Tubi

What Tubi does

Tubi is Fox Corporation's free ad-supported streaming television (FAST) service, founded in 2014 and acquired by Fox in March 2020 for approximately $440 million. The platform delivers on-demand movies and TV episodes (Tubi Movies and Tubi TV Shows) alongside free linear FAST channels (Tubi Live TV), reaching 100+ million monthly active users globally across iOS, Android, Roku, Amazon Fire TV, Apple TV, Samsung smart TVs, web browsers, and most recently as the first native streaming app inside ChatGPT. Its library of 275,000+ on-demand titles, plus exclusive originals via the Creatorverse program and sub-brands such as Tubi Kids and the FIFA World Cup 2026 FOX Hub, give it the deepest catalog among free ad-supported services per third-party tests (approximately 80% title availability vs. rivals).

The underlying stack combines AI-powered content discovery (natural-language recommendations via the ChatGPT integration, in-app personalization), privacy-first contextual ad targeting through IRIS.TV covering over 40% of the CTV ecosystem, and programmatic ad infrastructure via an expanded Amazon DSP partnership. Interactive ad formats such as Scene Sense overlays and Pause Ads, plus Nielsen-measured audience data, support brand-direct monetization. Tubi generates revenue entirely through advertising on the viewer side; on the content side, it operates a 50/50 revenue-share model for creator-produced originals and licensing arrangements with major studios including Disney, Warner Bros. Discovery, NBCUniversal, Sony, and Lionsgate.

Tubi targets cost-conscious streaming consumers cancelling paid subscriptions, Gen Z and Millennial viewers who have never had cable, free sports fans (FIFA World Cup, F1, NFL), families/kids, and Black audiences seeking underrepresented content. The business has scaled to $1.1 billion in FY2025 revenue with a second consecutive EBITDA-profitable quarter, a 6.2% share of total ad-supported streaming viewing in Q4 2025 per Nielsen's Gauge report, and operations across the US, UK, and Canada.

Name

Tubi

Legal name

Tubi, Inc.

Website

https://tubitv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tubi is Fox Corporation's free ad-supported streaming platform serving 100+ million monthly active users with 275,000+ movies and TV episodes. It monetizes entirely through advertising across mobile, connected TV, web, and ChatGPT, and generates $1.1 billion in annual revenue.

Ownership category

akta.pro rank

Product category

Free Ad-Supported Streaming (AVOD/FAST)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Free ad-supported streaming
• Video on demand
• Connected TV advertising
• FAST streaming service
• Programmatic video advertising

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Advertising Revenue: Tubi operates as a free ad-supported streaming service generating all revenue through advertising. The platform serves video ads to viewers across its extensive library of on-demand movies and TV episodes. Ad formats include pre-roll, mid-roll, pause ads, and interactive Scene Sense overlays. The company emphasizes its position as a high-trust advertising environment.
2. Content Licensing and Distribution: Tubi generates revenue by licensing and distributing third-party content, with content providers receiving 50% of ad revenue for original content through creator partnerships. The platform serves as a distribution channel for studios and creators seeking free ad-supported reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tubi operates a free ad-supported streaming television (FAST/AVOD) platform offering over 275,000 on-demand movies and TV episodes plus live linear channels spanning sports, news, and entertainment. The platform requires no subscription, registration, or credit card, generating all revenue through advertising including pre-roll, mid-roll, pause ads, and interactive Scene Sense formats. The service distributes across mobile apps, Connected TV devices, web browsers, and the ChatGPT platform, reaching over 100 million monthly active users globally.

Product overview

Tubi is Fox Corporation's free ad-supported streaming television (FAST) platform combining on-demand movies and TV shows (via Tubi Movies and Tubi TV Shows sub-products) with linear FAST channels (Tubi Live TV) and live sports coverage. The platform operates a free, ad-supported model — no subscription or credit card required — and competes in the AVOD segment with over 275,000 on-demand movies and TV episodes. Key product initiatives include the FIFA World Cup 2026 FOX Hub (a dedicated sports content hub for World Cup programming), Creatorverse (a creator partnership program featuring digital creators like KevOnStage, Jesser, and Deestroying producing original content for the platform), and a ChatGPT App Integration (the first native streaming app within ChatTube's platform, enabling natural-language content discovery). Tubi also produces original scripted and unscripted content including Safe Space, Game On, Remember Me, Deestroying The Pitch, and Jesser's Ultimate Kickoff!, and licenses content from major studios (Cartoon Network/Warner Bros., Disney, Lionsgate, NBCUniversal, Sony, WBD). The platform expanded its creator ecosystem via the Creatorverse Incubator partnership with TikTok and its podcast strategy through deals with SiriusXM and Audiochuck.

Differentiator

Problem solved

Functional benefit

Brands

• Tubi Kids: A dedicated section of the Tubi platform featuring children's content
• Creatorverse
• FIFA World Cup FOX Hub

Products and services

• Tubi Streaming Platform Fox Corporation's free ad-supported streaming television (FAST) service offering on-demand movies and TV shows alongside live linear channels, supported by advertising revenue rather than subscriptions. Available on mobile apps, Connected TV devices, web browsers, and ChatGPT.
• Tubi Movies On-demand catalog of movies available for free streaming, spanning library titles, classics, and new releases across genres including action, comedy, drama, horror, and sci-fi. Part of the 275,000+ title Tubi library.
• Tubi TV Shows On-demand library of TV series available for free streaming, including classic shows, procedurals, comedies, and documentaries.
• Tubi Live TV Free ad-supported linear streaming channels covering sports (NFL, NBA, F1, soccer, NASCAR), news, entertainment, and kids content, operating as a FAST (Free Ad-Supported Streaming TV) service.
• Tubi Kids Dedicated section on Tubi featuring family-friendly content for children, including cartoons, animated series, and kids' programming. Includes Sesame Street, Cartoon Network shows, and family-friendly movies.
• FIFA World Cup 2026 FOX Hub

Quantifiable outcome

• 45% of U.S. households use free ad-supported TV services
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

19 partnerships are on record, tiered minor and core.

• National Wrestling Alliance (NWA)minorChannel Partner/ Reseller/ Distributor · 24 June 2026New distribution partnership where NWA Powerrr episodes stream every Thursday on Tubi, described as a 'significant milestone' in the NWA's growth strategy, expanding its digital reach to new audiences.
• Fox CorporationcoreOthers · 15 June 2026Fox Corporation owns Tubi, having acquired the streaming platform on March 17, 2020 for approximately $440 million. Tubi is a key component of Fox's streaming and digital strategy.
• KevOnStageminorChannel Partner/ Reseller/ Distributor · 4 June 2026Multi-project, multi-year partnership with comedian KevOnStage including new seasons of 'Safe Space', ensemble comedy 'The Airport', a stand-up special, and future films. Part of Tubi's broader strategy to develop independent digital creators.
• SiriusXMminorChannel Partner/ Reseller/ Distributor · 2 June 2026Non-exclusive podcast distribution deal bringing video episodes of popular podcasts including 'Conan O'Brien Needs A Friend' and 'Rotten Mango' to Tubi's free ad-supported platform. Shows remain on YouTube while pursuing additional streaming partnerships.
• PayPalcoreGTM or Marketing Partner · 22 April 2026PayPal Ads partnered with Tubi for Curated Ads product, combining PayPal's audience transaction data with Tubi's publisher audience data for improved ad targeting and measurement using verified purchase data to measure ad-driven sales.
• DisneycoreChannel Partner/ Reseller/ Distributor · 3 April 2026Content licensing agreement adding Disney titles to Tubi's platform in Canada as part of major expansion including content from multiple major studios.
• LionsgatecoreChannel Partner/ Reseller/ Distributor · 3 April 2026Content licensing partnership adding Lionsgate titles to Tubi's expanding content library in Canada, along with NBCUniversal, Sony, and Warner Bros. Discovery.
• NBCUniversalcoreChannel Partner/ Reseller/ Distributor · 3 April 2026Content licensing partnership adding NBCUniversal titles to Tubi's platform as part of significant content library expansion in Canada.
• Sony Pictures EntertainmentcoreChannel Partner/ Reseller/ Distributor · 3 April 2026Content licensing partnership adding Sony Pictures Entertainment titles to Tubi's expanding content library in Canada.
• Warner Bros. DiscoverycoreChannel Partner/ Reseller/ Distributor · 31 March 2026Licensing agreement for 250 classic Sesame Street episodes from seasons one through 38, plus additional Cartoon Network shows. Tubi positioned as destination for rescued content with Warner Bros. properties.
• Apple TVcoreTechnology or Integration · 24 March 2026Partnership for Formula 1 Altcasts, allowing Tubi to offer free alternative broadcasts of select F1 races. Apple TV is the exclusive U.S. broadcaster for Formula 1, with Tubi providing supplementary free streaming options.
• AmazoncoreTechnology or Integration · 24 March 2026Expanded partnership with Amazon providing exclusive access through Amazon DSP (Demand-Side Platform) for advertisers. Also includes expanded Amazon DSP partnerships for programmatic advertising capabilities.
• JesserminorChannel Partner/ Reseller/ Distributor · 24 March 2026Original sports programming deal with YouTube creator Jesser, with show set to be a Tubi exclusive targeting Gen Z and Gen Alpha audiences. Part of creator-driven platform strategy.
• DeestroyingminorChannel Partner/ Reseller/ Distributor · 24 March 2026Original sports programming deal with YouTube creator Deestroying, with 'Deestroying The Pitch' set to be a Tubi exclusive. Part of Tubi's creator-focused sports programming targeting Gen Z and Gen Alpha.
• TikTokcoreStrategic or Co-development Partner · 19 March 2026Tubi and TikTok launched the Creatorverse Incubator partnership to support TikTok creators in developing original long-form shows for Tubi's platform. Selected creators develop original series across scripted and unscripted genres that premiere exclusively on Tubi. Tubi plans to announce an initial cohort later in summer 2026.
• Audiochuck (Crime Junkie)minorChannel Partner/ Reseller/ Distributor · 26 February 2026Three seasons of flagship podcast 'Crime Junkie' (#1 true crime and #1 women's podcast) now streaming on Tubi as video-on-demand, marking first release under multiyear partnership with Red Seat Ventures and Tubi Media Group.
• NielsencoreTechnology or Integration · 5 February 2026Multi-year expanded partnership providing access to Nielsen's Audience Measurement, Streaming Platform Ratings, National TV research, and Ad Intel products including Digital Ad Ratings and Nielsen ONE Ads for improved media planning and ad execution.
• BBCminorChannel Partner/ Reseller/ Distributor'Twenty Twenty Six' BBC comedy starring Hugh Bonneville sold to Tubi before the World Cup, expanding international content library.
• Red Seat VenturescoreOthersRed Seat Ventures, a division of Fox Corporation's Tubi Media Group, has launched Speakeasy creator platform and partners with Tubi on podcast content distribution including Crime Junkie.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pluto TV: Pluto TV is a free ad-supported streaming television (FAST) service owned by Paramount Global, offering live linear channels and on-demand content. It is the largest direct FAST competitor to Tubi with a similar ad-supported model and competing for the same viewer and advertiser segments.
• The Roku Channel: The Roku Channel is Roku's owned-and-operated free ad-supported streaming platform with on-demand movies, TV shows, and live channels. It is the #1 FAST service ahead of Tubi and competes directly for the same cost-conscious streaming audience and programmatic ad budgets.
• Samsung TV Plus: Samsung TV Plus is a free ad-supported streaming service pre-installed on Samsung Smart TVs, offering live linear channels and on-demand content. It competes with Tubi for CTV household viewing time and advertiser attention in the same FAST category.
• Xumo: Xumo is a free ad-supported streaming service offering live linear channels across streaming devices and smart TVs. It competes directly with Tubi in the FAST/AVOD space, targeting similar cost-conscious cord-cutters and advertisers seeking CTV reach.
• Freevee (Amazon): Freevee is Amazon's free ad-supported streaming service offering movies, TV shows, and originals, distributed across Fire TV devices and IMDb. It is a direct competitor to Tubi in the AVOD space with overlapping content types and advertiser offerings.
• Plex: Plex offers a free ad-supported streaming service alongside its media server platform, featuring on-demand movies and TV shows. It is a smaller but direct FAST/AVOD competitor with comparable free, ad-supported monetization model.
• Crackle (Chicken Soup for the Soul Entertainment): Crackle is a free ad-supported streaming service owned by Chicken Soup for the Soul Entertainment, offering movies and original content. It competes with Tubi in the AVOD category with similar content types and ad-supported monetization.

Broad incumbents

• Peacock (NBCUniversal): Peacock is NBCUniversal's streaming service with a significant free, ad-supported tier alongside paid plans. It is a broader incumbent that overlaps with Tubi in the AVOD category but also competes in SVOD with premium original content.
• Netflix (with ads): Netflix's ad-supported tier competes with Tubi for ad budgets and viewer attention within CTV. While its core business is subscription-based, Netflix's ad tier directly pressures AVOD platforms by offering premium content with limited ads.
• YouTube (Free, Ad-Supported): YouTube is the dominant free ad-supported video platform with both user-generated content and licensed movies/shows. It competes with Tubi for streaming time and ad dollars, though YouTube operates at a vastly larger scale with broader content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Tubi
• Facebookfacebook.com/tubitv
• LinkedInlinkedin.com/company/tubi-tv
• Instagraminstagram.com/tubi

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tubi