Button
Button is an AI-powered mobile commerce optimization platform that uses patented Dynamic Decisioning technology to route users to highest-converting destinations. It operates a four-sided marketplace serving retailers, publishers, advertisers, and creators with affiliate, retail media, and attribution products.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Button does
Button is a mobile commerce optimization platform that uses AI-powered routing technology to connect retailers, publishers, advertisers, and creators within a unified commerce marketplace. The company's core offering, Dynamic Decisioning, is patented technology that analyzes user behavior in real time and routes each tap to the highest-converting destination (typically a retailer's native app rather than mobile web), supported by deterministic first-party attribution rather than probabilistic tracking. Button's product surface includes the open-source Button Merchant Library SDK for iOS and Android, the Button Order API for server-to-server reporting, Button Links for deep linking infrastructure, and newer modules such as CuratedBy (publisher content automation), Creator Media (retail media integration for the creator economy), and PostTap (a creator mobile app for attribution and commission tracking). The platform has facilitated over $100B in total commerce across 5,000+ apps and 14.4B shopping journeys.
Button operates as a four-sided B2B marketplace, earning revenue primarily through affiliate commissions on attributed sales, supplemented by retail media placements and creator commerce transactions. The company serves four primary customer segments — Retailers seeking app installation and conversion lift, Publishers monetizing content through affiliate partnerships, Advertisers accessing scalable product listing ad placements, and Creators transforming influence into attributable commissions. Distribution combines direct enterprise sales (with 'Request a Demo' CTAs targeting major retailers such as Target, Walmart, Home Depot, and Uber Eats) with self-serve developer SDK integration and platform partnerships such as the Linktree integration announced in January 2025. The company received a strategic growth investment from PSG in June 2025 to accelerate product development and expansion into creator-driven shopping.
Button firmographics
Firmographics- Name
- Button
- Legal name
- Button, Inc.
- Website
- https://usebutton.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Button is an AI-powered mobile commerce optimization platform that uses patented Dynamic Decisioning technology to route users to highest-converting destinations. It operates a four-sided marketplace serving retailers, publishers, advertisers, and creators with affiliate, retail media, and attribution products.
- Ownership category
- akta.pro rank
Button industry classification
Industry- Product category
- Mobile Commerce Optimization Platform
- NAICS
- Web Search Portals and All Other Information Services (51929), Information (51)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Search, Discovery & Ranking Personalization (HDAAAGAE), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where Button is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Button business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Affiliate/Commission Revenue: Button earns commissions on sales attributed through its network of publishers and creators driving users to retailer apps and websites. The platform facilitates commerce between brands and affiliate partners.
- Retail Media: Monetization solutions for publishers and creators through retail media placements and sponsored product carousels, enabling brands to promote products within commerce content.
- Creator Commerce: Revenue from creator-driven shopping experiences, affiliate commissions, and retail media integration for the creator economy segment.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Button product offering
Product offeringCore offering
Button operates an AI-powered mobile commerce optimization platform that connects retailers, publishers, advertisers, and creators. Its core offering is Dynamic Decisioning, an AI-based routing technology that identifies the highest-converting destination for each tap and builds complete user journeys, supported by open-source Merchant Library SDKs, the Button Marketplace, and APIs for order attribution and reporting.
Product overview
Button is an AI-powered mobile commerce optimization platform that operates as a unified platform with multiple integrated products and modules. The core offering is Dynamic Decisioning (AI-powered routing technology) that identifies and routes users to the highest-converting destination, combined with the open-source Button Merchant Library SDKs (iOS/Android) for integration. The platform serves four main customer segments: Retailers (Dynamic Decisioning for app optimization), Publishers (Full-Service Network for monetization), Advertisers (Product Listing Ads), and Creators (PostTap/Creator Media for commerce attribution). Key products include: CuratedBy (publisher content automation), Creator Media (retail media integration), Button Order API (server-to-server reporting), and Button Links (deep linking infrastructure). The platform has facilitated over $100B in commerce and processes billions of shopping journeys annually.
Differentiator
Problem solved
Functional benefit
Brands
- CuratedBy: A publisher-first tool delivering automated, product-focused content that stacks affiliate, retail media and seller budgets on a single platform, designed to help publishers create and scale commerce-driven content in the AI-driven discovery era.
- PostTap
- Creator Media
- Dynamic Decisioning
Products and services
- Dynamic Decisioning AI-powered mobile commerce optimization platform for retailers that identifies and routes users to the highest-converting destination using proprietary AI to analyze user journeys and maximize conversion rates.
- Button Merchant Library Open-source client SDK (iOS/Android) for merchants to integrate Button's attribution and optimization platform, handling deep linking, post-install attribution, and order reporting. Available via CocoaPods, Carthage, and Swift Package Manager.
- CuratedBy Publisher-first automated tool that delivers product-focused content, stacking affiliate, retail media, and seller budgets on a single platform so publishers can integrate shoppable elements into social channels and their own sites.
- Creator Media Solution that integrates retail media into creator content, enabling creators and brands to monetize and optimize commerce across creator-driven shopping experiences.
- PostTap (Creator App) Mobile application for creators to manage commerce attribution, track commissions, and monetize their influence through affiliate and retail media partnerships.
- Button Order API Server-to-server API allowing brands to report orders, updates, and cancellations to Button for attribution and commission tracking.
- Button Marketplace B2B marketplace connecting retailers, publishers, advertisers, and creators for mobile commerce optimization and affiliate marketing.
- Full-Service Network (Publisher Solutions) Monetization platform for publishers to integrate shoppable commerce content and earn commissions through affiliate partnerships.
- Product Listing Ads Scalable advertising placements for advertisers to promote products within Button's commerce network.
- Creator Economy Solutions Comprehensive solutions for creators to monetize their influence, track attributable commissions, and integrate retail media into their content.
Quantifiable outcome
- 432% ROI for retailers using Dynamic Decisioning technology (Forrester study)
- +7 more outcomes
Companies that use Button
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Button technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Button partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and strategic.
- Leading Creator CompaniesflagshipButton launched 'Creator Media' at Cannes Lions in partnership with leading creator companies to enhance the creator economy by integrating retail media into creator content. This initiative empowers creators and brands to monetize and optimize commerce effectively.
- LinktreestrategicButton integrated into Linktree to support social commerce for creators. This integration enables creators on Linktree to monetize their audiences through Button's affiliate commerce and attribution technology, bringing commerce capabilities to Linktree's creator platform.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Button competitors and assessment
Company assessmentDirect peers
- Awin: Awin is a global affiliate marketing network with similar enterprise retailer focus as Button. Both facilitate affiliate partnerships, tracking, and commission management for performance commerce.
- Impact: Impact operates a partnership and affiliate marketing platform that competes directly with Button's Full-Service Network and affiliate commerce offerings. Both serve enterprise retailers and brands seeking to manage publisher and creator partnerships at scale.
- Branch.io: Branch provides deep linking, mobile attribution, and routing technology very similar to Button's Dynamic Decisioning. Both serve the same enterprise customer base (large B2C retailers and apps) with comparable SDK-based integration and cross-platform attribution capabilities.
- Skimlinks: Skimlinks is a publisher-focused commerce content monetization platform that competes with Button's Full-Service Network. Both enable publishers and content creators to earn commissions from commerce content.
- LTK: LTK (formerly rewardStyle) is the leading creator commerce platform, directly comparable to Button's Creator Media and PostTap offerings. Both enable creators to monetize content via affiliate and retail media integrations.
- Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network comparable to Button's commerce marketplace. Both serve enterprise retailers with publisher/affiliate relationships and cross-channel performance tracking.
- Adjust: Adjust (acquired by Applovin) is a mobile measurement and attribution platform that overlaps with Button's deterministic attribution and MMP-integration capabilities. Both target enterprise app marketers with attribution and fraud prevention.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform that competes with Button's attribution layer. Both serve enterprise mobile commerce customers and integrate with MMPs, retailers, and publishers for performance measurement.
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a large established affiliate network that competes with Button's affiliate/commission revenue stream. Both connect retailers with publisher and creator partners for performance-based commerce.
Emerging players
- Kochava: Kochava provides mobile attribution, analytics, and identity solutions that partially overlap with Button's attribution and MMP integration capabilities. Both target enterprise mobile commerce customers with measurement and routing tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Button social profiles
Digital presenceButton compliance and trust
Trust signalCompliance3 records
Button financial estimates
Financial estimateRevenue estimate
Valuation estimate
Button leadership team
Management profileNumber of profiles
Profiles5 records
Button funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Button M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Button
What does Button do?
Button operates an AI-powered mobile commerce optimization platform that connects retailers, publishers, advertisers, and creators. Its core offering is Dynamic Decisioning, an AI-based routing technology that identifies the highest-converting destination for each tap and builds complete user journeys, supported by open-source Merchant Library SDKs, the Button Marketplace, and APIs for order attribution and reporting.
Is Button a public or private company?
Button is a private company. It is classified as venture growth investor backed and is currently operating.
When was Button founded?
Button was founded in 2014. It employs 101 to 250 people.
Where is Button based?
Button is headquartered in New York, United States, in the North America region.
How does Button make money?
Three revenue lines are on record. Affiliate/Commission Revenue is the primary driver. The others are retail Media and creator Commerce.
Who are Button's main competitors?
Direct peers on record are Awin, Impact, Branch.io, Skimlinks, LTK, Rakuten Advertising, Adjust, AppsFlyer and CJ Affiliate. Kochava is listed as an emerging player.
Does Button have an API?
Yes. Button offers a public API for order reporting, attribution, and publisher management. The Order API allows brands to report orders server-to-server (POST requests), update orders, and cancel orders. The Offers API provides access to publisher offers. APIs use authentication via API keys. Available integration methods include: Client-Side Order Reporting via Merchant Library (iOS/Android), Server-to-Server (S2S) Order API, Mobile Web Order Reporting via ButtonJS (bttnio function), and Batch File uploads for orders/adjustments/cancellations. The developer portal includes guides for Publishers, Retailers, Dashboard, API Reference, and Changelog. Supported platforms: iOS (Swift, Objective-C via CocoaPods, Carthage, Swift Package Manager), Android (Kotlin, Java via Gradle). Developer documentation is at developer.usebutton.com.
What industry is Button in?
Button's product category is Mobile Commerce Optimization Platform. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 51929 and its SIC code is 7372.