What Spanning Cloud Apps does

Spanning Cloud Apps is a cloud-to-cloud SaaS backup and recovery provider founded in 2010 and headquartered in Austin, Texas, operating as a wholly-owned subsidiary of Kaseya. The company offers purpose-built backup solutions for Microsoft 365 (Exchange Online, SharePoint Online, OneDrive for Business, Teams), Google Workspace (Gmail, Drive, Shared Drives, Calendar, Contacts), and Salesforce (records, metadata, attachments, dashboards, reports, customizations). The platform is built on native SaaS provider APIs with no on-premises infrastructure required, supports 24/7/365 customer support, and serves a stated base of more than 24,000 organizations and 2.5 million users, completing 3.9 billion-plus backups per week. Strategic integrations include Autotask, BMS, and Vorex PSA platforms and Microsoft Compliance Manager GRC, while the proprietary FLEXspend program enables license reassignment across Spanning and Unitrends (Kaseya) backup solutions with a 60-day dual-license migration window.

The company monetizes through per-seat SaaS subscriptions billed annually, with quote-based pricing and multi-year enterprise agreements. Go-to-market is hybrid: enterprise field sales with 'Request A Demo' and 'Book a Call' CTAs targeting IT departments; a channel motion through Managed Service Providers (MSPs) with multi-tenant management and PSA integrations; and a self-serve free-trial/product-tour motion for SMB and mid-market prospects. Named customers span enterprise (Subway, Fannie Mae, DellEMC, BBH, Millar Inc., Men's Warehouse), education (Cornell University, CORE Education), healthcare (Alzheimer's Association, Millar Inc.), non-profit (WWF, Chattanooga Zoo), and creative/technology (Spredfast, Distilled, Volusion) segments.

The business has steadily expanded its global data center footprint (US, UK, Canada, Australia, and South Africa added in February 2025) to meet regional data sovereignty requirements. Spanning has earned G2 Leader status in both Enterprise and Mid-Market grids, was ranked #1 in G2's Spring 2024 SaaS Backup report, and was placed in DCIG's Top 5 Microsoft 365 SaaS Backup solutions for 2025-2026. The company is positioned primarily for regulated, compliance-sensitive use cases (HIPAA in healthcare, FERPA in education, FDA multi-year retention in medical devices) where backup history, data sovereignty, and operational simplicity are valued.

Name

Spanning Cloud Apps

Legal name

Spanning Cloud Apps, LLC

Website

https://spanning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Spanning Cloud Apps provides cloud-to-cloud SaaS backup and recovery for Microsoft 365, Google Workspace, and Salesforce, protecting over 24,000 organizations and 2.5 million users as a wholly-owned subsidiary of Kaseya, sold primarily to enterprise IT and MSPs.

Ownership category

akta.pro rank

Product category

SaaS Backup and Recovery

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup & Recovery Software (HDABAEAD), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• SaaS backup
• Cloud-to-cloud backup
• Microsoft 365 backup
• Google Workspace backup
• Salesforce backup

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Backup Subscriptions: Spanning generates revenue through subscription-based SaaS backup licensing, charging per-seat or per-user for protecting Microsoft 365, Google Workspace, and Salesforce data. The company offers per-seat pricing, with FLEXspend allowing customers to reassign licenses across product lines (e.g., Google Workspace to Microsoft 365) without sunk costs. Subscription contracts support both annual and multi-year billing, with pricing varying by product tier and organization size (MSP vs. enterprise).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Spanning Cloud Apps provides cloud-to-cloud SaaS backup and recovery for Microsoft 365, Google Workspace, and Salesforce, capturing emails, files, calendars, contacts, records, and metadata via native platform APIs and supporting granular point-in-time, search-based, and cross-mailbox restore. The platform is delivered as a SaaS subscription with no on-premises infrastructure, features BackupIQ intelligent alerting, and is sold alongside an MSP channel program and Kaseya parent-company distribution.

Product overview

Spanning Cloud Apps offers a suite of cloud-to-cloud SaaS backup solutions designed as distinct products for major platforms: Microsoft 365 Backup, Google Workspace Backup, and Salesforce Backup. Each core product provides specialized sub-product modules covering specific data types (e.g., email, documents, contacts, metadata). The products share a unified management console and are delivered as SaaS subscriptions with unlimited retention options. FLEXspend is an add-on licensing flexibility program that allows customers to reassign backup spend across products during migrations.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXspend: Flexible licensing program allowing users to reassign backup spend across Spanning and Unitrends solutions, including migration period support.
• BackupIQ

Products and services

• Microsoft 365 Backup Cloud-to-cloud backup and recovery for Microsoft 365 environments covering Exchange Online email, SharePoint Online documents and lists, OneDrive for Business files, and Microsoft Teams conversations, channels, and settings, delivered as a SaaS subscription for IT departments and MSPs.
• Google Workspace Backup Cloud-to-cloud backup solution for Google Workspace data including Gmail mail, attachments, labels, and folder structures, Google Drive and Shared Drives documents, Google Calendar events, and Google Contacts, sold to IT teams and MSPs as a SaaS subscription.
• Salesforce Backup Backup and restore for Salesforce data and metadata, including accounts, contacts, opportunities, leads, dashboards, reports, objects, layouts, and automated sandbox seeding at no extra cost, delivered as a SaaS subscription for Salesforce administrators and end customers.

Quantifiable outcome

• Over 24,000 organizations rely on Spanning to safeguard their data
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• KaseyaflagshipStrategic or Co-development PartnerSpanning Cloud Apps is a wholly-owned subsidiary of Kaseya, a leading provider of IT management software. The acquisition by Kaseya positions Spanning within Kaseya's broader IT management ecosystem, enabling cross-selling with Kaseya's other products (including Unitrends backup appliances and software) through the FLEXspend program. Spanning participates in Kaseya's company culture and community programs (Kaseya Cares) and benefits from Kaseya's global distribution network and brand recognition.
• Unitrends (Kaseya subsidiary)coreStrategic or Co-development PartnerSpanning's FLEXspend program enables customers to reassign their Spanning backup licenses to any Unitrends backup solution (including Unitrends Recovery Series appliances, Unitrends Backup software, Unitrends Backup for Microsoft Azure, Unitrends Endpoint Backup for PCs and Servers). This creates a seamless product family between Spanning's SaaS backup and Unitrends' on-premises and hybrid backup solutions. A 60-day migration period is provided when switching between Spanning and Unitrends products.
• Autotask (PSA)coreTechnology or IntegrationSpanning has a Smart Ticketing integration with Autotask, enabling automated ticket generation and intelligent auto-resolution directly within the Autotask PSA platform for MSPs managing Spanning backup for their customers.
• BMS (PSA)coreTechnology or IntegrationSpanning has a Smart Ticketing integration with BMS (Business Management System), enabling automated ticket generation and intelligent auto-resolution within the BMS PSA platform for MSPs.
• Vorex (PSA)coreTechnology or IntegrationSpanning has a Smart Ticketing integration with Vorex, enabling automated ticket generation and intelligent auto-resolution within the Vorex PSA platform for MSPs.
• Cloud Technology SolutionsminorImplementation/ SI/ Consulting PartnerCloud Technology Solutions served as an enabler for BBH's further transition to the cloud, accelerating BBH's cloud adoption with Spanning ensuring that data will be convenient to access and well-protected. Re:Sources also conducted a security audit confirming the reliability of the backups.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Commvault: Commvault is an enterprise data protection incumbent that has added SaaS workload coverage, competing with Spanning inside larger enterprise data-management deals.
• Veritas Technologies: Veritas offers enterprise backup and recovery across on-prem, cloud, and SaaS workloads, representing an incumbent alternative for organizations consolidating backup vendors.
• Veeam: Veeam is a leading data protection vendor expanding from on-prem and virtual backup into SaaS backup for Microsoft 365, offering overlapping capabilities as part of a much broader portfolio.

Direct peers

• Keepit: Keepit offers independent cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, and similar SaaS platforms with strong data sovereignty positioning — closely comparable to Spanning's core offering.
• Druva: Druva is a leading cloud-native data protection platform offering SaaS-based backup for Microsoft 365, Google Workspace, and Salesforce with a similar subscription model and enterprise/MSP GTM motion.
• AvePoint: AvePoint provides backup, governance, and migration tooling purpose-built for Microsoft 365 and Salesforce, directly competing with Spanning across enterprise IT departments and MSPs.
• Asigra: Asigra provides cloud backup software with SaaS workload support, frequently compared to Spanning for MSPs and mid-market backup deployments.
• HYCU: HYCU delivers SaaS backup for Microsoft 365, Google Workspace, and Salesforce as well as broader hybrid workloads, competing head-to-head with Spanning especially in enterprise IT and MSP segments.
• Own (formerly Backupify): Own provides SaaS data protection and backup for Salesforce, Microsoft 365, and Google Workspace, with comparable per-seat subscription pricing and enterprise sales motion.

Emerging players

• Unitrends (Kaseya): Unitrends is Kaseya's on-premises and hybrid backup brand; via FLEXspend it is positioned alongside Spanning and overlaps on Microsoft 365 and broader workload coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/spanningbackup
• Facebookfacebook.com/SpanningBackup
• LinkedInlinkedin.com/company/1350874

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spanning Cloud Apps