What Belong does

Belong is a GIFT City-based, IFSCA-regulated fintech platform that enables Non-Resident Indians (NRIs) globally to invest in India through tax-free, USD-denominated products. The company operates as Betafront Technologies Private Limited with two wholly-owned IFSC subsidiaries — Betafront Financial Services (IFSC) Private Limited holding the Payment Service Provider license (IFSC/PSP/2025-26/003) and Betafront Securities (IFSC) Private Limited holding Broker (CMI2025BDK0829) and Distributor (IFSCA/CMI/Distributor/2025-26/0016) licenses. The mobile-first platform offers three core investment products: USD Fixed Deposits in partnership with RBL Bank offering 4.0% p.a. returns, tax-free GIFT City mutual funds from Tata AMC, DSP, Edelweiss, Sundaram, and PPFAS (minimum USD 500), and Category III Alternative Investment Funds (AIFs) with USD 150,000 minimums. The platform also offers NRI tax filing services and a suite of 10+ free NRI-specific financial tools (FD comparison, GIFT Nifty tracker, residential status calculator, compliance compass, rent TDS calculator, rupee-vs-dollar tracker, forex fee comparison, and news aggregator).

The business model is multi-stream: spreads/transaction fees on USD FDs, distribution commissions on mutual funds, referral compensation on AIFs, and fixed fees on tax filing services (starting from ₹2,000). Distribution is entirely digital through the Belong mobile app (rated 4.6 on both App Store and Play Store) and website, with go-to-market combining product-led growth, community building via a 1,500+ member WhatsApp community and YouTube channel, and content marketing through 84+ blog posts on NRI finance topics. Primary customer segments are NRIs in the UAE/Qatar (strongest demand) and other global markets (Netherlands, Australia, USA). Customer count ranges from 25,000 to 55,000+ depending on source, with $15M+ AUM stated on the company website and a $36M annualized AUM run rate reported as of June 2026, growing 20-30% month-on-month since 2024 launch. Investment inflows doubled from $3M in Jan-Feb 2026 to $6M in Mar-Apr 2026.

Belong is a privately held seed-stage company founded in 2024 by Ankur Choudhary (CEO), Savitri Bobde (COO), and Ayush Singh (CTO). The company raised $5 million in July 2025 led by Elevation Capital, with participation from Relentless Ventures. AI is deployed in a limited but operational capacity — an AI-powered customer support system handles 60-70% of customer queries, enabling cost-efficient scaling of customer service. The platform is ISO/IEC 27001:2022 certified for information security. Strategic priorities indicated by recent moves include expanding into HNI segments via AIFs, extending into payments through an announced zero forex fee Travel Card, and deepening wallet share via the tax filing service.

Name

Belong

Legal name

Betafront Technologies Private Limited

Website

https://getbelong.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Belong is a GIFT City-based, IFSCA-regulated fintech platform enabling Non-Resident Indians globally to invest in India through tax-free USD fixed deposits, mutual funds, and alternative investment funds via a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Fixed Deposit Transaction Fees: Revenue generated from USD Fixed Deposits offered in partnership with GIFT City-based Indian banks (RBL Bank partnership). Returns paid to investors with Belong earning a spread or fee from bank partners.
2. Mutual Fund Distribution: Commission from distributing mutual funds including Tata India Dynamic Equity Fund, DSP Global Equity Fund, Edelweiss Greater China Equity Fund, and Sundaram India Mid Cap Fund through IFSCA-licensed distributor.
3. AIF Distribution: Referral compensation from Alternative Investment Fund managers for directing investors to GIFT City AIFs including ABSL India Flexicap Fund, Mirae Asset, HDFC funds, and others.
4. Tax Filing Services: NRI income tax filing service starting from ₹2,000 with expert CA support. Additional revenue from ITR revision, CA consultation calls (from ₹5,000), and 15CA/15CB certification (from ₹3,500 per transaction).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Belong is a regulated mobile wealth platform for Non-Resident Indians that delivers tax-free USD-denominated investments into India through GIFT City, comprising USD Fixed Deposits (with RBL Bank), GIFT City Mutual Funds, and Category III Alternative Investment Funds, complemented by an NRI Income Tax Filing service. Customers onboard digitally in approximately five minutes via the Belong app, then access products and a suite of NRI-specific financial calculators without opening separate NRE/NRO accounts.

Product overview

Belong is a GIFT City-based NRI wealth platform operating as a one-stop financial app for NRIs to save and invest in India via GIFT City. The platform consists of three core investment products—Mutual Funds (tax-free GIFT City mutual funds including inbound India-focused and outbound global funds), USD Fixed Deposits (tax-free USD FDs in partnership with RBL Bank offering 4% p.a. returns), and Alternative Investment Funds (Category III AIFs with minimum $150,000 investment). These are complemented by an NRI Tax Filing Service (ITR filing, 15CA/15CB, CA consultation), and a suite of free NRI financial tools including FD Comparison, GIFT Nifty Live Tracker, Residential Status Calculator, Compliance Compass, Rent TDS Calculator, Rupee vs Dollar Tracker, Forex Fee Comparison, and Global Market News. The platform is regulated by IFSCA with PSP, Broker, and Distributor licenses, and processed $6 million in investment inflows in March-April 2026 with 55,000+ users and $15M+ AUM.

Differentiator

Problem solved

Functional benefit

Products and services

• USD Fixed Deposits Tax-free USD-denominated fixed deposits offered in partnership with RBL Bank via GIFT City, providing 3.8% p.a. for 91 days and 4.0% p.a. for 181 and 364 day tenures, designed for NRIs seeking low-risk, short-duration USD returns from India without Indian capital gains tax or TDS.
• GIFT City Mutual Funds Tax-free mutual funds for NRIs accessible via GIFT City, offering both inbound India-focused funds (e.g., Tata India Dynamic Equity Fund, Sundaram India Mid Cap Fund, ABSL India Flexicap Fund) and outbound global funds (DSP Global Equity Fund, Edelweiss Greater China Equity Fund, PPFAS NASDAQ 100 and S&P 500 FoFs); minimum USD 500 for entry direct funds and USD 5,000 for other funds.
• Alternative Investment Funds (AIFs) GIFT City Category III Alternative Investment Funds offering differentiated, hedge-fund-like strategies across managers such as ABSL, Mirae Asset, and HDFC, with USD 150,000 general minimum investment, USD 25,000-50,000 for accredited investors, and PFIC K-1 support for US-based NRIs.
• NRI Tax Filing Service Professional Indian income tax filing and advisory service for NRIs with expert CA support, including ITR filing starting from ₹2,000, ITR revisions, CA consultation calls starting from ₹5,000, and 15CA/15CB certification starting from ₹3,500 per transaction.

Quantifiable outcome

• Investment inflows doubled from $3M (Jan-Feb 2026) to $6M (Mar-Apr 2026)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• RBL BankcoreStrategic or Co-development PartnerRBL Bank is the partner bank for USD Fixed Deposits offered through Belong's GIFT City platform. FDs are offered via branches of trusted Indian banks present in GIFT City, regulated by both IFSCA and RBI.
• Tata Asset Management (IFSC Branch)coreStrategic or Co-development PartnerTata AMC offers Tata India Dynamic Equity Fund through Belong platform - the first retail inbound mutual fund for NRIs from GIFT City.
• DSP Mutual FundcoreStrategic or Co-development PartnerDSP Global Equity Fund available on Belong platform, offering global equity exposure through GIFT City.
• Edelweiss Mutual FundcoreStrategic or Co-development PartnerEdelweiss Greater China Equity Fund available for NRI investors through Belong's GIFT City platform.
• Sundaram MutualcoreStrategic or Co-development PartnerSundaram India Mid Cap Fund - GIFT available on Belong platform for NRI investments.
• PPFAS Mutual FundcoreStrategic or Co-development PartnerPPFAS IFSC NASDAQ 100 Fund of Fund and S&P 500 Fund of Fund available through Belong for global market exposure.
• Aditya Birla Sun Life Mutual FundcoreStrategic or Co-development PartnerABSL India Flexicap Fund (IFSC) available as Category III AIF through Belong platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Cube Wealth: HNW-focused wealth advisory and curated investment platform for affluent Indians. Comparable in HNW product curation and alternative-investment offerings, though less NRI-specific in positioning.
• Wint Wealth: Alternative investment platform offering bond and fixed-income products to Indian retail investors. Comparable in product category (alternative fixed-income/structured investments) and target customer profile of digitally savvy affluent investors.

Direct peers

• Scripbox: Indian mutual fund distribution and goal-based wealth management platform serving retail and affluent investors. Comparable in digital-first product distribution and wealth-tech execution, though primarily domestic-focused.
• Goalwise: Goal-based mutual fund investment and wealth management platform for Indian investors. Comparable in digital-first mutual fund distribution, though more domestic-focused without NRI specialization.
• INDmoney: Indian super-money app offering wealth management products including mutual funds, fixed deposits, and investment advisory for both domestic and NRI investors. Direct competitor in NRI-focused investment distribution and wealth management.
• Fisdom: Wealth management platform offering mutual funds, stocks, and other investment products to Indian investors with NRI services. Comparable in distribution-led business model and digital-first customer engagement.
• Vested Finance: US-registered platform enabling Indian investors and NRIs to invest in US stocks and Indian mutual funds. Direct competitor in cross-border investment products targeting the NRI segment.

Broad incumbents

• ICICI Bank NRI Services: One of India's largest private banks offering comprehensive NRI banking services including NRE/NRO accounts, FDs, mutual funds, and investment advisory. Dominant incumbent channel that Belong competes against for NRI investment flows.
• HDFC Bank NRI Services: Major Indian private bank with extensive NRI banking and investment offerings including FDs, mutual funds, loans, and tax services. Established incumbent with massive existing NRI customer base across Gulf countries and globally.
• SBI NRI Services: State Bank of India's NRI banking division offering comprehensive investment, remittance, and account services. Largest public-sector incumbent with deep NRI reach across Middle East and other corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GetBelong
• YouTubeyoutube.com/@GetBelong
• LinkedInlinkedin.com/company/getbelong
• Instagraminstagram.com/getbelong

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belong