Eastside Golf

What Eastside Golf does

Eastside Golf is a privately held lifestyle golf apparel and accessories brand founded in 2019 by Earl Cooper and Olajuwon Ajanaku and headquartered in Detroit. The company designs and sells golf-inspired apparel (polos, hoodies, fleece, outerwear), limited-edition footwear collaborations with Nike and Jordan Brand, headwear, gloves, club covers, and a Bridgestone co-branded golf ball, anchored by proprietary brand assets including the Swingman logo and signature camouflage patterns. Its core products are sold through a Shopify e-commerce storefront with global shipping, and the company opened its first U.S. physical retail location at Detroit Metropolitan Airport in July 2025 via a partnership with Paradies Lagardère. Footwear collaborations are also distributed through Nike's global retail and online channels, while headwear collaborations with New Era are sold at events such as ComplexCon 2025.

The business model is direct-to-consumer and collaboration-led. Pricing spans roughly $20–$220 per unit, with no subscription; revenue comes from one-time sales across apparel, footwear, accessories, and equipment, supplemented by a 15% first-purchase discount and a tiered promotional calendar (including up to 60% off summer sales). The company targets two primary segments: traditional golf enthusiasts seeking modern, stylish course-to-street apparel, and lifestyle/sneaker-culture consumers purchasing limited-edition collaborations regardless of whether they play golf. Secondary segments include underrepresented golf communities (supported through HBCU programming) and gift buyers. Community events such as the Eastside Golf Collegiate Invitational presented by State Farm and Community Day activations with Mercedes-Benz USA are core brand-building investments rather than revenue lines.

The company raised $3.4 million in seed funding in January 2024 from EP Golf Ventures, a partnership between the PGA of America and Elysian Park Ventures, which represents its only disclosed institutional capital event. Strategic partners include EP Golf Ventures (financial), Nike and Jordan Brand (flagship product), Bridgestone Golf (equipment), New Era (headwear), MLB/NFL/NBA (licensed apparel), Mercedes-Benz USA (community events), and Paradies Lagardère (retail). The company operates with a very lean team of 1–10 employees, has no publicly disclosed revenue, and is in early-stage growth following its first physical retail opening and a steady cadence of high-profile collaborations through late 2025.

Name

Eastside Golf

Legal name

Eastside Golf

Website

https://eastsidegolf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastside Golf is a Detroit-based lifestyle golf apparel brand founded in 2019 that designs and sells golf-inspired clothing, footwear collaborations with Nike and Jordan Brand, and accessories, targeting both golf enthusiasts and sneaker-culture consumers through DTC e-commerce and a new Detroit airport retail store.

Ownership category

akta.pro rank

Product category

Lifestyle Golf Apparel and Accessories

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Balls Retail (CRAMAGAB)

Keywords

• Golf apparel
• Lifestyle apparel
• Golf accessories
• Collaboration footwear
• Streetwear golf

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Apparel Sales: Primary revenue stream from golf-inspired lifestyle apparel including polos, t-shirts, hoodies, outerwear, pants, shorts, and vests. Products are sold at price points ranging from $20-$145 through direct-to-consumer e-commerce and retail channels.
2. Footwear Collaboration Sales: Revenue from footwear products through Nike and Jordan Brand collaborations, including golf shoes like Air Jordan 1 Low G, Air Max Plus G, Victory Tour, and Jordan Spizike G. Footwear prices range from $97-$215.
3. Accessories and Golf Equipment: Sales of golf accessories including gloves, socks, hats, headcovers, ball markers, bags, umbrellas, and putting mats. Also includes Bridgestone golf ball collaboration. Accessory prices range from $15-$148.
4. Retail Storefront: Revenue from company's first U.S. retail location at Detroit Metropolitan Airport, operated in partnership with Paradies Lagardère, offering full product assortment to travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eastside Golf designs, markets, and sells golf-inspired lifestyle apparel (polos, hoodies, fleece, t-shirts, outerwear, pants, shorts, vests), co-branded golf footwear through Nike and Jordan Brand collaborations, and golf accessories and equipment including leather club covers, gloves, putting mats, headwear, backpacks, and Bridgestone co-branded golf balls. The company sells primarily direct-to-consumer via its Shopify storefront and one physical retail store at Detroit Metropolitan Airport.

Product overview

Eastside Golf is a lifestyle golf apparel and accessories brand offering a unified product portfolio centered on its core apparel line supplemented by high-profile footwear and accessory collaborations. The core product line includes Signature Polos, Snap Placket Polos, Core Fleece Crew/Hoodie, Sequence Fleece Hoodie, Signature Tournament Hats, Bucket Hats, golf gloves, club covers, and putting mats. The brand differentiates through premium collaborations with Nike (Take Flight collection featuring Air Max Plus G and Victory Tour 4), Jordan Brand (Air Jordan 12 Low Retro, Jordan Spizike G), Bridgestone Golf (tour-level golf balls), and New Era (NBA team hats). Products are primarily sold through the eastsidegolf.com Shopify storefront and select retail partners, with the company expanding into physical retail through its first store at Detroit Metropolitan Airport.

Differentiator

Problem solved

Functional benefit

Brands

• ESG X NIKE: Footwear collaboration collection with Nike featuring Air Max Plus G, Victory Tour 4, and other golf shoes
• Take Flight

Products and services

• Signature Polo Flagship polo shirt featuring Eastside Golf's signature Swingman branding, available in multiple colors and signature camouflage patterns (Verde Signature Camo, Birdie Camo) for golfers and lifestyle consumers.
• Snap Placket Polo Polo shirt with snap placket closure offered in Houndstooth, Tweed Print, Triangle Dot Print, and GEO ESG Print variants for golfers and lifestyle consumers seeking pattern-driven apparel.
• Core Fleece Crew / Swingman Crew Premium fleece crewneck sweatshirt with Eastside Golf's signature Swingman logo branding for on-course layering and lifestyle wear.
• Core Fleece Hoodie / Swingman Logo Hoodie Fleece hoodie with Eastside Golf's signature Swingman branding, featuring premium materials and a comfortable fit for on-course and off-course wear.
• Sequence Fleece Hoodie Premium fleece hoodie from Eastside Golf's Sequence collection featuring distinctive pattern designs for lifestyle and on-course wear.
• Nike Air Max Plus G x Eastside Golf Co-branded street-ready golf shoe with Nike blending Air Max styling with spikeless on/off-course versatility, featuring Cushlon midsole and Max Air cushioning; sold through eastsidegolf.com and Nike retail channels.
• Nike Victory Tour 4 x Eastside Golf Performance-driven golf shoe co-developed with Nike as part of the Take Flight collection, blending streetwear style with elite golf performance.
• Eastside Golf x Air Jordan 12 Low Retro Golf Lifestyle golf shoe collaboration with Jordan Brand featuring the classic Air Jordan 12 Low silhouette adapted for on-course play.
• Jordan Spizike G Golf-adapted version of the Jordan Spizike sneaker co-developed with Jordan Brand, combining iconic design with golf functionality.
• ESG x Bridgestone Golf Balls 12 Pack Tour-level golf balls developed in partnership with Bridgestone Golf, designed for distance, control, and consistency, sold in 12-pack white configuration.
• Signature Tournament Hat Classic structured cap with premium embroidery, part of Eastside Golf's signature headwear collection for on-course and lifestyle wear.
• Bucket Hat - GEO ESG Print Bucket hat featuring Eastside Golf's signature GEO ESG pattern print, part of the brand's new arrivals bestseller lineup.
• Eastside Golf x New Era NBA Team Hats Limited-edition headwear collaboration with New Era featuring licensed NBA team branding across Lakers, Hawks, Heat, and Rockets colorways.
• ESG Driver Cover Premium leather golf club headcover designed to protect drivers, featuring Eastside Golf's signature Verde branding.
• ESG Mallet Cover Leather golf putter mallet cover with soft interior lining and Eastside Golf's signature Verde branding.
• Swingman Golf Glove Premium golf glove featuring Eastside Golf's Swingman branding, available in left- and right-hand options and multiple colorways.
• 6ft Swingman Putting Mat 6-foot indoor putting practice mat designed for skill development and warm-up, featuring Eastside Golf's Swingman branding.
• Eastside Golf Backpack Functional backpack with Eastside Golf branding suitable for golf and lifestyle use.
• ESG X NIKE Take Flight Collection Footwear collaboration sub-brand collection co-developed with Nike featuring Air Max Plus G and Victory Tour 4 models, blending streetwear style with elite golf functionality.
• Everyone's Game Holiday Collection Limited holiday apparel collection launched November 2024 designed to promote golf participation among diverse audiences, themed around the brand's 'Everyone's Game' positioning.

Quantifiable outcome

• $3.4M seed funding secured from EP Golf Ventures
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered secondary, minor, core and flagship.

• Caitlin ClarksecondaryGTM or Marketing Partner · 12 November 2025Professional basketball player featured wearing Nike Victory Tour 4 x Eastside Golf shoes at LPGA events. The collaboration brings high-profile athlete visibility to the brand's footwear products.
• Warren LotasminorGTM or Marketing Partner · 28 October 2025Collaborative headwear partner at ComplexCon 2025, producing limited-edition caps alongside Nigel Sylvester, Rodrigo Roji, and Eastside Golf at the Las Vegas festival.
• Paradies LagardèrecoreChannel Partner/ Reseller/ Distributor · 7 July 2025Airport retail operator enabling Eastside Golf's first U.S. retail store at Detroit Metropolitan Airport. The partnership provides prime retail location access for reaching travelers.
• Bridgestone GolfcoreTechnology or Integration · 12 September 2024Product collaboration on TOUR BX golf balls, combining Bridgestone's golf ball engineering with Eastside Golf's brand design. The partnership brings a new level of brand energy to the golf equipment category.
• NikeflagshipStrategic or Co-development PartnerMultiple footwear collaborations with Nike including Air Max Plus G (Take Flight collection), Victory Tour 4, and Air Jordan 1 Low G. The partnership also includes apparel collaborations and represents the brand's flagship product line expansion beyond its own apparel offerings.
• Jordan BrandflagshipStrategic or Co-development PartnerFootwear collaboration producing Jordan Spizike G, Air Jordan 12 Low Retro Golf, and other Jordan-branded golf shoes. These collaborations leverage Jordan's iconic brand equity to attract basketball and streetwear consumers to golf.
• New ErasecondaryGTM or Marketing PartnerHeadwear collaboration producing limited-edition caps featuring Eastside Golf branding and team colors (NBA teams including Lakers, Knicks, Hawks, Heat, Rockets). Products sold at ComplexCon 2025 and through retail channels.
• MLB, NFL, NBAsecondaryGTM or Marketing PartnerBrand collaborations with major professional sports leagues producing licensed apparel and accessories that leverage team fandoms to expand brand reach beyond golf.
• Mercedes-Benz USAsecondaryGTM or Marketing PartnerCommunity partnership supporting Eastside Golf Community Day events at golf facilities, including Cobbs Creek Golf Campus in Philadelphia with 400+ attendees.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Malbon Golf: Malbon Golf is a lifestyle golf apparel and accessories brand founded in 2017 that pioneered the streetwear-meets-golf positioning, partnering with New Era and Nike. Direct competitor to Eastside Golf in the premium lifestyle golf segment with comparable pricing and similar cultural brand-building approach.
• TravisMathew: TravisMathew is a men's golf and lifestyle apparel brand selling premium polos, shirts, hats, and accessories through DTC and pro shop channels. Comparable to Eastside Golf in blending golf performance with lifestyle aesthetics and similar mid-premium pricing across apparel and headwear.
• Bogey Boys: Bogey Boys is a lifestyle golf apparel brand founded by musician Macklemore, selling golf polos, hats, and accessories with a similar cultural/mission-driven positioning. Directly comparable to Eastside Golf in blending celebrity/athlete cultural credibility with golf apparel at premium price points.
• Greyson Clothiers: Greyson Clothiers is a premium lifestyle golf apparel brand offering polos, jackets, and accessories with fashion-forward design. Comparable to Eastside Golf in targeting style-conscious golfers with elevated, lifestyle-oriented apparel at premium prices.
• Johnnie-O: Johnnie-O is a West Coast-inspired lifestyle apparel brand with strong golf and surf positioning, selling polos, button-downs, and outerwear. Comparable to Eastside Golf in DTC premium golf-adjacent apparel with similar price points and lifestyle brand-building.

Emerging players

• Stitch Golf: Stitch Golf is a golf accessories brand specializing in headcovers, gloves, and bags with bold, lifestyle-oriented designs. Comparable to Eastside Golf in targeting the style-conscious, younger golf consumer with branded accessories, though narrower product scope.
• Fore All: Fore All is a women's-focused golf apparel and lifestyle brand offering polos, skorts, and accessories in a more inclusive and modern aesthetic. Comparable to Eastside Golf as a mission-driven, lifestyle-oriented golf brand targeting under-represented consumers, though focused on the women's segment.

Broad incumbents

• Nike Golf: Nike Golf is the golf division of Nike Inc., offering footwear, apparel, and equipment including the Jordan Brand golf line. Comparable to Eastside Golf as both flagship footwear collaborator and broader golf category incumbent with vastly larger scale and resources.
• Puma Golf: Puma Golf is the golf division of Puma, offering apparel, footwear, and accessories with a fashion-forward, lifestyle-oriented positioning. Comparable to Eastside Golf as a golf apparel incumbent with crossover style appeal and broader product portfolio.
• Adidas Golf: Adidas Golf is the golf division of Adidas, offering apparel, footwear, and accessories including collaborations with brands like Pharrell. Comparable to Eastside Golf as a global golf apparel incumbent with a strong lifestyle and streetwear crossover strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EastsideGolf
• Facebookfacebook.com/EastsideGolf
• Instagraminstagram.com/eastsidegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastside Golf