Oregon Health Care Association

What Oregon Health Care Association does

Oregon Health Care Association (OHCA) is a nonprofit trade association organized under IRC Section 501(c)(6), established around 1960 and headquartered in Portland, Oregon. OHCA serves as the primary membership-based industry association for long-term care providers in Oregon, with a member base spanning skilled nursing facilities, assisted living communities, memory care providers, residential care facilities, home health agencies, and senior retirement housing. The association is affiliated with the American Health Care Association (AHCA) and the National Center for Assisted Living (NCAL), and is led by President and CEO Phil Bentley with a staff of 11-50 employees.

OHCA's offering is a portfolio of member services rather than technology products. Core deliverables include a Facility Finder online directory that connects Oregon consumers with member care providers by city, county, and facility type; a Member Resource Portal providing research, legal/regulatory information, and access to savings programs; an education and events portfolio (Annual Convention, Spring Expo, Long Term Care Leadership Academy Program, 40-Hour ALF/RCF Administrator Training Course, and ongoing education modules); the biannual Oregon Caregiver Magazine; a Member Purchasing Program offering group discounts; the CareNotes blog/news platform; and a Business Partner Directory. The association also conducts advocacy with Oregon policymakers and operates an OHCA PAC for political engagement.

Revenue is generated primarily through annual membership dues from care-provider and business-partner members, placing OHCA on a subscription/recurring revenue model. Specific dues are quote-based and not publicly disclosed. Distribution occurs through direct membership enrollment for providers and partners and a self-serve Facility Finder channel for consumers. OHCA serves three customer segments — Senior Care Providers (the primary vertical), Business Partners (insurance, benefits, food service, training, and consulting firms selling into long-term care), and Consumers Seeking Care (Oregon families navigating long-term care options) — and competes for member mindshare against national affiliates (AHCA, NCAL) and other senior care industry service providers rather than against a direct state-association peer in Oregon.

Name

Oregon Health Care Association

Legal name

Oregon Health Care Association

Website

https://ohca.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Oregon Health Care Association (OHCA) is a 501(c)(6) nonprofit trade association founded around 1960 that represents Oregon's long-term care providers — skilled nursing, assisted living, memory care, and home health — through advocacy, education programs, group purchasing benefits, and the Facility Finder directory connecting consumers to member facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: OHCA generates revenue through annual membership dues from care providers (skilled nursing facilities, assisted living, memory care, home health) and business partners who join the association for advocacy representation, education programs, research data access, and group purchasing discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oregon Health Care Association (OHCA) is a nonprofit trade association serving long term care providers in Oregon. It delivers advocacy representation, professional education and training, workforce development programs, group purchasing discounts, research and regulatory data, and a public Facility Finder directory that connects consumers with member care facilities across the state.

Product overview

Oregon Health Care Association is a membership-based industry association, not a software product company. Its offering consists of a portfolio of member services including: a Facility Finder directory tool for locating care providers, a Member Resource Portal with research and regulatory data, Education and Events programs (Annual Convention, Spring Expo, Leadership Academy, Administrator Training), the Oregon Caregiver Magazine publication, a Member Purchasing Program for group discounts, a CareNotes blog/news platform, and a Business Partner Directory. These services support senior care providers across Oregon with advocacy, education, workforce development, and operational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Facility Finder A searchable online directory that allows Oregon consumers to locate long term care communities and providers by city, county, and facility type, including Assisted Living, Memory Care, and Skilled Nursing.
• Member Resource Portal An online portal for OHCA members providing access to research and data, legal and regulatory information, member savings programs, purchasing programs, and affiliate programs.
• Education and Events Program Conferences, special events, and online trainings for long term care professionals, including the Annual Convention, Spring Expo, Long Term Care Leadership Academy, and 40-Hour ALF/RCF Administrator Training Course.
• Long Term Care Leadership Academy Program An annual leadership training intensive for senior care professionals covering leadership, financial management, operational strategies, and advocacy.
• Oregon Caregiver Magazine A biannual magazine (Fall/Winter and Spring/Summer editions) covering topics relevant to long term care professionals, including rural care challenges and industry trends.
• Member Purchasing Program A group purchasing program offering OHCA members savings and discounts on products and services through negotiated vendor relationships.
• Business Partner Directory An online directory of endorsed business partners providing services such as insurance, benefits, food service, and education solutions to long term care providers.
• CareNotes Blog A blog platform featuring news bulletins, press releases, industry articles, guest posts from business partners, and updates on OHCA activities and events.

Quantifiable outcome

• Over 300 providers nationally benefit from OHCA partnerships and endorsed solutions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Alera GroupflagshipGTM or Marketing Partner · 15 October 2025OHCA endorsed Alera Group as the Employee Benefits partner to deliver employee benefits solutions for senior care organizations in Oregon. This partnership supports workforce retention and addresses rising benefit costs for member providers. Alera Group is a national benefits, insurance, and wealth management firm.
• Propel InsuranceflagshipGTM or Marketing Partner · 15 October 2025OHCA endorsed Propel Insurance, an Alera Group company, for Property and Casualty insurance solutions for senior care organizations. The partnership provides comprehensive risk solutions to help providers manage evolving risks and control costs.
• SyscominorOthersBusiness partner and sponsor of OHCA events and activities.
• NurseLearnminorOthersBusiness partner providing nursing education and training resources for OHCA members.
• InCiteSminorOthersBusiness partner sponsor of OHCA events.
• Oregon Patient Safety Commission (OPSC)coreStrategic or Co-development PartnerOPSC is a business partner member that collaborates with OHCA on patient safety initiatives. They attend OHCA events and contribute guest content on patient safety topics for the CareNotes blog.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National trade association for skilled nursing and assisted living providers; OHCA's listed affiliate and the obvious national counterpart, offering overlapping advocacy, education, and data services for the same member segment at a larger scale.
• LeadingAge: National association representing nonprofit aging services providers including nursing homes, assisted living, and home health; overlaps with OHCA's mission and member base but skews nonprofit/mission-driven across all 50 states.

Direct peers

• Argentum: National association specifically for senior living operators (assisted living, memory care); OHCA lists Argentum as an affiliate and the two organizations overlap directly on assisted living and memory care advocacy and education.
• Florida Health Care Association: State-level trade association serving Florida nursing homes and assisted living facilities; closest functional analog to OHCA at the state level, with identical advocacy/education/purchasing service portfolio.
• Health Care Association of Michigan (HCAM): Michigan state trade association for skilled nursing, assisted living, and housing/aging services; structurally and operationally nearly identical to OHCA in scope of services and member profile.
• Texas Health Care Association: Texas state trade association representing long-term care providers; another near-clone of OHCA's business model at the state level, offering advocacy, education, and member purchasing programs to LTC operators.
• California Association of Health Facilities (CAHF): California's largest LTC trade association; same operational template as OHCA (advocacy, education, group purchasing) but at significantly greater scale given California's provider base.
• Massachusetts Senior Care Association: Massachusetts state trade association for senior care and long-term care providers; directly comparable to OHCA in mission, scope, and service portfolio at the state level.
• New York State Health Facilities Association (NYSHFA): New York state trade association representing skilled nursing and assisted living facilities; identical membership structure and mission to OHCA, serving as a textbook benchmark for state-level LTC associations.

Others

• National Association of State Veterans Homes: National association for state-operated veterans' nursing homes; adjacent rather than direct competitor, overlapping on the LTC continuum but covering a specialized (VA-administered) subset of long-term care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OHCANews
• Facebookfacebook.com/OregonLTC
• LinkedInlinkedin.com/company/oregon-health-care-association
• Instagraminstagram.com/ohcanews/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Health Care Association