Anam

What Anam does

Anam develops a real-time conversational AI avatar platform that enables businesses to embed photorealistic digital humans into customer-facing applications. The company's technology is built on its proprietary CARA model family — currently Cara-3 — which uses a two-stage pipeline (an audio-to-motion diffusion transformer followed by motion-to-face rendering with flow matching) to generate every pixel of avatar video live rather than playing pre-recorded clips. The platform achieves 180ms average response time and sub-900ms end-to-end latency over WebRTC, supports 70+ languages, and integrates with multiple third-party LLMs (OpenAI GPT-4o, Claude, Gemini, Mistral, and custom models), TTS engines (ElevenLabs and Cartesia), and agent frameworks (LiveKit, Pipecat, VideoSDK). Anam is HIPAA compliant and SOC 2 Type II certified, positioning it for enterprise deployments in regulated industries.

The platform is distributed API-first through Anam Lab, a self-serve web environment, and complemented by JavaScript and Python SDKs and a REST API. Revenue is generated through per-minute usage-based billing on a tiered subscription structure (Explorer, Professional, Growth, Enterprise), with custom pricing for enterprise deployments that require dedicated support, uptime SLAs, and unlimited custom avatars. Customer segments span customer support, sales enablement and training, education and language tutoring, and healthcare, with named clients including L'Oréal, Henkel's Schwarzkopf brand, Preply, Glyphic, Colleva, Replicate Labs, Imeld, Arizona State University, and Southern Illinois University. The company also participates in the Fin AI Startup Pack, offering startups 7 months of free Growth plan access. The company was founded by former Synthesia employees Caoimhe Murphy and Ben Carr, raised $11 million across pre-seed (October 2024) and seed (July 2025) rounds, is headquartered in London, and reported $5 million in annual revenue as of July 2025.

Name

Anam

Legal name

Anam.AI Ltd

Website

https://anam.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Anam builds a real-time AI avatar platform that lets developers and enterprises embed photorealistic digital humans into customer support, sales training, education, and healthcare applications via API and SDK. Its proprietary Cara-3 model generates live avatar video with sub-900ms latency, serving 8,000+ builders and enterprise clients including L'Oréal, Schwarzkopf, and ASU.

Ownership category

akta.pro rank

Product category

AI Avatar Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAHAG

Generative AI & LLM Solutions Services (RAG, Agents, Copilots)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYEDAFAOAC

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools

Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology

SECONDARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

Keywords

• AI avatar platform
• Real-time video generation
• Conversational AI
• Generative AI infrastructure
• AI agent platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-Minute Usage Billing: Primary revenue model based on minutes of conversation. Customers are billed by the second with each plan including free minutes per month. Once free minutes are exceeded, customers are charged per second at their plan's per-minute rate. Usage-based pricing aligns cost with actual consumption.
2. Subscription Plans: Tiered subscription plans (Explorer, Professional, Growth, Enterprise) with included monthly minutes, different feature sets, and conversation limits. Higher tiers offer unlimited conversation length and more simultaneous session capacity.
3. Enterprise Custom Pricing: Custom pricing for enterprise deployments requiring dedicated support, uptime SLA, unlimited custom avatars, early access to new features, and custom simultaneous sessions beyond standard tier limits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Anam provides a real-time AI avatar platform that enables businesses and developers to deploy photorealistic, conversational digital humans capable of face-to-face video interactions via WebRTC streaming. The platform combines speech-to-text, large language models, text-to-speech, and proprietary face generation (CARA models) into a sub-900ms pipeline, exposing this capability through a self-serve web platform (Anam Lab), JavaScript and Python SDKs, a REST API, and an MCP server.

Product overview

Anam offers a real-time interactive AI avatar platform consisting of the Anam Lab web platform for persona creation, JavaScript and Python SDKs for application integration, and a REST API for programmatic access. The platform is powered by proprietary CARA models (currently Cara-3) that generate photorealistic video avatars in real-time via WebRTC streaming. Core technology combines speech-to-text, large language models for response generation, text-to-speech (via ElevenLabs and Cartesia integrations), and face generation in a sub-900ms pipeline. Additional offerings include the open-source Metaxy metadata management framework and Anam MCP for Model Context Protocol integration.

Differentiator

Problem solved

Functional benefit

Brands

• Metaxy: Anam developed and open-sourced Metaxy, a metadata management framework for sample-level versioning in multimodal data pipelines, designed to solve inefficiency problems in video generation model training.
• Cara
• One-Shot
• Anam Lab

Products and services

• Anam Interactive Avatars Platform Real-time conversational AI avatar platform that enables businesses to create photorealistic digital humans capable of lifelike face-to-face conversations via WebRTC streaming with sub-900ms latency. Built for customer support, sales enablement, education, and healthcare use cases.
• Anam Lab Web-based self-serve platform that allows developers and product teams to create, train, and test AI personas, manage avatar libraries, configure voices and LLMs, set up knowledge bases, and deploy no-code widgets or embed avatars into applications.
• Anam API REST API for programmatically creating avatar sessions, configuring personas, and managing voice settings, with companion JavaScript SDK (@anam-ai/js-sdk), Python SDK, and React SDK for client- and server-side integration. Includes session tokens, webhook support for custom LLMs, and WebRTC streaming.
• Anam MCP Model Context Protocol server integration that allows conversational AI systems and external agents to leverage Anam's avatar capabilities as a tool within MCP-compatible agent frameworks.
• Metaxy Open-source metadata management framework for sample-level versioning in multimodal data pipelines. Connects high-level orchestrators like Dagster with low-level processing engines, tracking field-level dependencies so only affected samples are reprocessed when pipeline changes occur. Designed for video generation model training workflows.

Quantifiable outcome

• 24% higher conversion rates when using Anam as the face of agents
• +12 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and major.

• ChatBar AIcoreStrategic or Co-development Partner · 2 December 2025Strategic partnership to launch human-real AI personas for the web. Combines Anam's real-time audio-visual avatars with ChatBar AI's patent-pending RAG engine and instant persona deployment workflow. Enables deployment of fully trained, brand-aligned AI assistants in 15-30 minutes with low-latency video personas across 50+ languages. Initial deployments underway in Asia including Indonesia and Australia.
• ElevenLabscoreTechnology or IntegrationTTS voice provider integration for Anam's avatars. ElevenLabs provides voice synthesis with emotional range and natural prosody. Anam joined the Fin AI Startup Pack alongside ElevenLabs offering combined credits to startups.
• CartesiacoreTechnology or IntegrationTTS voice provider integrated into Anam's platform for voice rendering in avatars.
• CollevacoreTechnology or IntegrationAI talent copilot company integrating Anam's photorealistic AI personas into their coaching platform for scalable professional coaching. Partnership enables face-to-face conversational AI interactions for enterprise clients.
• Fin AI Startup PackmajorGTM or Marketing PartnerCollective of AI companies offering over $500,000 in combined credits to startups. Anam joined alongside ElevenLabs, Cloudflare, incident.io, Attio, Lovable, and Granola. Anam offers Growth plan free for 7 months to participants.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Synthesia: Leading AI avatar video platform for enterprise use cases. Direct competitor in the same product category; notably, Anam's co-founders Caoimhe Murphy and Ben Carr are former Synthesia employees, and Anam explicitly positions its real-time generation against Synthesia's pre-rendered approach.
• HeyGen: AI video avatar platform competing directly with Anam in customer support, sales, and enterprise content use cases. HeyGen offers both pre-rendered and interactive avatars, with a comparable enterprise go-to-market motion and customer overlap.
• Tavus: Personalized AI video platform with real-time conversational avatars. Closely comparable on the real-time avatar dimension and explicitly benchmarked alongside Anam in the Mabyduck Avatar Benchmark 2025 (where Anam ranked #1 vs. Tavus).
• D-ID: AI-powered digital human platform for face generation and conversational video. Competes directly with Anam in customer support avatars and was one of the four vendors benchmarked in the Mabyduck Avatar Benchmark 2025.
• Soul Machines: Enterprise digital humans platform with autonomous AI avatars for customer service and brand experiences. Direct competitor in the interactive avatar category; explicitly named in Anam's competitive comparison content.
• Colossyan: AI video avatar platform focused on enterprise learning, training, and corporate communications. Direct competitor in the same avatar-based video category, with overlapping enterprise training and L&D use cases.
• Hour One: AI video avatar platform for enterprise content creation and conversational experiences. Comparable on AI-generated video personas for sales, customer support, and training use cases with overlapping enterprise target segments.

Broad incumbents

• ElevenLabs: Market-leading AI voice and conversational AI platform that is also a technology partner/integrator for Anam. Increasingly overlapping with Anam via ElevenLabs Conversational AI agents, which can be paired with avatars, making it both a partner and adjacent competitor.
• LiveKit: Real-time communication infrastructure platform for AI voice agents. Both a deep integration partner (Anam LiveKit plugin) and adjacent competitor, since LiveKit's agent framework increasingly bundles multimodal capabilities that could absorb the avatar layer.
• Microsoft Azure AI: Hyperscaler AI platform offering multimodal agents, speech, and video capabilities through Azure OpenAI Service. A broad incumbent that could embed real-time avatar functionality into its enterprise AI stack, threatening Anam's differentiation in regulated verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MeetAnamAI
• YouTubeyoutube.com/@Anam_AI_Video
• LinkedInlinkedin.com/company/anam-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anam