Settle

What Settle does

Settle is a unified back-office SaaS and embedded fintech platform built specifically for consumer packaged goods (CPG) and ecommerce brands. Founded in 2019 and headquartered in San Francisco with a secondary office in New York, Settle combines three core product pillars — procurement (purchase order management), accounts payable automation, and non-dilutive working-capital financing — into a single platform that ingests vendor, PO, SKU, and invoice data. Notable technical components include AI-powered Automatic 3-Way Matching (launched March 2024), real-time SKU-level landed-cost calculation that aggregates materials, freight, duties, and packaging, configurable multi-layer approval workflows, and cash-flow forecasting built on real AP and procurement data. The platform runs as a web app at app.settle.co and integrates natively with QuickBooks Online, NetSuite, Shopify, Finaloop, and A2X, and is embedded as a "Pay with Settle" button inside Cin7 Core following the 2024 Cin7 partnership. In October 2024, Settle acquired Turbine to deepen inventory management and costing capabilities, and the company is building a public API (currently on a waitlist) for bill pay, payments, and landed-cost data.

Settle's business model combines a freemium SaaS subscription (Launch free; Accelerate at $199/month with no per-user, transaction, or per-order fees) with a usage-based financing revenue stream from simple-interest working-capital loans of $20K to $15M, underwritten on each brand's own operational data inside the platform with 30–210 day repayment terms and no equity, warrants, or personal guarantees. Bill pay and fund transfers are performed or facilitated by an unnamed financial institution partner, while a separate affiliated entity (Settle Funding, LLC) handles the lending activity. Since 2019, Settle reports having provided over $3 billion in working-capital funding and processed $6 billion in payments across what it describes as "thousands of eCommerce businesses." Its primary customer segments are inventory-led CPG brands across food & beverage, health & beauty, baby & kids, household goods, apparel & accessories, supplements & wellness, pet, and home & lifestyle, served through three discrete solution tracks: early-stage startups, scale-ups, and accountants.

The company is privately held, backed by Ribbit Capital, Kleiner Perkins, Founders Fund, Caffeinated Capital, and Background Capital, with cumulative equity funding of roughly $96 million (most recently a Series B led by Ribbit Capital in November 2021 for approximately $75 million) and over $425 million in debt facilities from Silicon Valley Bank ($145M, 2024) and Atalaya Capital/Citibank ($280M, 2022). Named customer logos include Branch, Cabinet Health, Madhappy, Italic, Truvani, Fable, BoomBoom, Carnivore Snax, Birddogs, Rhode, Pat McGrath, Starface, and Lalo — predominantly SMB and emerging DTC brands. Settle reports a 51–100 employee base operating as a fully remote company with team hubs in the US, Canada, and Ukraine, and was named one of Newsweek's America's Greatest Startup Workplaces for 2025.

Name

Settle

Legal name

Settle Inc.

Website

https://settle.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Settle is a unified procurement, accounts payable, and embedded working-capital financing platform built for consumer packaged goods and ecommerce brands, offering AI-powered 3-way matching, SKU-level landed-cost tracking, and non-dilutive loans from $20K to $15M.

Ownership category

akta.pro rank

Product category

CPG Fintech / B2B Financial Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)

akta.pro secondary industries

Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL), Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)

Keywords

• CPG procurement software
• Accounts payable automation
• Working capital financing
• Inventory management software
• Purchase order automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription (Procurement/AP/Inventory Platform): Tiered SaaS subscriptions: Launch plan is free; Accelerate plan is $199/month; all plans include unlimited seats, no transaction fees, and no per-order costs. Paid plans add dedicated support, cash-flow forecasting, advanced procurement, and custom roles.
2. Working Capital Financing Interest: Embedded non-dilutive working-capital loans from $20K to $15M underwritten on sales volume, growth, and repayment history. Charges simple interest on outstanding balance; biweekly or monthly repayment. Bill pay and fund transfers are performed/facilitated by a financial institution partner.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Settle provides a unified SaaS back-office platform for CPG and ecommerce brands that combines procurement (purchase order management), accounts payable automation (bill pay with AI-powered 3-way matching and SKU-level landed cost tracking), and inventory management. It also offers embedded non-dilutive working-capital financing of $20K to $15M underwritten on the brand's real payables, purchasing, and sales data inside the platform, with simple-interest pricing and 30–210 day repayment terms facilitated by a financial-institution partner. The platform runs as a web application (app.settle.co) and integrates natively with accounting systems (QuickBooks Online, NetSuite, Finaloop) and commerce channels (Shopify, A2X, Cin7).

Product overview

Settle is a unified business management platform-plus-modules architecture built specifically for consumer packaged goods (CPG) and ecommerce brands, organized around three core product pillars — Procurement (purchase order management), AP Automation (accounts payable and bill pay), and Working Capital (non-dilutive inventory financing from $20K to $15M). These core pillars are reinforced by embedded add-on modules including Settle Inbox (vendor invoice triage), Universal Catalog (single SKU and raw-material source of truth), Automatic 3-Way Matching (AI-powered PO/invoice/receipt reconciliation), Landed Cost Tracking (real-time SKU-level cost calculation), Approval Workflows (configurable spend control), and Cash Visibility and Forecasting (demand planning). Settle also offers an emerging Settle API (currently on a waitlist) for technical integrations, and extended its inventory management and costing capabilities through the October 2024 acquisition of Turbine.

Differentiator

Problem solved

Functional benefit

Products and services

• Procurement Procurement module that lets CPG and ecommerce brands create and manage purchase orders, track goods received, view true landed costs, and centralize vendor information before paying bills. Designed for inventory-led CPG brands.
• AP Automation

Quantifiable outcome

• 550% average 1-year supported revenue growth (based on 417 customers YoY)
• +12 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core integration, flagship distribution partner, co-marketing partner and flagship m&a target.

• QuickBooks (Intuit)core integrationTechnology or IntegrationQuickBooks Online is listed as a native accounting integration; Settle syncs operations data (POs, inventory, bills) into QuickBooks for reporting and compliance.
• Shopifycore integrationTechnology or IntegrationShopify integration pulls product catalog into Settle and optionally syncs landed costs; Settle is also live in the Shopify App Store as an inventory and finance tool for sellers.
• NetSuite (Oracle)core integrationTechnology or IntegrationNetSuite is listed as a supported accounting integration alongside QuickBooks and Finaloop.
• Finaloopcore integrationTechnology or IntegrationFinaloop is listed as a supported accounting integration alongside QuickBooks and NetSuite.
• A2Xcore integrationTechnology or IntegrationA2X integration is shown in the integrations wall and is featured in a dedicated webinar/blog post "A2X and Settle: Revolutionizing Ecommerce Accounting" and the Settle help-center playbook "Automating daily COGS posting to QuickBooks Online with A2X + Settle".
• Cin7flagship distribution partnerOEM/ Whitelabel/ Licensing PartnerPartnership announced as "Settle and Cin7 Partner Introduce First Embedded Vendor Payment Solution for CPG brands" — introduces the first "Pay with Settle" button for Cin7 Core users, embedding Settle's payment rails into the Cin7 inventory platform.
• Vividlyco-marketing partnerGTM or Marketing PartnerFeatured in Settle's "Settle Spotlight Series: Q&A with Vividly" blog; Vividly is a trade promotion management (TPM) software vendor for the CPG industry.
• SourceMediumco-marketing partnerGTM or Marketing PartnerFeatured in "Settle Spotlight Series: Q&A with SourceMedium" — co-marketing Q&A around interconnected data and brand growth.
• Rainbow CFOco-marketing partnerGTM or Marketing PartnerCo-published blog "Settle x Rainbow CFO: Building a Finance Team for Each Stage of Growth" — joint content for CPG finance leaders.
• IndieCPGco-marketing partnerGTM or Marketing PartnerCo-created "Guide: The ABCs of cashflow" with IndieCPG; targets new and existing CPG founders on cashflow basics.
• DTC Expertsco-marketing partnerGTM or Marketing PartnerCo-hosted panel series with DTC Experts, including "Settle x DTC Experts: The Power of Alternative Financing" and "Settle x DTC Experts: Beyond Conventional Funding - Alternative Paths for DTC Brands".
• Turbineflagship m&a targetStrategic or Co-development PartnerSettle acquired Turbine (announced 2024-10-01), a company that shares Settle's mission to improve inventory management and costing for CPG brands, expanding Settle's capabilities to better serve brands seeking to scale efficiently.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BILL Holdings: BILL is the leading horizontal AP automation and bill-pay platform for SMBs and accountants, the most direct comparable to Settle's AP Automation and bill-pay product for CPG brands. Both compete for the same finance-team buyer with overlapping functionality in 3-way matching and QuickBooks integration.
• Wayflyer: Wayflyer is a revenue- and inventory-based financing provider purpose-built for e-commerce and DTC brands — the closest pure-play comparable to Settle's working-capital product. Both target CPG/e-commerce cash-flow gaps with non-dilutive, data-underwritten capital.
• Clearco: Clearco provides revenue-based financing to e-commerce and SaaS businesses. It directly competes with Settle's embedded lending wedge for SMB CPG and DTC brands seeking non-dilutive growth capital.
• Onramp Funds: Onramp Funds offers revenue-based and working-capital financing to Shopify and Amazon sellers, overlapping Settle's Shopify-merchant and ecommerce target customer and competing for the same inventory-financing budget.

Broad incumbents

• Ramp: Ramp is a corporate-card and spend-management platform that has expanded into bill pay and embedded working-capital lending. While not CPG-specialized, Ramp competes for the same back-office wallet share among growth-stage consumer brands and now offers financing capabilities analogous to Settle's working-capital product.
• Brex: Brex combines corporate cards, expense management, and embedded lending for startups and SMBs. Like Ramp, Brex competes with Settle's financing and AP stack from a horizontal, well-capitalized position, and has actively targeted venture-backed and e-commerce brands.
• BlueVine: BlueVine provides small-business banking, lines of credit, and invoice factoring to SMBs. Although broader and not CPG-specialized, BlueVine competes for the same working-capital wallet among growth-stage SMBs that Settle targets with its $20K–$15M facilities.
• Cin7: Cin7 is a leading inventory-management platform for CPG and product-based brands and is now a Settle distribution partner via the embedded 'Pay with Settle' button. Despite the partnership, Cin7's underlying inventory workflows overlap with Settle's Universal Catalog and procurement modules, making it an incumbent in the same operational footprint.

Emerging players

• Pipe: Pipe pioneered recurring-revenue financing for SaaS and has expanded into broader SMB working-capital products. While more SaaS-leaning, Pipe represents the same conceptual model of converting business data into non-dilutive financing that Settle's embedded working-capital product delivers to CPG.
• Kickfurther: Kickfurther provides inventory and purchase-order financing specifically to CPG brands, directly overlapping Settle's working-capital product on the inventory-financing use case. It is a smaller, more focused competitor in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/usesettle
• YouTubeyoutube.com/@usesettle
• LinkedInlinkedin.com/company/settleco
• Instagraminstagram.com/usesettle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settle