Settle
Settle is a unified procurement, accounts payable, and embedded working-capital financing platform built for consumer packaged goods and ecommerce brands, offering AI-powered 3-way matching, SKU-level landed-cost tracking, and non-dilutive loans from $20K to $15M.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Settle does
Settle is a unified back-office SaaS and embedded fintech platform built specifically for consumer packaged goods (CPG) and ecommerce brands. Founded in 2019 and headquartered in San Francisco with a secondary office in New York, Settle combines three core product pillars — procurement (purchase order management), accounts payable automation, and non-dilutive working-capital financing — into a single platform that ingests vendor, PO, SKU, and invoice data. Notable technical components include AI-powered Automatic 3-Way Matching (launched March 2024), real-time SKU-level landed-cost calculation that aggregates materials, freight, duties, and packaging, configurable multi-layer approval workflows, and cash-flow forecasting built on real AP and procurement data. The platform runs as a web app at app.settle.co and integrates natively with QuickBooks Online, NetSuite, Shopify, Finaloop, and A2X, and is embedded as a "Pay with Settle" button inside Cin7 Core following the 2024 Cin7 partnership. In October 2024, Settle acquired Turbine to deepen inventory management and costing capabilities, and the company is building a public API (currently on a waitlist) for bill pay, payments, and landed-cost data.
Settle's business model combines a freemium SaaS subscription (Launch free; Accelerate at $199/month with no per-user, transaction, or per-order fees) with a usage-based financing revenue stream from simple-interest working-capital loans of $20K to $15M, underwritten on each brand's own operational data inside the platform with 30–210 day repayment terms and no equity, warrants, or personal guarantees. Bill pay and fund transfers are performed or facilitated by an unnamed financial institution partner, while a separate affiliated entity (Settle Funding, LLC) handles the lending activity. Since 2019, Settle reports having provided over $3 billion in working-capital funding and processed $6 billion in payments across what it describes as "thousands of eCommerce businesses." Its primary customer segments are inventory-led CPG brands across food & beverage, health & beauty, baby & kids, household goods, apparel & accessories, supplements & wellness, pet, and home & lifestyle, served through three discrete solution tracks: early-stage startups, scale-ups, and accountants.
The company is privately held, backed by Ribbit Capital, Kleiner Perkins, Founders Fund, Caffeinated Capital, and Background Capital, with cumulative equity funding of roughly $96 million (most recently a Series B led by Ribbit Capital in November 2021 for approximately $75 million) and over $425 million in debt facilities from Silicon Valley Bank ($145M, 2024) and Atalaya Capital/Citibank ($280M, 2022). Named customer logos include Branch, Cabinet Health, Madhappy, Italic, Truvani, Fable, BoomBoom, Carnivore Snax, Birddogs, Rhode, Pat McGrath, Starface, and Lalo — predominantly SMB and emerging DTC brands. Settle reports a 51–100 employee base operating as a fully remote company with team hubs in the US, Canada, and Ukraine, and was named one of Newsweek's America's Greatest Startup Workplaces for 2025.
Settle firmographics
Firmographics- Name
- Settle
- Legal name
- Settle Inc.
- Website
- https://settle.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Settle is a unified procurement, accounts payable, and embedded working-capital financing platform built for consumer packaged goods and ecommerce brands, offering AI-powered 3-way matching, SKU-level landed-cost tracking, and non-dilutive loans from $20K to $15M.
- Ownership category
- akta.pro rank
Settle industry classification
Industry- Product category
- CPG Fintech / B2B Financial Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)
- akta.pro secondary industries
- Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL), Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
Keywords
Where Settle is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Settle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Subscription (Procurement/AP/Inventory Platform): Tiered SaaS subscriptions: Launch plan is free; Accelerate plan is $199/month; all plans include unlimited seats, no transaction fees, and no per-order costs. Paid plans add dedicated support, cash-flow forecasting, advanced procurement, and custom roles.
- Working Capital Financing Interest: Embedded non-dilutive working-capital loans from $20K to $15M underwritten on sales volume, growth, and repayment history. Charges simple interest on outstanding balance; biweekly or monthly repayment. Bill pay and fund transfers are performed/facilitated by a financial institution partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Launch plan — free; core inventory features, integrations, automated bill pay, and landed-cost tracking. |
| Subscription | Monthly | Accelerate plan — $199/month; adds dedicated support manager, cash-flow forecasting, advanced procurement, and custom roles. |
| Usage-based | Pay-as-you-go | Working Capital — $20K to $15M; simple-interest, 30–210 day terms; non-dilutive, no personal guarantees. |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Settle product offering
Product offeringCore offering
Settle provides a unified SaaS back-office platform for CPG and ecommerce brands that combines procurement (purchase order management), accounts payable automation (bill pay with AI-powered 3-way matching and SKU-level landed cost tracking), and inventory management. It also offers embedded non-dilutive working-capital financing of $20K to $15M underwritten on the brand's real payables, purchasing, and sales data inside the platform, with simple-interest pricing and 30–210 day repayment terms facilitated by a financial-institution partner. The platform runs as a web application (app.settle.co) and integrates natively with accounting systems (QuickBooks Online, NetSuite, Finaloop) and commerce channels (Shopify, A2X, Cin7).
Product overview
Settle is a unified business management platform-plus-modules architecture built specifically for consumer packaged goods (CPG) and ecommerce brands, organized around three core product pillars — Procurement (purchase order management), AP Automation (accounts payable and bill pay), and Working Capital (non-dilutive inventory financing from $20K to $15M). These core pillars are reinforced by embedded add-on modules including Settle Inbox (vendor invoice triage), Universal Catalog (single SKU and raw-material source of truth), Automatic 3-Way Matching (AI-powered PO/invoice/receipt reconciliation), Landed Cost Tracking (real-time SKU-level cost calculation), Approval Workflows (configurable spend control), and Cash Visibility and Forecasting (demand planning). Settle also offers an emerging Settle API (currently on a waitlist) for technical integrations, and extended its inventory management and costing capabilities through the October 2024 acquisition of Turbine.
Differentiator
Problem solved
Functional benefit
Products and services
- Procurement Procurement module that lets CPG and ecommerce brands create and manage purchase orders, track goods received, view true landed costs, and centralize vendor information before paying bills. Designed for inventory-led CPG brands.
- AP Automation
Quantifiable outcome
- 550% average 1-year supported revenue growth (based on 417 customers YoY)
- +12 more outcomes
Companies that use Settle
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles3 records
Settle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature7 records
Settle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core integration, flagship distribution partner, co-marketing partner and flagship m&a target.
- QuickBooks (Intuit)core integrationQuickBooks Online is listed as a native accounting integration; Settle syncs operations data (POs, inventory, bills) into QuickBooks for reporting and compliance.
- Shopifycore integrationShopify integration pulls product catalog into Settle and optionally syncs landed costs; Settle is also live in the Shopify App Store as an inventory and finance tool for sellers.
- NetSuite (Oracle)core integrationNetSuite is listed as a supported accounting integration alongside QuickBooks and Finaloop.
- Finaloopcore integrationFinaloop is listed as a supported accounting integration alongside QuickBooks and NetSuite.
- A2Xcore integrationA2X integration is shown in the integrations wall and is featured in a dedicated webinar/blog post "A2X and Settle: Revolutionizing Ecommerce Accounting" and the Settle help-center playbook "Automating daily COGS posting to QuickBooks Online with A2X + Settle".
- Cin7flagship distribution partnerPartnership announced as "Settle and Cin7 Partner Introduce First Embedded Vendor Payment Solution for CPG brands" — introduces the first "Pay with Settle" button for Cin7 Core users, embedding Settle's payment rails into the Cin7 inventory platform.
- Vividlyco-marketing partnerFeatured in Settle's "Settle Spotlight Series: Q&A with Vividly" blog; Vividly is a trade promotion management (TPM) software vendor for the CPG industry.
- SourceMediumco-marketing partnerFeatured in "Settle Spotlight Series: Q&A with SourceMedium" — co-marketing Q&A around interconnected data and brand growth.
- Rainbow CFOco-marketing partnerCo-published blog "Settle x Rainbow CFO: Building a Finance Team for Each Stage of Growth" — joint content for CPG finance leaders.
- IndieCPGco-marketing partnerCo-created "Guide: The ABCs of cashflow" with IndieCPG; targets new and existing CPG founders on cashflow basics.
- DTC Expertsco-marketing partnerCo-hosted panel series with DTC Experts, including "Settle x DTC Experts: The Power of Alternative Financing" and "Settle x DTC Experts: Beyond Conventional Funding - Alternative Paths for DTC Brands".
- Turbineflagship m&a targetSettle acquired Turbine (announced 2024-10-01), a company that shares Settle's mission to improve inventory management and costing for CPG brands, expanding Settle's capabilities to better serve brands seeking to scale efficiently.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Settle competitors and assessment
Company assessmentDirect peers
- BILL Holdings: BILL is the leading horizontal AP automation and bill-pay platform for SMBs and accountants, the most direct comparable to Settle's AP Automation and bill-pay product for CPG brands. Both compete for the same finance-team buyer with overlapping functionality in 3-way matching and QuickBooks integration.
- Wayflyer: Wayflyer is a revenue- and inventory-based financing provider purpose-built for e-commerce and DTC brands — the closest pure-play comparable to Settle's working-capital product. Both target CPG/e-commerce cash-flow gaps with non-dilutive, data-underwritten capital.
- Clearco: Clearco provides revenue-based financing to e-commerce and SaaS businesses. It directly competes with Settle's embedded lending wedge for SMB CPG and DTC brands seeking non-dilutive growth capital.
- Onramp Funds: Onramp Funds offers revenue-based and working-capital financing to Shopify and Amazon sellers, overlapping Settle's Shopify-merchant and ecommerce target customer and competing for the same inventory-financing budget.
Broad incumbents
- Ramp: Ramp is a corporate-card and spend-management platform that has expanded into bill pay and embedded working-capital lending. While not CPG-specialized, Ramp competes for the same back-office wallet share among growth-stage consumer brands and now offers financing capabilities analogous to Settle's working-capital product.
- Brex: Brex combines corporate cards, expense management, and embedded lending for startups and SMBs. Like Ramp, Brex competes with Settle's financing and AP stack from a horizontal, well-capitalized position, and has actively targeted venture-backed and e-commerce brands.
- BlueVine: BlueVine provides small-business banking, lines of credit, and invoice factoring to SMBs. Although broader and not CPG-specialized, BlueVine competes for the same working-capital wallet among growth-stage SMBs that Settle targets with its $20K–$15M facilities.
- Cin7: Cin7 is a leading inventory-management platform for CPG and product-based brands and is now a Settle distribution partner via the embedded 'Pay with Settle' button. Despite the partnership, Cin7's underlying inventory workflows overlap with Settle's Universal Catalog and procurement modules, making it an incumbent in the same operational footprint.
Emerging players
- Pipe: Pipe pioneered recurring-revenue financing for SaaS and has expanded into broader SMB working-capital products. While more SaaS-leaning, Pipe represents the same conceptual model of converting business data into non-dilutive financing that Settle's embedded working-capital product delivers to CPG.
- Kickfurther: Kickfurther provides inventory and purchase-order financing specifically to CPG brands, directly overlapping Settle's working-capital product on the inventory-financing use case. It is a smaller, more focused competitor in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Settle social profiles
Digital presenceSettle compliance and trust
Trust signalCompliance2 records
Settle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Settle leadership team
Management profileNumber of profiles
Profiles8 records
Settle subsidiaries and ownership
Company hierarchySubsidiaries2 records
Settle funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Settle M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Settle
What does Settle do?
Settle provides a unified SaaS back-office platform for CPG and ecommerce brands that combines procurement (purchase order management), accounts payable automation (bill pay with AI-powered 3-way matching and SKU-level landed cost tracking), and inventory management. It also offers embedded non-dilutive working-capital financing of $20K to $15M underwritten on the brand's real payables, purchasing, and sales data inside the platform, with simple-interest pricing and 30–210 day repayment terms facilitated by a financial-institution partner. The platform runs as a web application (app.settle.co) and integrates natively with accounting systems (QuickBooks Online, NetSuite, Finaloop) and commerce channels (Shopify, A2X, Cin7).
Is Settle a public or private company?
Settle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Settle founded?
Settle was founded in 2019. It employs 51 to 100 people.
Where is Settle based?
Settle is headquartered in New York, United States, in the North America region.
How does Settle make money?
Two revenue lines are on record. SaaS Subscription (Procurement/AP/Inventory Platform) is the primary driver. The others are working Capital Financing Interest.
Who are Settle's main competitors?
Direct peers on record are BILL Holdings, Wayflyer, Clearco and Onramp Funds. Broad incumbents are Ramp, Brex, BlueVine and Cin7. Emerging players are Pipe and Kickfurther.
Does Settle have an API?
Yes. Settle is building a public API for bill pay and payments, real-time landed costs, and seamless integration with Settle's data. The API is currently available via a waitlist; developers and brands can sign up to be first in line to access Settle APIs when they become generally available. Specific API type (REST/GraphQL/webhooks), authentication method, rate limits, versioning, and sandbox availability are not detailed in the source. Developer documentation is at www.settle.com/api.
What industry is Settle in?
Settle's product category is CPG Fintech / B2B Financial Software. Its primary akta.pro industry code is FSAGABAH, Payment Reconciliation, Reporting & Settlement Infrastructure, with a secondary code of FSAGALAL, Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting). Its NAICS code is 522320 and its SIC code is 7372.