CropX

What CropX does

CropX Technologies, Ltd. is an Israeli-headquartered (Netanya) digital agronomy company founded in 2013 in New Zealand and relocated to Israel in 2017. It operates a unified farm management platform that combines proprietary in-field hardware — the Vertex and Apex soil sensors, Evato actual evapotranspiration sensor, Rivo rain gauge, Strato weather station, and TD2 telemetry device — with satellite imagery, machinery API integrations, and proprietary agronomic and AI/ML models to deliver field-level recommendations for irrigation, disease control, crop nutrition, effluent management, and variable rate application.

The platform is sold through a hybrid model: direct regional sales teams across North America, Europe, Australia, New Zealand, and Latin America; an authorized dealer/partner network; OEM-bundled channels (notably Reinke, which ships a free CropX sensor with every new irrigation system and co-developed the Reinke Direct ET pivot-mounted sensor); and bi-directional API integrations with John Deere Operations Center, CNH Industrial (Case IH/New Holland), CLAAS Connect, Reinke ReinCloud 3, WiseConn, Talgil, and Bayer Climate FieldView. Pricing is quote-based on annual subscriptions bundled with hardware; the platform reports 20,000+ users across 70+ countries, 5,000+ farm deployments, and 110+ crop types supported.

CropX has grown predominantly through acquisition — seven deals in five years (CropMetrics, Regen, Dacom Farm Intelligence, Tule Technologies, Green Brain, EnGeniousAg, and most recently Acclym/Agritask in September 2025) — which has layered European, Australasian, and now enterprise-agribusiness capabilities onto the core Israeli-American R&D base. The Acclym acquisition brought in marquee enterprise customers including AB InBev, Nestlé, General Mills, and McCain Foods, opening an enterprise sustainability and supply-chain intelligence motion alongside the existing grower, dealer, and OEM segments. The company is privately held, headquartered in Netanya with offices in the Netherlands, New Zealand, the United States (Anaheim, CA), Australia, and Bulgaria, and employs 101–250 people globally. It is backed by a strategic investor syndicate including Sumitomo, NEC, NTT, Aliaxis, Bosch, Finistere Ventures, Innovation Endeavors, OurCrowd, Reinke, HELM, Greensoil, and Edaphon.

Name

CropX

Legal name

CropX Technologies, Ltd.

Website

https://cropx.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

CropX is an Israeli digital agronomy platform combining proprietary soil, ET, and weather sensors with AI-driven agronomic models, sold to growers, dealers, agribusinesses, and OEM partners across 70+ countries and 100+ crop types.

Ownership category

akta.pro rank

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Others

Revenue model

1. Hardware sales (proprietary sensors): Sale of CropX-branded in-field hardware including Vertex soil sensors, Apex multi-depth soil sensors, Evato ET sensors, Strato weather stations, Rivo rain gauges, and Telemetry devices. Distributed through dealers, bundled with OEM partner systems (e.g., Reinke), and sold directly via regional sales teams.
2. Farm Management Software (FMS) SaaS subscriptions: Recurring software access to the CropX agronomic farm management system covering field data, irrigation planning, disease control, nutrition monitoring, effluent irrigation, sustainability reporting, CropX Vision, and farm data connectivity. Sold to farmers, dealers, agronomic advisors, and agribusinesses globally.
3. Dealer/Partner channel revenue: Distribution through authorized CropX Dealers and Partners (agricultural consultants, distributors, technology providers) with revenue incentives; dealers resell hardware, software subscriptions, and agronomic advisory services built on the CropX platform.
4. Enterprise/Sustainability services for food companies & agribusinesses: Remote monitoring, validation services, and enterprise sustainability reporting (Scope 3, biodiversity program support) sold to food companies and processors (e.g., work supporting Dutch farmers earning €85M+ annually through biodiversity programs). Enabled by Acclym/Agritask acquisition for enterprise-scale customers.
5. Enterprise-scale sustainable food systems solutions (post-Acclym): Acclym (formerly Agritask) agricultural intelligence platform serving enterprise customers such as AB InBev, Nestlé, General Mills, and McCain Foods; provides agronomic intelligence and supply-chain traceability solutions layered on top of CropX agronomic data.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CropX sells a unified digital agronomy platform that combines proprietary in-field hardware (soil sensors, evapotranspiration sensors, weather stations, rain gauges) with cloud-based software and AI-driven agronomic models to deliver irrigation scheduling, disease control, nutrient monitoring, effluent management, and sustainability reporting. The platform integrates data from soil to sky into actionable recommendations for farmers, agronomic advisors, and enterprise food companies across 70+ countries and 100+ crop types.

Product overview

CropX offers a unified digital agronomy platform - the CropX Agronomic Farm Management System - built on a platform-plus-modules architecture. The core platform aggregates data from soil to sky on a user-friendly app capable of managing numerous farms and fields from one account, integrating CropX's proprietary hardware (Vertex and Apex soil sensors, Evato ET sensor, Rivo rain gauge, Strato weather station, Telemetry devices) with satellite imagery and farm machinery data through AI-powered agronomic models. Modules extend the platform's capabilities: Field Data Management, Irrigation Planning, Disease Control, Crop Nutrition Monitoring, Effluent Irrigation, Farm Data Connectivity (integrating John Deere Operations Center, CNH/Case IH/New Holland, CLAAS, Reinke ReinCloud 3, WiseConn, Cool Farm Platform, FieldView, Talgil, MetService), Sustainability Reporting (with Cool Farm Platform API integration), CropX Vision (AI-powered canopy imaging for vineyards), and Variable Rate Application (VRA)/Variable Rate Irrigation (VRI) Maps. The company has expanded its portfolio through strategic acquisitions including Dacom Farm Intelligence (Europe, 2021), CropMetrics (US, 2019), Regen (New Zealand effluent management, 2020), Tule Technologies (California ET/canopy sensing, 2023), Green Brain (Australia irrigation management, 2023), EnGeniousAg (nitrogen sensing, 2024), and Acclym/Agritask (enterprise agricultural intelligence, 2025).

Differentiator

Problem solved

Functional benefit

Brands

• Dacom: Dacom disease management and farm intelligence platform for the Netherlands, Belgium and Germany (acquired 2021).
• Green Brain
• Tule (Tule Technologies)
• CropX Vision
• Acclym (formerly Agritask)

Products and services

• CropX Agronomic Farm Management System Unified cloud-based digital agronomy platform that aggregates in-field sensor data, satellite imagery, weather data, and farm machinery data into actionable irrigation, disease, nutrition, and sustainability recommendations. Used by farmers, agronomic dealers, and enterprise agribusinesses globally.
• CropX Vertex Soil Sensor Proprietary all-in-one smart soil sensor that measures soil moisture, temperature, and electrical conductivity. Used by farmers and agribusinesses for real-time soil monitoring and irrigation decision-making.
• CropX Apex Soil Sensor High-resolution multi-depth soil sensor configurable at 12, 24, or 36 inches that measures volumetric water content, soil temperature, and salinity at 4-inch intervals throughout the root zone. Connects via SDI-12 to CropX telemetry devices. Used for high-resolution root zone sensing.
• CropX Evato Actual ET Sensor First-of-its-kind above-canopy sensor that measures actual evapotranspiration (ETa) in real time at field level using the patented Surface Renewal method. Provides direct measurement of crop water use for irrigation scheduling.
• CropX Strato Weather Station All-in-one professional in-field weather station measuring temperature, humidity, wind speed and direction, and rainfall. Includes built-in CropX cellular telemetry and solar-powered rechargeable battery. Used for hyperlocal weather data feeding into the CropX platform.
• CropX Rivo Rain Gauge Tipping-spoon rain gauge that captures field-level rainfall amounts, adding hyper-local rainfall data to the CropX platform for more accurate agronomic insights.
• CropX Telemetry Device (TD2) Data logger and communication gateway that enables third-party sensors to send data to the CropX cloud, providing tool-free installation and broad sensor compatibility.
• CropX Vision AI-powered computer vision product that converts smartphone images of vine canopy into plant-level leaf water potential readings, providing vineyard-wide water stress insights. Available on iOS and Android mobile apps.
• CropX Disease Control Digital fungal disease management advisor providing field risk maps, infection chance predictions, spraying conditions tracking, risk level summaries, and spray event records. Validated globally and trusted for over 25 years in 20+ countries.
• CropX Irrigation Planning Module for tracking field-specific crop water use, monitoring soil moisture status, planning variable rate irrigation, and managing actual evapotranspiration. Provides irrigation insights for farms.
• CropX Crop Nutrition Monitoring Continuous monitoring of soil salinity and nitrogen leaching using soil EC, moisture, and temperature data combined with proprietary algorithms. Provides EC saturated paste evaluation, leaching records, and fertilizer application records.
• CropX Effluent Irrigation Effluent management capability that advises dairy and livestock farmers when and how much effluent to apply, tracks soil moisture status, effluent pond levels, and pump activity, performing a 14-day GMP review.
• CropX Farm Data Connectivity Integration module that connects weather stations, rain gauges, third-party sensors, irrigation equipment, and farm machinery into the CropX platform via bi-directional APIs with major OEMs.
• CropX Sustainability Reporting Module providing audit-ready reports with verified field-level metrics for GHG/carbon Scope 3 emissions, resource efficiency, crop performance, and seasonal retrospectives, integrated with the Cool Farm Platform.
• Acclym (formerly Agritask) Agricultural intelligence platform acquired in 2025 serving enterprise customers including AB InBev, Nestlé, General Mills, and McCain Foods for sustainable sourcing, supply chain traceability, and Scope 3 reporting.
• Dacom Farm Intelligence Precision agriculture platform for the European market acquired in 2021, providing disease control, irrigation management, and crop recording tools across the Netherlands, Belgium, and Germany.
• Green Brain Irrigation Management Australian irrigation management solution acquired in 2023 that displays farm sites ordered driest to wettest, tracks infiltration rates, monitors refill levels, and integrates with other applications.
• CropX Mobile App Mobile application providing access to the CropX farm management system on iOS and Android with navigation, Bluetooth sensor connection, scouting events, and customizable overview screens.
• Variable Rate Application (VRA) and Variable Rate Irrigation (VRI) Maps Capability that creates detailed seeding and fertilizer application maps exportable to farm machinery, with Wiper Scripts, Amplification Factor, Locking Slices, and Heavy Soils Algorithm integrated with variable rate irrigation.

Quantifiable outcome

• 25–50% water savings
• +13 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature10 records

Partnerships

35 partnerships are on record, tiered minor, flagship, strategic and core.

• VINE Connect (UC ANR)minorGTM or Marketing Partner · 5 December 2025CropX participating as one of six ag-tech companies demonstrating innovations (precision pesticide application, water management, irrigation automation, autonomous tractors) at the VINE Connect Field Day in Tulare County, December 5, 2025.
• Reinke ManufacturingflagshipStrategic or Co-development Partner · 17 November 2025Upgraded integration of CropX data directly within Reinke's new ReinCloud 3 platform. Farmers can view CropX sensors on ReinCloud 3 maps and access soil moisture, ET, rain gauge, and weather station data; bi-directional sharing. Reinke currently offers a free CropX sensor with every new irrigation system. Co-developed Reinke Direct ET™ pivot-mounted sensor. Strategic partnership since 2021.
• Acclym (formerly Agritask)flagshipStrategic or Co-development Partner · 3 September 2025Acquisition of Acclym (formerly Agritask), a leading agricultural intelligence platform serving enterprise customers such as AB InBev, Nestlé, General Mills, and McCain Foods. Strengthens CropX's position in powering enterprise-scale sustainable food systems.
• CLAASstrategicTechnology or Integration · 3 December 2024New API integration between CropX agronomy platform and CLAAS' digital farm/fleet management platform (CLAAS Connect). Users of CLAAS equipment can bring machine data into CropX for visualization, analysis, and creation of variable rate application tasks. CLAAS is a major German agricultural machinery manufacturer.
• EnGeniousAgcoreStrategic or Co-development Partner · 23 September 2024Acquisition of EnGeniousAg for breakthrough nitrogen sensing technology, enhancing CropX's nitrogen management capabilities.
• CNH Industrial (Case IH, New Holland)flagshipTechnology or Integration · 21 August 2024New API connection between CropX agronomic farm management system and Case IH/New Holland Agriculture equipment for automated transfer of planting, application, and harvesting data; enables variable rate application maps for fertilization and seeding within CropX. CropX now has APIs with the two largest farm machinery manufacturers (CNH and John Deere).
• WiseConncoreTechnology or Integration · 20 March 2024Digital integration with WiseConn's smart irrigation system allowing dual CropX and WiseConn users to access as-applied data, including irrigation and fertilization records, directly within the CropX platform.
• Green BraincoreStrategic or Co-development Partner · 7 December 2023Acquisition of Green Brain, an Australian digital irrigation management solutions provider, to expand CropX's presence in Australia and enhance its precision agriculture offerings. Strengthens Australian sales team and irrigation optimization capabilities.
• Tule TechnologiesflagshipStrategic or Co-development Partner · 31 January 2023Acquisition of Tule Technologies, a California-based precision irrigation company. Provides patented ET (Evapotranspiration) sensor technology and canopy sensing, now integrated into CropX as the Evato ET sensor and CropX Vision product.
• Dacom Farm IntelligenceflagshipStrategic or Co-development Partner · 10 August 2021Acquisition of Dutch crop optimization platform Dacom; adds 3,000 customers and 20,000+ farms across 40+ countries; brings 30 years of digital agriculture innovations in disease control, irrigation, and crop recording; established European HQ in Netherlands.
• Regen (New Zealand)coreStrategic or Co-development Partner · 1 January 2020Acquisition of Regen (NZ) precision irrigation company in early 2020; brought innovations in effluent management for livestock operations, now integrated as CropX Effluent Irrigation.
• CropMetricscoreStrategic or Co-development Partner · 1 January 2019Acquisition of CropMetrics (Nebraska, US) precision irrigation company in 2019; expanded expertise and markets to include pivot irrigation systems.
• John Deere Operations CenterflagshipTechnology or IntegrationBi-directional integration with John Deere Operations Center enabling users to share data and analytics (including near real-time soil sensor monitoring) between systems and import field data from Operations Center to simplify setup in CropX.
• TalgilcoreTechnology or IntegrationPartner connection named on CropX platform to connect data from Talgil irrigation controllers into the CropX system.
• Climate FieldView (Bayer)coreTechnology or IntegrationNamed partner connection on CropX platform to integrate data from Climate FieldView into the CropX agronomic system.
• Massey UniversitycoreStrategic or Co-development PartnerCo-development partner on CropX's award-winning Effluent Irrigation capability with Massey University soil scientists in New Zealand. Theory tested by a third party and validated in practice on farms in the US and NZ.
• Cool Farm AlliancestrategicTechnology or IntegrationIntegration of CropX with the Cool Farm Platform (CFP) for Scope 3 emissions reporting. CropX is an official Cool Farm API license holder, providing direct access to advanced GHG calculations, emissions factors, and a process-based Soil Organic Carbon model.
• Boerennatuur (Dutch farmers collective)coreStrategic or Co-development PartnerJoint program with Boerennatuur in the Netherlands supporting biodiversity programs where Dutch farmers receive over €85 million annually by using CropX digital tools to delay hay harvest (protecting nesting birds) and create flower borders (insect habitat).
• SyngentastrategicStrategic or Co-development PartnerSyngenta chose CropX as a key sustainability solution for its seed corn supplier farms after a 2023 trial; expanded work ongoing.
• HELM AGcoreStrategic or Co-development PartnerCropX and HELM AG joined forces in the SKYFLD app to advance precision farming for HELM customers.
• Mitsubishi HC Capital (Advisory Board)minorStrategic or Co-development PartnerDaniel Harari (SVP Corporate Development, M&A and Investments, Mitsubishi HC Capital) sits on CropX Advisory Board.
• NZ Growth Capital Partners (Advisory Board)minorStrategic or Co-development PartnerMarcel Van Den Assum (Chairman, NZ Growth Capital Partners) sits on CropX Advisory Board.
• Team8 (Advisory Board)minorStrategic or Co-development PartnerIsrael Grimberg (Co-Founder, Chief Innovation Officer at Team8) sits on CropX Advisory Board.
• Dairy Holdings (NZ dealer)coreChannel Partner/ Reseller/ DistributorCropX NZ customer and partner; covers 20,000+ hectares and reduced irrigation use by 30% while improving yield quality and quantity.
• MetService (NZ)coreTechnology or IntegrationPartnership with MetService for pinpoint weather data feeding the CropX platform in NZ/Australia; featured as partner on NZ contact page.
• Irrigation NZminorGTM or Marketing PartnerListed CropX NZ partner on the NZ contact page.
• Farm2025 (NZ)minorGTM or Marketing PartnerListed CropX NZ partner on the NZ contact page.
• Ray Mayne (NZ)minorChannel Partner/ Reseller/ DistributorListed CropX NZ partner on the NZ contact page.
• Catalyst (NZ)coreChannel Partner/ Reseller/ DistributorListed CropX NZ partner and featured in testimonial about optimizing irrigation resources with CropX technology.
• Brandt (Australia)coreChannel Partner/ Reseller/ DistributorListed CropX Australia partner/distributor.
• Irrigation AUminorChannel Partner/ Reseller/ DistributorListed CropX Australia partner/distributor.
• Rodney (Australia)minorChannel Partner/ Reseller/ DistributorListed CropX Australia partner/distributor.
• Farm-Tech Inc.coreChannel Partner/ Reseller/ DistributorFeatured CropX partner; John Krull testimonial notes: 'I have based a whole second business out of CropX...the way that CropX works with us is just great'. Featured in case study on effluent management.
• Stara Water ManagementcoreChannel Partner/ Reseller/ DistributorFeatured CropX partner; Carter Stara testimonial highlights ease, user-friendliness, and resource benefits for growers.
• Centra Sota CooperativecoreChannel Partner/ Reseller/ DistributorFeatured CropX partner; Rebecca Schubert testimonial notes 100% customer retention.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Climate FieldView (Bayer): Bayer's flagship digital agronomy platform offering field data management, satellite imagery, variable rate application, and now disease/irrigation intelligence — directly competing with CropX's farm management system and integrated with the same John Deere / CNH machinery ecosystems. CropX is even a named integration partner (FieldView) inside the CropX Farm Data Connectivity module.
• Granular (Corteva): Corteva-owned farm management software providing field records, agronomy planning, and operational analytics for mid-to-large farms. Comparable to CropX's Farm Management System in core functionality and target customer (commercial growers), though Granular is bundled with Corteva's seed and crop protection distribution.
• Taranis: AI-powered crop intelligence platform combining aerial imagery, computer vision, and field-level agronomy for retailers and growers — comparable to CropX Vision and CropX Disease Control. Named alongside CropX in the Climate-Resilient Agriculture Market 2024–2032 analyst report.
• Semios: Specialty-crop IoT and agronomy platform providing in-field sensors, pest and disease modeling, and irrigation management for orchards, vineyards, and tree crops — closely comparable to CropX's specialty-crop capabilities, including CropX Vision (vineyards) and the Evato ET sensor.
• Indigo Agriculture: Digital agronomy and sustainability platform offering microbial, agronomic insights, and carbon/scope-3 programs for grain farmers and food companies. Comparable to CropX/Acclym in serving enterprise food companies (CPG sustainability) and competing on regenerative-agriculture data infrastructure.
• Farmers Edge: Canadian digital agronomy platform offering field sensors, satellite imagery, variable rate, and FarmCommand farm-management software — directly overlapping CropX's core farm management and hardware business. Notable for having gone through public-to-private stress, illustrating the capital intensity of the category.
• Agworld: Cloud-based farm management and agronomy collaboration platform serving growers, agronomists, and ag retailers — comparable to CropX's Farm Management System in field records, planning, and advisor collaboration workflows.

Broad incumbents

• Trimble Agriculture: Established precision-agriculture incumbent offering guidance, variable rate, water management, and connected-farm software used by growers worldwide. Trimble competes with CropX in irrigation and field-data management, with deeper history in hardware (GPS/Guidance) and broader portfolio across multiple farm operations.

Emerging players

• Arable: In-field weather and crop sensing platform with AI-based analytics for irrigation and crop performance — comparable to CropX Strato and CropX Apex sensor offerings, though Arable focuses more on weather/climate analytics and lacks CropX's machinery OEM integration footprint.
• Pessl Instruments (METOS): Global manufacturer of in-field IoT sensors, weather stations, and crop monitoring solutions used across agriculture — direct sensor-hardware competitor to CropX's Vertex, Apex, Evato, and Strato product lines, especially in specialty crops and emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crop_x
• YouTubeyoutube.com/channel/UCcwU6dNzM7KsNLrP1b4u0iw
• Facebookfacebook.com/CropXGlobal
• LinkedInlinkedin.com/company/cropx-ltd
• Instagraminstagram.com/cropx_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds15 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CropX