Vested Finance

What Vested Finance does

Vested Finance is a digital cross-border investment platform that enables Indian retail investors, NRIs, and HNIs to access US and global capital markets through a single mobile and web interface. Its core product suite spans US Stocks and ETFs (10,000+ securities, fractional shares from $0.01, offered through FINRA/SIPC member broker-dealer VF Securities Inc.), Managed Portfolios (professionally curated thematic portfolios with AUM-based pricing and $1 minimums), Private Markets (curated pre-IPO access to OpenAI, SpaceX, Stripe, and Perplexity via Monark Markets), and Global Funds (500+ UCITS funds from BlackRock, Vanguard, Goldman Sachs, and Morgan Stanley across 50+ countries). The platform handles INR-to-USD foreign exchange transfers through partner banks including HDFC Bank and Axis Bank, executes digital KYC onboarding in under five minutes, and generates one-click tax reports formatted for Indian income tax filings.

The company's business model combines zero-commission US equity trading with a 0.25% transaction fee, AUM-based management fees on managed portfolios, subscription and currency-conversion charges, and transaction-based pricing on global funds. Distribution is entirely digital and self-serve, supported by content marketing (GlobEd curriculum, blogs, calculators), a social investing community (Vested Community, DIY Vest Leaderboard), referral incentives, and earned media coverage in major Indian business publications. Customer segments include Indian retail investors seeking USD diversification (48% under age 35, 38% starting with less than $500), NRIs, HNIs pursuing private-market access at $10,000 minimums, and Indian employees with US-listed company RSUs/ESOPs.

Vested operates under a multi-entity structure: Vested Finance Inc. (SEC-registered investment adviser, California), VF Securities Inc. (FINRA-member broker-dealer), and Vested Services Private Limited (Indian subsidiary, Mumbai), all under parent Vested Holding Corp. As of December 2025 the platform reported 400,000+ global portfolios launched, ₹10,000 Cr+ in assets under administration, and ₹40,000 Cr+ in trading volume, with reach across 145+ Indian cities. In April 2026 the company obtained an IFSCA Global Access Provider license at GIFT City, adding a regulated Indian layer over its existing US brokerage and advisory stack.

Name

Vested Finance

Legal name

Vested Finance Inc.

Website

https://vested.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Vested Finance is a digital cross-border investment platform enabling Indian retail investors, NRIs, and HNIs to access US stocks, ETFs, managed portfolios, pre-IPO private markets, and global mutual funds through a single SEC-registered, FINRA-member, and IFSCA GAP-licensed platform.

Ownership category

akta.pro rank

Product category

Cross-border Online Investment Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Fixed Income ETFs & Index/Portfolio Trading (FSACAEAK), Fixed Income Brokerage (Bonds) (FSAEACAJ)

Keywords

• Cross-border investing
• US stock investing
• Managed portfolios
• Global mutual funds
• Pre-IPO investing

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees (US Stocks & ETFs): Zero-commission trading on US stocks and ETFs offered through VF Securities Inc. Revenue is generated through a 0.25% transaction fee plus additional charges for currency conversion and subscriptions. This zero-commission model is subsidized by the broader Vested ecosystem.
2. AUM-Based Management Fees (Managed Portfolios): Simple AUM-based pricing for managed portfolios (formerly called Vests), where fees are charged as a percentage of assets under management rather than per transaction, providing predictable recurring revenue as portfolio values grow.
3. Subscription and Platform Fees: Platform charges including subscription fees and additional charges for currency conversion on INR-to-USD transfers, contributing to overall revenue generation alongside transaction and AUM-based fees.
4. Global Fund Distribution: Distribution of over 500 global funds from BlackRock, Goldman Sachs, Morgan Stanley, and GIFT City funds. Revenue generated through a 0.25% transaction fee and additional subscription/currency conversion charges, with no entry or exit loads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vested Finance operates a digital-first cross-border investment platform enabling Indian retail investors and NRIs to access US stocks, ETFs, professionally managed thematic portfolios, pre-IPO private market opportunities, and global mutual funds. The platform combines brokerage execution (via VF Securities, Inc., a FINRA member with SIPC protection) with SEC-registered investment advisory services, low-cost INR-to-USD transfers, fractional share investing, and Indian income tax-compatible reporting, all delivered through web and mobile channels under an IFSCA Global Access Provider license at GIFT City.

Product overview

Vested Finance is a global investment platform enabling Indian investors to build diversified international portfolios. The platform operates as a unified ecosystem combining four core investment products: US Stocks & ETFs (offered through VF Securities, Inc.) providing access to 10,000+ US securities; Managed Portfolios (formerly Vests) offering professionally curated themed portfolios; Private Markets enabling pre-IPO investments in companies like OpenAI and SpaceX; and Global Funds covering 50+ countries via UCITS funds from BlackRock, Vanguard, and Goldman Sachs. Additional offerings include ESOP/RSU management, INR Bonds, and Alternative FDs. VF Securities, Inc. handles brokerage services while Vested Finance, Inc. provides investment advisory, with both entities under the Vested Holding Corp. umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Managed Portfolios: Professionally managed portfolios for every global theme, designed by Vested's research team. Previously known as 'Vests'. Minimum investments starting $1 with simple AUM-based pricing.

Products and services

• US Stocks & ETFs Brokerage product offering access to 8,000+ US stocks and 2,000+ ETFs listed on US exchanges, with fractional share investing starting at $0.01, zero-commission trading, and seamless INR-to-USD currency transfers. Offered through VF Securities, Inc., a FINRA member and SIPC-protected broker-dealer. Designed for Indian retail investors and NRIs seeking USD-denominated equity exposure.
• Managed Portfolios Professionally managed thematic portfolios constructed by Vested's in-house research team, providing one-click exposure to sectors and themes without requiring investors to pick individual stocks or ETFs. Minimum investment starts at $1 with simple AUM-based pricing. Offered by Vested Finance, Inc., an SEC-registered investment adviser.
• Private Markets Pre-IPO investment access to high-growth private companies including OpenAI, SpaceX, Stripe, and Perplexity, offered in partnership with Monark Markets. Minimum investment of $10,000. Enables Indian retail and HNI investors to participate in private market deals historically accessible mainly to institutional and US-based investors.
• Global Funds Distribution of 500+ actively managed UCITS mutual funds from world-leading asset managers including BlackRock, Vanguard, Goldman Sachs, and Morgan Stanley, providing exposure to 50+ countries with no US estate tax and no entry or exit loads. Minimum investment starts at $10. Includes GIFT City-domiciled funds and Luxembourg-domiciled UCITS funds.
• ESOP/RSU Management Dedicated offering for Indian professionals holding Restricted Stock Units (RSUs) or Employee Stock Options (ESOPs) from US-listed companies to diversify concentrated single-stock positions into a broader range of global investment opportunities. Addresses US estate tax risk up to 40% on holdings above $60,000 and Indian tax treatment of RSUs (taxed as salary income at vesting) and ESOPs (taxed as perquisite at exercise).
• INR Bonds INR-denominated bond investment product offering returns of up to 12%, designed as part of Vested's India diversification suite for investors seeking rupee-denominated fixed income exposure on the same platform.
• Alt FDs (Alternative Fixed Deposits) Alternative fixed deposit product offered through trusted banks and NBFCs, providing better returns and more flexible terms than traditional bank FDs. Part of Vested's India diversification suite.

Quantifiable outcome

• Assets on platform doubled to over $1 billion by early 2026, with 60% year-on-year growth in Indian overseas investments
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BelongminorStrategic or Co-development Partner · 27 May 2026Belong and Vested Finance are racing to secure licences in GIFT City to build one-stop platforms for non-resident Indians (NRIs) to save and invest by combining payments, fund distribution, and broking into a single regulated stack. Both companies are pursuing NRI-focused GIFT City opportunities as demand for dollar-denominated fixed deposits and cross-border investment platforms surges.
• IFSCA (International Financial Services Centres Authority)coreOthers · 29 April 2026Vested Finance obtained an IFSCA Global Access Provider (GAP) license at GIFT City, enabling Indian investors to access US stocks through a structured regulatory framework. The GAP framework adds an Indian regulatory layer over existing foreign jurisdiction oversight, requiring client fund segregation, KYC/AML compliance, and periodic audits. Founder and CEO Viram Shah stated the framework brings clarity to how access, funds handling, and responsibilities are distributed across entities involved in cross-border investing.
• Monark MarketscoreTechnology or Integration · 15 October 2025Vested Finance partnered with Monark Markets to expand private market investment access for Indian investors. Monark's API platform supports Vested in offering access to Pre-IPO companies and alternative investments by streamlining private market deal execution. This enables Indian retail and HNI investors to access deals in companies like OpenAI, SpaceX, Stripe, and Perplexity through a seamless API-connected workflow.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INDmoney: Indian super-app for personal finance that offers US stocks, mutual funds, and global investing products to Indian retail investors. Direct competitor in cross-border investing with similar target customer and product breadth.
• Stockal: Cross-border investment platform enabling Indian investors to buy US stocks and global ETFs. Direct peer with similar value proposition targeting Indian retail/NRI investors seeking US market access.

Broad incumbents

• Zerodha: India's largest retail stockbroker by active clients; if it launches US stock/global investing, it becomes the most significant competitive threat. Comparable on retail brokerage DNA, though currently limited to Indian markets.
• Upstox: Major Indian retail broker exploring global investing offerings. Comparable on Indian retail trading audience and potential to expand into US markets.
• Saxo Bank: International multi-asset broker offering global market access used by sophisticated Indian investors. Comparable on multi-currency, multi-asset brokerage capabilities serving cross-border investors.
• Interactive Brokers: Global multi-asset broker accessible to Indian residents, offering direct US stock and global market access. Competes on breadth, pricing, and execution quality — the incumbent Vested benchmarks against for serious retail/pros.
• Groww: One of India's largest retail investment platforms with dominant Indian equity and MF distribution; expanding into US stocks and global products. Represents the platform-risk incumbent that could bundle cross-border investing.

Emerging players

• Belong: India-based NRI-focused wealth platform pursuing GIFT City license to combine payments, fund distribution, and broking for non-resident Indians. Direct competitor in the NRI/GIFT City regulatory wedge where Vested also operates.
• Scripbox: Indian wealth management platform focused on curated portfolios and financial planning. Comparable on the managed-portfolio/wellness-of-advice side of Vested's offering, though currently India-domiciled investments.

Others

• KuCoin / international crypto-brokers: International brokers offering Indians exposure to global markets via alternative instruments. Adjacent comparator for cross-border retail investment demand from India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vested_finance
• LinkedInlinkedin.com/company/vestedfinance
• Instagraminstagram.com/vested.finance
• Facebookfacebook.com/vestedfinanceco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vested Finance