What Shalion does

Shalion is a Barcelona-headquartered SaaS company founded in 2019 that provides a unified eCommerce intelligence platform combining digital shelf analytics and retail media intelligence, primarily for global consumer packaged goods brands. Its platform collects 100 million daily datapoints across 2,000+ retailers in 85+ countries, using proprietary rendered-crawling technology that captures dynamic content, sponsored placements, and AI shopping-assistant surfaces (Amazon Rufus, Walmart Sparky) that HTML-based crawlers miss. Core products include Digital Shelf Maestro, Retail Media Maestro, Amazon Shelf Maestro, and Menu Monitor, all orchestrated by Maestro — a domain-trained, multi-agent AI engine that delivers conversational recommendations, automated monitoring, and prioritised actions. The company sells exclusively through direct enterprise field sales, supplemented by a strategic GroupM agency partnership and CRM integrations (notably Salesforce for Menu Monitor). Customer base includes 30+ enterprise CPG and consumer brands such as Nestlé, PepsiCo, Heineken, L'Oréal, AB InBev, Mattel, Bayer, Mondelez, and Unilever, with ~115 employees across offices in Barcelona (EMEA HQ), New York (North America HQ), and Buenos Aires (LATAM HQ). Shalion has raised €5M from Seaya Ventures (July 2024) plus a follow-on of ~$3.87M (May 2025), funding expansion into the US, the UK, and adjacent verticals such as foodservice distribution.

Name

Shalion

Legal name

Shalion, Inc.

Website

https://shalion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Shalion is a Barcelona-based SaaS company providing a unified digital shelf and retail media intelligence platform, powered by its Maestro multi-agent AI, for enterprise CPG brands across 85+ countries and 2,000+ retailers.

Ownership category

akta.pro rank

Product category

Digital Shelf & Retail Media Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Digital shelf analytics
• Retail media intelligence
• ECommerce analytics platform
• Agentic AI recommendations
• CPG brand insights

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Shalion operates as a B2B SaaS company providing a unified digital shelf and retail media intelligence platform. Clients access the platform on a subscription basis, with the platform providing ongoing data monitoring, analytics, dashboards, and AI-driven recommendations. The revenue model is primarily subscription-based with recurring annual contracts, consistent with enterprise SaaS go-to-market motions targeting CPG brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shalion provides a unified B2B SaaS platform that combines digital shelf analytics and retail media intelligence for CPG brands and manufacturers. Powered by Maestro, an agentic multi-agent AI engine, the platform delivers SKU-level, audited, daily-updated data across 2,000+ retailers and 85+ countries, with conversational recommendations, automated workflows, and competitive benchmarking.

Product overview

Shalion offers a unified eCommerce intelligence platform that combines digital shelf analytics and retail media insights across all retailers. The platform architecture consists of a central Platform powered by Maestro AI, with four specialized product modules: Digital Shelf Maestro for AI-powered digital shelf optimization, Retail Media Maestro for cross-retailer keyword and media intelligence, Amazon Shelf Maestro for Amazon-specific insights, and Menu Monitor for food service distribution tracking. Maestro AI serves as the orchestration layer, providing conversational intelligence, automated tasks, and business-impact-ranked recommendations across all modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Shelf Maestro AI-powered digital shelf optimization solution that measures, recommends, and executes digital shelf operations at scale for CPG brands across global retailers, combining range, content, and visibility management with Maestro AI for automated insights and prioritized actions.
• Retail Media Maestro Cross-retailer keyword intelligence platform that maps a brand's complete keyword territory through the shopper's eyes. Provides market share, share of voice, and keyword intelligence across 2,000+ global retailers with 500K+ keywords tracked daily, designed for CPG brands and retail media agencies.
• Amazon Shelf Maestro (Amazon Perfect Store) Amazon-specific solution providing tailored insights for range management, content optimization, and visibility tracking on Amazon. Monitors Buy Box, Prime status, reviews, and ads with Amazon-aligned metrics and competitor benchmarking for eCommerce teams focused on the Amazon marketplace.
• Menu Monitor (Outlet Distribution Maestro) Distribution intelligence tool for field sales teams that provides real-time data from food delivery app menus (DoorDash, Deliveroo, Grubhub, Uber Eats, Just Eat, Glovo, Rappi). Tracks product presence across 95 food service aggregators globally, enabling territory planning and competitive benchmarking for F&B brands.
• Shalion Platform (with Maestro AI) Unified eCommerce intelligence platform that combines digital shelf analytics and retail media intelligence, powered by Maestro AI to give brands a 360° view of their eCommerce ecosystem across 2,000+ retailers and 85+ countries. The central Platform orchestrates all Maestro modules (Digital Shelf, Retail Media, Amazon, Menu Monitor) with conversational AI and automated workflows.

Quantifiable outcome

• +22% Category growth for a leading global pharmaceutical brand in a major LATAM market using Maestro's intelligence to capture market share
• +6 more outcomes

Named customers36 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature9 records

Partnerships

One partnership is on record.

• GroupMcoreGTM or Marketing Partner · 10 October 2024Shalion entered a strategic partnership with GroupM, a global leader in media investment, to supercharge commerce intelligence capabilities for GroupM's agency clients. The collaboration aims to provide GroupM's brand clients with Shalion's unified digital shelf and retail media intelligence platform, positioning Shalion as a key intelligence partner in GroupM's commerce offering.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Profitero: Direct competitor offering digital shelf analytics and retail media intelligence to CPG brands globally. Competes head-to-head with Shalion in digital shelf monitoring, share of voice, and content compliance across the same enterprise customer base.
• CommerceIQ: AI-powered ecommerce and retail media management platform for CPG brands. Closely aligned with Shalion on combining digital shelf, retail media, and AI-driven recommendations for the same enterprise buyer.
• Edge by Ascential: Digital shelf analytics solution (acquired by Ascential, now part of Omnichannel) serving global brands. Direct overlap with Shalion's Digital Shelf Maestro on competitor benchmarking, content compliance, and availability monitoring.
• Stackline: Ecommerce intelligence platform focused on Amazon and major retailers, providing digital shelf, advertising, and consumer insights. Competes with Shalion on the Amazon-centric data layer and on agency partnerships.
• Pacvue: Retail media management platform with commerce operations and digital shelf capabilities. Overlaps with Shalion's Retail Media Maestro on keyword intelligence and bid optimisation for brands on Amazon, Walmart, and other retailers.
• DataWeave: Competitive intelligence and retail analytics platform providing digital shelf, pricing, and assortment insights to CPG brands and retailers. Operates in similar space to Shalion with comparable data collection and dashboarding.
• Quartile: Retail media optimisation and ecommerce advertising platform for brands and agencies. Overlaps with Shalion's retail media keyword intelligence and campaign performance measurement for Amazon and Walmart.

Broad incumbents

• NielsenIQ: Global measurement and data analytics company that acquired Shalion CEO Germán Loewe's prior company Netquest. Offers digital shelf and retail media solutions as part of a much broader portfolio, competing with Shalion at the enterprise tier.
• Similarweb: Public digital market intelligence platform covering web/app traffic, audience, and ecommerce signals. Competes indirectly with Shalion in retail and consumer intelligence, with broader scope but less depth in CPG-specific retail media.
• Kantar: Major global market research and consulting firm with ecommerce and digital shelf offerings (Worldpanel division). Larger incumbent with established CPG relationships, competing for similar enterprise budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shalion
• Xx.com/shalion_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shalion