What Binance.US does

Binance.US is the U.S. affiliate of global crypto exchange Binance, operated by BAM Trading Services Inc. and founded in 2019 as a FinCEN-registered money services business under NMLS ID 1906829. The platform serves U.S. retail and institutional customers with a centralized spot trading engine, a zero-fee Convert product, an OTC desk for large orders, staking for 20+ Proof-of-Stake assets, the themed Boost rewards product, Bundles token baskets, and dedicated Institutional Services with a historical market data portal. The technology stack comprises a web platform plus native iOS and Android apps, a public REST/WebSocket API supporting advanced order types (Trailing Stop, OCO, Iceberg, Post Only, TIF), and a custody architecture in which customer assets are held 1:1 in U.S.-based offline cold storage wallets, segregated from corporate funds and not lent, traded, or rehypothecated; staking is delegated to third-party validator nodes bonded to customer cold-staked assets.

The company monetizes across five streams: spot trading fees (0% maker, 0.02% taker on 250+ pairs as of April 2026), Convert spread margin on 4,750+ pairs, staking service fees of 9.95–39.95% of on-chain rewards, OTC trading for trades of $10,000 or more, and institutional services / data licensing at undisclosed pricing. Go-to-market is product-led growth via self-serve sign-up and ACH-funded mobile and web onboarding, complemented by a direct-to-consumer retail motion, an enterprise field-sales motion for institutional clients, an API-first channel for power users, and a community-led trust-building motion via memberships in the IAFCI, IVAN, the Crypto ISAC, and the Transparency Alliance. Following the May 2025 SEC lawsuit dismissal, a presidential pardon for founder Changpeng Zhao, the appointment of compliance-credentialed CEO Stephen Gregory in March 2026, and the completion of SOC 2 Type II, PCI DSS, and ISO/IEC 27001/27701 certifications, the platform has executed a coordinated U.S. market re-entry anchored on zero spot trading fees, new product launches (Bundles, Boost), and rebuilt fiat infrastructure via AptPay.

Name

Binance.US

Legal name

BAM Trading Services Inc.

Website

https://binance.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Binance.US operates a centralized U.S. cryptocurrency exchange under BAM Trading Services Inc., serving retail and institutional customers with spot trading across 190+ assets, staking, OTC, and fiat on-ramps, with customer funds held 1:1 in U.S.-based cold storage.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

akta.pro secondary industry

OTC Spot Trading & Block Execution (FSADAJAB)

Keywords

• Cryptocurrency exchange
• Spot trading
• Crypto staking
• Over-the-counter trading
• Institutional crypto services

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Compliance, Marketing or Sales, Infrastructure

Revenue model

1. Spot trading fees: Maker and taker fees on Advanced (Spot) Trading pairs. Currently 0% maker and 0.02% taker across all 250+ pairs for all users, with BNB/USD at 0% maker / 0.01% taker. The company describes the new rate as the lowest spot trading fees of any major U.S. exchange.
2. Spread margin on Convert: Convert feature (crypto-to-crypto or crypto-to-USD) is offered with zero explicit trading fees; Binance.US collects a small spread margin between the buy and sell price of an asset. Single transaction limit ranges between the equivalent of $10,000 and $25,000 depending on the convert pair.
3. Staking service fees: Service fee of 9.95% to 39.95% deducted from staking rewards generated on-chain, reflected in the published estimated rewards rate. Auto-restake feature on select tokens; rewards typically distributed weekly.
4. OTC trading service: OTC portal for large orders with minimum trade amount of $10,000 equivalent, providing custom quotes and instant execution for institutional and high-net-worth clients.
5. Institutional services & data licensing: Institutional Services offering plus a Historical Market Data download portal indicate paid institutional access, data licensing, and bespoke trading services.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Binance.US operates a centralized U.S. cryptocurrency exchange platform that enables verified users to buy, sell, trade, and stake 190+ cryptocurrencies. The platform provides spot trading via an advanced order-book interface, zero-fee Convert swaps, an OTC desk for large-block orders, on-chain staking for 20+ Proof-of-Stake assets, and themed Boost rewards campaigns. Customer assets are held 1:1 in U.S.-based cold storage and the platform is operated by BAM Trading Services Inc. as a licensed and FinCEN-registered money services business.

Product overview

Binance.US operates as a single unified crypto-asset platform plus a portfolio of add-on modules under one branded experience. The core platform is the Spot Trading / Advanced Trading engine, paired with the Mobile App (iOS/Android) and a public API product for developers, which together provide account, order, and market-data functionality. On top of this core, Binance.US layers modular products including Buy & Sell Crypto, zero-fee Convert, OTC desk, Staking (yield on supported proof-of-stake assets), Boost (themed reward campaigns), Bundles (token baskets), Crypto Domains, Auto-Buy (Recurring Buys), Institutional Services for high-volume clients, and Historical Market Data feeds. Together the core trading platform, the mobile and developer surfaces, and the earn/utility modules form an integrated retail and institutional crypto exchange offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot Trading / Advanced Trading Centralized spot trading engine and advanced trading interface for retail and professional users, supporting Market, Limit, Stop-Limit, OCO, Post Only, Iceberg, TIF, and Trailing Stop order types on 250+ trading pairs.
• Buy & Sell Crypto Direct one-click buy and sell of supported cryptocurrencies at quoted prices, accessible to all verified users via web and mobile.
• Convert Zero-fee conversion of one cryptocurrency to another, providing a simple quote-based swap experience distinct from the spot order book, with over 4,750 convert trading pairs.
• OTC Trading Desk Over-the-counter trading desk for large-block crypto purchases and sales with a $10,000 minimum trade size, providing custom quotes and instant execution for high-volume and institutional clients.
• Staking Crypto staking product allowing customers to delegate supported proof-of-stake assets to earn on-chain rewards, with 20+ PoS assets supported including ETH, SOL, BNB, ADA, DOT, MATIC, NEAR, AVAX, ATOM, GRT, LPT, and SKL.
• Boost Time-limited rewards events where users temporarily reserve eligible crypto to earn pro rata sponsor-funded token rewards; users always get principal back, and assets are never lent or used for trading.
• Bundles Bundled grouping of multiple tokens into a single tradeable basket, enabling users to trade diversified crypto exposure in one transaction.
• Institutional Services Dedicated services tier for institutional clients, providing access to OTC desk, advanced trading, custody-related offerings, and the world's leading financial institutions connecting to the digital asset economy.
• Crypto Domains Human-readable crypto domain names that map to user wallet addresses, simplifying crypto transfers and improving the user experience.
• Historical Market Data Historical market data feeds made available to traders and institutional clients for analysis and back-testing, accessible via a dedicated institutional portal.
• Trading API High-speed programmatic trading API for verified users, exposing spot order placement with advanced order types and account endpoints, documented at docs.binance.us.
• Mobile App Native iOS and Android applications that mirror the web platform's Buy & Sell, Convert, Spot Trading, Staking, Boost, and account-management functionality.

Quantifiable outcome

• Spot trading fees reduced to 0% maker / 0.02% taker for all users on all 250+ pairs, claimed to save users up to 98% versus Coinbase entry-level fees
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Transparency Alliance (Coinbase, Kraken, Anchorage Digital, BitGo, Copper, GSR, FalconX, Auros, MEXC)coreStrategic or Co-development Partner · 27 May 2026Founding member of the Transparency Alliance, an industry coalition of 40+ crypto firms launched to promote standardized token disclosures using Blockworks' Token Transparency Framework. The framework offers one-time and continuously updated filings covering entity structure, insider token allocations, market-maker agreements, exchange listing terms, and buyback programs, modeled loosely on stock market S-1 filings.
• TRON DAO (TRX listing)minorStrategic or Co-development Partner · 17 April 2026TRON DAO listed its native TRX token on Binance.US, with TRX/USD and TRX/USDT trading pairs going live on April 17, 2026. The listing provided the first regulated U.S. market access to TRX, with TRON reporting over $86B in USDT supply and 376M user accounts.
• World Liberty Financial (Trump family crypto venture)minorStrategic or Co-development Partner · 23 February 2026Changpeng Zhao appeared at a World Liberty Financial forum at Mar-a-Lago to tout Binance.US's U.S. growth bid. WLFI's USD1 stablecoin was settled as part of a $2B investment in Binance by Abu Dhabi-based MGX. Binance.US later launched trading for USD1 and WLFI tokens amid political controversy.
• Nobody Sausage / TROLL meme coin (TROLL listing)minorStrategic or Co-development Partner · 22 January 2026Solana-based meme coin TROLL was officially listed on Binance.US on January 22, 2026, with TROLL/USDT trading. The listing drove more than $4.5M in trading volume in the first few hours.
• AptPay Inc.coreTechnology or Integration · 27 October 2025Binance.US announced a partnership with AptPay Inc. to improve fiat transaction processing for its customers. AptPay provides the infrastructure for real-time, secure fund transfers across multiple payment networks. The integration is intended to enhance customer liquidity and operational efficiency for USD pay-ins and payouts nationwide, supporting Binance.US's reentry into the U.S. market.
• Crypto ISAC (with Coinbase, Solana Foundation, Phantom, and other members)minorStrategic or Co-development Partner · 23 October 2025Binance.US is a member of the Crypto Information Sharing and Analysis Center (Crypto ISAC), alongside Coinbase and Solana Foundation, with Phantom joining as the first charter member. The ISAC aims to improve security collaboration across the digital asset ecosystem.
• Boost project sponsors (Nobody Sausage, Doodles, Sei, ApeCoin, Non-Playable Coin, Wojak)coreGTM or Marketing Partner · 3 September 2025Boost is a Binance.US Earn product offering limited-time events where project sponsors (e.g., Nobody Sausage $100K+, Doodles $100K+/20M DOOD, ApeCoin 270,000 APE, Sei 549,000 SEI, Wojak 1.4T WOJAK) fund a rewards pool. Users associate eligible crypto to earn pro rata token rewards. 100% of sponsor-funded rewards are distributed to participants.
• IAFCI (International Association of Financial Crimes Investigators)minorStrategic or Co-development Partner · 11 March 2025Joined the IAFCI Advisory Council for 2025, including a new cryptocurrency working group, to help provide training and education to financial crime investigators.
• IVAN (U.S. Government-led public-private initiative)minorStrategic or Co-development Partner · 4 March 2025Became the latest member of IVAN, a U.S. Government-led public-private initiative to share actionable intel on emerging threats and counter criminal activity in the digital asset ecosystem.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Coinbase: Largest U.S.-headquartered centralized cryptocurrency exchange, offering spot trading, staking, custody and institutional services. Directly comparable to Binance.US on retail spot, staking, custody, advanced order types and fee-based revenue model; explicitly benchmarked by Binance.US on its fee comparison (0.60%/1.20% entry-level vs. Binance.US's 0%/0.02%).
• Kraken: Major U.S.-compliant centralized crypto exchange offering spot trading, staking, OTC and institutional services. Direct peer on regulated U.S. retail/institutional spot, staking services and Pro trading interface; explicitly referenced in Binance.US's fee savings comparison.
• Gemini: U.S.-headquartered, regulated cryptocurrency exchange founded by the Winklevoss twins, offering spot trading, staking and custody. Direct peer on the regulated U.S. retail/institutional spot exchange axis; notably, incoming Binance.US CEO Stephen Gregory previously held compliance leadership at Gemini, signaling direct talent and playbook overlap.
• Robinhood Crypto: Retail-focused U.S. crypto trading product inside the Robinhood brokerage app, offering commission-free crypto trading. Direct competitor for self-directed U.S. retail crypto traders; specifically benchmarked by Binance.US on fee comparison as materially more expensive.
• Crypto.com: Global centralized cryptocurrency exchange with U.S. operations, offering spot trading, staking, a Visa card and institutional services. Direct peer on regulated U.S. retail spot and staking, and explicitly referenced in Binance.US's fee savings comparison.
• Bitstamp: Long-standing, regulated U.S./EU centralized crypto exchange with institutional and retail offerings. Direct peer on the regulated U.S. retail and institutional spot exchange axis with comparable fee-based trading model.
• eToro: Multi-asset brokerage with U.S. crypto trading, offering commission-free stock and crypto trading to retail investors. Direct peer on the U.S. retail crypto trading axis and one of the eight crypto firms explicitly cited as expanding U.S. operations in 2025 alongside Binance.US.
• Bullish: Institutional-focused centralized crypto exchange backed by Block.one, offering spot and derivatives trading with deep liquidity. Comparable on the institutional spot/OTC/data axis that Binance.US explicitly targets with its Institutional Services and Historical Market Data products.

Emerging players

• OKX: Global centralized crypto exchange expanding into U.S. markets, offering spot, derivatives and Web3 wallet. Comparable product surface (spot, staking, advanced order types) and explicitly named alongside Binance.US as a firm expanding U.S. operations in 2025; less established U.S. retail footprint than Coinbase/Kraken.

Broad incumbents

• Circle: Issuer of USDC stablecoin and operator of regulated digital-asset infrastructure, overlapping with Binance.US in fiat/crypto on-ramps, custody and institutional digital-asset services. Comparable as a U.S.-regulated digital-asset infrastructure incumbent and explicitly named as one of the eight firms expanding U.S. operations in 2025.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/binanceus
• YouTubeyoutube.com/c/BinanceUSA
• Facebookfacebook.com/BinanceUS
• LinkedInlinkedin.com/company/binance-us
• Instagraminstagram.com/binance_us
• TikToktiktok.com/@binance.us

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binance.US