Clozd
- Company typePrivate
- Founded2017
- HeadquartersLehi, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Clozd firmographics
Firmographics- Name
- Clozd
- Legal name
- Clozd, Inc.
- Website
- https://clozd.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Clozd industry classification
Industry- Product category
- Win-loss analysis software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Clozd is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clozd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Access: Clozd operates primarily on a subscription basis, providing access to its Decision Intelligence platform for ongoing win-loss, CX, implementation, and churn analysis programs. Pricing is structured around program scope, interview volume, and team access.
- Expert Interview Services: Managed interview services where Clozd's Expert Network conducts buyer interviews on behalf of clients. This professional services layer complements the platform and is included as part of comprehensive win-loss program delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to organization size, program scope, and interview volume. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Clozd product offering
Product offeringCore offering
Clozd provides an AI-powered Decision Intelligence platform that captures and analyzes qualitative buyer feedback throughout the customer journey. It combines human-led Live Interviews conducted by a curated Expert Network with AI-assisted (Flex) and AI-led (Flow) interview programs to surface the real reasons B2B deals are won or lost. The platform synthesizes this feedback into structured Decision Drivers and distributes insights via Slack, CRM, and email integrations to revenue, marketing, product, and customer success teams.
Product overview
Clozd is a Decision Intelligence platform that provides win-loss analysis, customer experience feedback, and broader product/market research through a combination of human-led and AI-powered interview programs feeding into an integrated analytics platform. The core platform (Clozd Platform) orchestrates the full feedback workflow—CRM-connected outreach, interview collection (Live Interviews, Flex Interviews, and Flow AI-led interviews), AI-powered transcription and analysis, and automated distribution via Slack and CRM integrations. Clozd's expert interviewer network, Expert Services, and Clozd MCP AI integration layer are add-on modules that extend the platform's reach and utility. The portfolio also includes use-case-specific solutions for Win-Loss Analysis, Customer Experience Feedback, Implementation Feedback, Retention/Churn Analysis, Market Research, and Product Research.
Differentiator
Problem solved
Functional benefit
Products and services
- Clozd Platform
Quantifiable outcome
- Companies with win-loss programs see win rates increase by 63%, rising to 84% for programs running 2+ years
- +8 more outcomes
Companies that use Clozd
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Clozd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
Clozd partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights6 records
Clozd competitors and assessment
Company assessmentDirect peers
- Klue: Klue is a competitive enablement and competitive intelligence platform that includes win-loss analysis as a core offering for B2B revenue teams. It is Clozd's closest direct competitor in the dedicated win-loss category, targeting similar enterprise and mid-market buyers with overlapping functionality.
- Crayon: Crayon is a competitive intelligence platform with win-loss analysis capabilities sold to enterprise revenue, marketing, and product teams. It competes head-to-head with Clozd for CI budget and has overlapping buyer personas and use cases.
- Kompyte: Kompyte (now part of Similarweb) provides competitive intelligence and win-loss analysis software for B2B sales and marketing teams. It directly competes with Clozd in the win-loss and CI sub-category with a similar subscription SaaS model.
- Anova (formerly Primary Intelligence): Primary Intelligence, rebranded as Anova, is a long-standing win-loss analysis provider combining expert-led interviews with software-driven insights. It is one of Clozd's most direct competitors, particularly in human-led interview programs for enterprise customers.
Broad incumbents
- Medallia: Medallia is a large enterprise experience management platform with deep CX, churn, and voice-of-customer capabilities that overlap with Clozd's customer experience feedback and retention modules. It operates across a much broader portfolio than Clozd's focused win-loss niche.
- Qualtrics: Qualtrics is a leading enterprise experience management platform spanning CX, employee experience, and market research. Its market research and customer feedback products compete with Clozd's broader research offerings, though Qualtrics serves a far wider portfolio of buyers and use cases.
- InMoment: InMoment is an enterprise CX and voice-of-customer platform that overlaps with Clozd's customer experience and retention solutions. It serves similar enterprise buyers but with a much broader portfolio spanning surveys, text analytics, and operational CX.
- Forsta: Forsta is an enterprise experience and research technology platform combining CX, employee experience, and market research. Its qualitative research capabilities overlap with Clozd's market and product research offerings for similar enterprise buyers.
Emerging players
- Chattermill: Chattermill is an AI-driven customer feedback analytics platform that consolidates CX data into actionable insights for mid-market and enterprise teams. It overlaps with Clozd's customer experience and retention modules through AI-powered qualitative analysis, representing a newer, more AI-native competitive threat.
Others
- Gong: Gong is a revenue intelligence platform that captures and analyzes sales conversations, overlapping with Clozd at the buyer-feedback and competitive intelligence layers. Although Gong is also a Clozd customer, it represents an adjacent technology that could expand into win-loss analysis natively, making it a thematically related rather than directly competing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clozd social profiles
Digital presenceClozd compliance and trust
Trust signalCompliance2 records
Clozd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clozd leadership team
Management profileNumber of profiles
Profiles2 records
Clozd funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clozd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clozd
What does Clozd do?
Clozd provides an AI-powered Decision Intelligence platform that captures and analyzes qualitative buyer feedback throughout the customer journey. It combines human-led Live Interviews conducted by a curated Expert Network with AI-assisted (Flex) and AI-led (Flow) interview programs to surface the real reasons B2B deals are won or lost. The platform synthesizes this feedback into structured Decision Drivers and distributes insights via Slack, CRM, and email integrations to revenue, marketing, product, and customer success teams.
Is Clozd a public or private company?
Clozd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clozd founded?
Clozd was founded in 2017. It employs 101 to 250 people.
Where is Clozd based?
Clozd is headquartered in Lehi, United States, in the North America region.
How does Clozd make money?
Two revenue lines are on record. Subscription Platform Access are the primary driver. The others are expert Interview Services.
Who are Clozd's main competitors?
Direct peers on record are Klue, Crayon, Kompyte and Anova (formerly Primary Intelligence). Broad incumbents are Medallia, Qualtrics, InMoment and Forsta. Chattermill is listed as an emerging player. Gong is listed as an others.
Does Clozd have an API?
No public API is recorded for Clozd.
What industry is Clozd in?
Clozd's product category is Win-loss analysis software. Its primary akta.pro industry code is HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 541910 and its SIC code is 7372.