MadKudu
MadKudu is a B2B SaaS signal-based selling platform that delivers AI-powered lead scoring, account intelligence, and sales-copilot workflows to mid-market and enterprise revenue teams via 100+ CRM, product, and intent integrations.
- Company typePrivate
- Founded2006
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MadKudu does
MadKudu is a B2B SaaS signal-based selling platform that delivers AI-powered lead scoring, account prioritization, and sales-copilot workflows to mid-market and enterprise revenue teams. Founded in 2014 and headquartered in Mountain View, California, the company operates a no-code predictive modeling platform that aggregates signals from 100+ integrations spanning CRM (Salesforce, HubSpot), marketing automation (Marketo, Eloqua), product analytics (Mixpanel, Segment, Amplitude), intent and ABM providers (6sense, Demandbase, G2), and enrichment vendors (Clearbit, ZoomInfo, Apollo, Cognism). Core products include MadKudu Copilot (AI sales assistant delivering account briefs and personalized outreach), Account Brief (automated intelligence reports), Signals (intent aggregation), Intelligence (account prioritization interface), and Playbooks (signal-triggered automation across PLG, ABM, and inbound motions), with native delivery into Salesforce, Gong Engage, and Outreach, and an MCP integration exposing intelligence to external AI agents.
The company monetizes through annual subscription contracts priced on a quote basis, with separate Enterprise and Mid-Market tiers that include dedicated customer success management and white-glove onboarding. Go-to-market is primarily enterprise field sales for large organizations and inside sales with self-serve onboarding for mid-market accounts, complemented by co-marketing with integration partners (Gong, Outreach, Chili Piper). Named customers include Snyk, Lucid, Cockroach Labs, OutSystems, Segment, MarketMuse, Algolia, and Chartio, with reported outcomes including 95% reductions in SDR research time, 60% lifts in PQL pipeline, and 67% increases in reply rates.
In October 2024, MadKudu acquired Breadcrumbs.io to broaden its signal-based selling capabilities, and in August 2025 it was acquired by HG Insights, becoming the AI scoring and copilot layer of HG's Revenue Growth Agentic Ecosystem that combines HG's RGI Fabric (covering 20+ million companies) with MadKudu's predictive models and seller workflows. Total venture funding raised prior to the HG transaction was approximately $27M, including an $18M Series A led by Felicis in November 2022.
MadKudu firmographics
Firmographics- Name
- MadKudu
- Legal name
- MadKudu Inc.
- Website
- https://madkudu.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- MadKudu is a B2B SaaS signal-based selling platform that delivers AI-powered lead scoring, account intelligence, and sales-copilot workflows to mid-market and enterprise revenue teams via 100+ CRM, product, and intent integrations.
- Ownership category
- akta.pro rank
MadKudu industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where MadKudu is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MadKudu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based software licensing model providing access to the MadKudu platform, predictive scoring, and signal-based selling capabilities. Pricing is quote-based for enterprise tier.
- Platform Access & Support: Enterprise customers receive technical support, implementation services, and customer success management as part of their subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Tier - Custom pricing for large organizations with advanced features |
| Subscription | Annual | Mid-Market Tier - Scaled pricing for growing companies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
MadKudu product offering
Product offeringCore offering
MadKudu is a signal-based selling platform that uses AI and machine learning to help B2B SaaS revenue teams prioritize accounts, personalize outreach, and close deals faster. The core product, MadKudu Copilot, aggregates signals from CRM, marketing automation, product analytics, and third-party data sources to deliver predictive lead scoring, automated account research, and AI-generated messaging recommendations within seller workflows.
Product overview
MadKudu is a signal-based selling platform that helps B2B revenue teams prioritize accounts, personalize outreach, and close deals faster using AI-powered customer intelligence. The core product is MadKudu Copilot, an AI sales assistant that aggregates signals from CRM, MAP, product analytics, and third-party data sources. Key modules include Account Brief for automated research, Feed for account prioritization, Signals for intent detection, Intelligence for account insights, and Playbooks for automated sales workflows. Solution-specific integrations (MadKudu for Gong, Salesforce, and Outreach) bring intelligence directly into sellers' existing tools. MadKudu MCP enables AI agents to access customer intelligence via Model Context Protocol. The platform supports Product-Led Growth (PLG), Account-Based Marketing (ABM), and inbound sales motions through signal-triggered playbooks.
Differentiator
Problem solved
Functional benefit
Products and services
- MadKudu Copilot AI-powered sales assistant platform that delivers account briefs, contact insights, predictive scores, and intent signals to B2B revenue teams. Aggregates signals from CRM, marketing automation, product analytics, and third-party data sources to help sellers prioritize accounts, personalize outreach, and close deals faster.
- MadKudu for Gong Integration solution that brings MadKudu intelligence directly into Gong Engage, providing account prioritization, automated research, signal-based alerts, and AI-generated message crafting within the Gong sales engagement workflow.
- MadKudu for Salesforce Salesforce integration that surfaces lead scores, account insights, buying signals, and engagement alerts directly within Salesforce, enabling sellers to focus prospecting and personalize outreach based on real-time intelligence.
- MadKudu for Outreach Outreach integration that delivers MadKudu account signals, recommended outreach messages, and personalized email and LinkedIn recommendations within the Outreach workflow to convert cold prospecting into warm outreach.
- MadKudu MCP (Model Context Protocol) Model Context Protocol integration that connects AI agents such as Claude, Cursor, Dust, GPTs, and Copilots to MadKudu customer intelligence, providing programmatic access to account briefs, contact insights, predictive scores, and intent signals for workflow automation.
Quantifiable outcome
- SDR research time reduced 95% (from 1 hour to 2-5 minutes per account)
- +15 more outcomes
Companies that use MadKudu
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
MadKudu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability8 records
Feature6 records
MadKudu partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and strategic.
- HG InsightsflagshipHG Insights acquired MadKudu on August 11, 2025, creating the industry's first Revenue Growth Agentic Ecosystem. The combination integrates HG's comprehensive datasets (20+ million companies, technographics, buyer intent) with MadKudu's AI-powered scoring and sales copilot. MadKudu had been a strategic partner with HG for over four years prior to the acquisition. The acquisition was announced as part of HG's launch of its Agentic Ecosystem for B2B sales and RevOps.
- BreadcrumbsflagshipMadKudu acquired Breadcrumbs.io on October 11, 2024, to enhance signal-based selling capabilities and accelerate pipeline growth. Breadcrumbs specialized in predictive scoring and revenue acceleration. The combined technologies aim to accelerate revenue growth and improve sales efficiency, with customers experiencing over 300% increase in pipeline. Breadcrumbs customers were migrated to the MadKudu platform.
- HG InsightscorePrior to acquisition, MadKudu and HG Insights operated as strategic partners for over four years. Joint customers used HG Insights data (technographics, buyer intent, account insights) combined with MadKudu's AI-powered scoring. Customer testimonial from Cockroach Labs notes using both platforms together for ICP modeling and pipeline efficiency.
- GongcoreNative integration with Gong Engage enabling MadKudu Copilot to deliver account briefs, contact insights, and buying signals directly within the Gong platform. Sellers can access comprehensive intelligence reports without leaving their sales engagement workflow.
- OutreachcoreNative integration with Outreach sales engagement platform. MadKudu Copilot delivers personalized outreach recommendations, account signals, and recommended email messages as Gong To-Dos within the Outreach workflow.
- SalesforcecorePrimary CRM integration delivering lead scores, account insights, buying signals, and engagement alerts directly within Salesforce. Enables sales teams to prioritize accounts and personalize outreach based on real-time intelligence.
- 6sensestrategicIntegration to translate 6sense dark funnel intent signals into actionable sales alerts and account prioritization within MadKudu. Enables sellers to identify accounts actively researching solutions in the buying journey.
- DemandbasestrategicIntegration with Demandbase to translate ABM intent signals into targeted account outreach. Combines Demandbase account intelligence with MadKudu's product usage and engagement data.
- ClearbitcoreData enrichment integration providing firmographic, technographic, and contact data to enhance lead and account scoring. Clearbit data is used for prospect identification and contact enrichment.
- ZoomInfocoreIntegration with ZoomInfo for B2B contact and company data. Enables sourcing missing buyers in target accounts and enriching prospect records with verified contact information.
- MixpanelcoreProduct analytics integration connecting usage data (user logins, feature adoption, key actions) to MadKudu's predictive scoring models. Critical for identifying product-qualified leads in PLG motions.
- SegmentcoreNative Segment integration enabling real-time data collection from web and product interactions. MadKudu.js loaded on customer websites to capture behavioral signals for lead scoring.
- SnowflakestrategicData warehouse integration for syncing product and enrichment data from Snowflake to MadKudu. Enables enterprise customers to leverage their existing data infrastructure.
- HubSpotcoreCRM integration with HubSpot for lead management, scoring propagation, and marketing automation. Connects web and marketing signals to the MadKudu scoring model.
- Chili PiperstrategicCalendar integration for routing qualified leads to sales calendars in real-time. Powers MadKudu Fastlane for instant demo booking by high-scoring leads.
- IntercomstrategicCustomer messaging platform integration for surfacing MadKudu scores and prioritizing leads within Intercom conversations. Enables customer success teams to focus on high-value accounts.
- SlackstrategicTeam communication integration for delivering account alerts, engagement notifications, and daily buyer intent summaries directly to sales teams in Slack channels.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
MadKudu competitors and assessment
Company assessmentDirect peers
- Demandbase: Demandbase is an ABM and B2B advertising platform offering account intelligence, intent data, and sales engagement. It competes directly with MadKudu on signal-based account prioritization and integrates with the same CRM/MAP ecosystem (Salesforce, Marketo, HubSpot).
- Cognism: Cognism is a B2B sales intelligence and contact data provider focused on revenue teams in EMEA and globally. It overlaps with MadKudu on contact enrichment, lead prioritization, and integration with sales engagement platforms like Outreach and Salesforce.
- Clearbit (HubSpot): Clearbit provides B2B data enrichment, lead scoring, and routing, and is now part of HubSpot. It competes directly with MadKudu on enrichment-driven lead qualification and integrates natively with HubSpot and Salesforce ecosystems.
- Bombora: Bombora is the leading B2B intent data provider offering Company Surge tracking and audience solutions. As a key upstream signal provider and downstream competitor for intent-based lead scoring, Bombora overlaps with MadKudu on translating third-party intent signals into actionable sales actions.
- 6sense: 6sense is a leading B2B predictive intelligence and ABM platform that surfaces anonymous buying intent and prioritizes accounts using AI-driven scoring. It directly competes with MadKudu in the B2B sales intelligence, predictive lead scoring, and intent-driven account prioritization category, with overlapping integrations across CRM and marketing automation.
- Apollo.io: Apollo.io is an all-in-one sales intelligence and engagement platform combining a B2B contact database, lead scoring, and sequencing. It directly competes with MadKudu across contact enrichment, predictive scoring, and multi-channel sales engagement for B2B SaaS go-to-market teams.
Broad incumbents
- Outreach: Outreach is a leading sales engagement platform with native AI-powered deal intelligence and prioritization features (Kaia). It is both a distribution partner for MadKudu (MadKudu for Outreach) and a partial competitor as it expands into native account intelligence and lead scoring.
- ZoomInfo: ZoomInfo is the dominant B2B contact and company data platform offering enrichment, intent, and sales engagement. It is a broad incumbent competing across multiple MadKudu use cases (enrichment, lead scoring, contact sourcing), with significantly greater scale and a public-company balance sheet.
- Gong: Gong is the leading revenue intelligence platform with conversation analytics and AI-powered deal insights (Gong Engage). It partners with MadKudu for native signal-based selling but competes at the edges through its own AI-driven account prioritization and engagement capabilities.
Emerging players
- Breadcrumbs.io: Breadcrumbs.io is the predictive lead scoring and revenue acceleration platform that was acquired by MadKudu in October 2024. It remains a comparable peer in the signal-based selling and lead scoring category as its capabilities are now embedded into the MadKudu platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
MadKudu social profiles
Digital presenceMadKudu compliance and trust
Trust signalCompliance3 records
MadKudu financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadKudu leadership team
Management profileNumber of profiles
Profiles9 records
MadKudu funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadKudu M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadKudu
What does MadKudu do?
MadKudu is a signal-based selling platform that uses AI and machine learning to help B2B SaaS revenue teams prioritize accounts, personalize outreach, and close deals faster. The core product, MadKudu Copilot, aggregates signals from CRM, marketing automation, product analytics, and third-party data sources to deliver predictive lead scoring, automated account research, and AI-generated messaging recommendations within seller workflows.
Is MadKudu a public or private company?
MadKudu is a private company. It is classified as corporate owned and is currently acquired.
When was MadKudu founded?
MadKudu was founded in 2006. It employs 11 to 50 people.
Where is MadKudu based?
MadKudu is headquartered in Mountain View, United States, in the North America region.
How does MadKudu make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Access & Support.
Who are MadKudu's main competitors?
Direct peers on record are Demandbase, Cognism, Clearbit (HubSpot), Bombora, 6sense and Apollo.io. Broad incumbents are Outreach, ZoomInfo and Gong. Breadcrumbs.io is listed as an emerging player.
Does MadKudu have an API?
No public API is recorded for MadKudu.
What industry is MadKudu in?
MadKudu's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.