Lavender Health

What Lavender Health does

Lavender Health is a private, New York-based telehealth psychiatry and therapy practice founded in 2020 by nurse practitioners Brighid Gannon and Pritma Dhillon-Chattha. The company delivers online psychiatric care, talk therapy, and medication management to adult clients across more than 40 U.S. states, treating conditions including anxiety, depression, ADHD, bipolar disorder, trauma, insomnia, OCD, and life transitions. Care is provided by board-certified psychiatric nurse practitioners accessible via a self-serve website intake with appointments typically available within the week. Lavender is in-network with major insurance carriers (Aetna, Blue Cross Blue Shield, Cigna, Medicare, Oscar Health, Oxford Health Plans, and UnitedHealthcare) and also accepts private pay, with named customer segments including adults broadly, perinatal and new parents, and LGBTQIA+ individuals.

The platform is built on HIPAA-compliant third-party infrastructure — Healthie and Zoom for Healthcare for synchronous video visits, and Stripe for payment processing — with a differentiated AI-assisted clinical note-taking layer that transcribes session audio and produces EMR-ready summaries reviewed by the treating NP. Programmatic differentiators include the Five to Thrive initial engagement model, the Therapy Tails animal-assisted therapy add-on, and the ADHD Care Pledge for responsible stimulant prescribing. Lavender earned ANCC accreditation for nursing continuing professional development in 2025 and holds LegitScript and Psychology Today verifications.

Revenue is generated through recurring insurance-reimbursed telehealth visits and per-visit private pay; initial appointments are 60 minutes and follow-up medication management visits are 20–60 minutes at monthly cadence, with insurance reimbursement disclosed to take up to 90 days. The company has scaled to 51–100 employees without disclosed external institutional funding, and reports 2025 client-survey outcomes of 86% mental health improvement, 91% satisfaction, 95% feeling heard, and a 75% referral rate. Lavender has received the ANA Nurse-Led Team Innovation Award (2021), Yale School of Nursing Decade Award (2023), and AANP State Award for Excellence (2024).

Name

Lavender Health

Legal name

Lavender Psychiatry

Website

https://joinlavender.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Lavender Health is a private, New York-based telehealth psychiatry and therapy practice founded in 2020 by nurse practitioners, delivering online psychiatric care, talk therapy, and medication management to adults across 40+ U.S. states via secure video visits.

Ownership category

akta.pro rank

Product category

Telehealth Psychiatry and Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online psychiatry services
• Telehealth mental health
• Medication management
• Talk therapy
• Behavioral health care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Telehealth Mental Health Services: Lavender generates revenue through recurring telehealth appointments with psychiatric nurse practitioners. The company accepts insurance from major providers and also offers private pay options. Initial appointments are 60 minutes, with follow-up medication management visits ranging from 20-60 minutes occurring at least monthly for clients on psychiatric medication. Billing includes co-pays, co-insurance, and deductible amounts based on insurance coverage.
2. Private Pay: For clients without insurance coverage or preferring self-pay, Lavender offers private pay options for mental health services including therapy and medication management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lavender is an online psychiatry and therapy office that delivers telehealth mental health care—including psychiatric evaluations, talk therapy, and medication management—via secure video visits with board-certified psychiatric nurse practitioners. The integrated offering combines therapy and medication management with a single practitioner, supported by HIPAA-compliant video conferencing and AI-assisted clinical note-taking, and is available across 40+ U.S. states through in-network insurance and private-pay options.

Product overview

Lavender offers a unified telehealth mental health platform combining online psychiatry, talk therapy, and medication management services delivered by board-certified psychiatric nurse practitioners. The core offering integrates psychiatric evaluations and medication management (including SSRIs, antipsychotics, mood stabilizers, and stimulants) with talk therapy using evidence-based approaches like CBT and trauma-focused therapy. Additional features include the Therapy Tails animal-assisted therapy program, the Five to Thrive initial engagement program, and the ADHD Care Pledge for responsible stimulant prescribing. All services are delivered via secure video conferencing using Healthie and Zoom for Healthcare platforms, with AI-assisted clinical documentation supporting provider efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Psychiatry Services Telehealth psychiatric care provided by board-certified psychiatric nurse practitioners via secure video conferencing, including psychiatric evaluations, diagnosis, and treatment planning for mental health conditions such as anxiety, depression, ADHD, bipolar disorder, trauma, insomnia, OCD, and life transitions.
• Talk Therapy Therapeutic talk therapy sessions delivered by psychiatric nurse practitioners via secure video, using evidence-based approaches including cognitive behavioral therapy, trauma-focused therapy, and psychodynamic psychotherapy, often combined with medication management under one practitioner.
• Medication Management Ongoing prescription management and monitoring of psychotropic medications including SSRIs, SNRIs, atypical antidepressants, antipsychotics, mood stabilizers, benzodiazepines, sedative hypnotics, and stimulants, with discussion of risks, benefits, and alternatives. Follow-up visits are 20-60 minutes and required at least monthly for clients on psychiatric medication.
• Therapy Tails Animal-assisted therapy program that incorporates pet therapy and nature therapy as mental health support tools, positioned as a distinct engagement modality for Lavender clients.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HealthiecoreTechnology or IntegrationHealthie provides the secure video conferencing platform used by Lavender to facilitate telehealth appointments. The platform is HIPAA-compliant and enables synchronous video visits between clients and psychiatric nurse practitioners.
• Zoom for HealthcarecoreTechnology or IntegrationZoom for Healthcare is the video conferencing platform used by Lavender to facilitate telehealth appointments, working alongside Healthie to enable secure video visits.
• StripecoreTechnology or IntegrationStripe serves as Lavender's HIPAA and PCI-compliant payment processor, securely maintaining credit and debit card information in clients' electronic health records for billing medical services.
• Forbes Business CouncilminorOthersBrighid Gannon joined the Forbes Expert Business Council, a curated network of thought leaders who make an impact on the business world in their respective field.
• HuffPostminorGTM or Marketing PartnerLavender psych NPs including Anna Lau and Brighid Gannon have been featured in HuffPost articles covering personality traits, travel benefits for brain health, and mental health topics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerebral: Cerebral provides online psychiatry, therapy, and medication management for anxiety, depression, ADHD, and insomnia — direct competitor in the same DTC telepsychiatry category as Lavender.
• Brightside Health: Brightside Health is a telehealth psychiatry and therapy provider combining medication management with therapy, focused on anxiety and depression, in-network with insurers — a near-direct comparable to Lavender.
• Talkiatry: Talkiatry is a national telepsychiatry practice employing psychiatrists and psychiatric NPs for medication management and therapy across U.S. states, in-network with major insurers — directly comparable to Lavender's model, scale, and customer base.
• Done. Done. is a DTC telehealth platform focused on ADHD evaluation and ongoing stimulant prescribing, overlapping heavily with Lavender's adult ADHD medication-management offering.

Emerging players

• Two Chairs: Two Chairs is a hybrid in-person and teletherapy provider offering talk therapy with growing medication-management capabilities, partially overlapping with Lavender's combined therapy + medication model.
• Klarity Health: Klarity is an emerging ADHD-focused telepsychiatry platform offering evaluation and stimulant management, comparable to Lavender's ADHD specialty pages but narrower in clinical scope.

Others

• Headway: Headway is a network and insurance-billing platform for mental health providers; relevant because it competes for the same NP/therapist supply and aggregates demand that Lavender also targets.
• Alma: Alma is a provider enablement platform for therapists and NPs handling insurance credentialing and billing — a near-substitute for parts of Lavender's stack and a competitor for clinical talent.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform (talk therapy, no prescribing) and competes with Lavender's therapy arm while exerting pricing pressure on consumer mental health marketing channels.
• Hims & Hers (Mental Health): Hims & Hers offers a broad D2C telehealth platform with a growing mental health vertical providing therapy and medication management, competing with Lavender for the same consumer with deeper marketing budget and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/joinlavender
• LinkedInlinkedin.com/company/joinlavender

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavender Health