FarMart
FarMart is an AI-powered B2B agri-commodity marketplace connecting 13,815+ Indian suppliers with 300+ food manufacturers, HoReCa chains, and bio-fuels plants, using its FarMartOS platform to manage procurement, compliance, and payments at scale.
- Company typePrivate
- Founded2015
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FarMart does
FarMart, founded in 2015 and headquartered in Gurugram, India, operates an AI-powered B2B agri-commodity sourcing platform that connects food manufacturers, HoReCa businesses, and bio-fuels plants with a network of 13,815+ verified suppliers across 21 Indian states covering 41+ commodities. The company serves 300+ enterprise customers across 40+ food categories — including Britannia, Godrej, Parle, Patanjali, Roquette, Venky's, AWL Agri, and Suguna Foods — and reports engagement with 4.5 million farmers. It reached a Rs 3,600 crore ($400 million) revenue run rate in Q4 FY26 with gross order value of Rs 2,800 crore (50% YoY growth) and achieved EBITDA profitability for the first time in the same quarter.
The core platform is FarMartOS, an AI operating layer that handles supplier discovery, agentic verification and compliance flows, batch-level traceability, real-time ledgers, automated KYC within five minutes, instant invoicing and e-way bill generation, live truck tracking, and 1-4 hour payment settlement to suppliers. The platform also incorporates computer-vision quality inspection, demand forecasting, logistics optimization, and autonomous AI agents deployed in 2026 to optimize throughput. Beyond the core B2B procurement engine, FarMart operates a bio-fuels feedstock sourcing module for grain-ethanol plants, a consumer-facing brand (FarMart Pantry) reaching Rs 60 crore run rate in 10 months, a food-safety sub-brand (TrulySafe), a solar adoption program for food processors (FarMart Solaris), and India's first Rs 104 crore BSE-listed receivables securitization program to fund working capital off-balance-sheet. The company is expanding internationally into Africa and the Middle East and is the first food and agri-tech supply network listed on ONDC.
FarMart makes money primarily through transaction-based fees on gross order value routed through its marketplace, supplemented by SaaS-style platform licensing of FarMartOS to enterprise customers, logistics and fulfillment services bundled with transactions, and emerging consumer-product revenue from Pantry and TrulySafe. Pricing is negotiated per commodity, volume, and service scope rather than publicly listed. The company has raised approximately $50 million across multiple equity and debt rounds, including a $32M Series B from General Catalyst (2022) and a ~$210M post-money valuation round in 2025; investors include General Catalyst, Z47 (formerly Matrix Partners India), Omidyar Network India, Avaana Capital, Orios Venture Partners, 500 Global, ResponsAbility Investments, and Symbiotics.
FarMart firmographics
Firmographics- Name
- FarMart
- Legal name
- FarMart Service Private Limited
- Website
- https://farmart.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FarMart is an AI-powered B2B agri-commodity marketplace connecting 13,815+ Indian suppliers with 300+ food manufacturers, HoReCa chains, and bio-fuels plants, using its FarMartOS platform to manage procurement, compliance, and payments at scale.
- Ownership category
- akta.pro rank
FarMart industry classification
Industry- Product category
- Food Sourcing Platform
- NAICS
- Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Supplies Merchant Wholesalers (42491), Farm Management Services (115116), Farm Product Warehousing and Storage (493130)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)
Keywords
Where FarMart is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
FarMart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agri-commodity marketplace commissions: FarMart charges transaction-based fees on the gross order value of agri-commodities sourced through its platform. Revenue run rate of Rs 3,600 crore ($400M) with gross order value over Rs 2,800 crore (50% YoY growth from Rs 1,961 crore in FY25).
- SaaS/platform licensing (FarMartOS): FarMartOS is offered as a platform license to food companies and suppliers for supply chain management, procurement, and compliance — generating recurring SaaS-like revenue from enterprise customers.
- Consumer packaged goods (Pantry and TrulySafe brands): FarMart has expanded into consumer products through its Pantry and TrulySafe brands, achieving a Rs 60 crore run rate in 10 months, sold via quick commerce and modern trade channels.
- Logistics and fulfillment services: FarMart coordinates first-mile pickup from suppliers, processing, and last-mile delivery to buyer factory gates, with real-time tracking — bundled with platform transactions.
- Receivables securitization: FarMart pioneered securitizing receivables through BSE-listed SEBI-regulated structures (AGRI XCHNG series, INVOICE 4X TRUST, KIPLATFORM AGRI TR), delinking growth from traditional leverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise sourcing platform with negotiated B2B pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
FarMart product offering
Product offeringCore offering
FarMart operates an AI-powered B2B food sourcing platform, headlined by FarMartOS, that connects food manufacturers, HoReCa businesses, and bio-fuels plants with a verified network of 13,815+ agri-suppliers across 21 Indian states and 41+ commodities. The platform delivers end-to-end procurement including supplier discovery, AI-powered visual quality inspection, agentic compliance routing, automated KYC within 5 minutes, batch-level traceability, real-time ledgers, live truck tracking, instant invoicing and e-way bills, and 1-4 hour supplier payment settlements across 50+ food categories.
Product overview
FarMart operates as a unified AI-powered SaaS platform for the food and energy supply chain, organized around a core platform (FarMartOS) with multiple solution modules. The platform integrates suppliers, processors, and companies into a single infrastructure for end-to-end procurement and logistics. Three primary client-facing solutions serve distinct segments: Food Companies Sourcing (for manufacturers/processors), FarMart Pantry for HoReCa (for hospitality businesses), and Bio-Fuels Feedstock Sourcing (for ethanol/renewable fuel plants). Supporting infrastructure includes a Supplier Network (13,815+ verified agri suppliers), Impact & ESG Reporting tools, and Securitised Debt Instruments (BSE-listed financing). Consumer-facing sub-brands include FarMart Pantry (packaged goods), TrulySafe (food safety testing), and FarMart Solaris (solar energy for food processors). The company has expanded internationally to Africa and the Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- FarMart Pantry: Private label consumer products brand supplying staples for HoReCa kitchens with predictable quality and reliable supply.
- FarMart Solaris
- Truly Safe
Products and services
- FarMartOS Platform AI-enabled infrastructure platform that connects suppliers, processors, and companies across the food supply chain, providing end-to-end procurement, logistics integration, supplier verification, compliance automation, and accelerated payment settlement.
- Food Companies Sourcing Solution End-to-end procurement infrastructure for food manufacturers and processors covering verified supplier discovery across 50+ food categories, agentic compliance flows, market-to-factory batch traceability, and automated risk mitigation to prevent supply gaps.
- HoReCa Supply Solution (FarMart Pantry B2B) B2B sourcing solution for hotel, restaurant, and catering businesses providing predictable quality and reliable supply of staples including atta, rice, pulses, seeds, dry fruits, and spices with defined quality specifications and end-to-end logistics.
- Bio-Fuels Feedstock Sourcing B2B sourcing platform for bio-fuels plants to source specification-grade maize and broken rice for grain-ethanol and renewable fuel programs, with full traceability, ESG data capture, live vehicle visibility, and compliance documentation.
- FarMart App (Supplier Network) Mobile app enabling 13,815+ agri-retailers and suppliers across 21 states to list produce, receive market information, manage transactions, and access fast payments (1-4 hours) across 41+ commodities.
- FarMart Pantry (Consumer Products) Consumer packaged goods brand sold across Indian quick commerce and modern trade channels, achieving a Rs 60 crore run rate within 10 months of launch.
- TrulySafe Food safety and testing brand providing consumers transparent, traceable information about food products to ensure safety through the supply chain.
- FarMart Solaris Solar adoption program helping food processors transition to clean, affordable solar energy with free tech-enabled assessments, vetted installer matching, financing options, and end-to-end commissioning support.
- Securitised Debt Instruments (SDI) BSE-listed, SEBI-regulated off-balance-sheet capital market structures (AGRI XCHNG series, INVOICE 4X TRUST, KIPLATFORM AGRI TR) for funding working capital through receivables securitization.
Quantifiable outcome
- 50% YoY growth in gross order value from Rs 1,961 crore (FY25) to Rs 2,800 crore (FY26)
- +5 more outcomes
Companies that use FarMart
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
FarMart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature10 records
FarMart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BSE (Bombay Stock Exchange)coreFarMart's securitization instruments (AGRI XCHNG series, INVOICE 4X TRUST, KIPLATFORM AGRI TR) are listed on BSE, providing SEBI-regulated, off-balance-sheet capital market structures for working capital funding.
- ONDC (Open Network for Digital Commerce)coreFarMart became the first food and agri-tech supply network to join ONDC, enabling food manufacturing businesses to access quality ingredients with improved traceability and broader distribution through the ONDC ecosystem.
- Subjimandi.appcoreFarMart acquired Subjimandi.app, a logistics platform for fruits and vegetables in India, to enhance its food supply chain and diversify its product offerings. This acquisition strengthens FarMart's logistics capabilities for perishable commodities.
- ISB Bharti InstituteminorFarMart collaborated with ISB Bharti Institute for a fireside chat on sustainable supply chains and launch of the impact report — an academic partnership for thought leadership on agri-food sustainability.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
FarMart competitors and assessment
Company assessmentDirect peers
- Ninjacart: Ninjacart is India's largest B2B fresh produce supply chain platform, connecting farmers directly to retailers, restaurants, and small businesses. It is FarMart's most direct competitor in tech-enabled agri-commodity intermediation for enterprise buyers.
- DeHaat: DeHaat is a full-stack agri-tech platform offering farmers inputs, advisory, financing, and market linkage to institutional buyers. It is highly comparable to FarMart in serving both supplier and buyer sides of India's agri ecosystem with a tech-enabled operating layer.
- WayCool Foods and Products: WayCool operates a B2B food distribution and agri-supply chain platform moving produce from farms to retailers, HoReCa, and processing clients. Comparable to FarMart in serving enterprise food buyers with multi-commodity sourcing and end-to-end logistics.
- Crofarm / Otipy: Crofarm (now operating as Otipy) is an agri-tech B2B platform focused on connecting farmers to retailers and HoReCa buyers. Comparable to FarMart's HoReCa and supplier-network model with tech-enabled supply chain management.
- Udaan: Udaan is a B2B commerce platform spanning multiple categories including agri-commodities and staples, connecting manufacturers and traders with retailers. Comparable to FarMart in digital intermediation of agri and food supply chains for enterprise and SMB buyers.
- AgroStar: AgroStar is an agri-tech platform providing farmers with inputs, advisory, and market access. Comparable to FarMart in building a tech-enabled supplier-facing network, though more weighted toward agri inputs than finished food sourcing.
- BigHaat: BigHaat is an online marketplace for agri inputs (seeds, crop protection, nutrition) with an embedded farmer advisory layer. Comparable to FarMart in tech-enabled supplier ecosystem build-out, though focused on inputs rather than commodity sourcing.
Emerging players
- Samunnati: Samunnati is an agri-finance and value-chain platform offering working capital, market linkage, and capacity building across FPOs and agri-enterprises. Comparable to FarMart's supplier financing and supply chain intermediation themes.
- Arya.ag: Arya.ag provides post-harvest services including warehousing, collateral management, and financing for agri-commodities. Comparable to FarMart in enabling supplier-side storage, financing, and sale of farm produce to institutional buyers.
Broad incumbents
- CropIn Technology: CropIn is an agri intelligence and farm management software platform offering traceability, monitoring, and predictive analytics across the food value chain. Comparable to FarMart in applying data/AI to agri supply chain visibility, though positioned as a software vendor rather than a transactional marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FarMart social profiles
Digital presenceFarMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarMart leadership team
Management profileNumber of profiles
Profiles2 records
FarMart funding detail
Funding detailFunding overview
Funding rounds10 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarMart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarMart
What does FarMart do?
FarMart operates an AI-powered B2B food sourcing platform, headlined by FarMartOS, that connects food manufacturers, HoReCa businesses, and bio-fuels plants with a verified network of 13,815+ agri-suppliers across 21 Indian states and 41+ commodities. The platform delivers end-to-end procurement including supplier discovery, AI-powered visual quality inspection, agentic compliance routing, automated KYC within 5 minutes, batch-level traceability, real-time ledgers, live truck tracking, instant invoicing and e-way bills, and 1-4 hour supplier payment settlements across 50+ food categories.
Is FarMart a public or private company?
FarMart is a private company. It is classified as venture growth investor backed and is currently operating.
When was FarMart founded?
FarMart was founded in 2015. It employs 101 to 250 people.
Where is FarMart based?
FarMart is headquartered in Gurugram, India, in the Asia region.
How does FarMart make money?
Five revenue lines are on record. Agri-commodity marketplace commissions are the primary driver. The others are saaS/platform licensing (FarMartOS), consumer packaged goods (Pantry and TrulySafe brands), logistics and fulfillment services and receivables securitization.
Who are FarMart's main competitors?
Direct peers on record are Ninjacart, DeHaat, WayCool Foods and Products, Crofarm / Otipy, Udaan, AgroStar and BigHaat. Emerging players are Samunnati and Arya.ag. CropIn Technology is listed as a broad incumbent.
Does FarMart have an API?
No public API is recorded for FarMart.
What industry is FarMart in?
FarMart's product category is Food Sourcing Platform. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 424590 and its SIC code is 5150.