:00 CET); replay available on the Oncrawl events page.
• SemjiminorGTM or Marketing Partner · 28 January 2021Co-hosted webinar "Webinaire Oncrawl x Semji" on 28 January 2021 (16:00 CET); replay available on the Oncrawl events page.
• Pi DatametricsminorGTM or Marketing Partner · 27 January 2021Co-hosted webinar "Oncrawl x Pi Datametrics" on 27 January 2021 (12:00 CET); replay available on the Oncrawl events page.
• Google Search ConsolecoreTechnology or IntegrationNative connector that enriches Oncrawl analyses with Google Search Console data (clicks, impressions, queries, pages, countries, devices, search appearance). Available on all plans. Used to preserve historical GSC data beyond standard limits and to cross-reference crawl and log data with search performance.
• Google Analytics 4coreTechnology or IntegrationNative connector that imports GA4 data into Oncrawl to cross-reference technical SEO data with on-site user behavior and conversions. Available on all plans.
• Anthropic (Claude Code)coreTechnology or IntegrationOncrawl publishes a public MCP (Model Context Protocol) integration that connects Oncrawl crawl data to Anthropic's Claude Code to enable AI-assisted automation of SEO audits, with tutorials covering joins, alerts, and multi-MCP workflows. The integration is described in detail in the Oncrawl technical blog.
• Dipeeo SAS (Data Protection Officer)coreImplementation/ SI/ Consulting PartnerOfficially appointed external Data Protection Officer for Cogniteev SAS / Oncrawl, certifying compliance of the Cookie Usage Policy, Privacy Policy, and Data Processing Agreement. Contact: [email protected], 95 avenue du Président Wilson, 93100 Montreuil, France; phone 01 59 06 81 85.
• L'OréalflagshipGTM or Marketing PartnerL'Oréal's logo is featured on the Oncrawl French demo page under the heading "Des entreprises comme la vôtre utilisent Oncrawl pour surveiller la santé de leur site web," indicating a public logo / customer reference used in demand generation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Semrush: Semrush is a broad SEO platform incumbent that has expanded from keyword/rank tracking into site audit and technical SEO. It overlaps with OnCrawl on technical audits and GSC integration but operates at much larger scale across a broader feature set.
• Ahrefs: Ahrefs is a broad SEO incumbent known for backlink and keyword data that has added a Site Audit crawler. It competes for technical SEO budgets but is not focused on log analytics or AI search visibility in the same depth as OnCrawl.
• Conductor: Conductor is an enterprise SEO platform offering technical SEO, content, and rank-tracking capabilities to large organisations. It overlaps with OnCrawl on enterprise SEO and competes for similar in-house team budgets.
• BrightEdge: BrightEdge is OnCrawl's parent company since 2022 and a broad enterprise SEO platform incumbent. Its S3, Data Cube, and content performance products overlap with OnCrawl's enterprise SEO use cases at the broader-portfolio level.

Direct peers

• Screaming Frog SEO Spider: Screaming Frog is a long-standing technical SEO crawler used by agencies and in-house teams, including as a default alongside OnCrawl. It is a direct alternative for site-crawling use cases, though it lacks OnCrawl's cloud scale, log analysis, and AI search capabilities.
• Botify: Botify is the closest direct peer: an enterprise technical SEO platform combining crawl, log analytics, and search performance data for large websites. Both target the same enterprise e-commerce, media, and listing-site customers with similar full-funnel technical SEO playbooks.
• Lumar (formerly DeepCrawl): Lumar is a direct competitor offering enterprise technical SEO crawling, site audits, and log analysis. Like OnCrawl it sells into enterprise and agency customers managing large, complex sites, with comparable crawl-budget and indexation reporting.
• Sitebulb: Sitebulb is a desktop-first technical SEO auditing tool popular with agencies and consultants. It overlaps with OnCrawl's crawler and audit features but does not offer equivalent cloud, log analytics, or AI Search Lens capabilities.
• ContentKing: ContentKing provides real-time technical SEO monitoring and change detection for enterprise sites. It is a direct peer in the technical SEO monitoring category, frequently evaluated alongside OnCrawl for enterprise and agency use cases.

Others

• Majestic: Majestic is a backlink data provider that also integrates into OnCrawl's Core and Scale plans. It is adjacent infrastructure in the SEO data stack rather than a direct competitor, and its inclusion reflects OnCrawl's connector ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/oncrawl
• LinkedInlinkedin.com/company/3217341
• Instagraminstagram.com/oncrawl
• Xx.com/OnCrawl
• Facebookfacebook.com/oncrawl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oncrawl