Kompyte
Kompyte is an AI-powered competitive intelligence platform that automates competitor tracking, generates sales battlecards, and delivers win/loss analysis for B2B SaaS sales and product marketing teams, operating as a product within Semrush Inc.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kompyte does
Kompyte is a competitive intelligence automation software company founded in 2014, headquartered in San Francisco and operated by Semrush Inc. following its 2022 acquisition. The platform tracks competitor updates across hundreds of sources and millions of data points — including websites, reviews, content, social media, ads, and job postings — and applies AI to filter noise and surface actionable intelligence. Core products include Battlecards (sales-ready, automatically updated competitive briefs), AI Daily Summaries (consolidated daily competitor roundups), Win/Loss Analysis (powered by research partner IcebergIQ), and Kompyte GPT, a generative AI feature launched in 2024 for real-time battlecard creation and insight summarization.
The platform is built around bi-directional integrations with Salesforce, HubSpot, Slack, Microsoft Teams, Highspot, and Showpad, embedding competitive intelligence directly into sales and marketing workflows. Kompyte targets B2B SaaS companies with 10 or more sales reps, with named customers spanning cybersecurity (Appgate), marketing platforms (GetResponse), video infrastructure (Bitmovin), legal services (LegalZoom), and others. Pricing is quote-based across Standard, Unlimited, and Enterprise tiers, billed monthly or annually.
Kompyte generates revenue through SaaS subscriptions and operates primarily through a sales-led GTM motion with demo/consultation entry points. The product is positioned for sales teams, product marketing teams, and competitive intelligence professionals, with quantified claims including a reduction of competitive intelligence work to about one hour per week, win rate improvements up to 30%, and time savings exceeding 400 hours per month for enterprise customers. No independent funding rounds are disclosed post-acquisition; Kompyte is now a product within the Semrush portfolio, which itself is subject to a pending Adobe acquisition announced in November 2025.
Kompyte firmographics
Firmographics- Name
- Kompyte
- Legal name
- Kompyte by Semrush (operated by Semrush Inc.)
- Website
- https://kompyte.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kompyte is an AI-powered competitive intelligence platform that automates competitor tracking, generates sales battlecards, and delivers win/loss analysis for B2B SaaS sales and product marketing teams, operating as a product within Semrush Inc.
- Ownership category
- akta.pro rank
Kompyte industry classification
Industry- Product category
- Competitive Intelligence Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Kompyte is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kompyte business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Kompyte operates as a subscription-based SaaS platform offering competitive intelligence automation. Pricing is quote-based and varies by tier and user count. The platform offers multiple product tiers including an unlimited version, with fees charged monthly or annually in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Tier - Core competitive intelligence features |
| Subscription | Annual | Unlimited Tier - Unlimited battlecards and reports |
| Subscription | Annual | Enterprise Tier |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Kompyte product offering
Product offeringCore offering
Kompyte is a SaaS platform that automates competitive intelligence by continuously tracking competitors across hundreds of sources and millions of data points (websites, reviews, content, social, ads, job postings) and using AI to filter noise and surface actionable updates. Its core deliverables are always-up-to-date sales Battlecards distributed into the CRM and sales enablement tools reps already use, AI-powered Daily Summaries and Kompyte GPT-generated insights, and Win/Loss analysis powered by research partner IcebergIQ, sold on a subscription basis to B2B sales, product marketing, and competitive intelligence teams.
Product overview
Kompyte is a competitive intelligence automation platform consisting of a core platform for tracking competitors across hundreds of sources and millions of data points. The product portfolio includes Battlecards for sales enablement, AI Daily Summaries for automated insight condensation, Kompyte GPT for generative AI-powered battlecard creation and summarization, and Win/Loss Analysis powered by IcebergIQ for revenue impact measurement. The platform integrates bi-directionally with CRM systems (Salesforce, HubSpot) and sales enablement tools (Highspot, Showpad), and delivers competitive intelligence via messaging platforms (Slack, Microsoft Teams) and document storage (Google Drive, OneDrive). Setup is completed in 1-2 weeks with data visible in as little as 24 hours.
Differentiator
Problem solved
Functional benefit
Brands
- Kompyte GPT: Generative AI feature for competitive intelligence that provides real-time battlecard creation and AI-powered daily competitor summaries.
Products and services
- Kompyte Competitive Intelligence Platform Subscription SaaS platform that automatically tracks dozens of competitors across hundreds of sources and millions of data points (websites, reviews, content, social, ads, job postings) and uses AI to filter noise and surface actionable updates for B2B sales, product marketing, and competitive intelligence teams.
- Kompyte Battlecards Sales-ready Battlecard templates that curate key competitive intelligence from any source, automatically updated and distributed via bi-directional CRM and sales enablement integrations for effective objection handling and consistent competitive messaging.
- Kompyte GPT Generative AI module that creates and updates battlecards automatically in real-time, delivers a daily roundup summary of competitor updates, and provides instant AI summarization of any insight including website changes, win/loss reports, and PDF attachments.
Quantifiable outcome
- Reduce competitive intelligence work to about one hour per week
- +4 more outcomes
Companies that use Kompyte
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Kompyte technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Kompyte partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HubSpotcoreBi-directional CRM integration allowing battlecards and competitive intelligence to surface directly in HubSpot where sales teams work.
- SalesforcecoreBi-directional CRM integration with Salesforce for battlecard delivery and win/loss analysis tracking within the sales platform.
- SlackcoreIntegration with Slack for automated notifications when competitor updates are detected, keeping teams informed in real-time.
- Microsoft TeamscoreIntegration with Microsoft Teams for competitive intelligence notifications and battlecard delivery within the Teams platform.
- HighspotcoreSales enablement platform integration for delivering battlecards and competitive content to sales teams.
- ShowpadcoreSales enablement platform integration for battlecard and competitive content distribution.
- IcebergIQcoreResearch partnership for win/loss and churn/renewal insights. IcebergIQ provides unbiased market feedback to populate Kompyte Reports and Battlecards with key interview takeaways.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Kompyte competitors and assessment
Company assessmentOthers
- Cognism: Cognism is a sales intelligence platform providing B2B contact and company data. While focused on prospecting rather than competitive intelligence, Cognism serves a similar B2B sales technology buyer and overlaps with Kompyte's go-to-market into sales-led organizations.
- G2: G2 is a software marketplace where buyers compare vendors, including Kompyte. While not a direct competitor, G2 serves as both a distribution channel and a competitive intelligence data source—buyers and sellers use G2 data to inform CI strategies, making it an adjacent ecosystem player.
Broad incumbents
- AlphaSense: AlphaSense is a broad market intelligence platform that uses AI to surface insights from earnings calls, broker research, and proprietary content. While broader in scope than Kompyte, AlphaSense increasingly overlaps in the competitive intelligence use case for enterprise strategy and product marketing teams.
- Semrush: Semrush is the parent company of Kompyte and a broader marketing analytics platform covering SEO, content, and competitive research. Semrush's Market Research toolkit overlaps with Kompyte's CI scope and provides cross-sell opportunities within the same corporate umbrella.
Direct peers
- Crayon: Crayon is a direct competitor in the competitive intelligence software market, offering automated competitor tracking, battlecards, and AI-powered insights. Both Kompyte and Crayon target product marketing and sales enablement teams at B2B companies with similar battlecard and CI automation features.
- Contify: Contify is a competitive intelligence platform that aggregates market and competitor insights for enterprises. It overlaps with Kompyte's web tracking and AI-driven summarization capabilities, serving similar mid-market and enterprise CI buyers.
- Klue: Klue is a direct competitor offering AI-powered competitive intelligence and enablement platforms for B2B companies. Both Kompyte and Klue serve sales and product marketing teams with battlecard creation, win/loss analysis, and automated competitor monitoring—directly competing for the same ICP of B2B SaaS companies.
Regional players
- Productboard: Productboard is a product management platform with some competitive intelligence features for product teams. It serves a related but distinct buyer (product managers vs. product marketers) with overlapping insights into competitor features and positioning.
Emerging players
- Showpad: Showpad is a sales enablement platform with content management and training capabilities, including battlecards. It integrates with Kompyte but also competes in the sales enablement content distribution space that overlaps with Kompyte's core battlecard use case.
- Highspot: Highspot is a sales enablement platform that includes content management, training, and battlecard functionality. While its primary focus is broader sales enablement, Highspot increasingly embeds competitive intelligence features that overlap with Kompyte's battlecard and CI offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Kompyte social profiles
Digital presenceKompyte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kompyte leadership team
Management profileNumber of profiles
Profiles3 records
Kompyte funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kompyte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kompyte
What does Kompyte do?
Kompyte is a SaaS platform that automates competitive intelligence by continuously tracking competitors across hundreds of sources and millions of data points (websites, reviews, content, social, ads, job postings) and using AI to filter noise and surface actionable updates. Its core deliverables are always-up-to-date sales Battlecards distributed into the CRM and sales enablement tools reps already use, AI-powered Daily Summaries and Kompyte GPT-generated insights, and Win/Loss analysis powered by research partner IcebergIQ, sold on a subscription basis to B2B sales, product marketing, and competitive intelligence teams.
Is Kompyte a public or private company?
Kompyte is a private company. It is classified as corporate owned and is currently operating.
When was Kompyte founded?
Kompyte was founded in 2014. It employs 11 to 50 people.
Where is Kompyte based?
Kompyte is headquartered in San Francisco, United States, in the North America region.
How does Kompyte make money?
One revenue line is on record: saaS Subscription.
Who are Kompyte's main competitors?
Others on record are Cognism and G2. Broad incumbents are AlphaSense and Semrush. Direct peers are Crayon, Contify and Klue. Productboard is listed as a regional player. Emerging players are Showpad and Highspot.
Does Kompyte have an API?
No public API is recorded for Kompyte.
What industry is Kompyte in?
Kompyte's product category is Competitive Intelligence Software. Its primary akta.pro industry code is HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 541511 and its SIC code is 7372.