ASAPP
ASAPP is an AI-native Customer Experience Platform provider for enterprise contact centers, offering GenerativeAgent® and multi-agent orchestration to automate voice and digital customer service for large enterprises across travel, insurance, financial services, retail, telecom, and healthcare verticals.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ASAPP does
ASAPP is a private AI-native Customer Experience Platform (CXP) company, founded in 2014 and headquartered in New York City, that builds autonomous AI agents for enterprise contact center operations. The company's core product is GenerativeAgent®, an AI customer service agent that autonomously listens, reasons, acts, and improves through interactions across voice and digital channels. The platform features a proprietary multi-agent orchestration architecture coordinating five specialized AI agents (Discovery, Developer, Simulation, Optimization, Insights) with deterministic workflow execution and human agents via the Human-in-the-Loop Agent (HILA™). Underlying infrastructure runs on AWS using Anthropic's Claude models via Amazon Bedrock, with an API transformation layer enabling integration with existing enterprise systems without rip-and-replace deployments.
The company generates revenue primarily through enterprise SaaS subscriptions priced based on interaction volume, automation goals, and deployment scope, supplemented by professional services for implementation and configuration. Go-to-market combines direct enterprise field sales, inside sales for mid-market accounts, and product-led evaluation through ROI calculators and interactive product tours. Distribution leverages AWS Marketplace co-selling and partnerships with EY, Anthropic, and implementation partners. Customers include large enterprises such as JetBlue, American Airlines, DISH Network, Altice USA, Tangerine Bank, and Assurant, serving vertical-specific use cases across Travel & Hospitality, Insurance, Financial Services, Retail, Telecommunications, Utilities, and Healthcare.
ASAPP has raised $400 million in total funding, including a $120 million Series C in May 2021 led by Fidelity Management & Research Company and Dragoneer at a $1.6 billion valuation, with continued funding activity in 2026. The company holds 70+ patents and maintains compliance certifications including SOC 2 Type 2, HIPAA, GDPR, CCPA, PCI DSS, and HITRUST CSF. Recognition includes Fortune's America's Most Innovative Companies 2026, Forrester's AI-Led Innovation market leader positioning, and AWS Agentic AI Specialization.
ASAPP firmographics
Firmographics- Name
- ASAPP
- Legal name
- ASAPP, Inc.
- Website
- https://asapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ASAPP is an AI-native Customer Experience Platform provider for enterprise contact centers, offering GenerativeAgent® and multi-agent orchestration to automate voice and digital customer service for large enterprises across travel, insurance, financial services, retail, telecom, and healthcare verticals.
- Ownership category
- akta.pro rank
ASAPP industry classification
Industry- Product category
- Enterprise Customer Experience / AI Contact Center Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where ASAPP is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASAPP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Platform Subscription: ASAPP generates primary revenue through annual or multi-year subscription contracts for access to its Customer Experience Platform (CXP) and GenerativeAgent capabilities. Pricing is based on interaction volume, automation goals, and deployment scope, with contracts typically including platform access, support, and continuous optimization.
- Professional Services & Implementation: Revenue includes implementation, configuration, and onboarding services to deploy the platform within enterprise environments. The company provides phased deployment guidance and training to ensure successful adoption and measurable outcomes.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ASAPP product offering
Product offeringCore offering
ASAPP sells an AI-native Customer Experience Platform (CXP) that orchestrates autonomous AI agents (including its flagship GenerativeAgent®), human experts, and enterprise systems to automate and resolve customer service interactions across voice and digital channels for large enterprise contact centers. The platform combines generative AI, deterministic workflow execution, a Human-in-the-Loop Agent (HILA™), and an Interaction Intelligence data layer, sold primarily as enterprise SaaS subscriptions with professional services for implementation.
Product overview
ASAPP offers an AI-native Customer Experience Platform (CXP) built around its core GenerativeAgent® autonomous AI agent, supplemented by four specialized AI agents (Discovery, Developer, Simulation, Optimization, Insights) and a Human-in-the-Loop Agent (HILA™) for human-AI collaboration. The platform provides modular capabilities including Voice AI, Interaction Intelligence, Agent Observability & Control, Safety & Security, and Integrations. The five coordinated agents operate within an orchestration layer that connects AI workflows, deterministic rules, and human judgment into a unified system for enterprise contact centers.
Differentiator
Problem solved
Functional benefit
Brands
- GenerativeAgent®: AI agent platform for automating customer interactions with intelligence that turns every interaction into a fully resolved outcome.
- Customer Experience Platform (CXP)
- Human-in-the-Loop Agent (HILA™)
- 5 AI Agents + Orchestration
Products and services
- ASAPP CXP (Customer Experience Platform) AI-native Customer Experience Platform that orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues across voice and digital channels. Delivers measurable outcomes with governance and production-scale reliability for large enterprise contact centers.
- GenerativeAgent® Autonomous AI customer service agent that listens, reasons, acts, and improves through interactions. Powers automated resolutions for voice and digital channels with reported 91% first call resolution, 77% cost reduction per chat, and 49% increase in self-service engagements.
- Human-in-the-Loop Agent (HILA™) Real-time human-AI collaboration workflow that enables AI to request human guidance and oversight without handing off the conversation to customers. Supports voice concurrency allowing agents to oversee multiple calls simultaneously and includes Approver mode for response review before customer delivery.
- 5 AI Agents + Orchestration (Discovery, Developer, Simulation, Optimization, Insights) Coordinated set of five specialized AI agents orchestrated through a proprietary layer for enterprise contact center operations. Includes Discovery (automation opportunity analysis), Developer (configuration generation from plain language), Simulation (testing against personas and edge cases), Optimization (continuous tuning of workflows), and Insights (operational findings from conversations).
- Voice (Conversational AI Voice) Conversational AI voice capability delivering natural, low-latency, context-aware voice interactions for enterprise contact centers. Features customizable brand voices (Nova, Alloy, Echo, Shimmer), advanced speech recognition for diverse accents and noisy environments, and supports concurrent voice conversations with memory that improves over time.
- Interaction Intelligence Customer data platform creating unified lifelong customer records linking intents, conversations, contexts, and outcomes. Enables CRM context injection, outcome analytics, policy governance, and proactive customer orchestration across voice and digital channels.
- Agent Observability & Control Real-time monitoring and governance platform providing conversation dashboards, automated alerts, QA at scale, full audit trails, and performance reporting. Enables quality teams to review AI reasoning, flag inconsistencies, and optimize performance for enterprise deployments.
- Safety & Security Enterprise-grade security framework including multi-layer safety filters, Continuous Red Teaming for adversarial testing across 50+ vulnerability types, hallucination mitigation, data encryption, PII redaction, and compliance with SOC 2 Type 2, HIPAA, GDPR, CCPA, PCI DSS, and HITRUST CSF.
- Continuous Red Teaming Adversarial AI testing capability built on Promptfoo that continuously tests enterprise AI systems for vulnerabilities including jailbreaking, prompt injection, data privacy threats, and agentic security. Tracks Attack Success Rate metrics and provides audit-ready safety metrics for enterprise AI deployments.
- Integrations Integration layer connecting ASAPP CXP to enterprise systems including CRM (Salesforce, HubSpot, Microsoft Dynamics), CCaaS (Genesys, Amazon Connect), communication platforms (Twilio, Zendesk), cloud infrastructure (AWS, Azure, Google Cloud), and data platforms (Snowflake). Supports APIs, Web SDK, MCP/A2A, and pre-built connectors.
Quantifiable outcome
- 91% first contact resolution rate
- +11 more outcomes
Companies that use ASAPP
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
ASAPP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature9 records
ASAPP partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, standard and strategic.
- Amazon Web Services (AWS)coreAWS serves as ASAPP's primary cloud infrastructure provider, hosting the GenerativeAgent platform on Amazon Bedrock using Anthropic's Claude models. ASAPP has achieved AWS Agentic AI Specialization indicating deep technical integration and co-selling relationship.
- AnthropiccoreAI model provider powering ASAPP's GenerativeAgent through Claude models deployed on AWS Bedrock. The partnership enables enterprise-grade AI customer service with advanced reasoning and safety capabilities.
- SalesforcestandardIntegration partnership enabling ASAPP to connect with Salesforce CRM systems for customer data access and context injection, supporting personalized customer interactions.
- Microsoft (Dynamics, Azure)standardIntegration partnerships with Microsoft Dynamics 365 for CRM connectivity and Azure cloud infrastructure, enabling deployment flexibility for Microsoft-centric enterprise customers.
- Google CloudstandardIntegration partnership with Google Cloud platform enabling deployment options for Google-centric enterprise customers.
- GenesysstandardIntegration with Genesys contact center platform enabling ASAPP to orchestrate customer interactions within existing CCaaS infrastructure.
- ZendeskstandardIntegration partnership with Zendesk enabling connectivity for customer service workflows and ticketing systems.
- SnowflakestandardIntegration with Snowflake data platform enabling enterprise customers to leverage ASAPP interaction data within their data warehouses for analytics and insights.
- TwiliostandardIntegration with Twilio communication platform enabling voice and messaging capabilities within the ASAPP customer experience platform.
- HubSpotstandardIntegration partnership with HubSpot CRM enabling connectivity for marketing and sales-aligned customer service workflows.
- Amazon ConnectstandardNative integration with Amazon Connect CCaaS platform, enabling seamless deployment for AWS customers using Amazon's contact center solution.
- Ernst & Young (EY)strategicStrategic partnership focused on responsible AI deployment in customer service. EY's Global Emerging Technology Ecosystem Leader works with ASAPP on shared vision of people-AI collaboration and building public trust in enterprise AI.
- PromptfoostandardAI security platform provider powering ASAPP's Continuous Red Teaming capability for adversarial testing of AI models across 50+ vulnerability types.
- PTP (Performance Technology Partners)standardImplementation partner helping businesses deploy ASAPP and deliver faster, more effective customer service at scale through technical integration and deployment services.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
ASAPP competitors and assessment
Company assessmentDirect peers
- Cresta: Cresta offers an AI-native contact center platform with generative AI agents and real-time agent assist for enterprise service operations — a direct competitor to ASAPP's GenerativeAgent across voice and digital channels.
- Kore.ai: Kore.ai provides enterprise conversational AI and agentic AI platforms for customer service and contact center automation, with overlapping enterprise buyer and use cases around autonomous AI agents.
- Yellow.ai: Yellow.ai builds a multi-LLM agentic AI platform for customer service automation across voice and chat, directly competing with ASAPP's GenerativeAgent and multi-agent orchestration approach.
- Ada: Ada provides an AI-powered customer service automation platform used by enterprise brands to resolve customer inquiries autonomously — a comparable agentic AI play in the same CX category.
- Cognigy: Cognigy offers an enterprise conversational and agentic AI platform for automating customer service across channels, with similar enterprise customer profile and integration strategy to ASAPP.
- Aisera: Aisera delivers an AI service experience platform combining generative AI agents with enterprise workflow automation for customer service and support — direct overlap in agentic AI for CX.
- Forethought: Forethought builds generative AI for customer support, including autonomous AI agents and agent assist, targeting the same enterprise support automation use cases as ASAPP.
Broad incumbents
- Genesys: Genesys is a leading enterprise CCaaS platform that has integrated generative AI into its broader cloud contact center suite — overlapping with ASAPP but as part of a wider portfolio and incumbent install base.
- Salesforce (Agentforce / Einstein): Salesforce is a CRM and CX incumbent aggressively launching agentic AI capabilities (Agentforce) into its installed base — competing with ASAPP at the platform layer across enterprise customer service workflows.
- Zendesk: Zendesk provides enterprise customer service software with growing AI agent capabilities; its incumbent ticketing and support footprint makes it a broad competitor to standalone AI-CX platforms like ASAPP.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ASAPP social profiles
Digital presenceASAPP compliance and trust
Trust signalCompliance6 records
ASAPP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASAPP leadership team
Management profileNumber of profiles
Profiles13 records
ASAPP funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASAPP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASAPP
What does ASAPP do?
ASAPP sells an AI-native Customer Experience Platform (CXP) that orchestrates autonomous AI agents (including its flagship GenerativeAgent®), human experts, and enterprise systems to automate and resolve customer service interactions across voice and digital channels for large enterprise contact centers. The platform combines generative AI, deterministic workflow execution, a Human-in-the-Loop Agent (HILA™), and an Interaction Intelligence data layer, sold primarily as enterprise SaaS subscriptions with professional services for implementation.
Is ASAPP a public or private company?
ASAPP is a private company. It is classified as venture growth investor backed and is currently operating.
When was ASAPP founded?
ASAPP was founded in 2014. It employs 251 to 500 people.
Where is ASAPP based?
ASAPP is headquartered in New York, United States, in the North America region.
How does ASAPP make money?
Two revenue lines are on record. Enterprise SaaS Platform Subscription is the primary driver. The others are professional Services & Implementation.
Who are ASAPP's main competitors?
Direct peers on record are Cresta, Kore.ai, Yellow.ai, Ada, Cognigy, Aisera and Forethought. Broad incumbents are Genesys, Salesforce (Agentforce / Einstein) and Zendesk.
Does ASAPP have an API?
Yes. ASAPP CXP offers API connections, Web SDK, and MCP/A2A integration options for connecting enterprise systems including CCaaS, CRM, ERP, Ticketing, and Data Platforms. The platform supports native adapters for Amazon Connect and connects via existing APIs without requiring rebuilds or rip-and-replace implementations. Developer documentation is at docs.asapp.com/welcome.
What industry is ASAPP in?
ASAPP's product category is Enterprise Customer Experience / AI Contact Center Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of BPAEAGAH, Enterprise Integration, iPaaS & Middleware Services (API/EDI). Its NAICS code is 5132 and its SIC code is 7372.