SEGG Media
- Company typePublic
- Founded2011
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
SEGG Media firmographics
Firmographics- Name
- SEGG Media
- Legal name
- AutoLotto, Inc.
- Website
- https://lottery.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SEGG Media industry classification
Industry- Product category
- Sports Media and Entertainment Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF), Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)
Keywords
Where SEGG Media is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SEGG Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Prediction Market Transaction Fees: Sports.com Predict charges a take rate on prediction market trades, generating transaction fee revenue from users who trade positions on sports and entertainment outcomes.
- Advertising & Sponsorship: Veloce Media Group, Sports.com Studios, and other media properties monetize through display advertising, video content monetization, and branded sponsorships. Enterprise brand partners including Audi, Puma, Xbox, Ford, McLaren, Visa, and LEGO run campaigns across the platform's 500M+ monthly views.
- Ticketing & Entertainment Commerce: DotCom Ventures properties (Concerts.com, TicketStub.com) generate revenue through ticket sales, service fees, and transaction commissions on entertainment event purchases.
- Enterprise Data & B2B Services: Quadrant and Triggy.AI technologies are offered to enterprise clients for sports data analytics, prediction infrastructure, and AI-powered insights, generating B2B licensing and service revenue.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SEGG Media product offering
Product offeringCore offering
SEGG Media is a multi-brand sports, entertainment, and gaming platform operating Sports.com Predict (prediction markets for sports outcomes), Sports.com App (live sports streaming), Veloce Media Group (motorsport and esports media content), Quadrant (sports data and fan engagement), Concerts.com and TicketStub.com (live entertainment ticketing), Triggy.AI (AI-powered ad technology), and the legacy Lottery.com mobile concierge service for purchasing state lottery tickets.
Differentiator
Problem solved
Functional benefit
Brands
- Quadrant: Motorsport, gaming, and apparel brand co-founded by F1 World Champion Lando Norris, operating across digital content, esports, and sustainable motorsport
- Triggy.AI
- Sports.com Studios
- Sports.com Super App
- Concerts.com
- TicketStub.com
- Sports.com Predict
Products and services
- Sports.com Predict Real-time prediction market platform enabling users to trade positions on sports and entertainment outcomes. Powered by Polymarket technology and integrated into the Sports.com ecosystem, leveraging Veloce Media Group's 500M+ monthly views for user acquisition. Generates transaction-based commission revenue per trade.
- Sports.com App Live sports streaming mobile application focused on emerging markets including India, Mexico, and the Middle East. Combines live streaming, social media, and gaming features to deliver a Super App experience across the Sports.com ecosystem.
- Lottery.com Mobile lottery concierge service that allows users to play and monitor state lotteries such as Powerball and Mega Millions from their phones. Provides winning number alerts, jackpot size notifications, ticket ordering, and cashout functionality. Operates in states where Lottery.com is live, with users retaining 100% of winnings.
- Concerts.com Live entertainment ticketing platform offering concert and event ticket sales and discovery within SEGG Media's entertainment portfolio.
- TicketStub.com Verified event ticketing platform acquired as part of DotCom Ventures Inc., offering ticketing services for live entertainment events.
- Quadrant Sports data, fan engagement, and prediction platform co-founded by F1 World Champion Lando Norris. Operates across digital content, esports, and sustainable motorsport, with B2B sports data and fan engagement services delivered through enterprise integrations with Marex, Revolut, and That Prize Guy.
- Triggy.AI AI technology specializing in dynamic ad formats and engagement solutions for digital platforms. Integrates across SEGG Media's digital properties including Sports.com, Lottery.com, and Concerts.com to drive audience monetization and personalized engagement.
Quantifiable outcome
- 500M+ monthly views across combined platform assets
- +3 more outcomes
Companies that use SEGG Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SEGG Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
SEGG Media partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- PolymarketcorePolymarket technology powers Sports.com Predict, SEGG Media's prediction market product enabling users to trade positions on sports and entertainment outcomes. This technology integration enables the prediction market revenue stream.
- Døds Diving LeagueminorGlobal distribution partnership with the Døds Diving League for content distribution and audience development across SEGG Media's sports media platforms.
- MarexcoreEnterprise partner integrated with the Quadrant platform (co-founded by Lando Norris) providing sports data and fan engagement services. Marex is a financial services company with sports data needs.
- RevolutcoreEnterprise partner integrated with the Quadrant platform providing sports data and fan engagement services. Revolut is a fintech company with sports audience engagement initiatives.
- That Prize GuyminorPartner integrated with the Quadrant platform for sports prediction and prize-based fan engagement services.
- E1 World ChampionshipflagshipSEGG Media sponsors E1 Team Miami in the E1 World Championship, the world's first electric powerboat racing series. This sponsorship extends brand presence in innovative sports entertainment and provides content opportunities.
- Quadrant (Co-founded by Lando Norris)flagshipAcquired sports data, fan engagement, and prediction platform co-founded by F1 driver Lando Norris. Represents a flagship asset in SEGG Media's sports technology portfolio, with enterprise partnerships including Marex, Revolut, and That Prize Guy.
- Veloce Media GroupflagshipAcquired motorsport and esports media company. Valued at approximately $61 million in the acquisition. Produces content across Formula E, Formula 1, esports, and gaming verticals. Core brand within SEGG Media's media portfolio.
- DotCom Ventures (Concerts.com, TicketStub.com)coreAcquired entertainment ticketing platform including Concerts.com and TicketStub.com. Expands SEGG Media's content and commerce ecosystem into live entertainment ticketing and event discovery.
- Triggy.AIcoreAcquired AI technology company enhancing sports data analysis, predictive modeling, and personalization capabilities across SEGG Media's content and prediction platforms.
- Ant Media & Productionsminor51% acquisition of Ant Media & Productions, expanding SEGG Media's media production capabilities and content library.
- GXR Racer Holdingsminor$10 million acquisition of GXR Racer Holdings, a gaming and racing-related asset expanding SEGG Media's presence in the racing/gaming crossover vertical.
- Nook HoldingsminorDubai-based company acquisition extending SEGG Media's regional presence and operations in the Middle East market.
- Sports.com StudioscoreSubsidiary focused on sports multimedia content production, creating original programming and branded content distributed across SEGG Media's platforms and third-party channels.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
SEGG Media competitors and assessment
Company assessmentDirect peers
- Polymarket: Polymarket is the prediction-market platform whose technology exclusively powers Sports.com Predict. Direct comparison: same core technology stack, same event-outcome market model, overlapping sports vertical — only the distribution channel (Polymarket direct vs. Sports.com owned audience) differs.
- DAZN: DAZN is a global sports streaming platform with comparable live-streaming distribution, sports rights aggregation, and subscription/advertising monetization model. SEGG's Sports.com app overlaps in offering live sports streams to engaged sports audiences.
- Veloce Media Group: Now a SEGG subsidiary, Veloce was previously an independent motorsport/esports media company. Peers in the same niche include other motorsport-focused media companies producing content around F1, Formula E, and esports.
- Motorsport Network: Motorsport Network operates the largest portfolio of motorsport media properties (Motorsport.com, Autosport, Motor1). Directly comparable to Veloce Media Group and Quadrant as motorsport media brands targeting racing enthusiasts and brand advertisers.
- Bleacher Report: Bleacher Report is a digital sports media company producing content across multiple sports and distribution channels. Comparable to Sports.com Studios and the broader SEGG content portfolio in audience, advertiser base, and content-led monetization.
- The Athletic: The Athletic is a subscription-based digital sports media company. Comparable to SEGG's Sports.com Studios and Quadrant in serving engaged sports fans with premium content, sponsorship inventory, and B2B data licensing.
- StubHub: StubHub is a leading ticket marketplace for live events. Directly comparable to Concerts.com and TicketStub.com in transaction-fee monetization on event ticket sales and similar target buyer (consumers purchasing entertainment/live-event tickets).
Broad incumbents
- DraftKings: DraftKings is a US-listed sports betting and prediction-style product operator. Comparable as a public-market sports wagering/prediction incumbent; SEGG is far smaller but competes for the same user mindshare in sports event outcomes.
- ESPN (Disney): ESPN is the dominant US sports media brand spanning TV, streaming, and digital content. A broad incumbent that competes for the same advertising and audience wallet that SEGG's portfolio targets, though at vastly larger scale.
- Live Nation Entertainment: Live Nation operates Ticketmaster and is the largest live entertainment company globally. Comparable as a ticketing/entertainment commerce incumbent; SEGG's Concerts.com and TicketStub.com sit in the same vertical at much smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SEGG Media social profiles
Digital presenceSEGG Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEGG Media leadership team
Management profileNumber of profiles
Profiles6 records
SEGG Media subsidiaries and ownership
Company hierarchySubsidiaries10 records
SEGG Media funding detail
Funding detailFunding overview
Funding rounds10 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEGG Media M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEGG Media
What does SEGG Media do?
SEGG Media is a multi-brand sports, entertainment, and gaming platform operating Sports.com Predict (prediction markets for sports outcomes), Sports.com App (live sports streaming), Veloce Media Group (motorsport and esports media content), Quadrant (sports data and fan engagement), Concerts.com and TicketStub.com (live entertainment ticketing), Triggy.AI (AI-powered ad technology), and the legacy Lottery.com mobile concierge service for purchasing state lottery tickets.
Is SEGG Media a public or private company?
SEGG Media is a public company. It is classified as public and is currently operating.
When was SEGG Media founded?
SEGG Media was founded in 2011. It employs 11 to 50 people.
Where is SEGG Media based?
SEGG Media is headquartered in Fort Worth, United States, in the North America region.
How does SEGG Media make money?
Four revenue lines are on record. Prediction Market Transaction Fees are the primary driver. The others are advertising & Sponsorship, ticketing & Entertainment Commerce and enterprise Data & B2B Services.
Who are SEGG Media's main competitors?
Direct peers on record are Polymarket, DAZN, Veloce Media Group, Motorsport Network, Bleacher Report, The Athletic and StubHub. Broad incumbents are DraftKings, ESPN (Disney) and Live Nation Entertainment.
Does SEGG Media have an API?
No public API is recorded for SEGG Media.
What industry is SEGG Media in?
SEGG Media's product category is Sports Media and Entertainment Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 5162 and its SIC code is 7990.