Counterpart
Counterpart is an AI-native specialty insurance platform providing management and professional liability coverage (D&O, EPLI, Crime, MPL, Allied Healthcare, A&E) to U.S. small businesses across 300+ industries, distributed through 2,800+ wholesale brokers and a partner API.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Counterpart does
Counterpart is a privately held, venture-backed specialty insurance company founded in 2019 that delivers management and professional liability coverage — including Directors & Officers (D&O), Employment Practices (EPLI), Fiduciary, Commercial Crime, Professional & General Liability, Allied Healthcare, and Architects, Engineers & Contractors — to U.S. small businesses across 300+ industries and all 50 states plus the District of Columbia. The company operates as an AI-native MGA and broker, structuring risk on behalf of A-rated capacity partners (Aspen Specialty Insurance Company, Evanston Insurance Company / Markel, and Westfield Specialty) and increasingly retaining risk on its own balance sheet through Counterpart Insurance Company, a proprietary risk-bearing entity collateralized with Series C capital. The platform is branded as "Agentic Insurance™" and combines four modules — Agentic Underwriting™ (proprietary Digital Risk Score, 3-5x faster quote turnaround, 90-minute digital turnaround), Agentic Broker Services™ (tools, training, and API access for 2,800+ wholesale broker partners and 10+ insurtech platforms), Agentic Risk Mitigation™ (350+ policy/procedure templates, zeroHR HR/compliance integration, data-driven Risk Assessments covering 145+ industries), and Agentic Claims Management™ (in-house claims team, Claims Prediction Model, Defense Counsel Analytics, sub-four-month average claim cycle).
Counterpart distributes through three primary channels: a wholesale broker channel anchored by AmWINS, RT Specialty, PL Risk, RPS, and RLA Insurance; an API channel that lets partners such as SAYATA, Semsee, ProWriters, Envoy, Affinity Advisors, 1Fort, CRC Group, Flow, Herald, and Millennial Shift Technologies generate bindable quotes in under two minutes; and a self-serve digital application at app.yourcounterpart.com for retail brokers and small businesses. Revenue is generated through insurance commissions and fees on policies placed across the 2,800+ broker network, plus net premium retained via Counterpart Insurance Company; cumulative scale metrics include 35,000+ policies written, 250,000+ applications processed, and reported premium growth of nearly 175% in 2025. The company is incorporated as Counterpart Holdings Inc. in Delaware, operates through Counterpart, Inc. and its wholly-owned subsidiary Counterpart Insurance Services, Inc. (CA License #6000547), and has raised $106 million cumulatively across a 2021 Series A (Valor Equity Partners-led), a 2022 Series B (Vy Capital-led, $30M), a 2023 SEC Form D exempt offering ($16M), and a 2026 Series C (Valor Equity Partners-led, $50M). Recent strategic moves include the November 2025 launch of Affirmative AI Coverage and the March 2026 entry into Lawyers Professional Liability and Financial Services verticals.
Counterpart firmographics
Firmographics- Name
- Counterpart
- Legal name
- Counterpart, Inc.
- Website
- https://yourcounterpart.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Counterpart is an AI-native specialty insurance platform providing management and professional liability coverage (D&O, EPLI, Crime, MPL, Allied Healthcare, A&E) to U.S. small businesses across 300+ industries, distributed through 2,800+ wholesale brokers and a partner API.
- Ownership category
- akta.pro rank
Counterpart industry classification
Industry- Product category
- Specialty Insurance (Management and Professional Liability)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers (5241), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)
- akta.pro secondary industries
- Professional Liability (E&O) (FSAJAGAC), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Eligibility, Coverage Verification & Policy Administration Support (BPAAAFAC)
Keywords
Where Counterpart is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Counterpart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Insurance Premiums: Primary revenue stream — Counterpart underwrites and distributes management and professional liability insurance (D&O, EPLI, Fiduciary, Crime, Professional & General Liability, Allied Healthcare, A&E, NFP D&O) on behalf of A-rated carrier partners. Nearly 175% premium growth in 2025; over 35,000 policies written; over 250,000 applications processed. Premiums are written through Counterpart Insurance Services, Inc. (licensed surplus lines broker / insurance producer in all 50 states + DC, CA License #6000547).
- Risk Retention via Counterpart Insurance Company: Capital from the Series C is being used in part to collateralize Counterpart Insurance Company — Counterpart's proprietary risk-bearing entity — allowing it to retain more risk on its own balance sheet rather than fully ceding to capacity partners.
- Broker & Channel Commissions / Fees: Revenue earned via commissions on policies placed through the 2,800+ broker network, plus program and API partnership fees. Counterpart Insurance Services, Inc. receives compensation from insurers and intermediaries in connection with the sale of insurance (per disclosures on the Licenses page).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Quote-based pricing; instant bindable quotes via digital application or API |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Counterpart product offering
Product offeringCore offering
Counterpart underwrites and distributes management and professional liability insurance (D&O, EPLI, Fiduciary, Crime, Professional & General Liability, Allied Healthcare, A&E) for U.S. small businesses via its AI-native Agentic Insurance platform. Products are sold through 2,800+ wholesale broker partners, a partner-facing API, and a self-serve digital application, backed by A-rated capacity partners (Aspen Specialty, Evanston/Markel, Westfield Specialty) and an in-house claims team. The platform combines Agentic Underwriting, Agentic Broker Services, Agentic Risk Mitigation, and Agentic Claims Management with a proprietary Digital Risk Score for faster, modular coverage delivery.
Product overview
Counterpart operates a single unified specialty insurance platform called "Agentic Insurance™" that pairs A rated carrier capacity with proprietary AI to deliver management and professional liability coverage for small businesses. The platform combines four agentic modules — Agentic Underwriting™, Agentic Broker Services™, Agentic Risk Mitigation™, and Agentic Claims Management™ — into one end-to-end system used by 2,800+ brokers. Underwriting modules include Private Directors & Officers, Not-For-Profit Directors & Officers, Employment Practices (EPLI), Fiduciary, and Commercial Crime (the management liability suite), plus Professional & General Liability (Miscellaneous Professional Liability), Allied Medical & Healthcare Liability, and Architects, Engineers & Contractors Liability (the professional liability suite). Specialty lines in Lawyers Professional Liability and Financial Services are being expanded. Distribution is enabled by the Digital Application portal and a partner-facing API that integrates with platforms such as SAYATA, Semsee, ProWriters, envoy insure, affinity advisors, 1Fort, CRC Group, Flow, Herald, and Millennial Shift Technologies. Risk mitigation is delivered through Agentic Risk Mitigation™ (including zeroHR HR/compliance integration) and the 2025 Small Business Insights Report. The offering is underwritten by Aspen Specialty Insurance Company, Evanston Insurance Company (a Markel company), and Westfield Specialty, and is supported by Counterpart Insurance Services, Inc. (licensed in all 50 states and D.C.) and the proprietary risk-bearing entity Counterpart Insurance Company.
Differentiator
Problem solved
Functional benefit
Brands
- Agentic Insurance™: Counterpart's AI-powered specialty insurance platform that unifies underwriting, broker services, risk mitigation, and claims management capabilities.
- zeroHR
Products and services
- Private Directors & Officers (D&O) Liability
- Not-For-Profit Directors & Officers Liability
- Employment Practices Liability Insurance (EPLI)
- Fiduciary Liability
- Commercial Crime Liability
- Professional & General Liability (Miscellaneous Professional Liability)
- Allied Medical & Healthcare Liability
- Architects, Engineers & Contractors Liability
- Lawyers Professional Liability Specialty insurance product for the legal vertical, introduced as part of Counterpart's expansion into Lawyers Professional Liability, led by a dedicated director-level leader with prior legal liability expertise.
- Financial Services Liability
- Affirmative AI Coverage Coverage addressing gaps left by traditional policies for AI-related risks faced by small businesses, covering AI errors, bias, misclassification, and similar AI-liability claims, integrated into Counterpart's management liability product suite.
- Counterpart API for Modern Brokerage
Quantifiable outcome
- 3-5x faster underwriting response time vs traditional underwriting
- +8 more outcomes
Companies that use Counterpart
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Counterpart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature7 records
Counterpart partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Aspen Specialty Insurance CompanyflagshipCapacity partner underwriting Counterpart's products. AM Best rating A XV (Excellent). NAIC #10717, domiciled in Texas. Counterpart's D&O and professional liability products are underwritten by Aspen Specialty Insurance Company. Featured on the About page and product pages as a leading carrier.
- Evanston Insurance Company (a Markel company)flagshipCapacity partner underwriting Counterpart's products. AM Best rating A XV (Excellent). NAIC #35378, domiciled in Illinois. Listed on the Licenses page as an A-rated carrier across all 50 states, DC, Guam, Puerto Rico, and U.S. Virgin Islands. Underwrites multiple Counterpart product lines.
- Westfield Specialty Insurance CompanyflagshipCapacity partner underwriting Counterpart's products. AM Best rating A XV (Excellent). NAIC #16992, domiciled in Ohio. Partnered with Counterpart to launch an admitted management liability product (per Reinsurance News). Listed on the Licenses page as licensed in all US states and DC.
- Westfield Insurance Company / Westfield Select Insurance CompanycoreAdditional Westfield entities listed as capacity partners on the Licenses page (NAIC #24112 and #17105, both domiciled in Ohio). Westfield Insurance licensed in all US states and DC except Alaska, Arkansas, Connecticut, Hawaii, Maine, New Hampshire, Oregon, and California; Westfield Select licensed in all states except Arizona, California, and Idaho.
- SAYATAcoreAPI integration partner — SAYATA embeds Counterpart's bindable quote API in its own platform to distribute Counterpart products to brokers/insureds.
- SemseecoreAPI integration partner — Semsee integrates Counterpart's API to deliver bindable Counterpart quotes to its broker users within their own workflow.
- ProWriterscoreAPI integration partner — ProWriters integrates Counterpart's quote-and-bind API to offer Counterpart products directly through its insurance platform.
- Envoy InsurecoreAPI integration partner — Envoy Insure uses Counterpart's API to deliver Counterpart products within its brokerage/insurtech platform.
- Affinity AdvisorscoreAPI integration partner — Affinity Advisors integrates Counterpart's API into its platform to offer Counterpart products to its customers.
- 1FortcoreAPI integration partner — 1Fort integrates Counterpart's API to deliver Counterpart insurance products through its platform.
- CRC Group (Wholesale and Specialty)coreAPI integration partner — CRC Group, a wholesale and specialty broker, integrates Counterpart's API to place Counterpart products within its wholesale brokerage platform.
- FlowcoreAPI integration partner — Flow uses Counterpart's API to deliver Counterpart products within its platform.
- HeraldcoreAPI integration partner — Herald integrates Counterpart's API to offer Counterpart products through its platform.
- Millennial Shift Technologies (MST)coreAPI integration partner — Millennial Shift Technologies integrates Counterpart's API to deliver Counterpart products within its platform.
- zeroHRcorezeroHR is the HR guidance/compliance platform embedded inside Counterpart's Agentic Risk Mitigation™ service. Brokers and insureds are linked out to www.zerohr.com for HR/compliance tools and legal support.
- AmWINS GroupflagshipWholesale brokerage distribution partner. AmWINS EVPs Jason White and Matt Shanks provide testimonials for Counterpart; AmWINS places Counterpart products across management & professional liability lines. Featured prominently on the homepage.
- RT SpecialtyflagshipWholesale brokerage distribution partner. RT Specialty's Jon Reiner (EVP), Jeff Seiger (RT ProExec), and Justin Davis (SVP) provide testimonials; RT Specialty places management & professional liability business through Counterpart and is featured on the homepage.
- RLA InsurancecoreWholesale brokerage distribution partner. RLA Insurance CEO Jeff Hays provides a testimonial on the Counterpart homepage highlighting innovation, responsiveness, and product knowledge.
- PL RiskcoreWholesale brokerage distribution partner. PL Risk's Matt Culkin is quoted on the Agentic Broker Services™ page describing Counterpart's responsive underwriting.
- Risk Placement Services (RPS)coreWholesale brokerage distribution partner. RPS's David Bauer is quoted on the Agentic Broker Services™ page praising reliability, efficiency, communication, and competitive pricing.
- Brown & RidingminorWholesale brokerage distribution partner; featured in the Counterpart blog's Broker Spotlight series (Lisa Rodriguez, Brown & Riding, January 2025).
- Tokio Marine HCC (talent background — Jade Rabacal)minorCounterpart's National Distribution Lead Jade Rabacal came from Tokio Marine HCC (VP of Business Development). No active product partnership is referenced in the source data.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Counterpart competitors and assessment
Company assessmentDirect peers
- Next Insurance: Next Insurance is a digital-first commercial insurance carrier focused on U.S. small businesses, offering professional liability, general liability, and management coverages through a direct online platform. It is the closest direct competitor to Counterpart on SMB professional and management liability.
- Hiscox: Hiscox is a specialty insurer that underwrites professional liability, D&O, EPLI, and management liability for small businesses and professionals, distributed through brokers. Tiffany Park (Counterpart's Insurance Product Manager) came from Hiscox, underscoring the direct product overlap.
- Embroker: Embroker is a digital commercial insurance platform targeting SMB and mid-market clients with professional liability, D&O, cyber, and management liability coverages. Competes with Counterpart on tech-enabled distribution and SMB specialty lines.
- Founder Shield: Founder Shield is a specialty insurance brokerage focused on venture-backed startups and SMBs, offering D&O, EPLI, cyber, and management liability. Competes with Counterpart in the high-growth SMB segment with a broker-led, tech-enabled model.
Broad incumbents
- Markel: Markel is a large specialty insurer that underwrites professional liability, management liability, and E&S lines through Evanston Insurance Company — itself a Counterpart capacity partner. Operates a broad specialty insurance portfolio that overlaps with Counterpart's product suite.
- Tokio Marine HCC: Tokio Marine HCC is a large specialty insurance group underwriting management liability, professional liability, cyber, and surety lines. Multiple Counterpart team members came from Tokio Marine HCC, and it represents both a competitor and a talent feeder for the specialty lines Counterpart targets.
- Chubb: Chubb is a major global commercial insurer writing D&O, EPL, fiduciary, professional liability, and management liability for SMB and mid-market via Westchester and other divisions. Several Counterpart underwriters (e.g., Jake O'Donnell) previously worked at Chubb/Westchester, making Chubb a comparable product peer.
- Travelers: Travelers is a large commercial insurer with a significant small-business management and professional liability book. Counterpart's Directors (Satwik Mysore, Brad Bahler) previously built and ran the Travelers small-business management liability book, making Travelers a benchmark for the book Counterpart is targeting.
- AXIS Capital: AXIS Capital is a global specialty insurer underwriting professional liability, management liability, and E&S lines for commercial clients. A Counterpart claims manager previously handled management liability claims at AXIS, and AXIS's specialty book overlaps with Counterpart's professional and management liability products.
Emerging players
- Thimble: Thimble offers on-demand, micro-duration general liability and professional liability insurance to small businesses and freelancers via an app-driven platform. Adjacent rather than direct — it overlaps on SMB professional liability but focuses on short-term/PI policies versus Counterpart's annual contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Counterpart social profiles
Digital presenceCounterpart compliance and trust
Trust signalCompliance5 records
Counterpart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counterpart leadership team
Management profileNumber of profiles
Profiles20 records
Counterpart subsidiaries and ownership
Company hierarchySubsidiaries2 records
Counterpart funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counterpart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counterpart
What does Counterpart do?
Counterpart underwrites and distributes management and professional liability insurance (D&O, EPLI, Fiduciary, Crime, Professional & General Liability, Allied Healthcare, A&E) for U.S. small businesses via its AI-native Agentic Insurance platform. Products are sold through 2,800+ wholesale broker partners, a partner-facing API, and a self-serve digital application, backed by A-rated capacity partners (Aspen Specialty, Evanston/Markel, Westfield Specialty) and an in-house claims team. The platform combines Agentic Underwriting, Agentic Broker Services, Agentic Risk Mitigation, and Agentic Claims Management with a proprietary Digital Risk Score for faster, modular coverage delivery.
Is Counterpart a public or private company?
Counterpart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Counterpart founded?
Counterpart was founded in 2019. It employs 51 to 100 people.
Where is Counterpart based?
Counterpart is headquartered in Los Angeles, United States, in the North America region.
How does Counterpart make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are risk Retention via Counterpart Insurance Company and broker & Channel Commissions / Fees.
Who are Counterpart's main competitors?
Direct peers on record are Next Insurance, Hiscox, Embroker and Founder Shield. Broad incumbents are Markel, Tokio Marine HCC, Chubb, Travelers and AXIS Capital. Thimble is listed as an emerging player.
Does Counterpart have an API?
Yes. Counterpart offers a partner-facing API that allows brokers and platform partners to quote and bind coverage directly within their preferred platform with their own branding. The API supports generating bindable quotes in less than 2 minutes, custom workflows, modular adjustments of limits, retentions, and coverage options, and includes comprehensive documentation, a step-by-step integration guide, and dedicated developer and product support throughout and beyond implementation. Coverage available via API includes Directors & Officers, Employment Practices, Fiduciary, Commercial Crime, and Professional & General Liability. API partners include SAYATA, Semsee, ProWriters, envoy insure, affinity advisors, 1Fort, CRC Group Wholesale and Specialty, Flow, Herald, and Millennial Shift Technologies. Developer documentation is at yourcounterpart.com/services/api.
What industry is Counterpart in?
Counterpart's product category is Specialty Insurance (Management and Professional Liability). Its primary akta.pro industry code is FSAJAGAD, Management Liability (D&O/EPL/Fiduciary), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 5242 and its SIC code is 6411.