What Døds Diving League does

Døds Diving League (DDL) is a Norwegian extreme sports organization that operates the official competitive circuit for døds diving, a high-impact water-based discipline originated in Norway in the 1970s. The league is run by International Døds Federation AS, a private limited company headquartered in Oslo, and has organized a World Championship since 2008. DDL runs the annual Døds World Tour (a circuit of international qualifying events), the Døds World Championship, an official World Ranking and Team Ranking system, a Junior League for athletes born 2010 or later, the Fantasy League fan engagement product, and the Døds Academy training program. Events are broadcast via ESPN, FOX Sports, DAZN, Extreme, and MBC, reaching over 200 million households across 60+ countries.

The organization serves four primary stakeholder groups: extreme sports fans and spectators (both live and broadcast), professional and amateur divers seeking a structured competitive pathway, corporate sponsors (including Monster Energy, Goya Tequila, DJI, Kilroy, Kvarøy, and Synnøve) and broadcasting partners accessing Gen Z and Gen Alpha audiences, and host cities that benefit from tourism and event exposure. Commercial teams (e.g., Team 00 Nation, Team Kvarøy, Team Synnøve) compete for rankings and prize purses.

DDL's revenue is generated through five streams: merchandise sales via a Shopify-powered e-commerce store (organic cotton apparel and accessories priced 49-999 NOK), event ticket sales through Tickster (with early bird and VIP tiers), corporate sponsorship deals (event, team, and broadcast sponsorships), international broadcasting rights licensing, and commercial team ownership. Technology stack is built on commodity SaaS (Shopify, Stripe, Vipps, Google Analytics, Liveheats, Chall App) with no proprietary platform disclosed. The organization operates with 11-50 employees and four named executives led by CEO Paul Rigault.

Name

Døds Diving League

Legal name

International Døds Federation AS

Website

https://dodsdivingleague.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Døds Diving League (DDL) is a Norwegian extreme sports organization that operates the official competitive circuit for døds diving, including the annual World Tour, World Championship, and ranking systems. It serves athletes, fans, sponsors, broadcasters, and host cities across 60+ countries.

Ownership category

akta.pro rank

Product category

Extreme Sports League & Events

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

Keywords

• Extreme sports league
• Døds diving competition
• Branded sports merchandise
• Extreme sports broadcasting
• Extreme sports event management

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Merchandise Sales: The organization sells branded merchandise including hoodies, t-shirts, socks, and accessories through its Shopify-powered e-commerce storefront. Products are manufactured from organic cotton and shipped globally.
2. Event Ticket Sales: Revenue generated from ticket sales for World Tour events and World Championship competitions. Tickets sold through Tickster platform with early bird and VIP options.
3. Sponsorship: Corporate sponsorship deals with brands seeking exposure to the league's youth-focused, Gen Z and Gen Alpha audience. Includes team sponsorships, event sponsorships, and broadcast partnerships.
4. Broadcasting Rights: International broadcasting distribution deals with networks including ESPN, FOX Sports, DAZN, Extreme, and MBC reaching over 200 million households globally.
5. Team Ownership: Commercial team ownership model where brands sponsor their own teams, gaining brand ambassador representation at events, media broadcasts, and social media platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Døds Diving League (DDL) operates the official global competitive circuit for døds diving, a Norwegian-origin extreme water sport. The league runs the Døds World Tour (multi-stop international qualifier circuit), the Døds World Championship, and the Døds Junior League, complemented by a branded apparel and accessories merchandise store powered by Shopify. Revenue is generated through event ticket sales, broadcasting rights, corporate sponsorships, team ownership deals, and merchandise sales.

Product overview

Døds Diving League is an extreme sports organization that operates a merchandise e-commerce store powered by Shopify, alongside competitive døds diving properties. The core merchandise portfolio includes apparel (Skeletor Hoodie, Skeletor T-shirt, DØDS Crewneck, Shrimp T-shirt), accessories (DØDS OR DIE Crew Socks), and gift cards—all branded merchandise sold through the Shopify-powered store. The competitive side encompasses the Døds World Tour (global qualifier circuit), Døds World Championship (annual finale), World Ranking and Team Ranking systems, Fantasy League, and Døds Junior League. Supporting products include safety rules and judging criteria documentation. The organization is governed by the International Døds Federation and reaches over 200 million households through broadcast partners including FOX Sports, DAZN, Extreme, and MBC.

Differentiator

Problem solved

Functional benefit

Brands

• Døds World Tour: The official competitive circuit of døds diving events held across multiple global locations
• Døds World Championship
• Døds Junior League
• Fantasy League
• Døds Academy
• The International Døds Federation

Products and services

• Døds World Tour The official competitive circuit of the Døds Diving League featuring world tour events at iconic global locations. Athletes compete for World Tour points to qualify for the World Championship. Features 30-40 athletes competing in teams across rounds.
• Døds World Championship The annual showdown in døds diving held in Norway, reaching over 200 million households via FOX Sports, DAZN, Extreme, and MBC broadcast partners. The 2026 championship takes place August 22nd in Arendal, Norway.
• Døds Junior League Junior diving competition for athletes born in 2010 or later, held at Ankerskogen swimming pool in Hamar, Norway. Features freestyle and classic døds events from 7.5m and 10m heights. Winners qualify directly for the Døds Diving League Tour.
• Døds Fantasy League Online fantasy sports platform where users build DØDS fantasy teams by selecting divers before each event. Points are earned based on real competition results.
• Team Ranking System Official global ranking system for døds diving teams, sanctioned by the International Døds Federation. Tracks team performance across World Tour events.
• Døds Diving League Merchandise Official merchandise store selling Døds Diving branded apparel and accessories including hoodies, t-shirts, crewnecks, and socks. Powered by Shopify e-commerce platform with worldwide shipping.
• Skeletor Hoodie Unisex oversized boxy hoodie made from heavy-weight organic cotton (83% organic cotton and 17% recycled polyester, 370 GSM brushed fleece for black; 100% organic cotton for toffee brown). Features DØDS print on front and Skeletor print on back. Priced at 999 NOK.

Quantifiable outcome

• 200+ million households reached through World Championship broadcasts
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Senderland FestivalcoreStrategic or Co-development Partner · 4 July 2026Extreme sports festival partner hosting the USA World Tour stop. Senderland brings together athletes, creators, artists, and fans in a unique festival environment designed for high-adrenaline experiences.
• Aquafolies WaterparkcoreStrategic or Co-development Partner · 20 June 2026Host venue partner for World Tour stop in France at La Plaine Tonique leisure park in Malafretaz. Aquafolies is an inflatable water park created in 2017 and a regional benchmark for water-based leisure activities.
• Monster EnergyminorGTM or Marketing Partner · 23 May 2026Sponsor for the Tobago World Tour opening event 2026, providing brand visibility at the season opener in Charlotteville.
• Goya TequilaminorGTM or Marketing Partner · 23 May 2026Sponsor for the Tobago World Tour opening event 2026, supporting the Caribbean season opener.
• DJIminorGTM or Marketing Partner · 23 May 2026Sponsor for the Tobago World Tour opening event 2026, providing technology/equipment partnership for event coverage.
• KilroyminorGTM or Marketing Partner · 23 May 2026Sponsor for the Tobago World Tour opening event 2026, supporting the Caribbean season opener.
• House of Assembly of TobagocoreStrategic or Co-development Partner · 23 May 2026Local government authority partner for Tobago World Tour event, providing institutional support and local coordination for the season opening.
• Main RidgeminorStrategic or Co-development Partner · 23 May 2026Local authority partner for Tobago World Tour event, supporting event logistics in the Charlotteville area.
• TobaGo BeyondminorStrategic or Co-development Partner · 23 May 2026Local tourism authority partner for Tobago World Tour event, helping promote the event and destination.
• Stiftelsen OrgandonasjoncoreStrategic or Co-development Partner · 4 May 2026Partnership with Norwegian organ donation foundation to raise awareness about organ donation, particularly among youth audiences. The DDL leverages its platform reaching millions of young people to encourage organ donation decisions. Mutual exposure across channels with presence at Fredrikstad and Arendal events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• FISE (Festival International des Sports Extrêmes): European extreme-sports festival circuit with multiple disciplines and an urban action-sports audience — relevant comparator for DDL's hosting of multi-discipline extreme-sport gatherings at iconic venues (e.g., Senderland partnership).

Direct peers

• Street League Skateboarding (SLS): A professional skateboarding league with a global tour, team/pro format, broadcast deals (ESPN), and a youth-leaning audience — directly comparable in scale, demographic, and monetization stack to DDL.
• World Surf League: Operates a global championship tour for an action/water extreme sport with structured team ownership, broadcast rights, sponsorship, merchandise, and a fantasy offering — the closest structural analogue to DDL's league-plus-circuit model.
• X Games: A multi-discipline action-sports event series with global broadcast distribution (originally ESPN), youth-skewing demographics, and title-sponsor monetization — comparable to DDL as a multi-event extreme-sports property.
• World Chase Tag: A niche, youth-skewing global athletic league with international tour stops, broadcast deals, and team ownership — structurally analogous to DDL as a small-but-global emerging sports property.
• Nitro Circus: Extreme-sports media/event company with global live tours, athlete-driven content, and youth audience positioning — comparable to DDL as an extreme-sports IP and touring-event business.
• Red Bull BC One: Red Bull's flagship global breakdancing competition circuit — an extreme urban sport that DDL can be benchmarked against for its youth-driven content, brand-sponsor stacking, and World-Tour-style event architecture.
• Cliff Diving World Series (Red Bull): Red Bull's high-stakes water extreme-sport global series — directly comparable in sport-type (high-altitude diving), youth virality, broadcast-first distribution, and lifestyle brand sponsorships.

Broad incumbents

• WWE: Predominant sports-entertainment property combining live events, broadcast rights, sponsorship, and merchandise for a youth-leaning audience — broader incumbent benchmark for DDL's event+broadcast+merch stack.
• UFC: Established global combat-sports league with multi-tier broadcast rights (ESPN/PPV), team/athlete sponsorships, merchandise, and a formalized ranking system — relevant incumbent analogue for DDL's broadcast-and-ranking economic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dodsdivingleague
• Facebookfacebook.com/dodsdivingleague
• Instagraminstagram.com/dodsdivingleague
• LinkedInlinkedin.com/company/dodsdivingleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Døds Diving League