What Maximus does

Maximus (maximustribe.com) is a US-based direct-to-consumer telehealth company founded in 2020 and headquartered in Santa Monica, California, that delivers physician-supervised hormone optimization, weight-loss, and longevity protocols to consumers entirely online. The platform combines a self-serve online intake, FDA 510(k)-cleared Tasso+ at-home capillary blood testing, board-certified US physician oversight with 24/7 messaging, and prescription fulfillment through US-based 503A compounding pharmacies, then ships medications and supplements directly to customers in discreet packaging. Its product portfolio spans topical, injectable, and oral testosterone protocols; patented fertility-friendly T + enclomiphene combinations; GLP-1/GIP weight-loss therapies (compounded tirzepatide and semaglutide, plus branded Foundayo/orforglipron oral GLP-1); a patent-pending transdermal Oxytocin Calming Cream for mood and sleep; growth hormone peptides; at-home lab testing; and prescription multivitamins under the Building Blocks sub-brand. The business is run as a recurring subscription model with transparent direct-pay pricing ($99.99–$359.99 per month depending on protocol and dose) and no insurance or in-person visits required; HSA/FSA cards are accepted and Klarna installment financing is available at checkout. Maximus reports 50,000+ members, a 50,000-strong Discord community, 7 research publications, 3 granted US patents, and a medical advisory team drawn from Harvard, UNC, Tulane, and Cedars-Sinai faculty under CEO Dr. Cameron Sepah.

Name

Maximus

Legal name

Maximus

Website

https://maximustribe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Maximus is a US direct-to-consumer telehealth platform providing physician-supervised testosterone optimization, GLP-1 weight loss, and longevity protocols, with 50,000+ members and at-home lab testing.

Ownership category

akta.pro rank

Product category

Direct-to-consumer telehealth hormone and weight-loss therapy

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Online testosterone therapy
• Telehealth hormone optimization
• GLP-1 weight loss treatment
• Men's hormone replacement
• Compounded peptide therapy

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Subscription-based treatment protocols (Testosterone): Recurring monthly subscriptions with tiered plan lengths: 1-month, 3-month (most popular), and 12-month (best value) plans across Topical Testosterone, Injectable Testosterone, Oral Testosterone, Enclomiphene, Topical T + Enclomiphene, Oral T + Enclomiphene, and Injectable T + hCG protocols. New clients on 12-month plans receive 50% off the first month. Pricing auto-renews under the same plan terms until canceled.
2. Subscription-based weight-loss protocols (GLP-1): Recurring subscriptions for compounded tirzepatide and semaglutide, plus branded Foundayo tablets, with 1-month, 4-month (most popular), and 12-month (best value) plans. Personalized doses priced separately starting at $249.99/mo.
3. One-time At-Home Testosterone Test kit sales: Single-purchase capillary blood collection test kits priced at $99.99 each, measuring 10 hormone biomarkers. No subscription required.
4. Oxytocin Calming Cream sales: One-time / recurring purchases of topical oxytocin calming cream starting at $99.99/mo via transdermal delivery.
5. Adjunctive product sales (Building Blocks supplements, hair growth, blood flow, peptides): Cross-sell of prescription multivitamins, hair regrowth, erectile dysfunction treatments, and growth hormone peptides to compound protocol revenue per customer.
6. Direct-pay physician consultation and care-team fees: Subscription price includes board-certified physician consultations, ongoing lab monitoring, and 24/7 messaging with the care team; bundled into a single transparent subscription price (no insurance required).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Maximus operates a fully online direct-to-consumer telehealth platform (maximustribe.com) that delivers personalized, US board-certified physician-prescribed hormone optimization, weight-loss, mood/stress, and peptide protocols to individual consumers. Customers complete an online health questionnaire, complete at-home capillary blood testing via Tasso+ devices, consult a Maximus physician 100% online, and receive compounded or branded medications shipped directly from US-licensed 503A compounding pharmacies in discreet packaging on a flat-rate monthly subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Building Blocks: Maximus's prescription-strength multivitamin and cofactor supplement line, marketed to support hormone treatment outcomes by providing key nutrients such as Vitamin D, Zinc, and Magnesium.

Products and services

• Maximus Topical Testosterone (Testosterone Cream) Daily topical testosterone replacement therapy protocol for men with low testosterone or hypogonadism, applied at home and shipped monthly via Maximus's telehealth platform; prescription managed by a US board-certified Maximus physician.
• Maximus Injectable Testosterone Weekly subcutaneous injectable testosterone cypionate in pharmaceutical-grade MCT oil for men with low testosterone, prescribed by a Maximus physician and shipped monthly as a subscription.
• Maximus Oral Testosterone Daily oral native (bioidentical) unesterified testosterone tablets (typically 3–4 daily) prescribed by a Maximus physician for men seeking testosterone therapy without injections or topical gels.
• Maximus Enclomiphene Daily oral enclomiphene citrate (a selective estrogen receptor modulator) protocol for men who want to raise testosterone by stimulating natural production rather than introducing exogenous testosterone, prescribed and monitored by a Maximus physician.
• Maximus Topical Testosterone + Enclomiphene combination protocol Patented Maximus fertility-friendly protocol combining topical testosterone with enclomiphene for men who want to raise testosterone while preserving testicular function and fertility markers, with tadalafil included free.
• Maximus Oral Testosterone + Enclomiphene combination protocol Patented Maximus all-oral fertility-friendly protocol combining native (bioidentical) oral testosterone with enclomiphene for men who want to raise testosterone without injections or topicals while preserving fertility markers.
• Maximus Injectable Testosterone + hCG combination protocol Maximus traditional injectable TRT combination protocol that adds hCG (human chorionic gonadotropin) to injectable testosterone to preserve testicular function, testicular size, and fertility markers during testosterone replacement.
• Maximus Tirzepatide Weight Loss Protocol Subscription weight-loss protocol delivering compounded base-form tirzepatide (a dual GLP-1/GIP receptor agonist) for adults 18+ with BMI ≥ 25, prescribed by a Maximus physician and shipped monthly from US-based 503A compounding pharmacies.
• Maximus Semaglutide Weight Loss Protocol Subscription weight-loss protocol delivering compounded base-form semaglutide (a GLP-1 receptor agonist) for adults 18+ with BMI ≥ 25, prescribed by a Maximus physician and shipped monthly from US-based 503A compounding pharmacies.
• Maximus Foundayo™ Tablets (oral GLP-1 / orforglipron) Subscription weight-loss protocol delivering branded Foundayo (orforglipron) oral GLP-1 tablets for adults with BMI ≥ 25 who prefer oral therapy over injections, prescribed and monitored by a Maximus physician.
• Maximus Oxytocin Calming Cream Topical patent-pending transdermal oxytocin cream providing 12–16 hours of sustained oxytocin release per daily application for mood, stress, and sleep support; sold to consumers directly via maximustribe.com and shipped from Maximus's pharmacy partners.
• Maximus At-Home Testosterone Test One-time at-home hormone test kit measuring 10 biomarkers via Tasso+ FDA-cleared capillary blood self-collection, with free priority shipping and laboratory analysis; designed for men seeking baseline hormone data without committing to a treatment protocol.
• Maximus Comprehensive Lab Testing (up to 146 markers) Comprehensive bloodwork panel covering up to 146 biomarkers, sold as a standalone paid offering to consumers seeking broader performance, hormone, metabolic, and longevity tracking through Maximus's at-home testing program.
• Maximus Growth Hormone Peptides (Sermorelin) Subscription growth hormone peptide protocol (sermorelin) for adults seeking fat reduction, faster recovery, and rejuvenation, prescribed and monitored by a Maximus physician.
• Maximus Blood Flow medications (Vardenafil, Tadalafil, Sildenafil) Subscription and one-time prescription erectile-dysfunction / blood-flow medications (vardenafil, tadalafil, sildenafil) for adults, prescribed by a Maximus physician and cross-sold to Maximus testosterone clients.
• Maximus Building Blocks (prescription multivitamins) Prescription-strength multivitamin and cofactor supplement line (Vitamin D, Zinc, Magnesium, and related cofactors) sold to Maximus clients to support hormone treatment outcomes.
• Maximus All-in-One Hair Growth Gel Topical hair regrowth All-in-One Gel sold as a standalone product to adults seeking hair regrowth therapy, often bundled with other Maximus protocols.

Quantifiable outcome

• Mean 28% body fat reduction in Maximus weight-loss clients over 18 months
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tasso Inc.coreTechnology or IntegrationMaximus integrates the Tasso+ capillary blood-collection device into its At-Home Testosterone Test workflow. The Tasso+ is a 510(k)-cleared Class II Lancet and CE-Marked device (cleared by FDA in August 2022, K221131) that collects 200–600 µL of whole capillary blood per use. Maximus ships the device to customers, who self-collect blood at home and return the sample for laboratory analysis. The relationship is described as a hardware/integration partnership — Tasso provides the collection device, Maximus wraps it in its telehealth workflow.
• KlarnaminorGTM or Marketing PartnerMaximus offers Klarna installment financing across its product checkout pages, allowing customers to "split your payment into manageable installments with Klarna." Klarna is presented as a buy-now-pay-later option to lower the upfront cost barrier for monthly subscriptions.
• US-based 503A Compounding PharmaciescoreImplementation/ SI/ Consulting PartnerMaximus dispenses its compounded testosterone, enclomiphene, tirzepatide, and semaglutide formulations exclusively through US-based fully licensed compounding pharmacies that comply with USP sterility/quality standards and source APIs only from FDA-registered manufacturers. These partners compound the prescriptions issued by Maximus physicians and ship directly to customers.
• LegitScriptcoreOthersMaximus displays a LegitScript approval seal on maximustribe.com, indicating LegitScript's certification of the website's telehealth and pharmacy-related compliance. LegitScript verifies Maximus as a legitimate telehealth provider for search engines, payment processors, and regulators.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: The largest US direct-to-consumer telehealth platform, with overlapping men's hormone optimization, TRT, and GLP-1 weight-loss offerings. Hims & Hers is the primary public-market comparable for Maximus's subscription telehealth model.
• Ro: Direct-to-consumer telehealth platform offering men's health, testosterone, and weight management. Competes with Maximus in the same online assessment + physician + pharmacy + delivery funnel and on similar patient segments.
• Marek Health: Telehealth TRT and hormone optimization clinic with at-home lab testing and direct-to-door medication delivery. Closely comparable to Maximus in protocols, pricing model, and target demographic.
• TRT Nation: Online TRT clinic offering testosterone therapy, lab work, and ongoing physician support. Directly competes with Maximus for the same low-testosterone male segment on price and convenience.
• BlueChew: Subscription telehealth platform for erectile dysfunction treatments that has expanded into broader men's hormone and performance health. Competes with Maximus's ED and adjacent men's health offerings.

Broad incumbents

• Peter Attia / Early Medical (formerly Attia Medical): Longevity and performance medicine practice (and adjacent consumer education) that overlaps with Maximus's hormone optimization and performance-medicine positioning, but at a concierge, higher-end price point.
• Fountain Life: Premium longevity and preventive health platform offering hormone optimization and performance medicine. Comparable to Maximus in clinical positioning but at a higher concierge price point.

Emerging players

• Medvi: Emerging telehealth startup focused on compounded GLP-1 weight loss protocols. Closely comparable to Maximus on weight-loss pricing, GTM, and target customer.
• Lavender Sky Health: Telehealth weight-loss clinic offering compounded semaglutide and tirzepatide. Overlaps with Maximus on weight-loss protocols and direct-to-consumer cash-pay positioning.

Regional players

• Alpha Male Clinic: Men's health and hormone optimization clinic operating primarily in the US with overlapping TRT and wellness offerings. Comparable in protocols and demographic, though more regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQWjY88-W7XQBsKZxYnxbTg
• Facebookfacebook.com/maximustribehealth
• Instagraminstagram.com/maximustribe
• Xx.com/MaximusTribe
• LinkedInlinkedin.com/company/maximustribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximus