What GoComet does

GoComet is a Singapore-headquartered vertical SaaS company that provides AI-native supply chain management software for global enterprise shippers. Founded in 2018 and operating as GoComet Solutions Pte Limited (with a wholly owned Indian subsidiary, GoComet India Private Limited, headquartered in Navi Mumbai), the company serves 500+ enterprise customers across more than 70 countries, including Colgate, Unilever, Tata Motors, Himalaya Wellness, Basamh Group, Yokohama Tires, First Philec, Kirby Building Systems, PwC, Pfizer, and Qatar Airways. Verticals explicitly targeted are pharmaceuticals, automotive, chemicals, and FMCG, with strong case-study presence in multi-country parts sourcing (e.g., automotive OEMs importing from 15 countries).

The platform is built around Nova, a proprietary AI-native implementation architecture that maps a customer's exact as-is process and runs it end-to-end. Nova binds five product modules — GoOrder (PO ingestion and order management), GoProcure (carrier selection and live rate intelligence), GoTrack (multi-modal, multi-leg tracking), GoShipment (end-to-end execution and documents), and GoInvoice (iOCR-driven three-way match reconciliation) — together with three AI agents (Incident Lens for 24/7 SLA-mapped disruption monitoring, Viera for plain-language conversational analytics, and GoVista for inbox-native email processing), plus a suite of freemium market intelligence tools (Container Tracking, Cargo Tracking, LSP Database, GoComet Freight Index, Lead Time Benchmark, Smart Schedules, Port Congestion). In November 2025 GoComet launched the Agentic AI platform and the Monk and Jarvis AI tools at Odyssey Mumbai 2025, expanding from visibility into autonomous execution. The Service Tickets layer of Nova pulls off-platform partners (customs house agents on WhatsApp, brokers on email, suppliers who never log in) into the same workflow — a capability the company states no competitor offers.

The business model is enterprise SaaS subscriptions with quote-based pricing, requiring a 'Book a demo' or 'Book a process-fit conversation' sales motion and supported by Statements of Work under a SaaS Agreement (no refunds; minimum 6-month subscription for cause-based exit). GTM is sales-led, field-sales-driven for complex enterprise shippers, and supplemented by an event-driven demand-gen layer through the Odyssey summit series (Singapore 2024, Manila, Dubai 2025, Mumbai 2025). AI agents are opt-in, with subscribers consenting to share data with ChatGPT to power agent functionality. Freemium market intelligence tools function as top-of-funnel SEO assets that funnel users into enterprise demos. The company has raised approximately $21M+ in disclosed funding across seed, pre-Series A, Series A, and a November 2025 follow-on, and is led by founder and CEO Chitransh Sahai with co-founder Ayush Lodhi as CTO.

Name

GoComet

Legal name

GoComet Solutions Pte Limited

Website

https://gocomet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

GoComet is a Singapore-headquartered vertical SaaS company that provides an AI-native supply chain platform for 500+ global enterprise shippers across 70+ countries, using its Nova architecture to orchestrate order management, procurement, tracking, execution, and invoice reconciliation with embedded AI agents.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Supply chain visibility
• Transportation management software
• Freight procurement software
• Shipment tracking platform
• Logistics automation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: Subscription-based SaaS platform with multiple products (GoOrder, GoProcure, GoTrack, GoShipment, GoInvoice) and AI agents (Incident Lens, Viera, GoVista) sold as a unified platform with Nova orchestration. The pricing structure is enterprise/quote-based with custom configurations per workflow, as indicated by 'Configurable, as a product' and per-customer process mapping.
2. Try-For-Free Self-Serve Tools: Free-tier market intelligence tools (Container Tracking, Cargo Tracking, LSP Database, Lead Time Benchmark, Smart Schedules, Port Congestion) serve as lead generation and freemium entry points into paid platform subscriptions.
3. Enterprise SaaS Agreements with Professional Services: Per Terms of Use, paid Subscribers enter SaaS Agreements with Statements of Work (SOWs); subscription charges payable via debit/credit cards, internet banking, with upgradable/downgradeable service plans; no refunds once paid. Customer data retention of 30 days post-termination, with subscriber required to contact GoComet to export data.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

GoComet sells an AI-native SaaS platform for global freight supply chain management, built around its Nova orchestration engine. The platform bundles five product modules (GoOrder, GoProcure, GoTrack, GoShipment, GoInvoice), AI agents (Incident Lens, Viera, GoVista, Monk, Jarvis), and market intelligence tools, targeting enterprise shippers with multi-country sourcing, multi-modal transport, and complex off-platform partner ecosystems. It is delivered via custom enterprise subscriptions with a six-week deployment model and freemium entry-point tools for tracking and benchmarking.

Product overview

GoComet's offering is a single platform-plus-modules architecture: the AI-Native Adaptive Platform for Global Trade, orchestrated by its engine Nova, which binds five deep product modules — GoOrder, GoProcure, GoTrack, GoShipment, and GoInvoice — together with three AI Agents (Incident Lens, Viera, and GoVista) and a suite of Market Intelligence tools (Container Tracking, Cargo Tracking, LSP Database, GoComet Freight Index, Lead Time Benchmark, Smart Schedules, and Port Congestion). Nova maps a customer's exact end-to-end process and runs it via its Workflow Orchestrator (in YAML), Data Layer, Service Tickets, Agents Orchestrator, and App Builder, pulling off-platform partners into the same system. In 2025, GoComet introduced Agentic AI (an autonomous logistics layer) along with the AI tools Monk and Jarvis, plus expanded Incidents Lens for disruption detection. The platform is trusted by 500+ global enterprise shippers across 70+ countries, with $5B in shipments and 2M+ containers tracked.

Differentiator

Problem solved

Functional benefit

Brands

• GoOrder: PO ingestion and order management with full context.
• GoProcure
• GoTrack
• GoShipment
• GoInvoice
• Nova

Products and services

• Nova Platform AI-native implementation architecture that maps each customer's exact end-to-end freight supply chain process and runs it. Combines a Workflow Orchestrator (YAML-based), customer-specific Data Layer, Service Tickets for off-platform partner integration, an Agents Orchestrator, and an App Builder. Underpins all GoComet products and AI agents.
• GoOrder PO ingestion and order management module with full context including criticality, plant destination, and supplier history. Serves as the workflow start point in Nova orchestration.
• GoProcure Carrier selection and live rate intelligence with live rate comparison across freight forwarders, contract enforcement, and spot negotiation. Powers the carrier approval stage of the workflow.
• GoTrack Multi-modal, multi-leg shipment tracking providing real-time ETA, exception detection, and port and carrier data. Covers booking to receipt across sea, air, and road.
• GoShipment End-to-end shipment execution including booking, document collection, dispatch coordination, and last-mile orchestration. Serves as the execution backbone of the platform.
• GoInvoice Freight invoice reconciliation with iOCR reading every freight invoice and three-way match across PO, shipment, and contract. Closes the finance cycle.
• Incident Lens AI agent providing 24/7 monitoring of shipments, ports, and global events with alerts mapped to SLA exposure. Tracks global disruptions and combines external risk signals with internal supply chain data.
• Viera Conversational analytics AI agent that answers questions about supply chain operations in plain language with context, impact, and the next step. Powered by ChatGPT and grounded in customer data.
• GoVista Inbox-native AI agent that reads, classifies, and actions every shipment email the moment it arrives, enabling no-login integration with off-platform partners on WhatsApp and email.
• Agentic AI Platform Autonomous logistics platform built around AI agents that work continuously with company data to automate decision-making, predict, decide, and adapt in real time. Agents are triggered by workflow events (e.g., vessel arrives at port triggers customs prediction agent; shipment slips behind schedule triggers delay risk agent escalation).
• Monk AI-powered tool for shipment performance analysis, automating decision-making and providing continuous real-time insights for supply chain operations.
• Jarvis AI-powered tool for interactive reporting, automating decision-making and providing continuous real-time insights for supply chain operations.
• Container Tracking Free real-time visibility of all shipments on a single dashboard, providing live container status across major ocean carriers.
• Cargo Tracking Free real-time control of cargo movements through one unified view across logistics carriers including UPS, USPS, Qatar Airways, and ground freight carriers.
• LSP Database Free repository of freight forwarders for shipper and forwarder lookup, serving as a directory of logistics service providers.
• GoComet Freight Index Benchmark freight rates calculator (Beta) for users to obtain benchmark shipping rates instantly across lanes.
• Lead Time Benchmark Free transit time calculation across all carriers for the most accurate lead time benchmark between lanes.
• Smart Schedules Free accurate sailing schedules and reliability analysis of all carriers for voyage planning.
• Port Congestion Free live port congestion status and estimated shipment delays across major global ports.

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature9 records

Partnerships

Four partnerships are on record, tiered major strategic customer / partner, core technology dependency, flagship customer; co-presented at odyssey dubai 2025 and core integration layer.

• Himalaya Wellness Companymajor strategic customer / partnerStrategic or Co-development PartnerStrategic technology partnership announced September 2024: Himalaya Wellness selected GoComet to automate and streamline its supply chain operations, providing logistics teams with comprehensive visibility across product deliveries to millions of customers across 90 countries. Builds on Himalaya's 90-year legacy in Ayurvedic healthcare.
• OpenAI / ChatGPTcore technology dependencyTechnology or IntegrationPer Terms of Use, AI Agents on the GoComet platform are powered by ChatGPT. Subscribers opting in grant GoComet the right to share data with ChatGPT as a necessary component of AI Agents' functionality. Opt-out is available, disabling AI Agents but retaining core SaaS platform. Insights generated by ChatGPT-powered agents are owned by GoComet.
• Basamh Groupflagship customer; co-presented at odyssey dubai 2025Strategic or Co-development PartnerStrategic customer-partner relationship demonstrated at Odyssey Dubai 2025. Basamh Group presented how integrating GoComet's technology with ERP systems automated 60% of processes and enabled navigation of supply chain disruptions. Head of Supply Planning & Logistics Ma'an Felemban publicly endorsed the platform as the only solution that fit after 18 months of searching.
• ERP System Providerscore integration layerTechnology or IntegrationGoComet's platform integrates with customer ERP systems to automate processes end-to-end. Demonstrated publicly at Odyssey Dubai 2025 via Basamh Group integration. The Service Tickets pillar of Nova architecture pulls off-platform partners (CHAs on WhatsApp, brokers on email, suppliers who never log in) into the same system via email and lightweight portals.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Locus: Locus is an India-headquartered logistics technology platform offering route optimization, dispatch automation, and visibility for shippers and 3PLs. It is a strong comparable from the same region as GoComet's India operations and overlaps on AI-driven supply chain decisioning, though Locus is more last-mile focused.

Direct peers

• Turvo: Turvo is a direct competitor offering a collaborative TMS platform for shippers, brokers, and 3PLs with shipment execution, visibility, and document automation. It targets many of the same mid-market and enterprise shipper accounts and overlaps on multi-modal tracking, freight procurement, and invoice reconciliation.
• Project44: Project44 is the closest direct competitor — a global real-time transportation visibility platform serving enterprise shippers across multi-modal freight. Comparability is high on product (visibility, tracking, carrier integrations), customer base (large enterprise shippers), and category (RTTVP). GoComet's homepage explicitly publishes a head-to-head 'GoComet vs Project44' comparison.
• FourKites: FourKites is a direct competitor in real-time transportation visibility and supply chain optimization, serving enterprise shippers with multi-modal tracking, predictive ETA, and yard visibility. Both companies compete for Fortune 500 shipper budgets and Gartner recognition in the RTTVP category.

Emerging players

• Flexport: Flexport is a digital freight forwarder with proprietary supply chain visibility and management software for its forwarding customers. While its primary business is forwarding services, its tech platform overlaps with GoComet's visibility, tracking, and document automation capabilities on international lanes.

Broad incumbents

• Kinaxis: Kinaxis is a supply chain planning and orchestration incumbent offering concurrent planning software to large enterprises. While its core is planning rather than visibility, it competes for the same enterprise supply chain transformation budgets and is increasingly expanding into execution-adjacent capabilities.
• Manhattan Associates: Manhattan Associates is a long-established supply chain and omnichannel commerce software incumbent, with TMS capabilities that compete for the same enterprise TMS replacement budget GoComet targets. Its Active Global TMS is the type of 12-18 month legacy deployment GoComet positions Nova against.
• Descartes Systems Group: Descartes is a broad incumbent in logistics technology, offering transportation management, visibility, customs, and trade compliance software to enterprise shippers and logistics providers. It overlaps with GoComet on freight visibility and TMS-adjacent functionality but serves a much wider portfolio of customers and use cases.
• Uber Freight: Uber Freight combines a managed transportation brokerage with Transplace-style TMS technology for enterprise shippers. It overlaps with GoComet's GoProcure freight procurement and shipment execution modules, while bringing substantially more capital and a brokerage network.
• Blue Yonder: Blue Yonder (formerly JDA Software) is a broad supply chain planning and execution incumbent offering TMS, WMS, and supply chain planning suites to large enterprises. It competes with GoComet for enterprise shipper TMS modernization budgets and is a target displacement candidate for Nova.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gocometcom
• YouTubeyoutube.com/channel/UCPCX4IJbswJSZwxmDy5FHEg
• Facebookfacebook.com/gocomet.in
• LinkedInlinkedin.com/company/go-comet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoComet