Classy

What Classy does

Classy, founded in 2006 and headquartered in San Diego, is a cloud-based fundraising platform serving U.S.-based 501(c)(3) nonprofit organizations. The company was acquired by GoFundMe in 2023 and rebranded as GoFundMe Pro, integrating its enterprise nonprofit tools with GoFundMe's consumer crowdfunding platform of more than 200 million users. The platform combines donation forms, branded donation pages, crowdfunding, recurring giving, peer-to-peer fundraising, live events, auctions, corporate giving, and event ticketing in a unified SaaS suite. GoFundMe Pay provides integrated nonprofit payment processing, while GoFundMe Intelligence adds predictive donor analytics powered by behavioral data from the broader GoFundMe donor community.

The business model combines transaction fees on processed donations with quote-based enterprise subscriptions and multi-year contracts, supported by both direct enterprise sales (evidenced by 'Request a demo' calls-to-action) and self-serve onboarding for mid-market nonprofits. Customers include American Cancer Society, Direct Relief, and Joni and Friends, with reported outcomes such as 46% higher campaign yield, 121% YoY revenue growth, and sub-15-minute campaign setup. The product portfolio has expanded through the 2021 acquisition of Fondi (relaunched as Classy Live), the addition of Meta social sharing integration, and the launch of new channels including Nonprofit Pages on GoFundMe, Impact Creator Tools, and international fundraising with multi-currency support. As a wholly-owned subsidiary of GoFundMe, Classy operates as the nonprofit-facing arm of a combined consumer-plus-enterprise giving platform, leveraging GoFundMe's consumer reach to lower customer acquisition costs and improve donor discovery for nonprofit clients.

Name

Classy

Legal name

Classy

Website

https://classy.org

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

1–10 employees

Short description

Classy (now GoFundMe Pro) is a cloud-based fundraising platform serving U.S.-based 501(c)(3) nonprofits with donation forms, peer-to-peer campaigns, live events, and AI-powered donor analytics, integrated with GoFundMe's 200M+ consumer donor community.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Nonprofit fundraising platform
• Donor management software
• Online donation processing
• Peer-to-peer fundraising
• Event fundraising tools

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription/Transaction Fees: GoFundMe Pro generates revenue through transaction fees on donations processed through its platform, with additional revenue from subscription-style access to premium features for nonprofit customers
2. GoFundMe Consumer Platform Integration: Revenue derived from the connection between GoFundMe Pro (enterprise nonprofit tools) and GoFundMe's consumer crowdfunding platform, leveraging the 200M+ user community

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Classy, now operating as GoFundMe Pro, is a cloud-based online and mobile fundraising platform that enables U.S.-based 501(c)(3) nonprofits to run donation forms, crowdfunding campaigns, peer-to-peer fundraising, recurring giving programs, and live event fundraising. The platform integrates payment processing via GoFundMe Pay, AI-powered donor behavior prediction via GoFundMe Intelligence, and connects nonprofits to GoFundMe's consumer community of more than 200 million users for donor discovery and reach.

Product overview

GoFundMe Pro (formerly Classy) is a unified platform-plus-modules SaaS solution for nonprofit fundraising. The core platform provides donation processing (forms, pages, crowdfunding, recurring giving, giving cart) while modular components address event management (Live Events, ticketing, auctions), peer-to-peer and corporate giving programs, and AI-powered intelligence. Classy Live (acquired from Fondi in 2021) extends event/virtual capabilities. The platform integrates with Meta social channels and connects to GoFundMe's 200M+ donor community for nonprofit discovery and reach.

Differentiator

Problem solved

Functional benefit

Products and services

• GoFundMe Pro Unified SaaS nonprofit fundraising platform (formerly Classy) providing donation forms, crowdfunding, peer-to-peer fundraising, live events, recurring giving, AI-powered donor insights, and integrated payment processing. Designed for thousands of U.S.-based 501(c)(3) nonprofits.
• Donation Forms Frictionless, branded embeddable donation forms that allow nonprofits to raise funds directly from their website with customizable ask amounts.
• Donation Pages Personalized, high-converting campaign pages designed for individual fundraising appeals with full customization and storytelling capabilities.
• Crowdfunding Campaign-based fundraising tools that highlight a shared goal and provide social sharing capabilities to rally support around shared objectives.
• Recurring Giving Subscription donation solution that enables donors to set up recurring gifts, increasing sustainable revenue and growing a community of long-term supporters.
• Live Events Virtual and in-person event fundraising platform providing registration, ticketing, check-in, and engagement features for global event management.
• Peer-to-Peer Fundraising Tools that activate a nonprofit's supporters to create personal fundraising pages and fundraise on behalf of the organization, amplifying mission reach through grassroots networks.
• Corporate Giving Corporate partnership programs offering scalable, repeatable giving and matching programs to strengthen business relationships with nonprofits.
• Nonprofit Pages on GoFundMe Channel for nonprofits to claim a branded page on GoFundMe's consumer platform, engaging millions of potential donors for discovery and fundraising.
• GoFundMe Intelligence AI-powered predictive analytics platform that predicts donor behavior and optimizes campaign performance using insights from the GoFundMe community of more than 200 million donors.
• GoFundMe Pay Proprietary nonprofit payment processing solution designed to increase the ROI of every campaign through integrated, optimized payment infrastructure.

Quantifiable outcome

• 46% higher yield for nonprofit campaigns
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• MetacoreTechnology or IntegrationMeta social sharing integration allowing donors to easily find, share, and support causes on Facebook and Instagram channels, expanding nonprofit reach across Meta's platforms
• American Cancer SocietyflagshipStrategic or Co-development PartnerFlagship nonprofit customer partnership featuring community-led challenges that boosted participation and unlocked grassroots growth, demonstrating 46% higher yield
• Direct ReliefflagshipStrategic or Co-development PartnerHumanitarian nonprofit partner working closely with GoFundMe Pro to gain insights into campaign performance and improve fundraising outcomes
• Joni and FriendsflagshipStrategic or Co-development PartnerDisability nonprofit using GoFundMe Pro's Studio campaign builder to customize Giving Tuesday campaigns without developers, achieving 37% more gifts and 121% more raised YoY

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bonterra: Bonterra (formed from the merger of Network for Good, Social Solutions, and others) provides fundraising, CRM, and case management software for nonprofits — a direct enterprise competitor serving similar 501(c)(3) donor management and online giving use cases.
• DonorPerfect: DonorPerfect provides donor management and online fundraising software for nonprofits of all sizes, with a long-standing presence in the 501(c)(3) segment and overlapping product surface with GoFundMe Pro's donor database and reporting tools.
• Funraise: Funraise is a nonprofit fundraising platform offering donation forms, peer-to-peer, events, and CRM-like donor management for 501(c)(3) organizations — a direct competitor to Classy/GoFundMe Pro in the same mid-market and enterprise nonprofit segment.
• Qgiv: Qgiv is a nonprofit fundraising software provider offering donation forms, event registration, peer-to-peer, and auction tools — directly comparable to GoFundMe Pro's product set and serving similar nonprofit verticals.
• Givebutter: Givebutter is a fast-growing, PLG-style nonprofit fundraising platform covering donation forms, P2P, events, and auctions with a free-tier model — directly competing with GoFundMe Pro for the same nonprofit customers, particularly mid-market and SMB 501(c)(3)s.
• Network for Good: Network for Good is a longtime nonprofit fundraising and donor management software provider, now part of Bonterra, with deep penetration in small and mid-sized 501(c)(3) organizations that overlaps directly with GoFundMe Pro's customer base.
• Bloomerang: Bloomerang is a donor management and online giving platform built specifically for small and mid-sized nonprofits, competing head-on with GoFundMe Pro on donor retention analytics and donation forms.

Emerging players

• Zeffy: Zeffy is an emerging zero-fee nonprofit fundraising platform targeting small nonprofits and individuals, putting pricing pressure on transaction-fee-based models like GoFundMe Pro's and competing for the long tail of nonprofit customers.

Others

• Stripe (for Nonprofits): Stripe is a critical infrastructure provider processing donations for many nonprofits and is an enabling/adjacent participant in the donation payments stack that GoFundMe Pay competes with for payment processing volume.

Broad incumbents

• Salesforce.org (Salesforce Nonprofit Cloud): Salesforce.org offers a Nonprofit Cloud CRM and fundraising suite that competes with GoFundMe Pro at the high end of the enterprise nonprofit market; it is a broader incumbent with deep CRM capabilities rather than a focused fundraising specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/classy
• LinkedInlinkedin.com/company/stayclassy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classy