MAZ
MAZ is a New York-based app and content platform founded in 2010 that helps companies build world-class apps and serve content globally. The company employs 11-50 people and is led by co-founders Paul Canetti and Shikha Arora.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MAZ does
MAZ is a private, for-profit technology company founded in 2010 and headquartered in New York, United States. According to its firmographic profile, the MAZ platform helps companies create world-class apps and serve content around the globe, positioning the company in the app creation and content distribution tooling category. The company operates with a small headcount of 11-50 employees and is led by co-founders Paul Canetti (founder) and Shikha Arora (founder and CEO).
The company's business model is anchored in B2B SaaS-style platform economics, providing app-building infrastructure and global content serving capabilities to enterprise and media customers. No pricing model, public pricing tiers, or specific revenue mechanics are disclosed in the available data. The implied customer base spans media and enterprise segments, with at least one large U.S. print and digital media enterprise (LSC Communications) identified as a 2018 lead investor, suggesting strategic alignment with publishing and content-driven verticals.
MAZ has raised approximately $4.94M in cumulative disclosed funding across four rounds between 2012 and 2018, drawing from a diversified investor syndicate that includes Expansion Venture Capital (Series 1 lead, 2012), Jumpstart Ventures (2013), a 2016 syndicate of 37 Angels, Braddock Venture Partners, Jumpstart Ventures, and SierraMaya360, and LSC Communications as lead of the largest 2018 round ($3M). No acquisitions, leadership changes, product launches, or geographic expansions are documented in the input for the post-2018 period, creating a meaningful visibility gap into the company's current operating trajectory.
MAZ firmographics
Firmographics- Name
- MAZ
- Legal name
- Minsk Automobile Plant
- Website
- https://mazsystems.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAZ is a New York-based app and content platform founded in 2010 that helps companies build world-class apps and serve content globally. The company employs 11-50 people and is led by co-founders Paul Canetti and Shikha Arora.
- Ownership category
- akta.pro rank
MAZ industry classification
Industry- Product category
- App Development Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where MAZ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAZ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle manufacturing and sales: MAZ generates revenue through manufacturing and selling heavy trucks, buses, and specialized vehicles directly to government and municipal buyers, as well as through joint assembly plant arrangements in international markets
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
MAZ product offering
Product offeringCore offering
MAZ is a software platform that helps companies create world-class mobile and digital applications and serve content to a global audience. The platform provides tools and infrastructure for building branded apps and managing multi-region content distribution across connected devices, enabling organizations to publish and deliver content worldwide.
Product overview
MAZ (Minsk Automobile Plant) is a Belarusian automobile manufacturer that produces a portfolio of commercial vehicles including heavy-duty trucks and buses (both conventional and electric/gas-powered variants). The company operates through international joint ventures and assembly partnerships to expand manufacturing and market presence globally, with notable operations in Russia, Uzbekistan, Egypt, Nicaragua, and Algeria. The product lineup centers on trucks and buses for municipal, industrial, and transportation applications.
Differentiator
Problem solved
Functional benefit
Products and services
- MAZ Platform
Companies that use MAZ
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
MAZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MAZ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Egypt (Government)coreEgypt's Minister of Investment and Foreign Trade Mohamed Farid Saleh visited Belarus touring MAZ factories to explore industrial cooperation opportunities. Discussions focused on setting up vehicle assembly lines with MAZ as Egypt aims to position itself as a regional hub for manufacturing and exporting agricultural equipment and heavy machinery to African and Arab markets.
- Chukotka Autonomous Area, RussiacoreRussia's Chukotka Autonomous Area intends to purchase RUB3 billion worth of Belarusian vehicles, machines, and equipment by 2030. The planned procurement includes MAZ trucks, MTZ tractors, and Amkodor equipment for municipal and mining industry needs. A joint working group is expected to announce the first concrete agreements imminently.
- LLC UzBelMotorscoreMAZ and Uzbek partner LLC UzBelMotors signed an agreement to establish a joint truck assembly plant in Uzbekistan. The agreement was signed during an official visit by a Belarusian government delegation led by Alexander Turchin, following the fifth meeting of the Uzbek-Belarusian Business Council. The deal represents a strategic expansion of industrial cooperation between the two countries in the commercial vehicle manufacturing sector.
- International Association of Urban Electric Transport EnterprisescoreMAZ was unanimously admitted as a member of the International Association of Urban Electric Transport Enterprises during an online board session. MAZ Deputy Director for Marketing Oksana Mikheyeva presented the company's electric vehicle range during the meeting, emphasizing its technological advantages and development prospects. The association brings together tram and trolleybus companies, rolling stock manufacturers, and related enterprises from Russia, Armenia, Belarus, Moldova, Kazakhstan, Germany, Poland, and Czechia.
- Nicaragua (Government)minorBelarusian companies MAZ and Amkodor shipped about 250 vehicles and machines to Nicaragua, where they will be used for infrastructure and municipal works. The shipment was part of ongoing Belarus-Nicaragua cooperation and was accompanied by a meeting to discuss expanding bilateral economic and technical ties.
- Algeria (Government)coreBelarus is focusing on creating joint ventures with Algeria to develop industrial cooperation, including technology transfer and joint production facilities. Belarusian companies including MAZ are involved, with specific agreements made for bus production. The cooperation focuses primarily on creating joint ventures for industrial development.
- Rostov Oblast, RussiaminorA multi-brand trade and service center for Belarusian machinery opened in Rostov Oblast, Russia, hosted by MAZ and Belarusian manufacturers. The center aims to strengthen cooperation and expand sales, production, and service support for Belarusian machinery in southern Russia.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
MAZ competitors and assessment
Company assessmentDirect peers
- Zype: Zype is a video content management and OTT app-creation platform serving media and enterprise customers with streaming, CMS, and monetization tooling — the closest direct competitor to MAZ in the media app/content infrastructure space.
- Kaltura: Kaltura provides a video platform with CMS, OTT app creation, and live streaming for media, education, and enterprise — directly competing with MAZ in the media app/streaming infrastructure space.
- JW Player: JW Player offers video hosting, streaming, and OTT app monetization tooling for publishers and broadcasters — a direct competitor to MAZ in media app/content delivery.
- Mux: Mux provides developer-first video infrastructure (streaming, analytics, player) that media companies use to power branded apps and content delivery — comparable to MAZ's app/content platform offering.
- Dacast: Dacast provides live and on-demand video hosting, OTT app-building, and monetization for media and enterprise — directly comparable to MAZ's media app/content platform.
Broad incumbents
- Brightcove: Brightcove is an established enterprise video hosting and OTT platform serving large media brands with streaming, monetization, and app tooling — a broader incumbent in the same media-app/content-distribution category as MAZ.
- Vimeo OTT (Vimeo Streaming): Vimeo's OTT/Streaming product lets media creators launch branded video apps and monetize content — a broader incumbent overlapping with MAZ's app-creation and content-delivery value proposition.
- IBM Watson Media (IBM Video Streaming): IBM Watson Media offers enterprise video streaming, OTT app tooling, and live event delivery — a broad incumbent whose media-app/content capabilities overlap with MAZ's offering.
Emerging players
- api.video: api.video offers API-first video infrastructure and player tools for developers building media apps — an emerging player in the same video-streaming/OTT-app infrastructure category as MAZ.
- Uscreen: Uscreen is a video monetization and OTT app-creation platform for creators and media brands — overlapping with MAZ's app/content-distribution value proposition in the SMB/mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
MAZ social profiles
Digital presenceMAZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAZ leadership team
Management profileNumber of profiles
Profiles2 records
MAZ subsidiaries and ownership
Company hierarchySubsidiaries1 record
MAZ funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAZ
What does MAZ do?
MAZ is a software platform that helps companies create world-class mobile and digital applications and serve content to a global audience. The platform provides tools and infrastructure for building branded apps and managing multi-region content distribution across connected devices, enabling organizations to publish and deliver content worldwide.
Is MAZ a public or private company?
MAZ is a private company. It is classified as venture growth investor backed and is currently operating.
When was MAZ founded?
MAZ was founded in 2010. It employs 11 to 50 people.
Where is MAZ based?
MAZ is headquartered in New York, United States, in the North America region.
How does MAZ make money?
One revenue line is on record: vehicle manufacturing and sales.
Who are MAZ's main competitors?
Direct peers on record are Zype, Kaltura, JW Player, Mux and Dacast. Broad incumbents are Brightcove, Vimeo OTT (Vimeo Streaming) and IBM Watson Media (IBM Video Streaming). Emerging players are api.video and Uscreen.
Does MAZ have an API?
No public API is recorded for MAZ.
What industry is MAZ in?
MAZ's product category is App Development Platform. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 516210.