TRIP
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
TRIP firmographics
Firmographics- Name
- TRIP
- Legal name
- TRIP Drink Ltd
- Website
- https://drink-trip.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
TRIP industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where TRIP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TRIP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D
Revenue model
- Product Sales - Drinks: Direct sales of Mindful Blend magnesium drinks, available in multiple flavors including Tropical Mango, Apple Blossom, Sicilian Lemon, Wild Strawberry, and Cherry Lemon. Products sold in 12, 24, or 48 packs at £14-£24 per pack with subscription discounts up to 50%.
- Product Sales - Supplements: Sales of gummies (Dream Gummies, Ashwagandha, Lion's Mane, Magnesium), CBD oils (Dream Drops, Wild Mint, Orange Blossom), and electrolyte powders. Subscriptions available with 30-50% savings.
- E-commerce Subscription: Subscribe & Save model offering 20-50% discount with delivery every 2, 4, 6, or 8 weeks. Includes free express shipping for subscribers.
- Wholesale/Retail Distribution: Products distributed through retail partners including supermarkets, natural retailers, and convenience stores globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mindful Blend Variety Pack - 12/24/48 cans |
| Subscription | Monthly | Tropical Mango Mindful Blend |
| Subscription | Monthly | Calm & Hydrate Electrolyte Powder Variety Pack |
| Subscription | Monthly | Dream Gummies (60 count) |
| Subscription | Monthly | Cherry Ashwagandha Gummies |
| One time/ perpetual license | Pay-as-you-go | Variety Pack Offer (New Customers) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
TRIP product offering
Product offeringCore offering
TRIP develops and sells functional beverages and wellness supplements formulated with adaptogens, magnesium, Lion's Mane, Ashwagandha, CBD, and other botanicals. Its product portfolio includes Mindful Blend magnesium drinks (the flagship), Dream Gummies for sleep support, Ashwagandha and Lion's Mane gummies, CBD oil tinctures, electrolyte powders, and variety packs, sold as an alcohol alternative and everyday calm solution.
Product overview
TRIP is a UK-based calming beverage and wellness brand offering a unified portfolio of functional drinks, gummy supplements, CBD oils, and electrolyte powders formulated with adaptogens, botanicals, and magnesium. The core product line includes Mindful Blend magnesium drinks (the flagship product), Dream Gummies for sleep support, Ashwagandha and Lion's Mane gummies for cognitive and stress support, Wild Berry Magnesium gummies, Dream Drops and CBD oils for nighttime use, Dream Powder and Magnesium Powder for supplement formats, and Calm & Hydrate electrolyte powders for functional hydration. Products are sold as individual items and bundled in variety packs with subscription options. The brand positions itself as an alcohol alternative focused on mental wellbeing and stress relief, with formulations featuring ingredients like Magnesium, Lion's Mane, CBD, Ashwagandha, Chamomile, and Lemon Balm.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 100 million calm moments delivered to customers
- +3 more outcomes
Companies that use TRIP
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
TRIP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TRIP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Women's Sports PropertiescoreTRIP sponsors women's sports as a strategic marketing initiative, recognizing alignment between wellness-focused brand values and the growth of women's sports. Engagement with women's sports content surged 146.1% year-over-year.
- CalmflagshipWellness partnership for drinks and supplements across U.S. and U.K. markets. Calm has scaled its relationship with TRIP beyond initial licensing to broader product collaboration including bedding, sleep technology, and beverages/supplements as part of Calm's wellness ecosystem expansion.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
TRIP competitors and assessment
Company assessmentBroad incumbents
- Unilever (Horlicks / Liquid IV-adjacent functional portfolio): Unilever operates broad functional wellness and nutrition brands (Liquid IV, Horlicks) and has been actively acquiring functional and adaptogen brands. Represents a potential incumbent acquirer or competitor with massive distribution leverage versus TRIP's specialty positioning.
- Athletic Brewing: Athletic Brewing is the leading non-alcoholic craft beer brand, available in tens of thousands of US retail locations. Competes for the same alcohol-alternative occasion and shelf space as TRIP but in a beer format.
Emerging players
- Mood33: Mood33 is a hemp-infused functional beverage brand selling CBD sparkling waters and relaxation drinks. Direct partial overlap with TRIP's CBD and calming portfolio, with comparable distribution through US natural and grocery channels.
- Hiyo: Hiyo is a US-based functional mushroom and adaptogen sparkling water brand positioned for stress relief and social occasions. Comparable to TRIP in ingredients (Lion's Mane, ashwagandha) and target use case (calming social occasions).
- Mingle Mocktails: Mingle Mocktails produces non-alcoholic, low-sugar bottled mocktails with functional botanicals (ashwagandha, L-Theanine, lion's mane). Competes for the mindful drinker and alcohol-alternative occasion, particularly in the natural and grocery channel.
Direct peers
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens, nootropics, and botanicals designed to deliver social relaxation without alcohol. Direct competitor to TRIP in the alcohol-alternative, calming-beverage category targeting similar wellness-conscious and mindful-drinker personas.
- Recess: Recess is a US-based functional beverage brand offering sparkling water and canned drinks infused with hemp, adaptogens, and botanicals (L-Theanine, Lion's Mane, Magnesium) for calm and focus. Directly competes with TRIP across overlapping ingredients, target persona (mindful drinkers), and use cases (stress relief, alcohol alternative).
- Cann: Cann is a cannabis-infused, low-dose social tonic targeting mindful drinkers as a non-alcoholic alternative. Shares TRIP's CBD-adjacent, alcohol-alternative positioning and DTC plus retail distribution model.
- Three Spirit Drinks: Three Spirit Drinks is a UK-based functional botanical beverage brand using adaptogens and plant extracts for functional effects (calm, energy, social). Strongest direct UK peer to TRIP, with overlapping ingredient philosophy and target audience.
- De Soi: De Soi is a non-alcoholic aperitif brand featuring adaptogens and botanical botanicals in sparkling beverage formats. Competes with TRIP for the mindful/moderate drinker occasion and alcohol-alternative shelf space in retailers like Whole Foods and Sprouts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
TRIP social profiles
Digital presenceTRIP compliance and trust
Trust signalCompliance1 record
TRIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRIP leadership team
Management profileNumber of profiles
Profiles6 records
TRIP funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRIP
What does TRIP do?
TRIP develops and sells functional beverages and wellness supplements formulated with adaptogens, magnesium, Lion's Mane, Ashwagandha, CBD, and other botanicals. Its product portfolio includes Mindful Blend magnesium drinks (the flagship), Dream Gummies for sleep support, Ashwagandha and Lion's Mane gummies, CBD oil tinctures, electrolyte powders, and variety packs, sold as an alcohol alternative and everyday calm solution.
Is TRIP a public or private company?
TRIP is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRIP founded?
TRIP was founded in 2019. It employs 101 to 250 people.
Where is TRIP based?
TRIP is headquartered in London, United Kingdom, in the Europe region.
How does TRIP make money?
Four revenue lines are on record. Product Sales - Drinks are the primary driver. The others are product Sales - Supplements, E-commerce Subscription and wholesale/Retail Distribution.
Who are TRIP's main competitors?
Broad incumbents on record are Unilever (Horlicks / Liquid IV-adjacent functional portfolio) and Athletic Brewing. Emerging players are Mood33, Hiyo and Mingle Mocktails. Direct peers are Kin Euphorics, Recess, Cann, Three Spirit Drinks and De Soi.
Does TRIP have an API?
No public API is recorded for TRIP.
What industry is TRIP in?
TRIP's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production. Its NAICS code is 312111 and its SIC code is 2080.