What Finaloop does

Finaloop is a Brooklyn, NY-based fintech that provides an AI-powered real-time ecommerce accounting platform combining automated bookkeeping software with managed CPA services for direct-to-consumer, multi-channel, and wholesale brands. The company's core product is built on native integrations with 100+ ecommerce platforms, payment processors, banks, 3PLs, and ad platforms (including Shopify, Amazon, Walmart, TikTok Shop, Faire, Stripe, PayPal, Klarna, and Cin7), enabling continuous three-way reconciliation of orders, payouts, and bank transactions in place of traditional month-end close. A proprietary inventory module called InventoryIQ adds real-time COGS tracking, FIFO valuation, landed cost calculation, purchase order management, and vendor balance tracking directly inside the accounting platform.

The company sells primarily through a tiered subscription model priced by annual gross revenue. Core plans range from $245/month (brands up to $1.5M) to $995/month ($6–10M), while Premium plans add AR/AP management and dedicated financial review at $850–$1,900/month. A Platform tier (custom pricing, $10M+ revenue) serves brands with internal finance teams that want infrastructure without managed services, and a Full-Service tier wraps the Platform with dedicated operations. Add-on subscriptions cover Tax Services ($1,000–$2,500/year), InventoryIQ ($200–$350/month), and Fractional CFO services (from $100/month). All plans carry a one-time $850 implementation fee, and annual billing provides a 10% discount. Go-to-market combines a product-led self-serve motion (14-day free trial, no credit card) with a sales-assisted motion for brands above $1.5M revenue and a partner channel spanning CPAs, Fractional CFOs, and integration partners.

Finaloop was founded in 2020 by Lio Pinchevski (former PwC Partner) and Eli Azulai and is venture-capital-backed, having raised a total of $55 million including a $35 million Series A led by Lightspeed Venture Partners in June 2024. The company reports 400% customer growth over the prior year and manages over $13 billion in cumulative GMV across thousands of consumer brands. The 51–100-person team is dominated by licensed CPAs, chartered accountants, and tax attorneys with backgrounds at PwC, EY, KPMG, Deloitte, Goldman Sachs, and Barclays.

Name

Finaloop

Legal name

Finaloop, Inc.

Website

https://finaloop.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Finaloop provides an AI-powered real-time ecommerce accounting platform combining automated bookkeeping software with expert CPA, tax, inventory, and fractional CFO services for DTC, multi-channel, and wholesale brands managing over $13 billion in cumulative GMV.

Ownership category

akta.pro rank

Product category

Ecommerce Accounting Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Cash Forecasting, Reconciliation & Liquidity Tools (FSAMAOAH)

Keywords

• Ecommerce accounting software
• Real-time bookkeeping
• Multichannel reconciliation
• Inventory management
• Ecommerce financial operations

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Core Plan Subscription: Full-service real-time bookkeeping for ecommerce brands. Includes onboarding, financial automation, real-time P&L, Balance Sheet, Cash Flow, inventory & COGS, multichannel order tracking, year-end tax-optimized financial package, unlimited expert support, and KPI dashboard. Tiered pricing based on annual gross revenue from $245/month (up to $1.5M) to $995/month ($6-10M).
2. Premium Plan Subscription: Everything in Core plus customized financial operations, AR/AP management, inventory & COGS process review, bill/invoice entry (up to 40 docs/month), and monthly financial review with dedicated team. Tiered pricing from $850/month (up to $1.5M) to $1,900/month ($6-10M).
3. Platform Plan Subscription: For brands with internal finance teams wanting to run finance in-house using Finaloop's infrastructure, agents, and native integrations. Custom pricing for brands with $10M+ revenue.
4. Tax Services: Add-on service including federal income tax return preparation, state income tax returns, free tax extension, tax support and optimization. Priced from $1,000/year (up to $1.5M revenue) to $2,500/year ($3-6M revenue), with custom pricing for larger brands.
5. InventoryIQ Add-on: Real-time inventory management with automated COGS tracking, landed costs, PO management, and vendor balance tracking. Priced from $200/month (up to $1.5M revenue) to $350/month ($6-10M revenue).
6. Add-on Services: Additional services including wholesale invoice/AR support, Bill/AP support, management of accruals & prepaids, inventory/PO support, and Fractional CFO services. Starting at $100/month.
7. Implementation Fee: One-time onboarding and implementation fee of $850 for all subscription plans. Includes personalized onboarding, financial automation setup, and up to 3 onboarding meetings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Finaloop sells an AI-powered, real-time ecommerce accounting platform that delivers continuously reconciled P&L, Balance Sheet, and Cash Flow statements for DTC, multi-channel, and wholesale brands. The product combines proprietary bookkeeping software with managed CPA services and native integrations to 100+ ecommerce platforms, payment processors, banks, and 3PL systems, plus add-on modules for inventory (InventoryIQ), tax preparation, and fractional CFO advisory.

Product overview

Finaloop is an AI-powered ecommerce accounting platform combining real-time bookkeeping software with expert accounting services. The core offering includes two service tiers: Core (real-time bookkeeping with automated reconciliation and reporting) and Premium (Core plus full financial operations management). The platform also offers two deployment models: Platform (infrastructure-only for brands with internal finance teams) and Full-Service (managed operations). Named add-on modules include InventoryIQ for native inventory and landed cost management, Tax Services for tax preparation, and Fractional CFO for strategic advisory. All offerings integrate directly with major ecommerce platforms, payment processors, banks, and 3PL systems to provide unified financial visibility.

Differentiator

Problem solved

Functional benefit

Brands

• InventoryIQ: Real-time inventory management solution built right into Finaloop's ecommerce accounting software. Provides PO and vendor management, real-time landed cost updates, inventory tracking across multiple SKUs and warehouses, automated COGS updates.

Products and services

• Finaloop Core (Real-time Bookkeeping) Real-time bookkeeping service for ecommerce brands delivering continuously reconciled P&L, Balance Sheet, and Cash Flow statements through AI-powered automation, with multi-channel order tracking, inventory and COGS, and unlimited CPA support.
• Finaloop Premium (Full-Service Financial Operations) Full-service financial operations tier that includes everything in Core plus a dedicated accounting team, customized financial operations, AR/AP management, monthly financial reviews, and bill/invoice entry. Designed for complex ecommerce operations.
• Finaloop Platform Real-time financial infrastructure for ecommerce brands with internal finance teams, providing automated reconciliation, native integrations, AI-ready data, and analytics without managed bookkeeping services.
• InventoryIQ Native inventory management module providing real-time COGS tracking via FIFO, landed cost calculations, purchase order management, vendor balance tracking, and multi-warehouse SKU visibility for ecommerce brands.
• Tax Services Tax preparation and filing service covering federal and state income tax returns, free extensions, and deduction optimization, integrated with Finaloop's real-time financial data for ecommerce brands.
• Fractional CFO Strategic financial advisory service connecting ecommerce brands with experienced fractional CFOs for budgeting, forecasting, cash flow management, and growth planning.

Quantifiable outcome

• 400% customer base growth over the past year
• +7 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration90 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ClearcominorStrategic or Co-development Partner · 27 May 2025Partner in sweepstakes promotion with D.LUXURY and Finaloop. Clearco provides revenue-based financing for ecommerce brands.
• Fractional CFO Partners (Network)coreChannel Partner/ Reseller/ DistributorNetwork of ecommerce-focused Fractional CFOs who work with Finaloop's real-time data to provide strategic financial advice. Partners include Free to Grow CFO, Freedom Finance, Lode Star CFO. Referral relationship where Finaloop introduces customers to Fractional CFOs.
• Tax CPA NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of experienced tax CPAs who file tax returns for Finaloop customers. Works with both Finaloop's internal tax team and external CPA partners in the network.
• Accounting Partners (CPAs/Bookkeepers)coreChannel Partner/ Reseller/ DistributorPartner program for accounting firms, CPAs, and bookkeepers to offer Finaloop to their ecommerce clients. Includes automation tools, white-label options, and referral incentives.
• Bill.comcoreTechnology or IntegrationIntegration partner for accounts payable management. Finaloop syncs vendor bills from Bill.com for automated bookkeeping and reconciliation.
• SettlecoreTechnology or IntegrationIntegration partner for accounts payable management. Settle syncs bills and payments to Finaloop for real-time AP tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A2X: A2X provides automated ecommerce accounting focused on Shopify, Amazon, and Walmart reconciliation and COGS tracking — closely aligned with Finaloop's multi-channel reconciliation and inventory use cases.
• Pilot: Pilot delivers tech-enabled bookkeeping, CFO, and tax services primarily to startups and ecommerce/DTC brands — overlapping Finaloop's full-service bookkeeping + Fractional CFO model.
• Bench: Bench offers AI-powered bookkeeping with dedicated accountants for SMBs, including ecommerce sellers, competing directly with Finaloop's Core and Premium tiers.
• LinkMyBooks: LinkMyBooks automates Amazon, eBay, and Shopify accounting for Xero and QuickBooks — a direct ecommerce accounting peer with similar reconciliation and COGS positioning.
• Webgility: Webgility provides ecommerce bookkeeping automation syncing multichannel sales, inventory, and COGS to QuickBooks — overlapping Finaloop's reconciliation and inventory functionality.
• Taxomate: Taxomate automates ecommerce transaction categorization and tax preparation for Amazon, Shopify, and Walmart sellers — competing in Finaloop's ecommerce tax and reconciliation niche.
• Botkeeper: Botkeeper combines AI-driven bookkeeping with human accountants for SMBs, including ecommerce brands — overlapping Finaloop's hybrid AI + expert accountant delivery model.

Broad incumbents

• QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform with extensive ecommerce integrations; it competes broadly via app ecosystem rather than ecommerce-specialization.
• Xero: Xero is a leading cloud accounting platform used by SMBs and ecommerce sellers globally; it overlaps with Finaloop but lacks ecommerce-native depth in COGS and inventory.
• NetSuite (Oracle): NetSuite is Oracle's enterprise cloud ERP, competing for larger ecommerce brands' financial operations; broader in scope and aimed at upper-mid-market versus Finaloop's SMB/mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finaloop
• Xx.com/Finaloop1
• Facebookfacebook.com/FinaloopTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finaloop