What Veloce Media Group does

Veloce Media Group is a London-based, multi-brand gaming, esports, and motorsport media company that operates professional racing teams, produces digital content, and runs a Web3 token ecosystem. Founded in 2018, the company owns and operates four core brands: Veloce Esports (professional esports teams fielded for Formula 1 partners Mercedes, McLaren, and Ferrari, plus proprietary squads in F1 Esports, Rocket League, and Halo), Veloce Racing (an Extreme E electric off-road racing team), Quadrant (a gaming and lifestyle brand co-founded by F1 driver Lando Norris focused on content and premium apparel), and YAS HEAT (an Abu Dhabi-based esports joint venture). The group monetizes through five distinct revenue streams: digital advertising across 45+ channels and 650M+ monthly views, brand partnerships and sponsorships with global enterprises (Microsoft, Visa, LEGO, Hilton, E.ON, Thrustmaster, Audi, Puma, Xbox, Ford), esports team operations for F1 teams, direct-to-consumer apparel and merchandise through Quadrant, and transactional revenue from the VEXT cryptocurrency token and its VEXTVERSE ecosystem (voting, Boost gamification, Race Clubs token vaults with APY returns up to 18%) built on Polygon.

The business is primarily B2B for the partnership and team operations lines, with a direct-to-consumer motion for merchandise and a community/token model for VEXT. Distribution is anchored by exclusive F1 team esports partnerships and a large content network spanning YouTube, Instagram, TikTok, and LinkedIn. In February 2026, NASDAQ-listed SEGG Media (formerly Sports Entertainment Gaming Global Corporation) acquired a 68% controlling interest for approximately $61 million, valuing the company on a post-money basis in line with that figure; SEGG has signaled an intent to acquire the remaining minority stake and has begun integration through its Sports.com division. FY2024 (ending June 2024) revenue was £12.8 million ($17.5 million), a 153% year-over-year increase, and management has guided to over $20 million in incremental annual revenue contribution starting Q1 2026 post-acquisition.

Name

Veloce Media Group

Legal name

Veloce Esports Limited

Website

https://velocemediagroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Veloce Media Group is a London-based multi-brand gaming, esports, and motorsport media company operating professional esports teams for Mercedes, McLaren, and Ferrari, the Quadrant lifestyle brand with Lando Norris, and the VEXT Web3 token ecosystem, serving global consumer brands and Gen Z/millennial audiences.

Ownership category

akta.pro rank

Product category

Esports and Gaming Media

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Media Buying Agencies (541830)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)

Keywords

• Esports team operations
• Motorsport racing teams
• Gaming content network
• Web3 fan engagement
• Brand partnership campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Digital Advertising: Revenue from digital advertising across 650M+ monthly views and 45+ digital channels, serving brands across esports, gaming, and motorsport communities.
2. Brand Partnerships & Sponsorships: Partnership revenue from global brands including McLaren, Visa, LEGO, Microsoft, Hilton, E.ON, Thrustmaster, and consumer brands for campaigns and team branding.
3. Esports Team Operations: Operates professional esports teams for Mercedes, McLaren, Ferrari, and own Veloce brand, generating revenue through partnerships and prize winnings.
4. Merchandise & Apparel: Direct-to-consumer commerce through Quadrant brand selling premium apparel, accessories, and collaborative products (e.g., SCUF gaming controllers).
5. VEXT Token & Web3 Services: Revenue from VEXT token transactions, Race Clubs token vaults with APY returns, Boost gaming features, and community governance participation.
6. Creator Representation: Management and representation of content creators and pro talent across gaming, esports, and motorsport platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Veloce Media Group operates a portfolio of esports and motorsport racing brands (Veloce Esports, Veloce Racing, Quadrant, YAS HEAT), providing professional esports team management for F1 constructors (Mercedes, McLaren, Ferrari), Extreme E race team competition, a multi-channel gaming and racing content network, premium apparel and merchandise through the Quadrant brand, and a Web3 fan engagement ecosystem powered by the VEXT token on the Polygon blockchain. Revenue is generated through brand partnerships and sponsorships, agency-led marketing campaigns for consumer brands, content advertising, direct-to-consumer merchandise, creator representation, and token-based transactions.

Product overview

Veloce Media Group operates a multi-platform portfolio spanning esports, motorsport racing, gaming content, and digital commerce. The ecosystem comprises Veloce Esports (professional esports teams for F1 teams and proprietary squads), Veloce Racing (Extreme E electric motorsport team), and Quadrant (Lando Norris co-founded gaming and lifestyle brand with apparel). Additional holdings include YAS HEAT esports JV in Abu Dhabi. The group monetizes through digital advertising, creator representation, brand partnerships, direct-to-consumer commerce, and the VEXT cryptocurrency token powering the VEXTVERSE Web3 platform with gamification, token vaults, and community governance features. In 2026, SEGG Media acquired a 68% controlling interest for $61 million.

Differentiator

Problem solved

Functional benefit

Brands

• Veloce Esports: Premier esports brand operating pro-esports teams for Veloce and top Formula 1 teams including Mercedes, McLaren, and Ferrari.
• Veloce Racing
• Quadrant
• YAS HEAT
• VEXT
• Sports.com

Products and services

• Veloce Esports Premier esports brand operating professional esports teams for Veloce and Formula 1 partners Mercedes, McLaren, and Ferrari, competing in the F1 Esports Series Pro Championship, Rocket League, and Halo. Provides esports team management and content production for global motorsport and gaming audiences.
• Veloce Racing Racing team competing in the Extreme E electric off-road championship, focused on electrification and gender equality in motorsport. Competed in Extreme E Seasons 3-4 with drivers Kevin Hansen and Molly Taylor and operates as the E.ON Veloce Racing title partnership entry.
• Quadrant Gaming and lifestyle brand co-founded by Formula 1 World Champion Lando Norris in 2020. Combines gaming content, racing, and premium apparel targeted at Gen Z and millennial motorsport and gaming enthusiasts. Quadrant operates with 14.6M+ combined social followers and runs a flagship apparel line including Speedway Collection drops and SCUF gaming controller collaborations.
• YAS HEAT Abu Dhabi-based esports joint venture focused on fostering local esports talent development and encouraging motorsport participation in the Middle East through an accessible platform.
• Sports.com Predict Real-time sports prediction market platform operated through subsidiary Sports Predicts Limited. Converts audience engagement into transactional prediction market activity with transaction fees as the revenue model.
• VEXT Token Cryptocurrency token built on the Polygon blockchain that powers the VEXTVERSE ecosystem. Enables community governance through voting on proposals, access to the Boost game feature, Race Clubs token vaults, and influence over brand decisions including racing liveries. Listed on cryptocurrency exchange Bitstamp and accessible via Transak.
• VEXTVERSE Web3 application ecosystem encompassing the Boost gamified prize game, Race Clubs tiered token vaults (Silver, Gold, Platinum), on-chain voting governance, and community platforms. Built on the Polygon blockchain with MetaMask wallet integration and Discord/Telegram community channels.

Quantifiable outcome

• 153% year-over-year revenue increase between 2023 and 2024
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

18 partnerships are on record, tiered minor, major and core.

• That Prize GuyminorGTM or Marketing Partner · 18 June 2026New partnership with Quadrant for prediction market and gaming engagement.
• MarexminorGTM or Marketing Partner · 18 June 2026Official FX & Payments Partner for Quadrant, expanding financial services integrations.
• RevolutmajorGTM or Marketing Partner · 18 June 2026Expanded partnership with Quadrant for financial services and payments integration.
• GSMAminorStrategic or Co-development Partner · 20 April 2026Partnership with GSMA's Fusion initiative to publish Statement of Requirements for 5G standalone network deployments in esports events, with demonstration achieving 7ms latency.
• Lando Norris (Quadrant)coreStrategic or Co-development Partner · 11 July 2025F1 World Champion Lando Norris co-founded Quadrant brand with Veloce. Norris retained 20%+ stake when Veloce acquired majority stake. Quadrant now part of SEGG Media ecosystem with 14.6M+ combined followers.
• E.ON / E.ON NextcoreStrategic or Co-development Partner · 22 April 2022Title partner for Veloce Racing in Extreme E series (E.ON Veloce Racing). Partnership focused on sustainability, electric vehicles, and equality initiatives since 2022.
• McLarencoreStrategic or Co-development PartnerMcLaren Shadow esports team partnership through Veloce Esports. Lando Norris co-founded Quadrant with Veloce. McLaren F1 driver partnership across content and racing.
• MercedescoreStrategic or Co-development PartnerMercedes AMG F1 Team partnership for esports operations. Veloce provides F1 esports racing talent and team management for Mercedes program.
• FerraricoreStrategic or Co-development PartnerFerrari esports team partnership through Veloce Esports for F1 esports championship competitions.
• VisamajorGTM or Marketing PartnerGlobal brand partnership across motorsport and gaming platforms.
• LEGOmajorGTM or Marketing PartnerBrand partnership and content collaborations across gaming and motorsport platforms.
• MicrosoftmajorStrategic or Co-development PartnerPartnership across Xbox gaming platforms, Forza Horizon content collaborations, and esports activations.
• HiltonmajorGTM or Marketing PartnerBrand partnership and hospitality activations across motorsport events.
• ThrustmastermajorGTM or Marketing PartnerGaming peripherals partnership providing equipment for esports teams and content creators.
• SoccerexminorStrategic or Co-development PartnerStrategic partnership announced as part of SEGG Media's ecosystem expansion.
• FanatecminorGTM or Marketing PartnerProduction partnership for content creation featuring Fanatec racing simulation equipment.
• SCUF GamingminorGTM or Marketing PartnerCustom gaming controller collaboration for Quadrant brand featuring motorsport-inspired designs.
• Extreme EcoreStrategic or Co-development PartnerFranchise ownership in Extreme E all-electric off-road racing championship. Veloce Racing competes in this series focused on sustainability and gender equality.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OverActive Media: Publicly traded esports and entertainment company operating teams and venues (e.g., Toronto Defiant). Comparable in combining esports operations with content and event-driven monetization, though more venue-focused than Veloce.
• TSM (Reginald Holdings): Esports organization with multiple competitive teams and content distribution. Comparable in esports team + content model, though Veloce's motorsport and brand integration is more developed.
• Cloud9: Esports organization operating teams across multiple titles with content channels. Comparable in operating model (multi-title teams + content + sponsorships), though smaller direct lifestyle/apparel layer than Veloce/Quadrant.

Direct peers

• Team Liquid: Global esports organization operating professional teams across multiple titles with content production, brand partnerships, and merchandise. Directly comparable to Veloce in combining esports team operations with content monetization and lifestyle commerce.
• G2 Esports: Esports organization with multiple competitive rosters, large content/influencer network, and deep brand partnerships (similar blue-chip partner profile). Closely comparable business model to Veloce's esports + content + sponsorship flywheel.
• 100 Thieves: Esports + lifestyle apparel brand combining competitive teams with premium streetwear and content. Highly comparable to Quadrant's gaming/lifestyle positioning with Lando Norris and Veloce's apparel commerce revenue stream.
• FaZe Holdings: Publicly traded esports and lifestyle brand operating teams across multiple titles with content distribution and merchandise. Comparable in operating model (esports + content + apparel) and audience demographics (Gen Z gaming audience).
• Fnatic: Long-established esports organization with proprietary teams, content channels, and branded merchandise. Comparable to Veloce in multi-title esports operations and direct-to-consumer commerce.

Broad incumbents

• Motorsport Network: Largest digital motorsport media company operating multiple enthusiast sites (Motorsport.com, Autosport, Motor1). Comparable as motorsport-focused media platform, though incumbent at much larger scale and traditional publisher rather than team operator.
• McLaren Racing: F1 constructor with internal esports and content operations; both a Veloce customer and adjacent peer given F1 team-owned digital programs. Comparable as motorsport brand with growing esports/digital arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VeloceEsports
• YouTubeyoutube.com/channel/UCQzi1flzJ0wFGivXZ34ugHw
• LinkedInlinkedin.com/company/vextvmg
• Instagraminstagram.com/veloce_esports
• TikToktiktok.com/@veloceesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloce Media Group