Green Brain
- Company typePrivate
- Founded2015
- HeadquartersMagill, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Green Brain firmographics
Firmographics- Name
- Green Brain
- Legal name
- CropX Inc.
- Website
- https://greenbrain.ag
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Green Brain industry classification
Industry- Product category
- Agricultural Software
- NAICS
- Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB)
Keywords
Where Green Brain is headquartered
LocationHeadquarters
- HQ city
- Magill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Green Brain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Hardware Sales: CropX sells precision agricultural sensors and hardware including soil sensors, ET sensors, weather stations, rain gauges, and telemetry gateway devices. These are one-time hardware purchases with cellular connectivity built-in.
- Software/Farm Management Subscription: The company offers a complete farm management software (FMS) suite with various modules for farm data management, irrigation planning, disease control, nutrition monitoring, sustainability reporting, and more. This is likely subscription-based given the ongoing platform access model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Hardware and Software Platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Green Brain product offering
Product offeringCore offering
Green Brain provides digital solutions for making data-driven agricultural decisions. The company develops software-based tools aimed at helping agricultural stakeholders leverage data for improved farm and crop management outcomes. Detailed product information beyond this scope was not provided in the input.
Product overview
CropX is an all-in-one, fully integrated digital agronomy platform consisting of precision hardware (sensors including soil, ET, weather, rain gauge, and telemetry devices) and a comprehensive farm management software (FMS) suite. The core CropX Agronomic Farm Management System integrates with specialized modules for Field Data Management, Irrigation Planning, Actual ET Monitoring, Disease Control, Nutrition Monitoring, Effluent Irrigation, Farm Data Connectivity, Sustainability Reporting, and CropX Vision. The platform aggregates data from in-field sensors, satellites, and farm machinery to provide AI-powered recommendations for irrigation, disease management, nutrition, and crop monitoring. Hardware and software work together seamlessly, with the sensor line (SV for soil, ET for evapotranspiration, WS for weather, RG for rain, TD for telemetry) feeding data into the software modules for analysis and actionable insights.
Differentiator
Problem solved
Functional benefit
Brands
- CropX Vision: Visual monitoring and satellite imagery integration for crop health tracking.
- CropX System
- CropX myFarm
Products and services
- Digital agricultural decision-support solutions
Quantifiable outcome
- 40% reduction in water consumption while maintaining yields for alfalfa farming
- +3 more outcomes
Companies that use Green Brain
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Green Brain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
Green Brain partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cool Farm AlliancecoreCropX launched integration with the Cool Farm Platform to simplify Scope 3 reporting for agriculture. This integration enables farmers to easily track and report sustainability metrics required by food companies and processors.
- Colorado Ag Water AlliancecorePartnership with Colorado Ag Water Alliance to promote water conservation through precision irrigation technology on Colorado farms, working with family farms to cut irrigation by one-third.
- Sand County FoundationcoreCollaboration with Sand County Foundation to use real-time soil data supporting farmer-led conservation change. The foundation uses CropX data to enable and validate conservation practices.
- XtremeAg.farmminorAgricultural media partnership with XtremeAg.farm for marketing and visibility in the farming community.
- FarmProgressminorAgricultural media partnership with FarmProgress for marketing and visibility in the farming community.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Green Brain competitors and assessment
Company assessmentDirect peers
- CropX: CropX is the global digital agronomy platform whose product, customer, and geographic profile underlies Green Brain's offering — operating an integrated hardware-plus-software farm management system for irrigation, disease, nutrition, and crop monitoring across 70+ countries.
- Farmers Edge: Farmers Edge provides an integrated digital agronomy platform combining field sensors, satellite imagery, variable rate technology, and farm management software — closely comparable to Green Brain's sensor-plus-software full-stack model with a similar SMB and enterprise farmer focus.
- Granular (Corteva): Granular is a farm management software platform (now part of Corteva) offering planning, financials, and agronomy modules — directly comparable to Green Brain's FMS suite, with similar enterprise farm and advisor personas.
- Agworld: Agworld is an Australian-headquartered farm management and agronomy platform serving growers, agronomists, and retailers — directly comparable to Green Brain's data-driven agricultural decision support offering with shared Australian market footprint.
- Semios: Semios provides precision agriculture tools combining in-field sensors, pest and disease modeling, and farm management software for specialty crops — directly comparable to Green Brain on sensor-driven agronomic recommendations and recurring software revenue.
Broad incumbents
- Climate Corporation (Bayer): Bayer's Climate FieldView is one of the most widely deployed digital agronomy platforms globally, combining farm data management, agronomic modeling, and equipment integration — directly comparable to Green Brain's full-stack offering but bundled with Bayer's seed and crop protection chemistry.
- Trimble Agriculture: Trimble offers a broad precision agriculture portfolio including farm management software, GNSS guidance, variable rate application, and water management — comparable to Green Brain on the farm management and irrigation planning dimensions, with a much larger equipment integration footprint.
- John Deere (Deere & Co.): John Deere Operations Center is a farm data management platform deeply integrated with Deere's equipment fleet — a broad incumbent in the same digital agronomy space, with unmatched installed equipment base and OEM data access advantages.
Emerging players
- Taranis: Taranis offers AI-powered aerial crop intelligence and field scouting using satellite and drone imagery — comparable to Green Brain's CropX Vision satellite imagery and crop health monitoring capabilities, with greater emphasis on imaging versus in-field sensors.
Regional players
- PCT AgTech: PCT AgTech is an Australian precision agriculture solutions provider focused on crop monitoring, variable rate application, and farm data — a regional peer with comparable digital agronomy offering targeting Australian and New Zealand growers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Brain social profiles
Digital presenceGreen Brain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Brain leadership team
Management profileNumber of profiles
Profiles1 record
Green Brain subsidiaries and ownership
Company hierarchySubsidiaries1 record
Green Brain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Brain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Brain
What does Green Brain do?
Green Brain provides digital solutions for making data-driven agricultural decisions. The company develops software-based tools aimed at helping agricultural stakeholders leverage data for improved farm and crop management outcomes. Detailed product information beyond this scope was not provided in the input.
Is Green Brain a public or private company?
Green Brain is a private company. It is classified as venture growth investor backed and is currently operating.
When was Green Brain founded?
Green Brain was founded in 2015. It employs 51 to 100 people.
Where is Green Brain based?
Green Brain is headquartered in Magill, Australia, in the Oceania region.
How does Green Brain make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software/Farm Management Subscription.
Who are Green Brain's main competitors?
Direct peers on record are CropX, Farmers Edge, Granular (Corteva), Agworld and Semios. Broad incumbents are Climate Corporation (Bayer), Trimble Agriculture and John Deere (Deere & Co.). Taranis is listed as an emerging player. PCT AgTech is listed as a regional player.
Does Green Brain have an API?
No public API is recorded for Green Brain.
What industry is Green Brain in?
Green Brain's product category is Agricultural Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 11511 and its SIC code is 700.