Homeward

What Homeward does

Homeward is a private, AI-native healthcare platform founded in 2021 by former Livongo executives Dr. Jennifer Schneider (CEO) and Amar Kendale (President) to address healthcare access disparities in rural America. The company's core offering is Homeward Navigation™, a platform that combines value-based care enablement services, advanced analytics, and clinical capacity to close care gaps for Medicare Advantage members under county-level full-risk arrangements. Services are delivered through multiple modalities—in-home visits, 24/7 phone support, virtual visits (via Doxy.me), post-discharge transitions of care, and physical clinic locations in Michigan (Marquette and Lansing)—with local care navigators and clinicians embedded in the communities served.

The technology stack applies AI across predictive analytics (risk identification, care gap closure), process automation (administrative workflows, care coordination), optimization (revenue cycle management for rural hospitals), and knowledge retrieval (matching members to clinical and community resources based on social determinants of health). The Rural Provider Transformation Suite and Rural Hub Infrastructure extend AI-enabled RCM and workforce development tools to rural hospitals, while the PARADIGM program (ARPA-H funded up to $12M) is developing mobile acute-care delivery. Operating geographies span Michigan (43 Lower Peninsula counties plus Upper Peninsula) and Minnesota, with a stated 100,000+ Medicare beneficiary footprint.

Homeward operates a B2B2C business model through value-based care contracts with Medicare Advantage health plans including Priority Health, Blue Cross Blue Shield of Michigan, Blue Cross Blue Shield of Minnesota, and Aetna. The company takes full financial accountability for outcomes and total cost of care across contracted counties, aligning incentives with health plans. Revenue is supplemented by AI-powered revenue cycle management services sold to rural hospitals and by state-level partnerships under the $50B CMS Rural Health Transformation Program. The company is structured as a public benefit corporation, achieved B Corp certification in 2024, and has raised $70M+ in venture funding (Series A from General Catalyst in March 2022, Series B co-led by ARCH Venture Partners and Human Capital in August 2022) plus up to $12M in federal ARPA-H funding.

Name

Homeward

Legal name

Homeward Health Inc.

Website

https://homewardhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Homeward is an AI-native rural healthcare platform that delivers hybrid virtual and in-person care to Medicare Advantage members under full-risk value-based contracts with health plans. It serves 100,000+ beneficiaries across Michigan and Minnesota, combining its Homeward Navigation™ platform with local care teams and AI-powered tools.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Rural healthcare services
• Value-based care
• Medicare Advantage
• Care coordination platform
• Healthcare technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Value-Based Care Contracts with Health Plans: Homeward takes full financial accountability for health outcomes and total cost of care across county-level geographies through partnerships with Medicare Advantage health plans. Revenue is generated through value-based care arrangements where Homeward is compensated for improving outcomes and reducing costs.
2. Rural Hospital RCM Services: AI-powered revenue cycle management services for rural hospitals including coding, billing, denial management, and underpayment recovery. Services aim to deliver immediate financial value while laying foundation for long-term transformation.
3. State RHTP Program Partnerships: Partnering with states to deploy technology-enabled care models under the $50 billion Rural Health Transformation Program, supporting rural transformation initiatives with infrastructure, technology, and workforce deployment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Homeward delivers hybrid in-home, virtual, and clinic-based healthcare services to rural Medicare Advantage members through value-based contracts with health plans, coordinated via its AI-native Homeward Navigation™ platform. It also provides AI-powered revenue cycle management and operational transformation services directly to rural hospitals and primary care providers to strengthen the underlying rural care delivery system.

Product overview

Homeward Health is a technology-enabled rural healthcare platform that operates a unified care delivery ecosystem. The core offering is the Homeward Navigation™ platform, which combines AI-enabled analytics, care coordination services, and clinical capacity extension. The product portfolio includes direct patient services (Welcome Visit, 24/7 Care, Transitions of Care, Virtual Visit) and provider/health plan solutions (Rural Hub Infrastructure, Rural Provider Transformation Suite, Mobile Clinic Program). All offerings are designed specifically for rural communities and operate under value-based care arrangements with full accountability for health outcomes and total cost of care.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeward Navigation™ AI-enabled care coordination platform that combines value-based care enablement services, data analytics, and clinical capacity to close gaps in care for Medicare Advantage members in rural areas, partnering with local providers, health systems, and health plans.
• Welcome Visit Initial in-home or virtual assessment where Homeward care navigators and providers learn about members' health needs, conduct basic health checks, review medications, and identify clinical and community support requirements for Medicare Advantage members in rural areas.
• 24/7 Care Round-the-clock access to Homeward's care team via phone for urgent health concerns, symptom guidance, medication questions, and post-hospital support for rural Medicare Advantage members.
• Transitions of Care Post-hospital recovery support for rural members including nurse care manager follow-up, care plan explanation, medication coordination, and connection to transportation, in-home care, and meal delivery services during the critical 30-day recovery period.
• Virtual Visit Video-based telehealth appointments delivered via the Doxy.me platform that allow rural Medicare Advantage members to connect with Homeward providers for health assessments, chronic condition management, medication reviews, and preventive care guidance from home.
• Rural Hub Infrastructure Shared operating infrastructure connecting rural hospitals, clinics, public health, and community organizations through standardized workflows, workforce development (including Community Health Workers), care coordination, and real-time performance reporting under the Rural Health Transformation Program.
• Rural Provider Transformation Suite AI-enabled tools and operational support offering for rural hospitals including revenue cycle optimization, administrative workflow automation, care coordination enablement, patient access tools, and fractional CFO/CTO advisory services.
• PARADIGM Mobile Clinic Program Advanced mobile care delivery program bringing primary and complex care directly to rural communities, including preventive, chronic, and select higher-acuity services with longitudinal condition management, field operations support, and integration with local healthcare facilities.

Quantifiable outcome

• Serving 100,000+ Medicare beneficiaries across Michigan and Minnesota
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• MeijercoreStrategic or Co-development Partner · 4 June 2025Strategic partnership to improve healthcare access for Medicare-eligible residents across Michigan. The collaboration integrates Meijer pharmacy services into Homeward's rural care model, leveraging Meijer's strong presence across the state. Eligible Meijer pharmacy customers gain access to comprehensive health management support including care coordination, preventive care, and medication access. All 43 Lower Peninsula counties served by Homeward have a Meijer pharmacy within or adjacent to the county.
• University of MinnesotacoreStrategic or Co-development Partner · 12 February 2025Co-principal investigator for ARPA-H PARADIGM program evaluation, leading efforts to evaluate the program's clinical effectiveness and effect on reducing healthcare disparities in rural communities.
• Mobile Health Map (Harvard Medical School)coreStrategic or Co-development Partner · 12 February 2025National collaborative helping mobile clinics measure, improve, and communicate their impact. MHM focuses on ensuring the PARADIGM care delivery model reflects real-world needs of rural communities.
• Priority HealthflagshipStrategic or Co-development Partner · 3 August 2022First value-based care partnership with Priority Health to serve Medicare Advantage members in Michigan. This partnership marked Homeward's initial value-based care arrangement with a health plan.
• Hippocratic AIcoreTechnology or IntegrationLaunched a rural healthcare initiative with Hippocratic AI aligned with the CMS Rural Health Transformation Program. Hippocratic AI's generative AI healthcare agents complement Homeward's rural care delivery model.
• Strive HealthcoreStrategic or Co-development PartnerPartnership to support eligible Homeward health plan members living with kidney disease. Strive Health offers 24/7 access to kidney care experts, personalized education, and ongoing support to help manage kidney health.
• Blue Cross Blue Shield of MinnesotacoreStrategic or Co-development PartnerExpanded provider network for rural Minnesotans through partnership with Homeward to improve healthcare access in rural communities

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• agilon health: agilon health partners with primary care physicians to deliver value-based care to Medicare Advantage members, with a significant rural and suburban footprint. Directly comparable to Homeward's capitated MA model, though agilon has scaled to dozens of markets and many more covered lives.
• Oak Street Health (CVS Health): Oak Street Health operates value-based primary care clinics for older adults on Medicare, including in underserved communities, and was acquired by CVS Health for $10.6B. Directly comparable in capitated MA model and senior population focus, with significantly larger geographic footprint and clinical capacity.
• Privia Health: Privia Health is a national physician enablement company that partners with providers to deliver value-based care across multiple payer contracts including MA. Comparable in physician enablement and risk-bearing arrangements, with broader multi-specialty reach.
• Astrana Health (formerly Apollo Medical Holdings): Astrana Health is a value-based care platform serving MA, ACO, and commercial populations through affiliated physician groups. Comparable in delegated risk arrangements with health plans and in serving senior, multi-cultural, and underserved populations.

Emerging players

• Strive Health: Strive Health is a value-based kidney care company that partners with health plans and providers to manage CKD and ESRD patients. Homeward lists Strive as a partner, and they are comparable in operating capitated specialty care alongside MA health plan partnerships.
• Aledade: Aledade partners with independent primary care physicians to build ACOs and value-based care arrangements across commercial, Medicare, and Medicaid. Comparable in physician enablement model, particularly for community-based and rural practices, and operates in MA-adjacent risk arrangements.
• Hippocratic AI: Hippocratic AI builds generative AI agents for healthcare, and is explicitly partnered with Homeward on the CMS Rural Health Transformation Program. Comparable as a technology partner focused on rural care delivery, though more infrastructure/provider than direct care delivery.
• Carbon Health: Carbon Health is a hybrid in-person and virtual primary/urgent care provider co-founded by Homeward's CMO Dr. Greg Burrell. Comparable in tech-enabled care delivery model combining clinics and telehealth, though more urban-focused than rural.

Broad incumbents

• VillageMD (Walgreens): VillageMD operates value-based primary care clinics for seniors and is majority-owned by Walgreens Boots Alliance. Comparable to Homeward in capitated senior primary care, with substantially larger scale, though currently more urban/suburban than rural.
• Teladoc Health: Teladoc is a large virtual care platform serving multiple conditions and populations. Comparable as a connected care / telehealth incumbent and as the acquirer of Homeward founders' prior company (Livongo), offering a strategic adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homewardhealth
• Xx.com/homeward_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeward