AGTools
- Company typePrivate
- Founded2017
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AGTools firmographics
Firmographics- Name
- AGTools
- Legal name
- Agtools, Inc.
- Website
- https://agtechtools.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AGTools industry classification
Industry- Product category
- Agricultural Market Intelligence / AgriFoodTech SaaS
- NAICS
- Software Publishers (51321), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where AGTools is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AGTools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Basic / Plus / Premium / 24x7 Standard Access): Recurring SaaS subscriptions for daily report delivery and 24x7 standard data access; tiered by depth of variables (volume, FOB price, terminal price, weather, procurement quality analyzer, freight, labor, exchange rates). Purchasable online through my.ag.tools checkout links.
- Enterprise Solutions: Configurable enterprise packages with centralized, cost-effective access to Agtools data and analytics, custom reporting, expanded comparison, and data integration services tailored to each organization's capabilities; sold via demo-led enterprise sales motion.
- AgCapture (Streaming Display Service): Digital streaming/display subscription service that pushes rotating commodity dashboards to customer-specified display devices, monetized via recurring subscription.
- AI / Curated Data Licensing: Revenue from licensing cleaned, curated, audited and contextualized data sets to clients and partners (e.g., IFPA, Fruitnet, IICA) for use in their own ML/AI pipelines; characterized as data monetization delivered as standalone or cross-referenced datasets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Daily Report – Volume + FOB Price + Terminal Price |
| Subscription | Monthly | Daily Report Plus – Terminal Price + Current Market Volume |
| Subscription | Monthly | Daily Report Premium – Weather + Procurement Quality Analyzer |
| Subscription | Annual | 24x7 Standard Access – full commodity data with 76+ variables, 24/7 |
| Hybrid | Multi-year contract | Enterprise Solutions – configurable package with custom reporting and integration |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
AGTools product offering
Product offeringCore offering
AGTools operates a patented, AI-driven SaaS data intelligence platform that aggregates, cleans, curates, and contextualizes real-time market data from official government and institutional sources across 189+ countries covering 456 commodities and 76+ variables, and delivers it through always-on dashboards, daily email reports, streaming displays, and specialized analytical tools (Price Analyzer, Tariff Calculator, Crop Shoulder Insights, Volume Trends Mode, Exchange Rates Against Volumes). The platform targets the global Food Value Chain — farmers, buyers, traders, industry associations, and researchers — to replace crisis-driven, fragmented decision-making with predictive, phenologically-informed market intelligence.
Product overview
Agtools, Inc. operates a single worldwide SaaS platform with patented Supply Chain Intelligence technology that fuses real-time government and institutional data from 189+ countries with proprietary AI/ML to serve the Food Value Chain. The architecture is a platform-plus-modules offering: at the core sits the Agtools Dashboard (the always-on visibility platform) backed by the Agtools AI data layer, with Agtools Reports (Basic / Plus / Premium daily reports) feeding customers via email each morning, and add-on modules including AgCapture (rotating real-time display dashboards), the Agtools Price Analyzer (procurement/sales benchmarking), Crop Shoulder Insights (transitional-season analytics), Volume Trends Mode (one-click volume trend visualization), the Exchange Rates Against Volumes tool, the Tariff Calculator, and Smart Contracts (data-driven contract automation). An Enterprise Solutions tier ties these together with custom reporting, data integration, and crop-specific scientific contextualization for fresh-category organizations.
Differentiator
Problem solved
Functional benefit
Brands
- AgCapture: Digital streaming and display service for regularly updated, commodity-specific data, allowing customers to choose variables, define rotating dashboards, and direct output to selected display devices.
Products and services
- Agtools Dashboard Always-on SaaS dashboard providing 24/7 access to 11B+ data records across 456 commodities, 3,000+ varieties, and 76+ variables in 189+ countries; enables trend tracking, demand forecasting, and supply-chain operations planning for food and agriculture participants.
- Agtools Reports (Basic Daily Report / Daily Report Plus / Daily Report Premium) Tiered daily personalized commodity reports delivered by email at 4 AM: Basic (Volume, FOB Price, Terminal Price), Plus (Terminal Price, Current Market Volume), Premium (Weather, Procurement Quality Analyzer). Designed for farmers, buyers, and traders needing pre-market visibility.
- AgCapture Digital streaming and rotating-display subscription service that pushes curated, configurable commodity dashboards to customer-specified display devices for always-on, real-time signal monitoring on operational or procurement floors.
- Agtools Price Analyzer Upload-and-compare utility that benchmarks a customer's procurement or sales prices against Agtools' market data to surface procurement opportunities, margin gains, and pricing-positioning insights.
- Agtools AI (AI Data Layer) Reliable, contextualized AI/ML data layer powering downstream customer AI decisions through machine learning, agents, and neurons; delivers audited, curated, and enriched data to accelerate ML/AI projects for food supply chain customers.
- Enterprise Solutions Configurable enterprise package providing centralized access to Agtools' data and analytics with custom reporting, expanded comparison, data integration, and crop-specific scientific contextualization tailored to fresh-category organizations. Sold via demo-led enterprise sales motion.
- Agtools Tariff Calculator Real-time tariff calculator across all commodities built on 20 years of historical data; enables instant price-impact assessment, imported vs. local price comparison, and scenario modeling for supply, merchandising, and pricing decisions.
- Volume Trends Mode One-click volume-trend visualization for any commodity by total, region, size, or sub-region/town; enables year-over-year change tracking, regional early-signal detection, and forward-looking trend forecasting.
- Crop Shoulder Insights Real-time analytics for transitional "shoulder" periods between main growing seasons; integrates weather, exchange rates, geopolitical events, production volumes, and logistics via statistical models and ML to optimize sourcing and pricing across regions.
- Agtools Exchange Rates Against Volumes Real-time visualization tool pairing global exchange-rate fluctuations with commodity volumes and exports, enabling customers to monitor how currency shifts affect trade flows and sourcing decisions.
- 24x7 Standard Access Subscription Premium annual subscription tier providing full commodity data with 76+ variables (volumes, seasonality, prices, import/export global, weather, news, freight, labor, exchange rates) for multiple sizes, origins, and destinations across devices, available 24/7.
- Smart Contracts with Agtools Data Data-driven smart-contract capability that uses Agtools market intelligence to optimize how and when commodities are acquired by production region, with promotional strategies that incentivize volume at lower prices and provide real-time insights into product quality and size.
Quantifiable outcome
- Real-time insights helped client identify windows of opportunity, increase local sales during low seasons, reduce planting costs, and find new market opportunities
- +3 more outcomes
Companies that use AGTools
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
AGTools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature10 records
AGTools partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- IICA (Inter-American Institute for Cooperation on Agriculture)flagshipCo-launched the Bioeconomy and Sustainable Production Projects degree program alongside INNOVAGRO and Universidad Nacional Rosario Castellanos. The program integrates Agtools' Volume Trends Mode across 76 key variables to train students in market opportunity identification; planned to be expanded to IICA's 34 member states across the Americas.
- INNOVAGRO (Agri-Food Sector Innovation Management Network)coreNetwork of 70+ public and private institutions across 15 countries backing the Bioeconomy and Sustainable Production Projects program; provides international innovation platform that Agtools' data and curriculum feed into.
- Universidad Nacional Rosario CastellanoscoreMexico-based tuition-free public university serving as academic anchor for the Bioeconomy and Sustainable Production Projects program; integrates Agtools' market intelligence into student curricula and theses.
- Tim Andriesen (former CME Group / Marex / Rabobank / National Australia Bank / Koch Industries / LDC / Zurich Capital Markets executive)flagshipSeasoned commodity risk management expert with 40+ years at CME Group (most recently ran agricultural commodities futures product line), Marex, National Australia Bank, Rabobank, Koch Industries, LDC, and Zurich Capital Markets. Joining Agtools to develop market-based price transparency products for risk management in specialty crops.
- University of Florida (UF/IFAS)coreUF Research Investment grant-funded initiative to evaluate Agtools Data Analytics Platform on Florida specialty crops (blueberries, bell peppers, potatoes, oranges, strawberries, etc.); includes training and an economic experiment led by Dr. Suzanne Thornsbury.
- Unicamp Press (University of Campinas, Brazil)coreCo-author of Chapter 5 ('Mapping the Path to Agricultural Sustainability') of the book 'New Paradigms for Sustainability and Food Security' launched at COP30 (book launch November 11, 2025); collaboration with Feagri and DPCT/IG Unicamp plus Innovagro Network.
- International Fresh Produce Association (IFPA)flagshipIFPA is leveraging Agtools' audited global commodity dataset (updated every 15 seconds) to power its AI solution for fresh-produce members; provides product strategy, pricing and distribution intelligence across the supply chain.
- ANEBERRIES (Asociación Nacional de Exportadores de Berries de México)minorRaul López (Director of Americas) and Martha Montoya (CEO) presented at ANEBERRIES in Guadalajara about applying data-driven market strategies to transform berry production and distribution.
- Fruitnet Media InternationalcoreFruitnet integrates Agtools' curated, audited market data into its research and category reports on Fruitnet.com; Agtools supplies global market data and processing power (over a billion transactions per second) to enhance the publisher's fresh-produce analysis.
- Blue Book ServicesminorBlue Book listed as a 'Proud Member Of' partner and as Agtools' preferred data content provider referenced in earlier partnership announcements.
- Microsoft AzurecoreMicrosoft Azure is Agtools' underlying cloud/infrastructure partner referenced on the 'Proud Member Of' page; Agtools describes having 'full control over our hardware infrastructure' for data and proprietary formulas.
- American Bankers AssociationminorAgtools is a proud member of the American Bankers Association, reflecting its positioning with financial institutions for food-supply-chain risk management.
- Western Growers Center for Innovation and Technology (WGCIT)minorWGCIT shown as a 'Proud Member Of' partner, connecting Agtools to Western Growers' agtech ecosystem.
- Food Marketing Institute (FMI)minorFMI listed as 'Proud Member Of', positioning Agtools within the food retail and wholesale ecosystem.
- Institute of Food Technologists (IFT)minorIFT membership referenced; Agtools quoted in IFT's Food Technology Magazine 'Cultivating Biodiversity' feature.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
AGTools competitors and assessment
Company assessmentOthers
- Blue Book Services: Blue Book Services is a leading credit-and-marketing information network for the produce industry and a listed Agtools partner — comparable as an ecosystem participant that distributes Agtools' data to fresh-produce buyers and sellers.
- MeteoBlue / aWhere: aWhere (historical) and MeteoBlue provide agricultural weather, climate, and crop-intelligence data — comparable to Agtools' agronomic and phenology data layer for crop decision-making, especially relevant given Agtools' phenology-focused forecasting and Crop Shoulder Insights product.
Emerging players
- Agrian (TELUS Agriculture): Agrian, now part of TELUS Agriculture, provides crop and input data management plus decision-support tools for growers and agronomists — comparable as an emerging precision-ag data platform with overlap on decision-support software for specialty-crop production.
- ProducePay: ProducePay is a fintech and market-intelligence platform for fresh-produce growers and buyers — directly comparable to Agtools on serving the produce supply chain with market visibility, pricing, and financing, though anchored more in capital provision than data analytics.
- Farmers Business Network (FBN): FBN is a farmer-to-farmer data network offering input procurement, agronomy, and market intelligence — comparable as a data-driven platform serving specialty-crop and row-crop growers, with overlap on procurement analytics but a different ownership model.
- Indigo Ag: Indigo Ag combines agricultural data, microbial products, and digital marketplaces for growers — comparable as a data- and analytics-driven agriculture platform with partial overlap on market and agronomic intelligence for specialty-crop growers.
Direct peers
- Gro Intelligence: Gro Intelligence operates an agricultural market intelligence and analytics platform covering crops, climate, and trade across many countries — the closest direct competitor to Agtools in data-driven specialty-crop and commodity market intelligence.
- DTN: DTN provides agriculture, weather, and commodity market data and decision-support tools to growers, traders, and agribusinesses — directly comparable to Agtools in serving farmer and buyer decision-making with real-time market intelligence.
Broad incumbents
- Climate FieldView (Bayer): Bayer's Climate FieldView is a large-scale precision agriculture data platform serving growers globally with agronomic and market insights — comparable as a broad incumbent in ag data and decision support, though anchored in Bayer's seed-and-chemical ecosystem rather than specialty-crop market intelligence.
- S&P Global Commodity Insights (Platts): S&P Global Commodity Insights is a leading provider of commodity market data, price benchmarks, and analytics across energy, agriculture, and metals — comparable as a broad incumbent in commodity market intelligence, particularly relevant given Agtools' Tim Andriesen partnership targeting risk-management buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
AGTools social profiles
Digital presenceAGTools financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGTools leadership team
Management profileNumber of profiles
Profiles5 records
AGTools funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGTools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGTools
What does AGTools do?
AGTools operates a patented, AI-driven SaaS data intelligence platform that aggregates, cleans, curates, and contextualizes real-time market data from official government and institutional sources across 189+ countries covering 456 commodities and 76+ variables, and delivers it through always-on dashboards, daily email reports, streaming displays, and specialized analytical tools (Price Analyzer, Tariff Calculator, Crop Shoulder Insights, Volume Trends Mode, Exchange Rates Against Volumes). The platform targets the global Food Value Chain — farmers, buyers, traders, industry associations, and researchers — to replace crisis-driven, fragmented decision-making with predictive, phenologically-informed market intelligence.
Is AGTools a public or private company?
AGTools is a private company. It is classified as venture growth investor backed and is currently operating.
When was AGTools founded?
AGTools was founded in 2017. It employs 11 to 50 people.
Where is AGTools based?
AGTools is headquartered in Irvine, United States, in the North America region.
How does AGTools make money?
Four revenue lines are on record. Subscription Plans (Basic / Plus / Premium / 24x7 Standard Access) is the primary driver. The others are enterprise Solutions, agCapture (Streaming Display Service) and AI / Curated Data Licensing.
Who are AGTools's main competitors?
Others on record are Blue Book Services and MeteoBlue / aWhere. Emerging players are Agrian (TELUS Agriculture), ProducePay, Farmers Business Network (FBN) and Indigo Ag. Direct peers are Gro Intelligence and DTN. Broad incumbents are Climate FieldView (Bayer) and S&P Global Commodity Insights (Platts).
Does AGTools have an API?
No public API is recorded for AGTools.
What industry is AGTools in?
AGTools's product category is Agricultural Market Intelligence / AgriFoodTech SaaS. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 51321 and its SIC code is 700.