Alera Group

What Alera Group does

Alera Group, Inc. is a privately held national insurance and financial services firm headquartered in Deerfield, Illinois, that delivers integrated solutions across four practice areas: Employee Benefits, Property and Casualty, Wealth Management, and Retirement Plans. The firm serves mid-market and enterprise employers, high-net-worth individuals and families, business owners, non-profits, foundations, and institutions, operating through 50+ subsidiary websites and offices across multiple U.S. states with a headcount of more than 4,600 colleagues. Subsidiaries include SEC-registered investment advisers Alera Investment Advisors, The Ascent Group, JB Capital, Advanced Capital Group (acquired 2024), and Wharton Business Group (acquired 2022, managing $3.5B in AUM as of December 2023), along with insurance agencies Haylor Freyer & Coon, Propel Insurance, and the Propel Senior Care sub-brand.

The firm operates a roll-up acquisition strategy, having completed more than 20 disclosed acquisitions since inception, retaining acquired brands within a decentralized platform while consolidating back-office, technology, and specialty practices. Technology assets include the AleraHR and AleraDashboard client portals, the Lumity benefits administration platform, Benefits Optimizer, and Alera Group Coverage GPS for P&C analysis. Revenue is generated through insurance commissions on P&C and benefits placements, fee-based advisory and consulting engagements (compliance, actuarial, population health analytics, fiduciary), and recurring investment advisory fees on assets under management via SEC-registered subsidiaries. Distribution is primarily direct, relationship-based field sales augmented by independent agent networks, association partnerships (e.g., Oregon Health Care Association), and online quote/inquiry tools for personal lines and small commercial customers.

Alera Group was founded in 2017 with sponsorship from Genstar Capital, raised an additional $100M in April 2023, and secured a $1 billion facility from Bank of Montreal in May 2025. The firm debuted in AM Best's Top 20 Global Insurance and Reinsurance Brokers by revenue for 2024 at position #20, and was recognized in 2026 by NAPA as a Top DC Advisor Multi-Office Firm and by PLANADVISER for retirement plan advisory. The firm reported over $1.5 billion in gross revenue and divested its Greenhill Underwriting MGU to Ryan Specialty in September 2024 to refocus on brokerage and advisory.

Name

Alera Group

Legal name

Alera Group, Inc.

Website

https://aleragroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alera Group is a private, national insurance and financial services firm delivering integrated employee benefits, property and casualty, retirement, and wealth management solutions to mid-market and enterprise employers, high-net-worth individuals, and institutions across the United States.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Advisory

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Employee benefits consulting
• Property casualty insurance
• Wealth management advisory
• Retirement plan services
• Risk management solutions

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Alera Group earns commissions from the sale and placement of property and casualty insurance, employee benefits, and related insurance products across its network of offices and carrier partnerships.
2. Advisory and Consulting Fees: Fee-based advisory services for employee benefits consulting, retirement plan advisory, fiduciary services, actuarial and finance, compliance, population health analytics, and wealth management.
3. Wealth Management and Investment Advisory: Investment advisory revenue through SEC-registered investment advisers including Alera Investment Advisors, The Ascent Group, Wharton Business Group, and Advanced Capital Group, generating fees based on assets under management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alera Group is an independent national insurance and financial services firm offering integrated solutions across four core areas: Employee Benefits (health, welfare, compliance, and benefits administration), Property and Casualty (commercial and personal lines insurance and risk management), Retirement Plans (401(k), defined benefit, fiduciary services), and Wealth Management (investment advisory and financial planning). The firm delivers these through a national network of offices, more than 50 subsidiary brands, and 4,600+ colleagues, generating over $1.5 billion in gross revenue.

Product overview

Alera Group is an independent national insurance and financial services firm offering a platform of integrated solutions across four core areas: Employee Benefits (health, wellness, compliance, and benefits administration), Property and Casualty (commercial and personal insurance), Retirement Plans (401k, defined benefit, fiduciary services), and Wealth Management (investment advisory and planning). The platform combines proprietary modules including Lumity (benefits administration), Benefits Optimizer, Captive Solutions, and Alera Group Coverage GPS with subsidiary investment advisory firms (Alera Investment Advisors, The Ascent Group, Advanced Capital Group, Wharton Business Group, JB Capital). The company also operates Propel Senior Care as a specialized sub-brand for senior care risk management. The portfolio is delivered through a network of 4,600+ colleagues across multiple offices nationwide, generating over $1.5 billion in gross revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Propel Senior Care: Specialized insurance and risk solutions for nonprofit and mission-driven senior care organizations
• Alera Group Coverage GPS
• Lumity
• AleraHR

Products and services

• Employee Benefits Comprehensive employee benefits consulting and administration services including health plans, wellness programs, compliance, benefits optimization, pharmacy management, voluntary benefits, and benefits administration for employers.
• Property and Casualty Insurance Insurance products and risk management services covering commercial property, casualty, professional liability, and personal lines coverage to protect businesses and individuals. Includes claims advocacy, loss control, and risk consulting.
• Retirement Plans Plan design and administration services for 401(k), profit sharing, defined benefit, cash balance, 403(b), 457, PEP and deferred compensation offerings with fiduciary services for employers.
• Wealth Management Comprehensive wealth management, protection, transfer, and business solutions for individuals, families, business owners, non-profits, and foundations. Includes investment management, business succession planning, estate planning, and financial services offices across the U.S.
• Propel Senior Care Specialized insurance and risk management solutions for nonprofit and mission-driven senior care organizations. Operates as a dedicated sub-brand of Alera Group with tailored P&C and employee benefits products for the senior care vertical.

Quantifiable outcome

• Entered AM Best Top 20 global insurance and reinsurance brokers by revenue for 2024
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ORION SecurityminorStrategic or Co-development Partner · 8 May 2026ORION Security and Alera Group are co-moderating a boardroom session at the Gartner Security & Risk Management Summit titled 'The Great DLP Reset: Stop Data Loss in an AI World,' featuring Alera Group CISO Matthew Mudry alongside ORION Security CEO Nitay Milner. The session addresses data loss prevention in AI-driven environments and positions both organizations as thought leaders in cybersecurity.
• Oregon Health Care Association (OHCA)coreStrategic or Co-development Partner · 15 October 2025OHCA has endorsed Alera Group and Propel Insurance as partners to deliver employee benefits and property and casualty insurance solutions for senior care organizations in Oregon. The collaboration aims to support workforce retention, manage rising costs, and address evolving risks faced by over 300 providers nationally. This partnership extends Alera Group's reach into the senior care vertical through a trusted industry association.
• Ryan SpecialtycoreOthers · 19 August 2024Ryan Specialty signed a definitive agreement to acquire Greenhill Underwriting Insurance Services, LLC from Alera Group. Greenhill is a technology-enabled managing general underwriter focused on the allied healthcare sector, founded in 2014, underwriting coverages in the surplus lines market. The acquisition closed effective September 1, 2024. This represents a divestiture by Alera Group of a subsidiary operation to a specialty insurance firm.
• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorOsaic Wealth, Inc. is a securities broker-dealer (member FINRA/SIPC) through which Alera Group's investment advisory services are offered. Securities are offered through Osaic Wealth, which is separately owned from Alera Group. This is a key distribution partnership for wealth management and retirement plan services.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Arthur J. Gallagher & Co. One of the largest U.S. insurance brokerages, with deep employee benefits, P&C, and risk management practices and a comparable mid-market to enterprise client mix. Closest large-cap public comparable for Alera's core brokerage model and acquisition-driven growth.
• Brown & Brown, Inc. U.S. insurance brokerage built on a similar decentralized, acquisition-heavy roll-up model with diversified P&C and employee benefits offerings. Highly comparable operating model and customer profile to Alera Group.
• Hub International: Privately held (Hellman & Friedman–backed) North American insurance broker with mid-market focus across P&C, benefits, and wealth services. Closest private comparable to Alera in scale, ownership structure, and acquisition strategy.
• The Baldwin Group: Insurance advisory firm offering employee benefits, P&C, and wealth management through a federated partner model. Alera's recently hired Employee Benefits leader, Nicole Negvesky, came from Baldwin, underscoring direct overlap in market position.
• Lockton Companies: World's largest privately held insurance brokerage, with integrated benefits, P&C, and risk management practices serving mid-market and enterprise clients. Comparable in structure and integrated service model, though Lockton is materially larger.
• USI Insurance Services: KKR-backed national insurance brokerage and employee benefits consultant with a similar mid-market focus and integrated advisory approach. Comparable in growth trajectory, ownership, and service breadth.
• Acrisure: PE-backed (Goldman-backed) hyper-growth insurance brokerage using aggressive acquisition roll-up. Closest competitor in acquisition velocity, capital structure, and ambition to disrupt incumbents.

Broad incumbents

• Marsh McLennan: Global leader in insurance broking (Marsh), risk consulting (Oliver Wyman), and benefits administration (Mercer). Competes with Alera primarily at the upper end of the mid-market and on benefits consulting, but at much greater scale and global reach.
• Aon plc: Global professional services firm spanning insurance brokerage, reinsurance, retirement, and health & wealth advisory. Overlaps with Alera across benefits, P&C, and retirement, but operates at vastly greater global scale and with deeper analytical resources.
• Truist Insurance Holdings: Subsidiary of Truist Financial Corporation and one of the largest insurance brokerages in the U.S., offering P&C, employee benefits, and risk management. Competes with Alera across mid-market segments but is embedded within a large bank holding company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aleragroup
• Xx.com/aleragroupus
• Facebookfacebook.com/aleragroupus

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A43 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alera Group