HG Insights
HG Insights is a B2B intelligence company that provides Revenue Growth Intelligence to enterprise B2B technology companies through its RGI Platform, RGI Fabric data foundation, AI copilots, and agentic infrastructure. It serves 90% of Fortune 500 B2B tech firms including AWS, Cisco, IBM, and NetApp.
- Company typePrivate
- Founded2012
- HeadquartersSanta Barbara, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HG Insights does
HG Insights is a B2B intelligence company that pioneered the Revenue Growth Intelligence (RGI) category, headquartered in Santa Barbara, California with a regional EMEA headquarters in London. The company builds and operates the RGI Platform and its underlying RGI Fabric data foundation, serving enterprise B2B technology companies — reportedly 90% of the Fortune 500 in the B2B technology segment — including AWS, Cisco, IBM, Equinix, NetApp, Hewlett Packard, Hyland Software, NiCE, HiBob, Cockroach Labs, and Gusto. Its core technology combines proprietary technographic detection (via a global sensor network and AI/ML analysis of structured and unstructured data), firmographic data, bottom-up IT spend models covering 140+ spend categories, verified buyer intent (originating from the June 2025 TrustRadius acquisition), and competitive intelligence into a unified data layer of over 28 billion data points across 25M+ company profiles.
The product portfolio is structured as a platform-plus-modules architecture. The flagship RGI Platform bundles three AI copilots — Market Analyzer (conversational TAM/SAM/SOM and ICP analysis), Data Studio (no-code predictive scoring for accounts, MQLs, and PQLs), and Sales Copilot (AI-powered sales plays, account research, and contact intelligence) — and is extended by the RGI Agent Builder, a developer-facing MCP server launched in March 2026 that connects the RGI Fabric data layer to Microsoft Copilot, Salesforce Agentforce, OpenAI, Claude, ChatGPT, and Cursor. The company monetizes through multi-year enterprise contracts (two-year minimum, no free trial) with consumption-based pricing across RGI Platform subscription, RGI Fabric data licensing, credit-based Contact Discovery, and AI Credits for agent workflows; distribution is enterprise field sales augmented by integrations with Salesforce, HubSpot, Marketo, Snowflake, Gong, Outreach, and Salesloft, plus partnerships with BCG, Bain, Bombora, and DemandScience.
HG Insights is privately held under private equity sponsor Riverwood Capital (since 2021) and has executed three acquisitions since 2022 — Intricately (March 2022) for cloud spend data, TrustRadius (June 2025) for verified buyer intent and customer voice, and MadKudu (August 2025) for agentic GTM workflows — alongside a continuous product cadence that includes the 2024 GENAI Navigator and the 2026 unified RGI Platform relaunch. The company employs 101–250 people, has earned three consecutive Inc. 500 listings, and holds a granted patent on machine-learning-based prediction of technology adoption patterns.
HG Insights firmographics
Firmographics- Name
- HG Insights
- Legal name
- HG Insights
- Website
- https://hginsights.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HG Insights is a B2B intelligence company that provides Revenue Growth Intelligence to enterprise B2B technology companies through its RGI Platform, RGI Fabric data foundation, AI copilots, and agentic infrastructure. It serves 90% of Fortune 500 B2B tech firms including AWS, Cisco, IBM, and NetApp.
- Ownership category
- akta.pro rank
HG Insights industry classification
Industry- Product category
- Revenue Growth Intelligence Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where HG Insights is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HG Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- RGI Platform Subscription: SaaS platform subscription for Revenue Growth Intelligence delivering AI-driven market, account, technology, spend, and buyer-intent insights with analytics and agent automation. Licensed based on consumption, not on use case or users.
- RGI Fabric Data Licensing: Deep AI-driven firmographic, technographic, spend, competitive, and intent data licensed based on consumption for GTM analysis in MDM, CRMs, agents and copilots
- Contact Discovery: Credit-based consumption for email and phone number reveals, built into Sales Copilot with no separate third-party data subscription required
- RGI Agent Builder AI Credits: Usage-based consumption covering both LLM inference and database lookups in a single model for building custom AI agents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with consumption-based pricing |
| Usage-based | Pay-as-you-go | Credit-based Contact Discovery |
| Usage-based | Pay-as-you-go | AI Credits for RGI Agent Builder |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HG Insights product offering
Product offeringCore offering
HG Insights operates a Revenue Growth Intelligence (RGI) Platform built on an RGI Fabric data layer, unifying firmographic, technographic, IT spend, competitive, buyer intent, and contact intelligence for B2B go-to-market teams. The Platform delivers three AI copilots (Market Analyzer, Data Studio, Sales Copilot), an RGI Agent Builder with MCP server access for custom AI agents, and integrations with CRMs, marketing automation, and AI platforms such as Microsoft Copilot, Salesforce Agentforce, and OpenAI. Consumption-based licensing covers both RGI Platform subscriptions and RGI Fabric data licensing.
Product overview
HG Insights is a B2B intelligence company and pioneer of Revenue Growth Intelligence (RGI), offering a unified platform-plus-modules architecture. The flagship RGI Platform delivers AI-driven market, account, technology, spend, and buyer-intent intelligence combined with three AI copilots (Market Analyzer for market sizing and competitive analysis, Data Studio for no-code predictive modeling, and Sales Copilot for sales automation and contact intelligence). The RGI Fabric serves as the underlying data foundation providing deep firmographic, technographic, spend, competitive, and intent data from over 28 billion data points. RGI Agent Builder enables enterprise teams to build custom AI agents powered by the Fabric. Additional modules include Buyer Intent, Intent-Driven Leads, and Customer Voice. The platform addresses GTM use cases including Market Sizing, Competitive Displacement, Whitespace Analysis, Territory Optimization, Account Scoring, ABM Optimization, Signal-Based Selling, High-Intent Leads, AI Sales Plays, Data Enrichment, Inbound Lead Scoring, Smart Contact Enrichment, and MCP Server for AI agent infrastructure. HG Insights expanded its portfolio through acquisitions of TrustRadius (June 2025) for verified buyer insights and MadKudu (August 2025) for agentic GTM solutions.
Differentiator
Problem solved
Functional benefit
Brands
- RGI Platform: Revenue Growth Intelligence Platform - unified AI-driven platform connecting market, account, technographic, buyer intent, and contact intelligence for GTM execution.
- RGI Fabric
- RGI Agent Builder
- Market Analyzer
- Data Studio
- Sales Copilot
- TrustRadius
Products and services
- Revenue Growth Intelligence (RGI) Platform HG Insights' flagship unified SaaS platform delivering AI-driven market, account, technology, spend, and buyer-intent insights combined with three AI copilots for GTM strategy and execution. Built on RGI Fabric architecture. Licensed based on consumption, not on use case or users.
- RGI Fabric Unified data repository and intelligence foundation powering the RGI Platform, delivering deep AI-driven firmographic, technographic, spend, competitive, and intent data from over 28 billion data points for GTM analysis, enrichment, and AI agent context. Licensed based on consumption.
- Market Analyzer Copilot AI-powered copilot for market analysis providing conversational queries for TAM/SAM/SOM sizing, ICP analysis, whitespace analysis, competitive analysis, and territory optimization. Enables GTM teams to build, explore, and act on market opportunities using an AI assistant.
- Data Studio No-code predictive modeling environment enabling GTM leaders to build and manage predictive models for account, MQL, and PQL high-propensity scoring using first- and third-party data with explainable AI-driven scoring.
- Sales Copilot AI-powered sales assistant within the RGI Platform that transforms buyer signals into actionable playbooks, automated account research, AI daily guidance, contact intelligence, and personalized outreach within CRM workflows.
- RGI Agent Builder Developer infrastructure enabling enterprise GTM teams to build custom AI agents powered by RGI Fabric intelligence. Provides MCP server access to connect Claude, ChatGPT, Cursor, Windsurf, Dust, Microsoft Copilot, Salesforce Agentforce, and OpenAI directly to HG data without ETL pipelines. Usage-based AI Credits cover LLM inference and database lookups.
- TrustRadius Acquired provider of verified B2B customer reviews and buyer intent data, integrated into HG Insights' RGI Platform. Provides buyer research behavior intelligence, validated customer voice content, and in-market lead generation.
- MadKudu Acquired provider of agentic GTM solutions, integrated into HG Insights' Revenue Growth Agentic Ecosystem to enhance AI-powered workflows and automation for B2B marketing, RevOps, and sales teams.
Quantifiable outcome
- 49% increase in Revenue from Target Accounts
- +8 more outcomes
Companies that use HG Insights
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
HG Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability16 records
Feature10 records
HG Insights partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major, strategic and minor.
- Microsoft CopilotcoreRGI Agent Builder integrates with Microsoft Copilot to enable enterprise GTM teams to build custom AI agents powered by HG Insights' proprietary intelligence.
- Salesforce AgentforcecoreRGI Agent Builder integrates with Salesforce Agentforce to enable enterprise GTM teams to build custom AI agents powered by HG Insights' proprietary intelligence.
- OpenAIcoreRGI Agent Builder integrates with OpenAI to enable enterprise GTM teams to build custom AI agents powered by HG Insights' proprietary intelligence.
- DemandSciencecoreStrategic partnership to enhance B2B account prioritization and pipeline predictability through intelligence-driven products integrating deep technographic, spend, and buyer research.
- BomboracoreHG Insights is an initial partner in Bombora's Curated Ecosystem Audiences, enabling premier B2B companies to turn proprietary data into advertising audiences for targeted digital marketing.
- MadKudumajorProvider of agentic GTM solutions acquired by HG Insights to enhance its Revenue Growth Agentic Ecosystem with AI-powered workflows for B2B sales and RevOps.
- TrustRadiusmajorProvider of verified customer review-based buyer insights acquired by HG Insights to combine AI-driven revenue growth intelligence with buyer intent data and in-market leads.
- Boston Consulting GroupstrategicStrategic partnership combining BCG's strategy expertise with HG's market and account insights to deliver comprehensive GTM intelligence solutions.
- Bain CompanystrategicStrategic partnership combining Bain's consulting expertise with HG's market intelligence for enhanced go-to-market strategy consulting.
- InfuseminorMarketing partnership for demand generation and account-based marketing initiatives.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
HG Insights competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HG Insights social profiles
Digital presenceHG Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
HG Insights leadership team
Management profileNumber of profiles
Profiles16 records
HG Insights subsidiaries and ownership
Company hierarchySubsidiaries3 records
HG Insights funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HG Insights M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HG Insights
What does HG Insights do?
HG Insights operates a Revenue Growth Intelligence (RGI) Platform built on an RGI Fabric data layer, unifying firmographic, technographic, IT spend, competitive, buyer intent, and contact intelligence for B2B go-to-market teams. The Platform delivers three AI copilots (Market Analyzer, Data Studio, Sales Copilot), an RGI Agent Builder with MCP server access for custom AI agents, and integrations with CRMs, marketing automation, and AI platforms such as Microsoft Copilot, Salesforce Agentforce, and OpenAI. Consumption-based licensing covers both RGI Platform subscriptions and RGI Fabric data licensing.
Is HG Insights a public or private company?
HG Insights is a private company. It is classified as private equity controlled and is currently operating.
When was HG Insights founded?
HG Insights was founded in 2012. It employs 101 to 250 people.
Where is HG Insights based?
HG Insights is headquartered in Santa Barbara, United States, in the North America region.
How does HG Insights make money?
Four revenue lines are on record. RGI Platform Subscription is the primary driver. The others are RGI Fabric Data Licensing, contact Discovery and RGI Agent Builder AI Credits.
Does HG Insights have an API?
Yes. HG Insights offers MCP (Model Context Protocol) server access that enables developers and AI builders to connect directly to the RGI Fabric data. The MCP server allows integration with AI tools and models including Claude, ChatGPT, Cursor, Windsurf, Dust, and any MCP-compatible client. Usage is credit-based covering both LLM inference and database lookups in a single model. The platform also integrates with external AI tools including Microsoft Copilot, Salesforce Agentforce, and OpenAI. Enterprise security is maintained with authenticated, logged, and monitored MCP requests at scale. Developer documentation is at phoenix.hginsights.com.
What industry is HG Insights in?
HG Insights's product category is Revenue Growth Intelligence Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.